Wael Amin

Partner

IR

Ibrahim Ramadan

Senior Associate

HA

Hany Al Sonbaty

MD

21 past transactions

Financial Services Company

Venture Round in 2012
FSC is a market leader in retail based financial services. Our professional team and widespread service teams enable our clients to attain the utmost satisfaction. FSC was founded in 2008 with the idea of providing a suite of field based services to banks and financial sectors. Quickly, FSC proved its success and creative approach and diversity. FSC today operates Vodafone One loyalty system as well as having launched Egypt’s first anonymous prepaid cards nationwide, in collaboration with SAIB bank. FSC is currently operating in Egypt with a strategic plan to expand in the MENA region, specifically into North Africa and GCC markets. Our regional expansion is driven by our success and our belief that FSC has the capability and resources to serve its customers wherever and whenever required.

ExpandCart

Series A in 2020
ExpandCart is the fastest growing Arabic ecommerce platform in the Middle East. Over the past couple of years, we was able to acquire hundreds of clients ranging from individuals & small companies to enterprise level corporations, creating impressive traction and success to our clients.

Kngine, Inc.

Seed Round in 2011
Kngine, Inc. is an intelligent assistant and answer engine that is designed to give users direct answer for their questions. Its platform allows developers and businesses to build smart applications. The company’s search engine platform also enables to add factual question-answering and knowledge capabilities to a user’s application, as well as understand questions, and command and process them from their own dataset. It offers Kngine beta application for iOS and Android devices. The company was founded in 2008 and is based in San Mateo, California with an engineering office in Cairo, Egypt. As of October 31, 2017, Kngine, Inc. operates as a subsidiary of Samsung Research America, Inc.

Swvl, LLC

Series B in 2019
Swvl, LLC develops an application through which users can book fixed-route bus trips. The company offers SWVL, which provides bus ticket reservation in underutilized buses and payment services. It offers services in Egypt, Kenya, and Pakistan. Swvl, LLC was founded in 2017 and is based in Cairo, Egypt.

Elves Inc.

Seed Round in 2020
For consumers, Elves is a chat-based concierge service. With Elves, consumers can do anything from booking flights to delivering groceries. In the last few months, we've expanded to serve thousands of users around the world. Via chat, through our apps or on Messenger you can chat with an elf that’ll do or buy anything (legal) you want. Users are purchasing with an average ticket price of $260, with 80% of them reordering within 28 days and the top 10% using the app daily.
BRANTU provides an unprecedented fashion and lifestyle platform for the Middle-Eastern Fashion savvy, urban-city modern millennial. With the lack of high fashion and lifestyle E-commerce platforms available in the Middle-East, BRANTU has based themselves in Egypt to fulfil a gap in the market for trend-driven, aspirational and multi-brand products. With a high-tech website and APPs with fully integrated logistics service, we focus heavily on delivering the right product at the right time to our customers. We take pride in creating beautiful marketing campaigns and aspirational editorial images with our brands in addition to consistent Ecom photography to continually inspire and motivate our customers purchasing decisions.

Swvl, LLC

Series B in 2018
Swvl, LLC develops an application through which users can book fixed-route bus trips. The company offers SWVL, which provides bus ticket reservation in underutilized buses and payment services. It offers services in Egypt, Kenya, and Pakistan. Swvl, LLC was founded in 2017 and is based in Cairo, Egypt.

Reliefwatch

Seed Round in 2019
Sokowatch revolutionizes access to essential goods and services by connecting small shops to the digital economy. Through individual agents equipped with proprietary mobile data-collection tools, Sokowatch increases sales and market coverage for companies in emerging markets. It enables informal retailers to order products at any time via SMS or mobile app, and receive free same-day delivery to their store. This makes it easier for shopkeepers to source goods and helps manufacturers ensure that their products are consistently available to consumers. Sokowatch evaluates retailers to provide them with access to credit and other financial services typically not available to informal businesses. Sokowatch's systems track real-time sales and orders across thousands of stores. Access to market trends and purchasing habits enables manufacturers to tailor their marketing strategies and allows Sokowatch to offer personalized promotions and business insights to individual retailers.

almentor.net

Series A in 2019
almentor.net is a cutting-edge continuous e-learning platform curating top-rated video-based training programs delivered by leading subject matter experts and accessible through B2C and B2B channels to serve the needs of Arabs across the world. The platform was officially launched in January 2018 and currently offers the biggest Arabic high quality continuous learning video library in the world, including paid courses, free talks, crash courses and books, primarily in Arabic.

