Second Century Ventures

Second Century Ventures (SCV) is a venture capital firm established in 2009 and based in Chicago, Illinois. The firm is dedicated to fostering innovation within the real estate industry by investing in early to mid-stage companies that focus on real estate technology, software as a service, big data applications, digital media, fintech, and business services. Fully capitalized by the National Association of Realtors, which represents over 1.4 million members, SCV benefits from the association's extensive resources and industry expertise. This connection enhances the strategic value offered to portfolio companies, leveraging over a century of industry influence and knowledge to support entrepreneurial ventures in real estate.

Bob Gillespie

Executive Director, REACH Commercial

Bob Goldberg

Chairman

Valentina Shegoyan

REACH UK - Managing Partner

Past deals in Illinois

Prisidio

Venture Round in 2023
Prisidio is a life organizer that allows you to securely store, organize, manage, and share key documents and information with your family and trusted advisors. With Prisidio, it’s easy to keep your affairs in order and yourself prepared for whatever may happen in life.

Obie

Series A in 2021
Obie is a software platform developed by Creisoft, Inc. that connects commercial real estate brokers and investors, streamlining the transaction process within the industry. The platform offers a range of features, including the ability for brokers to create marketing materials, list properties on a public or private marketplace, and manage financial documents and analytics in real time. Investors benefit from access to property teasers and instant delivery of offering memorandums upon signing an electronic confidentiality agreement. Additionally, Obie includes tools for underwriting properties, supported by integrated financial modeling capabilities. The platform serves various asset classes, including office, industrial, retail, and multifamily properties. Founded in 2012 and based in Charlotte, North Carolina, Creisoft, Inc. utilizes advanced encryption and operates on certified secure servers to ensure data protection.

Groundbreaker

Seed Round in 2021
Groundbreaker Technologies, Inc. specializes in developing software solutions for small to medium-sized commercial real estate investment firms that seek to raise outside capital. Founded in 2014 and based in Chicago, Illinois, Groundbreaker offers an all-in-one investment management platform that automates key processes such as fundraising, reporting, and investor relations. The software enhances productivity and investor satisfaction by integrating six primary functions, including investor reporting, fundraising automation, an investor portal, investment management, customer relationship management, and security. This comprehensive approach streamlines back-office operations, providing significant value to real estate investment organizations.

Parafin

Seed Round in 2021
Parafin is a Chicago-based company established in 2017 that specializes in artificial intelligence software solutions tailored for the commercial real estate sector. The company offers a proprietary technology that integrates generative design principles with real estate development needs, enabling users to create optimized building designs rapidly, within minutes rather than the traditional timeline of months. Parafin's innovative approach is specifically designed for developers involved in the acquisition and development of commercial properties, providing them with tools that address site-specific, construction, and financial requirements.

BrokerAssist

Funding Round in 2020
Collaboration & Referral Network... Come gig with us! OUR SERVICE: BrokerAssist is the gig economy for real estate professionals! As the new go-to collaboration and referral network, BrokerAssist is a free mobile-first marketplace connecting Realtors® in real-time for fractional assistance on deal specific tasks (showings, open houses, inspections, etc). Even more, BrokerAssist offers a free platform for on-demand referral connections nationwide! Broker/Owner? Contact us about a white label solution for your firm today! OUR BENEFIT: BrokerAssist drives Realtor® collaboration and referral networking for efficient business management, growth & maximal client satisfaction. BrokerAssist keeps Realtors® at the center of their transactions by providing an integrated platform across communications and payments; thereby helping brokerage firms drive efficiencies & reduce noise in their systems. BrokerAssist’s referral model is fair, free, and in real-time as the modern Realtor® demands. HOW IT WORKS: Individual Realtors® or broker/owners register for the app on iOS or Android for free access to the marketplace, or they may choose to deploy a white label solution to fit the culture and needs of their firm. The BrokerAssist app offers a robust, intuitive and integrated workflow. Learn more here: https://www.brokerassist.com/how-it-works OUR ADVANTAGE: BrokerAssist is the first nationwide gig economy and referral network for Realtors®. As a mobile-first SaaS model, we benefit from low overhead and quickly deploy new features to meet client demands. The BrokerAssist platform is positioned to deploy horizontally across the real estate industry and into new verticals.

Pear Chef

Convertible Note in 2020
Pear Chef, Inc. provides room service facility to luxury apartment buildings. It also offers professional catering services, private cooking classes, and in-home personal dining services to residents and their guests. The company was founded in 2018 and is based in Chicago, Illinois.

