Salesforce

Salesforce is a leading cloud-based software company, founded in 1999, specializing in customer relationship management (CRM) solutions. It offers a range of enterprise applications, including Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce. Additionally, Salesforce provides a platform for building custom applications and MuleSoft for data integration. Salesforce.org, a division of the company, donates and discounts its technology to nonprofits and educational institutions, fostering a culture of giving back. Salesforce Ventures, the company's venture capital arm, invests in enterprise technology startups globally, providing funding, access to the Salesforce ecosystem, and guidance from its executives.

Samuel Ackah-yensu

Investor

Adrianna Alterman

Principal

Marc Benioff

Co-Founder, Co-CEO and Chairman

Arundhati Bhattacharya

Chairperson and CEO

Craig Butters

Director, Customer Success

Kevin Chen

Investor

Robert DeSisto

SVP, GM B2B and B2C Commerce

Paul Drews

Managing Partner

Dan Farber

SVP Strategic Communications

Caroline Fiegel

Investor, Slack Fund

Kartikeya Gupta

Principal

Takuya Hosomura

Principal

Achyut Jajoo

SVP and GM, Manufacturing and Automotive

David Kellenberger

Principal

Zak Kokosa

Investor

Rohit Mahna

SVP and General Manager

Fatima Paruk MD

Senior Vice President and Chief Health Officer

Bill Patterson

EVP and GM, CRM Applications

Lauryn Poyser

Investor, Impact Fund

Dom Pusateri

Investor

Alexandra Quie

Principal

Laura Rowson

Principal

Katie Schwartz

Principal, Salesforce Ventures

John Somorjai

Executive Vice President, Corporate Development

Jason Spinell

Partner, Slack Fund

Jim Steele

President, Global Strategic Customers

Kevin Wu

Investor

Emily Zhao

Principal

Past deals in Great Britain

Sylvera

Venture Round in 2024
Sylvera is a carbon data provider based in London, United Kingdom, focused on promoting effective climate action. The company has developed machine learning-based tools that monitor the performance of carbon offset projects, allowing for tracking at intervals as frequent as weekly. These tools are designed to integrate seamlessly into both internal and external reporting frameworks, enabling businesses and governments to manage reputational risks while also enhancing transparency in carbon data for their customers. By providing detailed insights into the effectiveness of carbon offsets, Sylvera supports organizations in their efforts to make informed decisions about sustainability and climate initiatives.

Sylvera

Series B in 2023
Sylvera is a carbon data provider based in London, United Kingdom, focused on promoting effective climate action. The company has developed machine learning-based tools that monitor the performance of carbon offset projects, allowing for tracking at intervals as frequent as weekly. These tools are designed to integrate seamlessly into both internal and external reporting frameworks, enabling businesses and governments to manage reputational risks while also enhancing transparency in carbon data for their customers. By providing detailed insights into the effectiveness of carbon offsets, Sylvera supports organizations in their efforts to make informed decisions about sustainability and climate initiatives.

Genesis Global

Venture Round in 2022
Genesis Global Technology Limited specializes in developing custom software and solutions tailored for the capital markets. Founded in 2015 and headquartered in London, with an additional office in New York, the company provides a range of platforms designed to enhance trading and operational efficiency. Its offerings include an automated quoting system for managing requests for quotes, an order execution management system, and a trade allocation manager that facilitates various trading processes. Additionally, Genesis Global offers tools for data management and reconciliation, such as a short/long code manager and a matcher. The company is led by a team of industry veterans with substantial experience in trading technologies across multiple asset classes, aiming to deliver innovative solutions that align with the evolving needs of clients in the financial sector.

Circulor

Series B in 2022
Circulor Ltd. is a company that specializes in developing a blockchain-based traceability platform for industrial supply chains. Founded in 2017 and headquartered in London, with an additional office in Dublin, Circulor serves a diverse clientele, including car manufacturers, electric vehicle battery producers, commodity traders, and miners. The company's innovative technology leverages blockchain and artificial intelligence to enhance the traceability and due diligence of raw materials, helping businesses manage their supply chains more effectively. By enabling the tracking of materials, emissions, and compliance from source to consumption, Circulor allows its customers to secure deliveries, manage payments, and verify the provenance of their raw materials, thereby supporting their sustainability objectives and responsible sourcing initiatives.

