SamStella

SamStella was formed to provide that experience. Founded in 2011, their primary goal is to promote and support early stage growth and acceleration of innovative companies in the rapidly expanding AdTech marketplace.

Reis, Andrew

Founder and Managing Director

10 past transactions

PubGears

Seed Round in 2016
PubGears LLC, founded in 2009 and based in New York, provides a technology platform focused on optimizing advertising revenue for publishers. The company connects publishers with various revenue providers, including premium sales firms and exchanges, adapting to the evolving advertising ecosystem. By implementing effective revenue strategies akin to those of advertising agencies, PubGears aims to enhance publisher earnings, allowing them to concentrate on content creation and site development. Utilizing advanced yield optimization technology, the firm employs proprietary trading methodologies, inventory positioning, and data access strategies to maximize the value derived from publishers' assets. Overall, PubGears is dedicated to improving monetization solutions and fostering strong partnerships with emerging technologies in the digital advertising landscape.

Bandy

Seed Round in 2015
Bandy is an app that lets people selling items on leading online marketplaces like eBay, Amazon, and Etsy, trade their items with others. In short, Bandy is bringing bartering to websites that have millions upon millions of users. Unlike other bartering apps, Bandy doesn't require users to upload and price individual items. Instead, users link their seller accounts and pull the items they're already selling. The best part is that users can continue selling their items, while they look for great trades. Oh yeah, and it's completely free!

Elite Daily

Convertible Note in 2014
Elite Daily was founded with a commitment to not only deliver content specifically targeted for Generation-Y, but also content shaped by talented media professionals of the same demographic. Elite Daily’s founding team grew tired of traditional media publications mandating that news coverage be presented in a dull, one-dimensional manner and set out to create a highly engaging, socially driven content platform that would radically change and redefine the meaning of a media publication. The site consistently delivers diverse content with a fresh, relevant voice that appeals to the divergent perspectives represented within our generation. With an audience of over 70 million monthly readers, Elite Daily has established the largest, fastest growing community of millennial voices on the web.

Reelio

Seed Round in 2014
Reelio Inc. operates an influencer marketing platform that connects brands with YouTube creators for sponsorship opportunities. Founded in 2012 and based in New York, the company offers an Influencer Marketplace where brands can post campaign opportunities, allowing creators to review and apply for projects that align with their interests. Reelio provides a suite of software tools that facilitate the selection of YouTube partners, offering data-driven insights on pricing, audience fit, and video performance metrics. This platform enables brands to conduct scalable and measurable influencer marketing campaigns, streamlining workflows and enhancing collaboration between brands and creators. As of April 2018, Reelio operates as a subsidiary of Fullscreen, Inc.

Reelcontent

Seed Round in 2014
Reelcontent provides self serve tools that make digital advertising accessible and effective for entrepreneurs and businesses of all sizes. Beautiful ad creatives. Targeted ad placement. Round-the-clock optimization.

3FLOZ

Seed Round in 2013
3FLOZ is an automated retail solution founded in 2009 and based in New York, United States. The company specializes in providing brand visibility and consumer education through innovative retail strategies, including Automated Pop-Up Stores. It operates an online shopping portal that focuses on beauty products, allowing customers to purchase their favorite brands easily. A unique feature of 3FLOZ's service is the direct shipping of products to hotels, which enhances convenience for travelers. By streamlining the shopping experience, 3FLOZ aims to foster brand awareness and accessibility for consumers.

Bombfell

Venture Round in 2012
Bombfell, Inc. is an online clothing and styling service tailored specifically for men. Founded in 2011 and based in New York, the company pairs clients with dedicated personal stylists who curate clothing selections based on individual preferences and fit. Customers benefit from a straightforward payment model, only paying for items they choose to keep, with the added convenience of free shipping and returns. Bombfell's service includes options for both trendy and traditional styles, and clients can preview and approve outfits before shipment, eliminating the need for subscriptions or styling fees.

Telaria

Venture Round in 2012
Telaria, Inc. is a software platform that enables publishers to manage and monetize their video advertising across various regions, including the United States, Europe, Canada, Latin America, and the Asia Pacific. Founded in 2005 and headquartered in New York, the company provides real-time analytics and decision-making tools, allowing publishers to optimize revenue from their digital video inventory. Telaria's fully programmatic platform is tailored for digital video and supports connected TV, mobile, and over-the-top content. The company operates primarily on a transactional revenue model, charging publishers each time an advertising impression is monetized on its platform, based on a transparent fee structure. Formerly known as Tremor Video, Telaria rebranded in September 2017 and is a subsidiary of The Rubicon Project, Inc.

Tapad

Seed Round in 2012
Tapad, Inc. is a marketing technology company that specializes in identity-based marketing solutions. It offers a suite of products, including the Tapad Customer Data Platform and the Tapad Graph, which allows users to integrate first-party data with predictive modeling to enhance marketing outcomes. The Tapad Graph assimilates vast amounts of data to reveal the connections between various devices, such as smartphones, tablets, and connected TVs, enabling a comprehensive understanding of consumer behavior. Additionally, Tapad provides Device Graph Access for targeted marketing and measurement, an Applied Analytics suite to evaluate campaign performance, and Dynamic Audiences for precise consumer targeting across devices. The company serves a diverse clientele, including agency trading desks, publishers, marketing technology firms, and Fortune 500 brands. Founded in 2010 and headquartered in New York, Tapad operates globally with offices in several major cities, including London, Chicago, Oslo, Singapore, and Tokyo. As of late 2020, Tapad functions as a subsidiary of Experian plc.
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