Alzwad Mobile Services

Venture Round in 2011
ALZWAD Mobile Services (ZMS), founded in 2009, started with a small team that had a collective vision of creating a mobile application and content platform, meeting all the possible needs of mobile users while enriching their lifestyles. Our team is driven by our passion for innovation and trendsetting while providing customers with the best value-added services today. And realize the dream of being the first platform for contents & apps targeting Arabic speaking communities globally.

Zoomaal.com, Ltd.

Seed Round in 2012
Zoomaal is the leading crowdfunding platform in the Arab world.Zoomaal went live in July, 2013. Semi-finalist in the MIT Arab Enterprise Forum business plan competition, backed by four Middle Eastern venture capital firms and featured on CNN, Wamda, the International Herald Tribune and more, Zoomaal is at the forefront of Arab crowdfunding: helping people empower Arab creativity and culture.

GoodsMart

Venture Round in 2021
GoodsMart designs and develops an mobile application software which allows users to shop groceries online. The company gathers the grocery stores in town in the application and also provides doorstep delivery. The company was founded in 2013 and is based in Cairo, Egypt.

Fatura

Seed Round in 2021
Fatura is a technology platform revolutionizing the FMCG industry in Egypt & Africa. Our startup was first established in 2019 leading the way to become the 1st application serving the full FMCG traditional trade cycle. Fatura tackles key pain points in the traditional FMCG cycle offering a digital platform through which FMCG manufacturers and wholesalers can connect directly to retailers in an easier and faster way. In addition to digitizing the ordering experience, Fatura improves the working capital for retailers by enabling on-credit purchasing. We leverage our wealth of data and advanced AI models to instantly assess the creditworthiness of each retailer on our network.

vimov

Series A in 2011
vimov LLC develops application software. It offers iSimulate, which develops applications for the iPhone and iPod touch. Its iSimulate wirelessly sends multi-touch events, the accelerometer and compass events, and the GPS location to the iPhone simulator. vimov serves software developers. The company was founded in 2008 and is based in Alexandria, Egypt.

Si-Ware Systems

Venture Round in 2021
Si-Ware Systems manufactures and provides integrated circuit and micro electro mechanical systems based solutions. Its businesses include ASIC Solutions, which provides custom ASIC development and supply, focusing in analog/mixed-signal and RF design; and Optical MEMS Technology, which allows the creation of multiple optical components on silicon. The company is headquartered in Cairo, Egypt.

Swvl, LLC

Series B in 2019
Swvl, LLC develops an application through which users can book fixed-route bus trips. The company offers SWVL, which provides bus ticket reservation in underutilized buses and payment services. It offers services in Egypt, Kenya, and Pakistan. Swvl, LLC was founded in 2017 and is based in Cairo, Egypt.

MoneyFellows

Series A in 2020
MoneyFellows Limited operates a lending and savings platform. The company's platform provides its user to join suitable money circle based on their credit score; then the users pay a matching monthly installment, for a pre-defined number of months, placed in a common pot; and each month, one member receives the total money in the common pot, until all members have received their Payout once, ending the Money Circle. MoneyFellows Limited was formerly known as Moneyounion Limited and changed its name to MoneyFellows Limited in February 2015. MoneyFellows Limited was incorporated in 2014 and is based in London, United Kingdom.

almentor.net

Series B in 2021
almentor.net is a cutting-edge continuous e-learning platform curating top-rated video-based training programs delivered by leading subject matter experts and accessible through B2C and B2B channels to serve the needs of Arabs across the world. The platform was officially launched in January 2018 and currently offers the biggest Arabic high quality continuous learning video library in the world, including paid courses, free talks, crash courses and books, primarily in Arabic.

ExpandCart

Series B in 2022
ExpandCart is the fastest growing Arabic ecommerce platform in the Middle East. Over the past couple of years, we was able to acquire hundreds of clients ranging from individuals & small companies to enterprise level corporations, creating impressive traction and success to our clients.