Scala Ventures

prettysocial media is a European social media service provider that specializes in helping clients and publishers monetize their social media presence. The company creates advanced content marketing concepts and distributes them across relevant social channels, facilitating brand communication and audience engagement. By leveraging cutting-edge technology and robust business intelligence, prettysocial delivers insights, strategies, and results across various social and digital marketing channels. Its Native Avenue Platform offers a unique technology that allows for the booking of complex content marketing initiatives within a premium publisher network, effectively connecting sophisticated brand advertising with the extensive reach and engagement of numerous local, national, and international newspaper and magazine publishers. This integration of advertising, media, and content production enables users to develop and implement effective content marketing campaigns.

Atosho is an innovative provider of e-commerce software and services that has developed a unique platform for Distributed eCommerce, allowing digital publishers to generate revenue through product sales directly from their content. This proprietary system enables consumers to purchase products seamlessly within editorial content, such as articles or product reviews, without leaving the publisher's site. Atosho manages the entire shopping experience for publishers, supplying a comprehensive product catalog and handling payments, administration, and customer communications at no cost. By facilitating the sale of products within premium editorial environments, Atosho creates new revenue opportunities for both publishers and eCommerce retailers, effectively bridging the gap between content and commerce.

adQuota is a mobile advertisement platform based in Copenhagen, Denmark, specializing in helping publishers monetize their mobile websites and applications. The company focuses on delivering rich media advertising experiences for both mobile devices and tablets. It offers a range of services through its adStudio, which includes the creative and technical production of display banner ads, rich media ads, and coupon campaigns. Currently, adQuota collaborates with over 200 publishers and reaches more than 35 million readers and app users each month, positioning itself as a significant player in the mobile advertising landscape.

prettysocial media is a European social media service provider that specializes in helping clients and publishers monetize their social media presence. The company creates advanced content marketing concepts and distributes them across relevant social channels, facilitating brand communication and audience engagement. By leveraging cutting-edge technology and robust business intelligence, prettysocial delivers insights, strategies, and results across various social and digital marketing channels. Its Native Avenue Platform offers a unique technology that allows for the booking of complex content marketing initiatives within a premium publisher network, effectively connecting sophisticated brand advertising with the extensive reach and engagement of numerous local, national, and international newspaper and magazine publishers. This integration of advertising, media, and content production enables users to develop and implement effective content marketing campaigns.

Kirondo GmbH, founded in 2013 and based in Berlin, Germany, operates an online platform that facilitates the buying and selling of used children's clothing. The company specializes in social re-commerce, allowing users to easily trade secondhand items. As of March 2015, Kirondo GmbH became a subsidiary of Casi Nuevo KIDS, SL, further expanding its reach in the market for children's apparel.