Genesis Global

Series C in 2022
Genesis Global Technology Limited specializes in developing custom software and solutions tailored for the capital markets. Founded in 2015 and headquartered in London, with an additional office in New York, the company provides a range of platforms designed to enhance trading and operational efficiency. Its offerings include an automated quoting system for managing requests for quotes, an order execution management system, and a trade allocation manager that facilitates various trading processes. Additionally, Genesis Global offers tools for data management and reconciliation, such as a short/long code manager and a matcher. The company is led by a team of industry veterans with substantial experience in trading technologies across multiple asset classes, aiming to deliver innovative solutions that align with the evolving needs of clients in the financial sector.

Sylvera

Series A in 2022
Sylvera is a carbon data provider based in London, United Kingdom, focused on promoting effective climate action. The company has developed machine learning-based tools that monitor the performance of carbon offset projects, allowing for tracking at intervals as frequent as weekly. These tools are designed to integrate seamlessly into both internal and external reporting frameworks, enabling businesses and governments to manage reputational risks while also enhancing transparency in carbon data for their customers. By providing detailed insights into the effectiveness of carbon offsets, Sylvera supports organizations in their efforts to make informed decisions about sustainability and climate initiatives.

Snyk

Series F in 2021
Snyk Ltd., established in 2015, specializes in a Software as a Service (SaaS) platform that enhances application security. It focuses on identifying, rectifying, and monitoring known vulnerabilities across critical components of modern applications, including code, open-source libraries, containers, and infrastructure as code. Snyk's offerings, such as Snyk Code (static application security testing), container vulnerability management, and application security management, integrate seamlessly with developers' workflows, improving security posture, productivity, and collaboration. With over 1,200 global customers, including industry leaders like Google and Salesforce, Snyk is recognized for its developer-first approach and strategic partnerships.

Snyk

Series F in 2021
Snyk Ltd., established in 2015, specializes in a Software as a Service (SaaS) platform that enhances application security. It focuses on identifying, rectifying, and monitoring known vulnerabilities across critical components of modern applications, including code, open-source libraries, containers, and infrastructure as code. Snyk's offerings, such as Snyk Code (static application security testing), container vulnerability management, and application security management, integrate seamlessly with developers' workflows, improving security posture, productivity, and collaboration. With over 1,200 global customers, including industry leaders like Google and Salesforce, Snyk is recognized for its developer-first approach and strategic partnerships.

Leapwork

Series B in 2021
Leapwork A/S is a provider of an automation platform designed to streamline repetitive processes, including software testing. The company offers a no-code visual productivity tool that allows both business and technical users to automate tasks easily. The LEAPWORK Automation Platform supports various automation needs, including test automation, robotic process automation, and application performance monitoring. Founded in 2015 and headquartered in Frederiksberg, Denmark, Leapwork serves over 400 global enterprises across multiple industries, including banking, insurance, life sciences, and aerospace. Its client roster features notable organizations such as NASA, PayPal, and Daimler. The company has additional offices in London, San Francisco, Minsk, and Gurugram, facilitating its international reach and support for automation initiatives.

Hopin

Series D in 2021
Hopin Ltd is an online events platform that facilitates the creation of engaging virtual experiences, enabling users to connect globally through a variety of event formats. Founded in 2019 and based in London, the platform supports a wide range of events including networking meetups, conferences, webinars, workshops, and exhibitions. It allows organizers to host interactive and immersive live events, accommodating large audiences and providing features such as one-on-one networking, group sessions, keynote presentations, and interactive expo areas. With its focus on enhancing attendee interaction and engagement, Hopin serves various sectors, making it a versatile solution for brands and communities looking to connect in a digital environment.

TRM Labs

Series A in 2021
TRM Labs Inc. is a blockchain intelligence company that provides a platform focused on token relationship management, utilizing machine learning to assist clients in managing customer relationships and detecting suspicious activities. The platform offers solutions for on-chain anti-money laundering (AML) compliance, including customer due diligence, transaction monitoring, and relationship management specifically tailored for digital asset firms. Additionally, TRM Labs develops enterprise applications and tools that enable organizations to launch blockchain-based products aimed at identifying fraudulent activities such as money laundering and market manipulation. Founded in 2017 and headquartered in San Francisco, California, the company serves a diverse clientele, including financial institutions, cryptocurrency businesses, and government agencies, and has established partnerships with notable organizations such as PayPal, Visa, and federal agencies. TRM Labs is committed to enhancing the safety of the financial ecosystem through advanced data engineering and threat intelligence, backed by a team of experts with extensive experience in law enforcement and technology.

