SamStella

SamStella is an early stage investment firm founded in 2011 and based in New York City. The firm focuses on promoting and supporting the growth of innovative companies within the AdTech sector. By specializing in investments in online advertising and related technologies, SamStella aims to accelerate the development of startups in this rapidly evolving marketplace. The firm's mission is to foster innovation and drive advancements in advertising technology.

Andrew Reis

Founder and Managing Director

10 past transactions

PubGears

Seed Round in 2016
PubGears LLC is a New York-based publisher agency established in 2009 that specializes in monetization solutions for display and mobile platforms. The company focuses on creating efficient connections between publishers and various revenue providers, including premium sales firms, sales-side platforms, exchanges, and networks. As technology evolves rapidly, PubGears adapts to changes in the advertising ecosystem, moving away from traditional ad network models. By implementing effective revenue strategies similar to those used by advertising agencies, PubGears enhances its understanding of the market and fosters partnerships with emerging technologies. The primary objective is to increase revenue for publishers, allowing them to concentrate on producing quality content and growing their platforms, ultimately contributing to a more enriching online environment.

Bandy

Seed Round in 2015
Bandy App LLC is a mobile application that facilitates bartering among users selling items on popular online marketplaces, including eBay, Amazon, and Etsy. Launched in 2015 and based in New Rochelle, New York, Bandy allows users to link their seller accounts and automatically pull items they are already offering for sale. This innovative approach eliminates the need for users to manually upload and price individual items, streamlining the trading process. The app employs an algorithm to match users with potential trading partners, enabling them to exchange items such as musical instruments or clothing without disrupting their ongoing sales. Bandy operates as a free platform, appealing to both consumers and business owners interested in maximizing the value of their inventory through barter.

Elite Daily

Convertible Note in 2014
Elite Daily, Inc. is an online platform dedicated to providing engaging content for millennials, particularly focusing on the interests of Generation Y. Founded by a team of media professionals who sought to challenge traditional media's approach to news coverage, Elite Daily offers a wide range of articles, videos, and documentaries across various categories including lifestyle, dating, politics, and culture. With a commitment to delivering content that resonates with its audience, the platform has grown to attract over 70 million monthly readers, establishing itself as a significant voice within the millennial demographic. Since its incorporation in 2014, Elite Daily has operated as a subsidiary of Bustle Digital Group and continues to foster a diverse and socially driven community that encourages impactful discussions around contemporary issues.

Reelio

Seed Round in 2014
Reelio Inc. operates an influencer marketing platform that connects brands with YouTube creators seeking sponsorship opportunities. Founded in 2012 and headquartered in New York, the company offers an Influencer Marketplace where brands can create branded videos on popular YouTube channels, reaching engaged audiences. Reelio provides a suite of software tools that assist brands in selecting YouTube partners based on data-driven insights concerning pricing, audience fit, and performance metrics. Additionally, brands can post campaign opportunities on the marketplace, allowing creators to review and apply for opportunities that align with their interests. The platform aims to simplify influencer marketing by offering forecasting, workflow automation, optimization, and reporting, enabling brands to run scalable and measurable campaigns effectively. As of April 2018, Reelio operates as a subsidiary of Fullscreen, Inc.

Reelcontent

Seed Round in 2014
Reelcontent, Inc. is a digital advertising agency that specializes in application and video promotion services for individuals and businesses. The company operates an online self-service platform designed to assist independent developers in acquiring more users while enabling advertisers to create and place their own video advertisements across various digital channels. Reelcontent's platform integrates advertisement creation, targeting, media buying, serving, optimization, and performance measurement. It allows clients to bid on individual advertising impressions from major exchanges and other digital inventory suppliers, ensuring effective ad placement on desktop and mobile devices. Founded in 2013 and based in Princeton, New Jersey, Reelcontent was formerly known as cinema6, Inc. before rebranding in November 2015. The company's mission is to make digital advertising accessible and effective for businesses of all sizes through user-friendly tools and targeted solutions.

3FLOZ

Seed Round in 2013
3FLOZ is a retail solution company founded in 2009 and based in New York, specializing in the automated sale of beauty products. It operates an online shopping portal that allows consumers to purchase their favorite brands and products, which are then shipped directly to hotels, enhancing convenience for travelers. The company also focuses on retail innovation through its Automated Pop-Up Stores, providing brands with a platform to increase visibility, educate consumers, and drive sales. By streamlining the shopping experience for those on the go, 3FLOZ aims to simplify access to beauty products and foster brand awareness.

Genesis Media

Series A in 2012
Genesis Media LLC operates a predictive analytics platform that serves publishers, global agencies, and brands, focusing on enhancing video advertising. Founded in 2010 and based in New York, with additional offices in Chicago, Los Angeles, and Detroit, the company's key offerings include G·A·P, a software solution for managing and monetizing inventory, and Page Attention Rank, which optimizes ad delivery based on consumer engagement. The platform utilizes real-time analytics and proprietary attention data to identify viewable ad opportunities within quality content, optimizing video formats for maximum effectiveness. Genesis Media, formerly known as AdGenesis LLC until 2011, functions as a subsidiary of TVGenesis LLC.

Bombfell

Venture Round in 2012
Bombfell, Inc. provides an online, priced curation-powered clothing and styling solution for men. The company offers a dedicated personal stylist who is matched with clients to pick out and send clothing outfits based on the client’s fit and taste. Further, the company allows customers to only pay for clothes they keep, with free shipping and returns, without any styling fee or commitment. Additionally, it offers looks for the office, and allows customers to preview and approve before the order ships with no subscriptions. The company was founded in 2011 and is based in New York, New York.

Tremor Video

Venture Round in 2012
Tremor Video operates as a programmatic video platform that specializes in cross-screen video brand advertising. The company offers auto-optimization services designed to enhance the effectiveness of video ad buying. By leveraging data partnerships, Tremor Video enables advertisers to precisely target consumers across various screens. Additionally, the platform provides independent metrics regarding views, brand safety, and audience targeting. Advertisers can access these services either as a managed service or on a self-service basis, allowing for flexibility in their advertising strategies.

Tapad

Seed Round in 2012
Tapad is a global marketing technology company providing a comprehensive suite of identity-based marketing solutions. By leveraging the company’s proprietary and privacy-safe Tapad Graph. Their groundbreaking, proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs, and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. The company is reinventing personalization for the modern marketer through its identity-driven solutions. The Tapad Graph combines the company’s proprietary Device Graph with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.
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