Salesforce is a leading cloud-based software company, founded in 1999, specializing in customer relationship management (CRM) solutions. It offers a range of enterprise applications, including Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce. Additionally, Salesforce provides a platform for building custom applications and MuleSoft for data integration. Salesforce.org, a division of the company, donates and discounts its technology to nonprofits and educational institutions, fostering a culture of giving back. Salesforce Ventures, the company's venture capital arm, invests in enterprise technology startups globally, providing funding, access to the Salesforce ecosystem, and guidance from its executives.
GM and Vice President, Media Cloud, Salesforce Industries
Paul Drews
Managing Director, Salesforce Ventures
Dan Farber
SVP Strategic Communications
Caroline Fiegel
Investor, Slack Fund
Kartikeya Gupta
Principal
Takuya Hosomura
Principal
Achyut Jajoo
SVP and GM, Manufacturing and Automotive
Nowi Kallen
Managing Director
Zak Kokosa
Investor
Rohit Mahna
SVP and General Manager
Fatima Paruk MD
Senior Vice President and Chief Health Officer
Bill Patterson
EVP and GM, CRM Applications
Lauryn Poyser
Investor, Impact Fund
Dom Pusateri
Investor
Alexandra Quie
Principal
Laura Rowson
Principal
Katie Schwartz
Principal, Salesforce Ventures
John Somorjai
Executive Vice President, Corporate Development
Jason Spinell
Partner, Slack Fund
Jim Steele
President, Global Strategic Customers
Kevin Wu
Investor
Emily Zhao
Principal
Past deals in Digital Marketing
Saltbox
Series A in 2024
Saltbox is a consultancy specializing in Salesforce solutions for Manufacturers and Consumer Goods organizations. Founded in 2021, the company focuses on transforming the buying process for B2B entities by offering services that encompass strategy, design, implementation, and enablement. Saltbox utilizes digital technology to analyze and optimize the buying journey, aiming to enhance revenue, lower costs, and improve customer satisfaction. Through its industry expertise, Saltbox seeks to help businesses deliver superior buying experiences to their customers.
FLUX
Series B in 2023
FLUX Inc. is a company that specializes in developing digital marketing solutions aimed at optimizing the online customer experience. Founded in 2018 and based in Shibuya-ku, Japan, FLUX offers a range of products, including the FLUX Header Bidding Solution, which enhances advertising revenue by fostering fair competition among advertisers. Additionally, the FLUX LTV Analytics tool utilizes statistics and machine learning to analyze customer data, allowing businesses to predict customer lifetime value with limited data sets. The company's Digital Experience Platform (DXP) further empowers online businesses by personalizing interactions across all digital touchpoints through its proprietary digital identification technology.
Leadplus
Venture Round in 2022
LeadPlus is a digital marketing company based in Japan that specializes in providing services for small and medium enterprises (SMEs). The company offers a comprehensive array of solutions, including strategic planning, advertising operations, and marketing automation. By leveraging its expertise, LeadPlus assists clients in developing effective marketing strategies, optimizing advertising performance, and utilizing data visualization to enhance customer engagement. Their focus is on helping businesses attract customers and meet development goals in a cost-effective manner.
Charles
Series A in 2022
Charles is a Berlin-based company specializing in WhatsApp marketing solutions. It offers a user-friendly platform that enables brands to establish and manage a GDPR-compliant WhatsApp channel to enhance customer engagement and drive sales. Key features of the platform include Campaigns, which allow brands to send marketing messages and track consumer responses, and Journeys, which facilitate the creation of automated conversational flows, such as product finders and promotional competitions. Additionally, Charles provides analytics and proactive support to help brands optimize their messaging strategies and improve customer relationships through effective communication on messaging applications.
Primer
Venture Round in 2022
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.
OSF Digital
Series C in 2022
OSF Digital, formerly known as OSF Global, is a prominent specialist in digital transformation and global commerce solutions. The company offers comprehensive services designed to support both emerging and established brands throughout their digital journey. OSF Digital focuses on omnichannel integrations, internationalization, and commerce optimization, helping clients navigate the complexities of the rapidly evolving digital landscape. Through its platform, the company provides consulting, application development, and implementation services across various channels and devices, enabling clients to pursue multi-cloud and unified commerce projects. By adopting an agile approach, OSF Digital empowers brands to scale their global growth more effectively, leveraging technologies from leading cloud providers.