Circulor

Series A in 2021
Circulor Ltd. is a company that specializes in developing a blockchain-based traceability platform for industrial supply chains. Founded in 2017 and headquartered in London, with an additional office in Dublin, Circulor serves a diverse clientele, including car manufacturers, electric vehicle battery producers, commodity traders, and miners. The company's innovative technology leverages blockchain and artificial intelligence to enhance the traceability and due diligence of raw materials, helping businesses manage their supply chains more effectively. By enabling the tracking of materials, emissions, and compliance from source to consumption, Circulor allows its customers to secure deliveries, manage payments, and verify the provenance of their raw materials, thereby supporting their sustainability objectives and responsible sourcing initiatives.

Outreach

Series G in 2021
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.

Forter

Series F in 2021
Forter, Inc. is a New York-based company that specializes in end-to-end fraud prevention solutions for online merchants. Founded in 2013, it provides an automated system designed to detect and eliminate various transaction risks, including credit card fraud, account takeover, and identity theft. Forter's platform utilizes machine learning algorithms and behavioral analysis to assess transactions in real time, enabling merchants to block fraudulent activities while enhancing customer experience and approval rates. The company's Decision-As-a-Service framework evaluates each transaction using a comprehensive analysis of customer data points, while the Forter Decision Dashboard offers transparency into transaction evaluations. Additionally, Forter Smart Routing helps merchants minimize revenue loss from false payment declines throughout the payment process. With offices in London and a research facility in Tel Aviv, Forter aims to create a fraud-free environment that allows retailers to focus on their growth.

Genesis Global

Series B in 2021
Genesis Global Technology Limited specializes in developing custom software and solutions tailored for the capital markets. Founded in 2015 and headquartered in London, with an additional office in New York, the company provides a range of platforms designed to enhance trading and operational efficiency. Its offerings include an automated quoting system for managing requests for quotes, an order execution management system, and a trade allocation manager that facilitates various trading processes. Additionally, Genesis Global offers tools for data management and reconciliation, such as a short/long code manager and a matcher. The company is led by a team of industry veterans with substantial experience in trading technologies across multiple asset classes, aiming to deliver innovative solutions that align with the evolving needs of clients in the financial sector.

Snyk

Series E in 2021
Snyk Ltd., established in 2015, specializes in a Software as a Service (SaaS) platform that enhances application security. It focuses on identifying, rectifying, and monitoring known vulnerabilities across critical components of modern applications, including code, open-source libraries, containers, and infrastructure as code. Snyk's offerings, such as Snyk Code (static application security testing), container vulnerability management, and application security management, integrate seamlessly with developers' workflows, improving security posture, productivity, and collaboration. With over 1,200 global customers, including industry leaders like Google and Salesforce, Snyk is recognized for its developer-first approach and strategic partnerships.

Hopin

Series C in 2021
Hopin Ltd is an online events platform that facilitates the creation of engaging virtual experiences, enabling users to connect globally through a variety of event formats. Founded in 2019 and based in London, the platform supports a wide range of events including networking meetups, conferences, webinars, workshops, and exhibitions. It allows organizers to host interactive and immersive live events, accommodating large audiences and providing features such as one-on-one networking, group sessions, keynote presentations, and interactive expo areas. With its focus on enhancing attendee interaction and engagement, Hopin serves various sectors, making it a versatile solution for brands and communities looking to connect in a digital environment.

Databricks

Series G in 2021
Databricks Inc. is a technology company that provides a unified data analytics cloud platform designed to facilitate data engineering and collaborative data science. The company offers a comprehensive suite of tools, including a just-in-time data platform that simplifies data integration, real-time experimentation, and deployment of production applications for developers and data scientists. Key products include Databricks Delta, which combines the capabilities of data warehouses with low-latency streaming, MLflow for managing the machine learning lifecycle, and Delta Lake for handling batch and streaming data. Databricks serves a diverse range of industries, including advertising, healthcare, manufacturing, and telecommunications, and has established strategic partnerships with various organizations to enhance its offerings. Founded in 2013, Databricks is headquartered in San Francisco, California, with additional offices in London, Amsterdam, and Bengaluru.

BigID

Series D in 2020
BigID, Inc. is a New York-based company that develops software for personal data protection and privacy compliance. Founded in 2016, BigID utilizes advanced machine learning and identity intelligence to assist organizations in discovering and managing personally identifiable information (PII) across various data formats. Its platform enables users to automate tasks related to data inventory, access rights fulfillment, and flow mapping, while also providing tools for tracking data access, ensuring compliance with regulations such as GDPR and CCPA, and managing data risk. The company offers solutions that focus on data minimization, consent management, and protecting sensitive information at scale. With additional offices in Tel Aviv and London, BigID is committed to helping enterprises safeguard customer data and adhere to privacy standards effectively.

