SAF Group

HonestDoor Inc. is a real estate website based in Edmonton, Canada, that facilitates the buying and selling of properties. Founded in 2017, the company leverages big data and predictive analytics to deliver estimated property values. Its platform offers users access to a variety of information, including real estate selling prices, neighborhood growth rates, annual property taxes, permit data, and transaction history. By employing a machine learning valuation model, HonestDoor provides daily updated price estimates for each property. This approach aims to enhance transparency in the real estate market, allowing buyers and sellers to make informed decisions and transact at fair market prices without the risk of overpricing or underpricing.