Crehana
Series B in 2021
Crehana is an online training platform based in Lima, Peru, dedicated to serving creative and digital professionals in Latin America and Spain. Founded in 2015, the platform offers over 500 courses spanning various fields, including design, coding, digital marketing, illustration, photography, and audiovisuals. Its mission is to facilitate professional growth through affordable, project-based learning, addressing the skills gap in the region. By providing a diverse range of programs aimed at both individuals and companies, Crehana seeks to empower users to enhance their skill sets and achieve their professional aspirations in an evolving job market.
Algolia
Series D in 2021
Algolia is a search-as-a-service platform that empowers businesses to deliver fast and relevant digital experiences across various channels, including web, mobile, and voice. The company provides a robust application programming interface that enables developers to create and optimize search and discovery experiences tailored to consumer needs. Algolia's platform includes the necessary infrastructure and tools to facilitate seamless integration into websites and applications, enhancing user engagement and driving conversion rates. By focusing on delivering quick and relevant search results, Algolia helps organizations improve online interactions and increase revenue.
OSF Digital
Venture Round in 2021
OSF Digital, formerly known as OSF Global, is a prominent specialist in digital transformation and global commerce solutions. The company offers comprehensive services designed to support both emerging and established brands throughout their digital journey. OSF Digital focuses on omnichannel integrations, internationalization, and commerce optimization, helping clients navigate the complexities of the rapidly evolving digital landscape. Through its platform, the company provides consulting, application development, and implementation services across various channels and devices, enabling clients to pursue multi-cloud and unified commerce projects. By adopting an agile approach, OSF Digital empowers brands to scale their global growth more effectively, leveraging technologies from leading cloud providers.
Unified Services
Venture Round in 2021
Unified Services, established in 2004 and based in Tokyo, Japan, specializes in developing cloud-based portal systems for enterprises. The company offers a range of services, including home healthcare solutions, cloud-based portal integration, and solutions for electric power distribution. It also provides value-added distribution services for startups in the United States and enterprise portal solutions that can be leveraged on-premise, in private clouds, or public clouds. Additionally, Unified Services offers consulting services to its clients.
Crehana
Series A in 2020
Crehana is an online training platform based in Lima, Peru, dedicated to serving creative and digital professionals in Latin America and Spain. Founded in 2015, the platform offers over 500 courses spanning various fields, including design, coding, digital marketing, illustration, photography, and audiovisuals. Its mission is to facilitate professional growth through affordable, project-based learning, addressing the skills gap in the region. By providing a diverse range of programs aimed at both individuals and companies, Crehana seeks to empower users to enhance their skill sets and achieve their professional aspirations in an evolving job market.
Xica
Series D in 2020
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Nextview
Venture Round in 2020
You want to shape the future of your business. Make a big leap forward to answer the challenges of a changing market. You are looking for ways to make things personal and add value for your customers, empowered by digital solutions. And you have come to exactly the right place. Better business and better growth: we are here to make them happen.
Evergage
Acquisition in 2020
Evergage, Inc. is a technology company that specializes in a cloud-based real-time personalization platform aimed at enhancing customer engagement for digital marketers. Founded in 2010 and based in Somerville, Massachusetts, Evergage offers a suite of solutions that enable marketers to create individualized experiences for website visitors and mobile app users. Key offerings include the Evergage Platform, which allows for website personalization; Evergage Recommend, which provides tailored product and content recommendations; and Evergage Promote, which catalogs and promotes assets based on user behavior. The platform also includes tools for tracking shopping patterns, analyzing user history through engagement algorithms, and delivering customized experiences based on visitor data. Evergage serves various industries, including retail, financial services, technology, and hospitality, and has facilitated personalized interactions for over 2 billion web visitors across more than 150 organizations. The company has received multiple awards for its innovative approach to digital marketing.