Hopin

Series B in 2020
Hopin Ltd is an online events platform that facilitates the creation of engaging virtual experiences, enabling users to connect globally through a variety of event formats. Founded in 2019 and based in London, the platform supports a wide range of events including networking meetups, conferences, webinars, workshops, and exhibitions. It allows organizers to host interactive and immersive live events, accommodating large audiences and providing features such as one-on-one networking, group sessions, keynote presentations, and interactive expo areas. With its focus on enhancing attendee interaction and engagement, Hopin serves various sectors, making it a versatile solution for brands and communities looking to connect in a digital environment.

Qatalog

Series A in 2020
Qatalog Ltd is a London-based company that develops a virtual workspace designed to streamline operations by integrating various software-as-a-service (SaaS) tools. Founded in 2019, Qatalog's platform enables users to efficiently access information about individuals, teams, and projects within their organization. It allows for comprehensive document and message searches across multiple tools from a single interface, facilitates asynchronous updates on relevant projects, and supports the creation, assignment, and tracking of team and company processes. Additionally, the platform helps organizations set, monitor, and cascade goals effectively. By connecting various collaboration tools such as wikis and project management software, Qatalog aims to enhance team synchronization and reduce workplace disruptions, positioning itself as a modern solution for today's work environment.

Hearsay Systems

Venture Round in 2020
Hearsay Systems, Inc. is a technology company that specializes in digital communication solutions for the financial services industry. Founded in 2009 and headquartered in San Francisco, California, with additional offices in cities such as New York and London, the company develops a client engagement platform aimed at assisting financial advisors in enhancing their business relationships. Hearsay's offerings include Hearsay Social, which automates social selling; Hearsay Sites for local website management; Hearsay Relate for SMS supervision; and the Hearsay Platform that connects various advisor engagement tools. The platform processes and prioritizes data from multiple digital channels, providing actionable insights that guide advisors in client interactions. Hearsay Systems serves a diverse range of sectors, including asset management, insurance, and wealth management, and also offers training, support, and compliance advisory services to its clients.

Auth0

Series F in 2020
Auth0, Inc. is a cloud-based identity platform that specializes in providing authentication and authorization solutions for developers and security professionals. Founded in 2013 and headquartered in Bellevue, Washington, the company offers a comprehensive suite of APIs and tools that streamline the process of user authentication across various applications and platforms. The platform supports single sign-on capabilities, allowing users to authenticate via multiple identity providers while enabling developers to customize the authentication pipeline. Auth0's services also include multi-factor authentication and passwordless login options, enhancing security and user experience. Additionally, the company offers Auth0 Signals, a set of threat intelligence tools designed to protect against identity attacks by leveraging information from the dark web. With a global presence that includes offices in London, Singapore, Buenos Aires, Sydney, and Tokyo, Auth0 serves a diverse clientele, ranging from startups to large enterprises.

Hopin

Series A in 2020
Hopin Ltd is an online events platform that facilitates the creation of engaging virtual experiences, enabling users to connect globally through a variety of event formats. Founded in 2019 and based in London, the platform supports a wide range of events including networking meetups, conferences, webinars, workshops, and exhibitions. It allows organizers to host interactive and immersive live events, accommodating large audiences and providing features such as one-on-one networking, group sessions, keynote presentations, and interactive expo areas. With its focus on enhancing attendee interaction and engagement, Hopin serves various sectors, making it a versatile solution for brands and communities looking to connect in a digital environment.

Outreach

Series F in 2020
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.

Bugcrowd

Series D in 2020
Bugcrowd Inc. is a cybersecurity company that operates a crowdsourced platform connecting organizations with security researchers to enhance their digital defenses. Founded in 2011 and headquartered in San Francisco, California, with additional offices in London and Surry Hills, Bugcrowd provides a range of security testing solutions tailored to various sectors, including financial services, healthcare, retail, and technology. Its platform facilitates customized security testing programs, enabling clients to conduct penetration tests, manage bug bounty initiatives, and oversee vulnerability disclosures. Leveraging an AI-powered system, Bugcrowd matches organizations with skilled hackers from its extensive repository of vulnerabilities and hacker profiles, ensuring a scalable and adaptable approach to security. The company aims to empower organizations to proactively address security challenges and safeguard their assets against evolving threats.