Real Time Risk Solutions

Funding Round in 2020
Real Time Risk Solutions develops mobile, risk management technology solutions that provide advanced analytics to analyze risk across any industry in real-time. Our technology allows business owners to empower their field workers with dynamic mobile apps that enable them to easily capture higher quality data wherever they go. That data is cataloged with prescriptive risk factors for each organization, making it easy to manage to leverage those analytics for improved decision-making. They work with all industries where risk needs to be managed remotely - whether it be the largest insurance carrier or a small construction company - they listen, understand, and develop custom risk solutions with proprietary technology. In 2018, they were recognized by CIO magazine as one of the Top 25 GRC Technology Solutions Providers. In 2016, they were a nominee for the Global Investor Challenge and were awarded the National Association of Home Builders Innovation Award. In 2015, they were awarded the American Society of Safety Engineers Innovation Award.

Pear Chef

Funding Round in 2020
Pear Chef, Inc. provides room service facility to luxury apartment buildings. It also offers professional catering services, private cooking classes, and in-home personal dining services to residents and their guests. The company was founded in 2018 and is based in Chicago, Illinois.

CartoFront

Funding Round in 2020
CartoFront, Inc. is a real estate technology company based in Evanston, Illinois, founded in 2015. It operates a platform that facilitates brokerage in real estate investment and lending, with a focus on significant real estate opportunities related to disasters, particularly flood insurance. The company has developed software that simplifies the process of obtaining flood insurance for realtors and homeowners. This software utilizes application program interface-based technology, allowing insurance providers to sell property and casualty insurance more efficiently. Additionally, it provides realtors with risk scoring and essential education regarding flood risks and insurance options.

CartoFront

Seed Round in 2020
CartoFront, Inc. is a real estate technology company based in Evanston, Illinois, founded in 2015. It operates a platform that facilitates brokerage in real estate investment and lending, with a focus on significant real estate opportunities related to disasters, particularly flood insurance. The company has developed software that simplifies the process of obtaining flood insurance for realtors and homeowners. This software utilizes application program interface-based technology, allowing insurance providers to sell property and casualty insurance more efficiently. Additionally, it provides realtors with risk scoring and essential education regarding flood risks and insurance options.

LulaFit

Venture Round in 2019
LulaFit is a provider of fitness & wellness company offering in-home personal training, small group classes, nutritional counseling, massage therapy & wellness coaching.

Trove

Funding Round in 2019
Trove is a boutique vacation rental service that focuses on providing exceptional experiences for renters while maximizing value for property owners. The company specializes in short and medium-term property leasing, offering a curated selection of apartments equipped with essential amenities, including convenient transit options and central locations. By streamlining the rental process, Trove helps customers avoid the challenges of lengthy property searches, ensuring a more efficient and satisfying rental experience.

LulaFit

Venture Round in 2019
LulaFit is a provider of fitness & wellness company offering in-home personal training, small group classes, nutritional counseling, massage therapy & wellness coaching.

The Minte

Convertible Note in 2019
The Minte, based in Chicago, Illinois, provides hotel-style housekeeping services primarily for high-rise apartment residents. Established in 2017, the company employs a building-centric staffing model to ensure consistent and reliable cleaning. Its offerings include a range of cleaning tasks such as sweeping and spot cleaning floors, wiping countertops, loading dishwashers, decluttering rooms, and refreshing bathrooms. Residents can easily book services through a mobile app or by using a convenient button located outside their door, allowing for a seamless experience in maintaining their living spaces.

Goby

Venture Round in 2019
Goby Inc. operates a cloud-based enterprise data management platform focused on accounts payable automation and environmental, social, and governance (ESG) solutions. Founded in 2008 and based in Chicago, Illinois, the platform collects invoices from online accounts and validates data in real time to identify errors. In addition to its core services, Goby provides strategic sustainability consulting, sustainability reporting, energy management, and utility bill audit and analysis services. The platform is designed to help organizations establish, monitor, and communicate their ESG initiatives, which are essential for attracting and retaining capital, promoting sustainable growth, and mitigating enterprise risk.

Occly

Funding Round in 2017
Occly, LLC specializes in the design and manufacture of wearable personal safety devices aimed at enhancing safety for both individuals and businesses. Their flagship product, the Occly device, is equipped with a panic button, four cameras for nearly 360-degree coverage, sirens, a microphone, and LED lighting. It serves as a visual deterrent and can be worn on the body or attached to accessories. In the event of an emergency, the device triggers alarms that alert bystanders while simultaneously recording audio and video. This information, along with images captured before and during the alarm, is transmitted in real time to a 24-hour emergency response center, where trained staff assess the situation and coordinate assistance with local authorities. Additionally, Occly offers a variant known as Occly Blinc, which is tailored for various users, including commuters, students, and real estate agents. Founded in 2015 and based in Chicago, Illinois, Occly aims to provide effective personal protection solutions.