Zennify
Venture Round in 2019
Zennify, LLC is a business and IT consultancy firm based in Meridian, Idaho, specializing in Salesforce-centric solutions. Founded in 2013, the company, formerly known as SaaSfocus LLC, has established itself as a trusted partner for businesses seeking to navigate complex technological challenges. Zennify offers a range of services that include implementation, complex integrations, training, and ongoing platform support. The firm's approach combines the resources and expertise typical of larger firms with personalized attention, ensuring that client needs are met with precision and care. Zennify has a proven track record of delivering results across various sectors, including banking and digital marketing, and is recognized for its commitment to client satisfaction, boasting a 4.8 out of 5 customer satisfaction rating. Additionally, the company is dedicated to community engagement, allocating a portion of its resources to support societal initiatives. With deep industry knowledge and a proactive partnership approach, Zennify continues to drive innovation and success for its clients.
toBe marketing
Venture Round in 2019
toBe Marketing Co., Ltd., established in 2015 and based in Tokyo, Japan, specializes in marketing automation and client management system services. The company offers consulting and introduction services for various marketing tools, including social media collaboration, email distribution, and salesforce integration. Their mission is to enhance client engagement and drive sales growth by streamlining marketing and sales activities through digital technology.
Algolia
Series C in 2019
Algolia is a search-as-a-service platform that empowers businesses to deliver fast and relevant digital experiences across various channels, including web, mobile, and voice. The company provides a robust application programming interface that enables developers to create and optimize search and discovery experiences tailored to consumer needs. Algolia's platform includes the necessary infrastructure and tools to facilitate seamless integration into websites and applications, enhancing user engagement and driving conversion rates. By focusing on delivering quick and relevant search results, Algolia helps organizations improve online interactions and increase revenue.
OSF Digital
Venture Round in 2019
OSF Digital, formerly known as OSF Global, is a prominent specialist in digital transformation and global commerce solutions. The company offers comprehensive services designed to support both emerging and established brands throughout their digital journey. OSF Digital focuses on omnichannel integrations, internationalization, and commerce optimization, helping clients navigate the complexities of the rapidly evolving digital landscape. Through its platform, the company provides consulting, application development, and implementation services across various channels and devices, enabling clients to pursue multi-cloud and unified commerce projects. By adopting an agile approach, OSF Digital empowers brands to scale their global growth more effectively, leveraging technologies from leading cloud providers.
OSF Digital
Venture Round in 2019
OSF Digital, formerly known as OSF Global, is a prominent specialist in digital transformation and global commerce solutions. The company offers comprehensive services designed to support both emerging and established brands throughout their digital journey. OSF Digital focuses on omnichannel integrations, internationalization, and commerce optimization, helping clients navigate the complexities of the rapidly evolving digital landscape. Through its platform, the company provides consulting, application development, and implementation services across various channels and devices, enabling clients to pursue multi-cloud and unified commerce projects. By adopting an agile approach, OSF Digital empowers brands to scale their global growth more effectively, leveraging technologies from leading cloud providers.
Dolmen
Venture Round in 2019
Dolmen, founded in 2011 and headquartered in Saint-Grégoire, France, offers a comprehensive platform aimed at addressing customer knowledge challenges. This software-as-a-service solution is designed for deployment in physical retail locations and marketing departments, helping businesses engage, attract, and retain customers. Dolmen's platform facilitates the collection and utilization of customer and prospect data, enabling the creation of regular events that are crucial for acquiring new customers. By centralizing information in databases, it enhances content quality and optimizes knowledge, allowing shop owners to better understand their customers and foster enduring relationships.
Unified Services
Venture Round in 2018
Unified Services, established in 2004 and based in Tokyo, Japan, specializes in developing cloud-based portal systems for enterprises. The company offers a range of services, including home healthcare solutions, cloud-based portal integration, and solutions for electric power distribution. It also provides value-added distribution services for startups in the United States and enterprise portal solutions that can be leveraged on-premise, in private clouds, or public clouds. Additionally, Unified Services offers consulting services to its clients.
Creators Match
Series C in 2018
Creators Match Ltd. is a Tokyo-based company established in 2007 that specializes in internet advertisement services. The firm focuses on the planning and production of digital advertisements, including the development of banners, landing pages, and leaflets. Additionally, Creators Match organizes seminars and provides educational materials aimed at enhancing the skills of creators and facilitating platform development for internet advertising companies. By offering a comprehensive suite of services that encompasses product creation, development, education, and digital marketing, the company aims to improve market penetration and increase the efficiency of creators' work, ultimately helping them reach a broader audience.