Snyk

Series C in 2020
Snyk Ltd., established in 2015, specializes in a Software as a Service (SaaS) platform that enhances application security. It focuses on identifying, rectifying, and monitoring known vulnerabilities across critical components of modern applications, including code, open-source libraries, containers, and infrastructure as code. Snyk's offerings, such as Snyk Code (static application security testing), container vulnerability management, and application security management, integrate seamlessly with developers' workflows, improving security posture, productivity, and collaboration. With over 1,200 global customers, including industry leaders like Google and Salesforce, Snyk is recognized for its developer-first approach and strategic partnerships.

Basiq

Venture Round in 2019
Basiq, established in 2016 and based in Sydney, Australia, specializes in open banking API platforms. It securely connects businesses to financial data, offering real-time banking data, account and transaction details, and other financial insights through a set of APIs. Basiq provides SDKs, documentation, and a sandbox environment to facilitate API integration, along with robust security measures such as multi-factor authentication and data encryption. Its platform supports services like account verification, credit scoring, and wealth management, empowering clients to enhance decision-making and customer engagement.

BigID

Series C in 2019
BigID, Inc. is a New York-based company that develops software for personal data protection and privacy compliance. Founded in 2016, BigID utilizes advanced machine learning and identity intelligence to assist organizations in discovering and managing personally identifiable information (PII) across various data formats. Its platform enables users to automate tasks related to data inventory, access rights fulfillment, and flow mapping, while also providing tools for tracking data access, ensuring compliance with regulations such as GDPR and CCPA, and managing data risk. The company offers solutions that focus on data minimization, consent management, and protecting sensitive information at scale. With additional offices in Tel Aviv and London, BigID is committed to helping enterprises safeguard customer data and adhere to privacy standards effectively.

PerimeterX

Series C in 2019
PerimeterX, Inc. is a cybersecurity company that specializes in developing solutions to prevent automated attacks and malicious web behavior. Founded in 2014 and headquartered in San Mateo, California, with additional locations in London, Miami, and a subsidiary in Tel Aviv, the company offers a suite of products aimed at protecting web infrastructure. Its flagship solutions, known as PerimeterX Bot Defender, provide real-time defenses against various types of bot attacks, including those targeting websites, mobile applications, and APIs. By leveraging behavioral analytics and advanced threat detection techniques, PerimeterX helps organizations in sectors such as e-commerce, travel, and media safeguard their digital assets from account abuse, web scraping, and marketing fraud. The company's innovative approach has garnered recognition, including being listed among the top cybersecurity startups and promising artificial intelligence firms.

MapAnything

Acquisition in 2019
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

ThousandEyes

Series D in 2019
ThousandEyes, Inc. develops network monitoring software that helps organizations identify and resolve performance issues related to applications and network infrastructure. Founded in 2010 and headquartered in San Francisco, California, with an additional office in London, the company offers a cloud platform that provides real-time visibility into user experiences across various networks. This platform enables businesses to visualize network performance, unify performance data, and generate customizable reports. ThousandEyes serves a wide range of clients, including major brands and corporations, by enhancing their digital experiences, modernizing enterprise WANs, and facilitating cloud migrations. As a subsidiary of Cisco Systems, ThousandEyes plays a key role in supporting the operational needs of some of the world's largest companies, providing insights into application delivery and the connectivity of remote users.

GoCardless

Series E in 2019
GoCardless Limited, established in 2011 and headquartered in London, specializes in online payment processing services for businesses. It facilitates bank-to-bank transfers through web-based gateways and APIs, enabling merchants to collect one-off and recurring payments. The company's key products include GoCardless for simple online payments, GoCardless Pro for building recurring payment ecosystems, and Success+ for predicting and managing payment failures. GoCardless offers international payment collection, with connections to over 2,300 banks across Europe, and securely provides bank account data to enhance products and manage risk. With strategic alliances like Zuora, Inc., GoCardless serves over 75,000 businesses worldwide, operating from offices in London, Paris, Munich, Melbourne, and New York.

roundCorner

Acquisition in 2019
roundCorner, Inc. specializes in cloud-based donor management solutions tailored for nonprofit organizations, public media, and higher education institutions. Founded in 2009 and headquartered in Berkeley, California, with additional offices in Cambridge and New York, roundCorner offers a suite of products including roundCause, a constituent relationship management and marketing automation system, and roundData, an integrated data warehouse that facilitates data migration and analytics. The company aims to enhance fundraising and grant management processes, enabling organizations to efficiently connect with their constituents and maximize their impact. As a premier solution partner of Salesforce.org, roundCorner leverages cloud computing to support its clients in achieving their missions effectively.

