California Naturals
Series A in 2024
California Naturals is a personal care brand focused on providing clean, safe, and natural products for hair and body care. The company offers a diverse range of items, including shampoos, conditioners, masques, body washes, and moisturizers. By prioritizing affordability, California Naturals aims to replace harmful products commonly found in bathrooms and homes, making healthier choices accessible to a wider audience.
California Naturals
Seed Round in 2023
California Naturals is a personal care brand focused on providing clean, safe, and natural products for hair and body care. The company offers a diverse range of items, including shampoos, conditioners, masques, body washes, and moisturizers. By prioritizing affordability, California Naturals aims to replace harmful products commonly found in bathrooms and homes, making healthier choices accessible to a wider audience.
R.E.M. Beauty
Venture Round in 2023
R.E.M. Beauty is a cosmetics manufacturer dedicated to empowering individuals in their creativity and self-expression through makeup. The company offers a diverse range of products, including brow gel, concealer, eyeliner markers, lip liner pencils, eyeshadow palettes, lipstick, and lip gloss. By providing high-quality tools, R.E.M. Beauty aims to inspire users to bring their imaginative aspirations to life.
Henry Rose
Series A in 2023
Henry Rose is an e-commerce platform specializing in fine fragrances and related products. The company focuses on providing a transparent line of perfumes made from clear ingredients, ensuring that their offerings are free from harmful substances such as parabens, phthalates, and formaldehyde. Each product is dermatologist tested and EWG verified, allowing consumers to feel confident in using fragrances that prioritize both health and environmental safety. In addition to fragrances, Henry Rose also offers a range of gifts and accessories, catering to a diverse customer base seeking quality and safety in their scent choices.
U Beauty is a science-driven skincare brand focused on creating personal care products that prioritize sustainability and efficiency. The company aims to replace excess with thoughtful design, working towards a zero-waste goal while minimizing its carbon footprint. U Beauty features a proprietary capsule technology that delivers clinically proven benefits, including brightening, tightening, resurfacing, renewing, equalizing, and defending the skin. This innovative approach not only ensures quicker results but also minimizes irritation, optimizing essential skin components such as collagen, elastin, and hyaluronic acid. U Beauty empowers users with its easy-to-use, all-in-one skincare cream, making effective skincare accessible and convenient.
Madison Reed
Venture Round in 2022
Madison Reed, Inc. is a beauty company that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses, among others. Founded in 2013 and based in San Francisco, the company aims to revolutionize hair coloring by offering a proprietary ammonia-free formula that combines essential nutrients like keratin and argan oil. Madison Reed enables customers to achieve salon-quality hair color at home for an affordable price. In addition to its product line, the company operates hair color salons in California and provides franchising opportunities. It also sells various accessories and tools necessary for hair coloring, enhancing the overall customer experience.
Peach & Lily
Venture Round in 2020
Peach & Lily, Inc. is a skincare and beauty company based in Bronx, New York, established in 2012. The company specializes in a wide range of products, including cleansers, toners, essences, face oils, serums, eye creams, moisturizers, exfoliators, masks, and sunscreens, as well as makeup and body products. Focused on innovative and high-quality offerings from Asia, Peach & Lily serves as an online destination for consumers in the United States seeking effective skincare solutions. The brand emphasizes the use of safe ingredients, avoiding harmful chemicals, dyes, alcohol, parabens, and sulfates to promote healthy skin. Products are available for purchase directly through their e-commerce platform and through various retail partners, both domestically and internationally.
ILIA Beauty
Series B in 2020
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed for a full face application. Combining certified organic ingredients with non-toxic synthetics, ILIA aims to exceed expectations in the natural makeup category. The brand is committed to ethical and sustainable manufacturing practices, utilizing recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to its makeup offerings, ILIA also provides a range of skincare products and accessories, including blending brushes and travel bags, all formulated to be gluten and dairy-free while incorporating active skincare ingredients to protect the skin from environmental stressors.
Youth To The People
Private Equity Round in 2019
Youth To The People Inc. is a Los Angeles-based company that specializes in manufacturing skincare and cosmetic products, including cleansers, creams, serums, masks, and eye creams. Founded in 2015, the company focuses on creating skincare solutions that help replenish and renew tired skin. Its products are formulated with 100 percent vegan ingredients and cold-pressed extracts, combined with clinical pro-grade actives, while adhering to environmentally friendly practices such as recyclable packaging and the absence of added chemicals. In addition to skincare, Youth To The People also offers clothing products for sale online, promoting a holistic approach to beauty and wellness.
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