Rebel
Acquisition in 2018
Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, enhancing the functionality of email as a marketing tool. Founded in 2014 and originally named Rebelmail, the company rebranded to Rebel in June 2018. It focuses on transforming traditional email into an interactive platform that delivers actionable experiences directly within the inbox. By integrating email with user applications and websites, Rebel aims to improve engagement, increase conversions, and encourage more actions from recipients. As of October 2018, Rebel operates as a subsidiary of Salesforce.
OSF Digital
Venture Round in 2018
OSF Digital, formerly known as OSF Global, is a prominent specialist in digital transformation and global commerce solutions. The company offers comprehensive services designed to support both emerging and established brands throughout their digital journey. OSF Digital focuses on omnichannel integrations, internationalization, and commerce optimization, helping clients navigate the complexities of the rapidly evolving digital landscape. Through its platform, the company provides consulting, application development, and implementation services across various channels and devices, enabling clients to pursue multi-cloud and unified commerce projects. By adopting an agile approach, OSF Digital empowers brands to scale their global growth more effectively, leveraging technologies from leading cloud providers.
toBe marketing
Series B in 2017
toBe Marketing Co., Ltd., established in 2015 and based in Tokyo, Japan, specializes in marketing automation and client management system services. The company offers consulting and introduction services for various marketing tools, including social media collaboration, email distribution, and salesforce integration. Their mission is to enhance client engagement and drive sales growth by streamlining marketing and sales activities through digital technology.
Ortto
Venture Round in 2017
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
7Summits
Venture Round in 2017
7Summits, LLC is a provider of multi-cloud digital solutions based on the Salesforce Platform, specializing in community-led experiences. Established in 2009 and located in Milwaukee, Wisconsin, the company focuses on designing and developing innovative digital experiences that address complex business challenges across various sectors, including consumer packaged goods, retail, financial services, healthcare, higher education, high technology, manufacturing, nonprofit, and professional services. Their offerings include community accelerators, platform development and integration, community migrations, and customer support solutions. 7Summits aims to enhance engagement among customers, employees, and partners, ultimately driving business growth and improving overall user experiences.
Unified Services
Corporate Round in 2016
Unified Services, established in 2004 and based in Tokyo, Japan, specializes in developing cloud-based portal systems for enterprises. The company offers a range of services, including home healthcare solutions, cloud-based portal integration, and solutions for electric power distribution. It also provides value-added distribution services for startups in the United States and enterprise portal solutions that can be leveraged on-premise, in private clouds, or public clouds. Additionally, Unified Services offers consulting services to its clients.
toBe marketing
Venture Round in 2016
toBe Marketing Co., Ltd., established in 2015 and based in Tokyo, Japan, specializes in marketing automation and client management system services. The company offers consulting and introduction services for various marketing tools, including social media collaboration, email distribution, and salesforce integration. Their mission is to enhance client engagement and drive sales growth by streamlining marketing and sales activities through digital technology.
Pierry
Seed Round in 2016
Pierry Software is a digital marketing agency founded in 2008, specializing in enhancing companies' online presence through its innovative Marketing as a Service (MaaS) platform. The agency assists organizations in optimizing their marketing efforts without the need for additional personnel or extensive training, thereby allowing them to focus on building personalized relationships with their clients. By integrating its platform with established systems like Salesforce Marketing Cloud, Pierry enables businesses to implement and manage effective marketing campaigns that improve efficiency, impact, and return on investment. Over the years, Pierry has evolved into a full-service digital marketing provider, collaborating with notable clients such as Ticketmaster and Movable Ink.
MinHash
Acquisition in 2015
MinHash, Inc. is a technology company based in Palo Alto, California, established in 2014 and operating as a subsidiary of Salesforce. The company has developed a demand data platform that aggregates and organizes demand signals from various internal and external sources. Its flagship product, AILA, leverages artificial intelligence to identify emerging trends across thousands of media outlets. By analyzing diverse data formats, including text, images, hashtags, and URLs, AILA enables marketers and merchandisers to respond swiftly to trending topics. The platform effectively acts as a virtual assistant, automatically crafting campaigns with relevant themes, unique messaging, and targeted audiences, thereby enhancing marketing strategies and execution.