Quid

Series E in 2018
Quid, Inc. develops a platform that searches, analyzes, and visualizes collective intelligence to address strategic inquiries. Its software specializes in analyzing text-based data, utilizing advanced techniques such as implicit network analysis and graph theory to create interactive visualizations. Through proprietary algorithms that incorporate artificial intelligence and natural language processing, Quid efficiently uncovers insights from extensive datasets, including news articles, blog posts, company profiles, and patents. The platform is designed for non-technical users in enterprise organizations, enabling them to independently access valuable information and generate unique insights. Quid caters to various sectors, including marketing, public relations, consulting, technology, healthcare, and financial services. Founded in 2006 and headquartered in San Francisco, California, with additional offices in New York and London, Quid merged with NetBase Solutions in January 2020, forming a combined entity known as NetBase Quid.

Forter

Series D in 2018
Forter, Inc. is a New York-based company that specializes in end-to-end fraud prevention solutions for online merchants. Founded in 2013, it provides an automated system designed to detect and eliminate various transaction risks, including credit card fraud, account takeover, and identity theft. Forter's platform utilizes machine learning algorithms and behavioral analysis to assess transactions in real time, enabling merchants to block fraudulent activities while enhancing customer experience and approval rates. The company's Decision-As-a-Service framework evaluates each transaction using a comprehensive analysis of customer data points, while the Forter Decision Dashboard offers transparency into transaction evaluations. Additionally, Forter Smart Routing helps merchants minimize revenue loss from false payment declines throughout the payment process. With offices in London and a research facility in Tel Aviv, Forter aims to create a fraud-free environment that allows retailers to focus on their growth.

Gospel Technology

Series A in 2018
Gospel Technology Limited is a software company based in London that specializes in enterprise blockchain solutions aimed at enhancing data distribution and security for businesses. Founded in 2016, the company offers an Enterprise Data Platform that enables organizations to access and control critical information securely. By leveraging blockchain technology, Gospel Technology provides a decentralized framework that safeguards data from breaches and human errors while ensuring that only authorized users have access to the right information at the right time. This solution addresses the growing concerns surrounding traditional IT infrastructures, which often compromise data integrity and security. By integrating data from legacy systems and real-time feeds, the platform enhances trust and control over sensitive data, including financial records and personal information. Gospel Technology's innovative approach has been recognized as a significant advancement in enterprise applications of blockchain technology.

Narvar

Series C in 2018
Narvar Inc. is a customer experience platform based in San Mateo, California, with additional offices in London and Bengaluru. Founded in 2012, Narvar specializes in shipping and delivery solutions tailored for retailers, enhancing the post-purchase journey to foster long-term customer loyalty. The platform offers seamless order tracking, proactive communications, and efficient returns, allowing retailers to engage customers effectively and inspire brand loyalty. Serving over 500 retailers, including notable brands such as Sephora and Patagonia, Narvar leverages machine learning to analyze billions of interactions, improving customer experiences and optimizing supply chain management. Through its comprehensive approach, Narvar aids retailers in converting customers and promoting their brands from cart to doorstep and beyond.

Runa

Seed Round in 2018
Runa is pioneering a first-of-its-kind payment rail capable of sending and accepting digital value at scale. With Runa, companies can pay the people they serve in any form of digital value, anywhere, instantly. The Runa Network provides a wide range of digital payout types including gift cards, prepaid cards, subscriptions, donations, cryptocurrencies and more. Legacy payment mechanisms struggle to adapt to low-volume, high-velocity transactions both locally and globally, such as sending payouts to gig workers, creators, or sending rewards to customers or employees wherever they are. Runa’s infrastructure and network facilitates payouts to these recipients, helping businesses expand their reach, retain their users while modernizing the way in which they manage and transfer money: instantly, internationally, and free of charge for the senders and the recipient. Runa was established as WeGift in October 2016 by Aron Alexander in London, England.

