Saned Partners

Mumzworld.com is the leading e-commerce platform in the Middle East focused on products for mothers, babies, and children, serving over 2 million customers across the MENA region and shipping to more than 20 countries. The platform features an extensive catalog of over 200,000 items from more than 2,000 global and regional brands, making it a comprehensive resource for mothers seeking unique and essential products. Users can conveniently search, compare, and purchase a wide range of childcare items, educational toys, and maternity products, supported by detailed information and reviews to aid decision-making. Recognized as a pioneer in the e-commerce landscape for mothers, Mumzworld.com has partnered with major FMCG brands and secured exclusive distribution rights for numerous products, enhancing its offerings and solidifying its reputation as a vital online resource for families.

Jamalon, Inc. is the largest online bookstore in the Middle East, established in 2010 and headquartered in Amman, Jordan. The company offers a vast selection of over 9.3 million titles in Arabic and English from approximately 30,000 publishers. Jamalon specializes in providing home delivery services and customized payment methods tailored to the needs of customers in the region. Its extensive catalog includes books across various genres from both well-known and emerging authors, enabling publishers to reach a wider audience and facilitating access to literature for readers throughout the Middle East.

Kharabeesh Limited is a media and entertainment network based in Amman, Jordan, founded in 2008. It focuses on creating artistic video shows that address social and political issues, aiming to enhance youth-oriented Arabic e-content. As a leading multi-channel network, Kharabeesh produces and co-produces a variety of content, including animations, music, and short films, which are distributed through YouTube and social media platforms. The company operates as a subsidiary of Think Arabia and serves as a platform for digital creators to showcase their talents to a global audience. By combining media, entertainment, and technology, Kharabeesh contributes significantly to the online entertainment landscape for Arab internet users.