California Naturals
Series A in 2024
California Naturals is a personal care brand offering clean, safe, and natural products at affordable prices. Their range includes shampoo, conditioner, body wash, and moisturizer, aiming to replace harmful items in bathrooms worldwide.
California Naturals
Seed Round in 2023
California Naturals is a personal care brand offering clean, safe, and natural products at affordable prices. Their range includes shampoo, conditioner, body wash, and moisturizer, aiming to replace harmful items in bathrooms worldwide.
R.E.M. Beauty
Venture Round in 2023
R.E.M. Beauty is a cosmetics manufacturer dedicated to empowering individuals in their creativity and self-expression through makeup. The company offers a diverse range of products, including brow gel, concealer, eyeliner markers, lip liner pencils, eyeshadow palettes, lipstick, and lip gloss. By providing high-quality tools and innovative formulations, R.E.M. Beauty aims to support its customers in realizing their artistic aspirations and enhancing their personal style.
Henry Rose
Series A in 2023
Henry Rose is an e-commerce platform specializing in fine fragrances and related products, including gifts and accessories. The company focuses on transparency in its offerings, manufacturing perfumes with clear ingredients that are free from harmful substances such as parabens, phthalates, formaldehyde, carcinogens, and endocrine disruptors. Each fragrance is dermatologist tested and verified by the Environmental Working Group, ensuring that consumers can trust the safety of their products for both personal health and environmental impact. Henry Rose provides a wide selection of scents that cater to individuals seeking both quality and safety in their fragrance choices.
Ceremonia
Series A in 2023
Ceremonia is a modern haircare brand celebrating Latin heritage. It offers natural, sustainable products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine.
U Beauty is a science-driven skincare brand focused on creating personal care products that emphasize conscious creation and sustainability. The company aims to minimize its carbon footprint and achieve a zero-waste goal. U Beauty offers a proprietary capsule technology that delivers clinically proven benefits, including skin brightening, tightening, resurfacing, renewing, equalizing, and defending. This technology is designed to provide quicker results while avoiding irritation and optimizing collagen, elastin, and hyaluronic acid levels. U Beauty empowers women by providing an easy-to-use, all-in-one skincare cream that simplifies their skincare routine.
Madison Reed
Venture Round in 2022
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.
Peach & Lily
Venture Round in 2020
Founded in 2012, Peach & Lily is a New York-based skincare and beauty company that specializes in curating and distributing high-quality Asian beauty products to U.S. consumers. They offer a wide range of products including cleansers, toners, serums, moisturizers, masks, sunscreens, and makeup, all free from harmful chemicals like parabens and sulfates.
ILIA Beauty
Series B in 2020
ILIA Beauty is a prestige brand of clean color cosmetics and skincare that offers more than 100 high-performance products crafted with certified organic ingredients and non-toxic synthetics. The company emphasizes ethical and sustainable manufacturing, including the use of recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to makeup and skincare, ILIA provides related accessories such as blending brushes and travel bags and offers combo sets to support complete routines, enabling customers to shield their skin from environmental stressors.
Youth To The People
Private Equity Round in 2019
Youth To The People Inc. is a Los Angeles-based manufacturer of skincare and cosmetic products, established in 2015. The company specializes in a range of items including cleansers, creams, serums, masks, and eye creams, all designed to replenish and renew tired skin. Its formulations are characterized by 100 percent vegan ingredients, cold-pressed extracts, and the use of clinical pro-grade actives, while maintaining a commitment to sustainability through recyclable packaging and the absence of added chemicals. Youth To The People also offers its products online, providing customers with access to effective and environmentally friendly skincare solutions.