Bugcrowd

Series C in 2018
Bugcrowd Inc. is a cybersecurity company that operates a crowdsourced platform connecting organizations with security researchers to enhance their digital defenses. Founded in 2011 and headquartered in San Francisco, California, with additional offices in London and Surry Hills, Bugcrowd provides a range of security testing solutions tailored to various sectors, including financial services, healthcare, retail, and technology. Its platform facilitates customized security testing programs, enabling clients to conduct penetration tests, manage bug bounty initiatives, and oversee vulnerability disclosures. Leveraging an AI-powered system, Bugcrowd matches organizations with skilled hackers from its extensive repository of vulnerabilities and hacker profiles, ensuring a scalable and adaptable approach to security. The company aims to empower organizations to proactively address security challenges and safeguard their assets against evolving threats.

MapAnything

Series C in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

Squirro

Series B in 2017
Squirro is a developer of Augmented Intelligence solutions that enhance decision-making and client relations for organizations, particularly in the Financial Services, Insurance, Telecommunications, and Manufacturing industries. Founded in 2012, the company is headquartered in Zürich and has additional offices in London, Munich, New York, and Singapore. Squirro's core offering is its Insights Engine, which combines human intelligence with advanced artificial intelligence to deliver contextualized insights from various data sources. This technology enables businesses to effectively manage and extract value from their data by transforming disparate information into actionable insights and tailored recommendations. Squirro's clientele includes prominent organizations such as the Bank of England, Standard Chartered, and ING.

MapAnything

Series B in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

Emark

Series B in 2016
Emark is a prominent marketing technology company that specializes in developing email and online marketing automation tools aimed at delivering data-driven campaigns and fostering personalized customer interactions. The company provides a comprehensive marketing technology stack and strategy that it implements and integrates within organizations, enhancing their digital communication channels. Emark is recognized as the largest and most innovative Salesforce Marketing Cloud Platinum Partner in Europe, serving a diverse portfolio of leading companies, including KLM, Philips, and Bugaboo. Headquartered in Amsterdam, with additional offices in Barcelona and London, Emark enables marketers to effectively reach their customers through cloud marketing and commerce management, along with robust data analytics and marketing intelligence solutions.

CoolaData

Series B in 2016
CoolaData Ltd. operates a behavioral analytics platform designed to help online businesses understand user interactions across web and mobile applications. Founded in 2012 and headquartered in Ramat Gan, Israel, with additional offices in Portland, Oregon, and London, United Kingdom, the company provides a comprehensive solution for collecting, unifying, and analyzing data from diverse sources, including websites, mobile applications, and marketing campaigns. This platform transforms complex user behavior into actionable business insights, enabling enterprises in sectors such as e-learning, e-commerce, and game analytics to make informed decisions. CoolaData's services include data analysis, sharing, machine learning, and customizable dashboards, offering a cost-effective alternative to developing proprietary analytics solutions. The company operates as a subsidiary of Medallia, Inc. as of June 2019.

Bugcrowd

Series B in 2016
Bugcrowd Inc. is a cybersecurity company that operates a crowdsourced platform connecting organizations with security researchers to enhance their digital defenses. Founded in 2011 and headquartered in San Francisco, California, with additional offices in London and Surry Hills, Bugcrowd provides a range of security testing solutions tailored to various sectors, including financial services, healthcare, retail, and technology. Its platform facilitates customized security testing programs, enabling clients to conduct penetration tests, manage bug bounty initiatives, and oversee vulnerability disclosures. Leveraging an AI-powered system, Bugcrowd matches organizations with skilled hackers from its extensive repository of vulnerabilities and hacker profiles, ensuring a scalable and adaptable approach to security. The company aims to empower organizations to proactively address security challenges and safeguard their assets against evolving threats.

ThousandEyes

Series C in 2016
ThousandEyes, Inc. develops network monitoring software that helps organizations identify and resolve performance issues related to applications and network infrastructure. Founded in 2010 and headquartered in San Francisco, California, with an additional office in London, the company offers a cloud platform that provides real-time visibility into user experiences across various networks. This platform enables businesses to visualize network performance, unify performance data, and generate customizable reports. ThousandEyes serves a wide range of clients, including major brands and corporations, by enhancing their digital experiences, modernizing enterprise WANs, and facilitating cloud migrations. As a subsidiary of Cisco Systems, ThousandEyes plays a key role in supporting the operational needs of some of the world's largest companies, providing insights into application delivery and the connectivity of remote users.

Qubit

Series C in 2016
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.

MapAnything

Series A in 2015
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.