Optimizely
Series C in 2015
Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.
AKTA
Acquisition in 2015
ÄKTA is a digital experience and engagement consultancy that works with leading global brands and emerging growth companies to discover new opportunities, define intelligent user experiences, design innovative digital services and bring successful products and applications to market.
Velory
Seed Round in 2015
Velory operates a digitalization platform that connects digital brands with small and medium-sized businesses. Utilizing machine learning, the platform identifies and delivers relevant digital solutions tailored to the needs of these businesses, ensuring that the solutions integrate seamlessly. Velory also features an on-demand direct sales force, which can be activated instantly in any location worldwide, facilitating rapid business growth through innovative digital services.
Ortto
Series B in 2015
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
Wyng
Series C in 2014
Wyng Inc. is a marketing platform that enables brands and agencies to create and manage digital, mobile, and social campaigns. Founded in 2005 and based in New York, the company focuses on privacy-first personalization, utilizing a zero-party data API and adhering to privacy-by-design principles. Wyng's platform allows marketers to deliver relevant and compliant customer experiences by providing a user-friendly dashboard that facilitates the configuration and personalization of campaigns across various digital channels. With a library of templates and a drag-and-drop campaign builder, more than 250 brands and enterprises use Wyng to foster direct and trusted relationships with their customers.
Xica
Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Xica
Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Buddy Media
Acquisition in 2012
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.
Netyear Group
Post in 2011
Netyear Group Corporation is a Tokyo-based company that specializes in digital marketing and professional internet services. Founded in 1993, it provides a comprehensive range of offerings, including strategic consulting, digital content planning and production, web and mobile application development, and the sale of cloud-based office tools. Netyear also focuses on data analysis and effect measurement, alongside support for social media marketing. Its diverse clientele includes notable organizations such as KDDI, Skyperfect TV, NHK Educational, and Recruit, reflecting its capability to drive business innovation in the digital landscape.
ASTADIA
Debt Financing in 2011
Astadia provides cloud solutions consulting and systems integration for enterprises looking to accelerate business outcomes. Astadia transforms how its clients develop market opportunities, accelerate revenues and convert customers into advocates. Unlike integrators that concentrate only on implementing technology, Astadia focuses on truly understanding client needs. By building authentic client partnerships and using its unique, proven methodologies and frameworks, Astadia delivers meaningful solutions for its clients. Delivered by professionals with deep experience and pedigree, Astadia creates bulletproof cloud solutions with measurable business results.
ASTADIA
Series C in 2009
Astadia provides cloud solutions consulting and systems integration for enterprises looking to accelerate business outcomes. Astadia transforms how its clients develop market opportunities, accelerate revenues and convert customers into advocates. Unlike integrators that concentrate only on implementing technology, Astadia focuses on truly understanding client needs. By building authentic client partnerships and using its unique, proven methodologies and frameworks, Astadia delivers meaningful solutions for its clients. Delivered by professionals with deep experience and pedigree, Astadia creates bulletproof cloud solutions with measurable business results.
ASTADIA
Series A in 2008
Astadia provides cloud solutions consulting and systems integration for enterprises looking to accelerate business outcomes. Astadia transforms how its clients develop market opportunities, accelerate revenues and convert customers into advocates. Unlike integrators that concentrate only on implementing technology, Astadia focuses on truly understanding client needs. By building authentic client partnerships and using its unique, proven methodologies and frameworks, Astadia delivers meaningful solutions for its clients. Delivered by professionals with deep experience and pedigree, Astadia creates bulletproof cloud solutions with measurable business results.
Kieden
Acquisition in 2006
Kieden was a Search Engine Marketing application for Salesforce.com. The technology delivers real-time integration between Google's dominant advertising app (Google AdWords) and Salesforce CRM, allowing marketers to clearly understand return on Google advertising investments. The solution is currently known as Salesforce for Google AdWords, and is the foundation of the Google/Salesforce.com alliance. Kieden was acquired by salesforce.com in August 2006.
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