Goby

Venture Round in 2015
Goby Inc. operates a cloud-based enterprise data management platform focused on accounts payable automation and environmental, social, and governance (ESG) solutions. Founded in 2008 and based in Chicago, Illinois, the platform collects invoices from online accounts and validates data in real time to identify errors. In addition to its core services, Goby provides strategic sustainability consulting, sustainability reporting, energy management, and utility bill audit and analysis services. The platform is designed to help organizations establish, monitor, and communicate their ESG initiatives, which are essential for attracting and retaining capital, promoting sustainable growth, and mitigating enterprise risk.

Guard Llama

Funding Round in 2015
Guard Llama is a Chicago-based company founded in 2013 that specializes in personal security solutions for students. The company offers a GPS-based wireless handheld remote designed to alert authorities during emergencies. When activated, the remote triggers a mobile application on the user's smartphone, which transmits their GPS location, security profile, photo, and medical information to a 24/7 dispatch center that is UL Listed and Federally Certified. This system aims to enhance safety by providing immediate assistance and information to local police in critical situations.

Goby

Seed Round in 2014
Goby Inc. operates a cloud-based enterprise data management platform focused on accounts payable automation and environmental, social, and governance (ESG) solutions. Founded in 2008 and based in Chicago, Illinois, the platform collects invoices from online accounts and validates data in real time to identify errors. In addition to its core services, Goby provides strategic sustainability consulting, sustainability reporting, energy management, and utility bill audit and analysis services. The platform is designed to help organizations establish, monitor, and communicate their ESG initiatives, which are essential for attracting and retaining capital, promoting sustainable growth, and mitigating enterprise risk.

Desktime

Funding Round in 2014
Desktime, LLC is a Chicago-based company that provides a SaaS platform designed for coworking operators and businesses with available space to manage and share their resources. Founded in 2011, Desktime enables users to rent shared spaces, including desks, conference rooms, or entire offices, on a flexible basis ranging from daily to monthly rentals. The platform integrates with various third-party software and hardware systems, facilitating payment processing and user communication. Additionally, Desktime features a directory that connects independent and mobile workers with suitable coworking spaces, enhancing accessibility to productive environments.

Desktime

Seed Round in 2014
Desktime, LLC is a Chicago-based company that provides a SaaS platform designed for coworking operators and businesses with available space to manage and share their resources. Founded in 2011, Desktime enables users to rent shared spaces, including desks, conference rooms, or entire offices, on a flexible basis ranging from daily to monthly rentals. The platform integrates with various third-party software and hardware systems, facilitating payment processing and user communication. Additionally, Desktime features a directory that connects independent and mobile workers with suitable coworking spaces, enhancing accessibility to productive environments.

Goby

Seed Round in 2014
Goby Inc. operates a cloud-based enterprise data management platform focused on accounts payable automation and environmental, social, and governance (ESG) solutions. Founded in 2008 and based in Chicago, Illinois, the platform collects invoices from online accounts and validates data in real time to identify errors. In addition to its core services, Goby provides strategic sustainability consulting, sustainability reporting, energy management, and utility bill audit and analysis services. The platform is designed to help organizations establish, monitor, and communicate their ESG initiatives, which are essential for attracting and retaining capital, promoting sustainable growth, and mitigating enterprise risk.

REach

Venture Round in 2012
REach is an accelerator founded in 2013 and based in the United States, operating as a subsidiary of Second Century Ventures, the investment arm of the National Association of Realtors. It is dedicated to fostering technology companies, particularly those focused on software as a service (SaaS), that are relevant to the real estate, financial services, banking, home services, and insurance sectors. REach aims to bridge technology innovation with the vast real estate industry, benefiting small businesses, real estate professionals, and consumers alike. The program provides access to a network of over 350 mentors from leading real estate organizations and offers direct connectivity to the National Association of Realtors' extensive membership for potential partnerships and clientele. REach accepts companies at various stages of development, from early concepts to established firms with revenue, and collaborates with other accelerators to enhance support and outreach for its participants.

DialogTech

Series B in 2010
DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies, and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive more of the conversations that drive revenue.
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