ThousandEyes

Series B in 2014
ThousandEyes, Inc. develops network monitoring software that helps organizations identify and resolve performance issues related to applications and network infrastructure. Founded in 2010 and headquartered in San Francisco, California, with an additional office in London, the company offers a cloud platform that provides real-time visibility into user experiences across various networks. This platform enables businesses to visualize network performance, unify performance data, and generate customizable reports. ThousandEyes serves a wide range of clients, including major brands and corporations, by enhancing their digital experiences, modernizing enterprise WANs, and facilitating cloud migrations. As a subsidiary of Cisco Systems, ThousandEyes plays a key role in supporting the operational needs of some of the world's largest companies, providing insights into application delivery and the connectivity of remote users.

Qubit

Series B in 2014
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.

DocuSign

Series E in 2014
DocuSign, Inc., established in 2003 and headquartered in San Francisco, specializes in cloud-based software for digital agreement processes. The company's core offering, DocuSign Agreement Cloud, enables businesses to automate and manage the entire agreement lifecycle, from preparation to execution and acting on agreements. This suite includes e-signature solutions, workflow automation, AI-driven insights, and industry-specific tools. DocuSign serves a wide range of sectors, from financial services to real estate, and caters to enterprises, small businesses, and individuals. The company also operates DocuSign Ventures, its corporate venture capital arm, investing in and partnering with startups innovating around the agreement process.

roundCorner

Series A in 2013
roundCorner, Inc. specializes in cloud-based donor management solutions tailored for nonprofit organizations, public media, and higher education institutions. Founded in 2009 and headquartered in Berkeley, California, with additional offices in Cambridge and New York, roundCorner offers a suite of products including roundCause, a constituent relationship management and marketing automation system, and roundData, an integrated data warehouse that facilitates data migration and analytics. The company aims to enhance fundraising and grant management processes, enabling organizations to efficiently connect with their constituents and maximize their impact. As a premier solution partner of Salesforce.org, roundCorner leverages cloud computing to support its clients in achieving their missions effectively.

Buddy Media

Acquisition in 2012
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.

Saaspoint

Series A in 2011
Saaspoint Limited is a cloud computing consulting and software as a service (SaaS) applications company based in London, United Kingdom. Founded in 2005, it provides a range of services including the deployment and integration of cloud computing projects, data capture, sales methodologies, and reporting and analysis. The company also focuses on customer service and software development, alongside offering business transformation solutions such as strategic reviews, project management, and business process analysis. Saaspoint develops specific applications like the Mobile Field Scheduler for real-time scheduling of field operatives and TimeTrack PSA, which manages time and expenses for staff and projects. The company operates in the United Kingdom, mainland Europe, and North America, with offices in London, Dublin, Stockholm, and Denver.

DocuSign

Series C in 2010
DocuSign, Inc., established in 2003 and headquartered in San Francisco, specializes in cloud-based software for digital agreement processes. The company's core offering, DocuSign Agreement Cloud, enables businesses to automate and manage the entire agreement lifecycle, from preparation to execution and acting on agreements. This suite includes e-signature solutions, workflow automation, AI-driven insights, and industry-specific tools. DocuSign serves a wide range of sectors, from financial services to real estate, and caters to enterprises, small businesses, and individuals. The company also operates DocuSign Ventures, its corporate venture capital arm, investing in and partnering with startups innovating around the agreement process.

DocuSign

Debt Financing in 2010
DocuSign, Inc., established in 2003 and headquartered in San Francisco, specializes in cloud-based software for digital agreement processes. The company's core offering, DocuSign Agreement Cloud, enables businesses to automate and manage the entire agreement lifecycle, from preparation to execution and acting on agreements. This suite includes e-signature solutions, workflow automation, AI-driven insights, and industry-specific tools. DocuSign serves a wide range of sectors, from financial services to real estate, and caters to enterprises, small businesses, and individuals. The company also operates DocuSign Ventures, its corporate venture capital arm, investing in and partnering with startups innovating around the agreement process.

InStranet

Acquisition in 2008
InStranet, Inc. specializes in multi-channel knowledge applications designed to automate content and knowledge delivery for servicing and sales initiatives across various platforms, including contact centers, field sales, and web self-care. The company provides tools that allow businesses to create, manage, and distribute content tailored to specific user profiles, while also facilitating the analysis of performance metrics to identify areas for improvement. Its offerings include the Contact Centers In-Line Application, which organizes content into context-sensitive and customer-specific categories, and the Content Application Foundation, a comprehensive toolkit for content management, personalization, search, application integration, and user management. Founded in 1999 and headquartered in Chicago, Illinois, InStranet also maintains offices in Paris and London, and has established technology and distribution partnerships in Europe and Asia. As of 2008, it operates as a subsidiary of Salesforce.com.
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