Second Century Ventures

Second Century Ventures (SCV) is a venture capital firm established in 2009 and based in Chicago, Illinois. The firm is dedicated to fostering innovation within the real estate industry by investing in early to mid-stage companies that focus on real estate technology, software as a service, big data applications, digital media, fintech, and business services. Fully capitalized by the National Association of Realtors, which represents over 1.4 million members, SCV benefits from the association's extensive resources and industry expertise. This connection enhances the strategic value offered to portfolio companies, leveraging over a century of industry influence and knowledge to support entrepreneurial ventures in real estate.

Bob Gillespie

Executive Director, REACH Commercial

Bob Goldberg

Chairman

Valentina Shegoyan

REACH UK - Managing Partner

Past deals in Smart Home

Curbio

Series B in 2022
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

Super

Series C in 2021
Super Home Inc. offers a subscription-based service designed to assist homeowners with care and repair for their properties. Founded in 2014 and headquartered in San Francisco, California, the company serves members in Washington, DC, and Maryland. Super provides coverage for repairs and replacements of appliances and home systems that experience breakdowns. Users can conveniently access services through various devices, including desktop and mobile platforms. Additionally, Super's maintenance schedule helps homeowners understand their property's needs, ensuring they receive timely assistance without incurring high costs.

K4Connect

Seed Round in 2021
K4Connect, Inc. is a technology company focused on developing software solutions for older adults and individuals with disabilities. Based in Raleigh, North Carolina, the company offers K4Community, a platform designed for senior living communities that enhances communication among residents, families, and operators while facilitating community engagement and home management. Additionally, K4Connect provides K4Life, a wellness solution aimed at promoting independent living. The company's innovative approach integrates smart home and wellness technologies into a cohesive system, enabling senior living operators and healthcare providers to enhance service delivery and improve the quality of care. K4Connect has established strategic partnerships to further its mission of empowering older adults and fostering meaningful connections within communities.

Propic

Seed Round in 2021
Operator of a real estate platform intended to improve the customer experience. The company's platform allows real estate agents and property managers to respond and communicate with consumers via automated conversational or text artificial intelligence any time of day or night, enabling clients to connect with people and the services provided by the real estate industry.

UnderTheDoormat

Seed Round in 2021
UnderTheDoormat is a premium homestay service that caters to homeowners and guests, positioning itself within the growing homestay sector. The company aims to provide a higher quality of service compared to peer-to-peer platforms by combining the best aspects of homestays and hotels, effectively creating a new market in branded home accommodation. It manages homes for London residents while they are away, allowing homeowners to earn income from their properties. Simultaneously, UnderTheDoormat offers guests an authentic and professional hospitality experience in residential settings. By mastering the logistics of hotel-quality service across a diverse portfolio, the company seeks to lead the emerging market it is helping to establish.

Curbio

Series C in 2020
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

HonestDoor

Funding Round in 2020
HonestDoor Inc. is a Canadian company based in Edmonton that operates a real estate website designed to facilitate the buying and selling of properties. Incorporated in 2017, the platform leverages big data, machine learning, and predictive analytics to enhance transparency in the real estate market. It provides users with access to critical information such as real estate selling prices, neighborhood growth rates, annual property taxes, permit data, and transaction history. By employing a machine learning valuation model, HonestDoor offers daily updated price estimates for each property, enabling buyers and sellers to transact with confidence and avoid the risks of overpricing or underpricing their homes.

Setter

Funding Round in 2020
Setter Inc. is a Toronto-based company that operates a home management platform designed to connect homeowners with personal home managers. Founded in 2016, Setter provides a wide range of home improvement services, including maintenance and repairs for plumbing, landscaping, HVAC, roofing, and more. The platform allows users to easily book essential services, ensuring they have access to home experts whenever needed. In November 2020, Setter became a subsidiary of Thumbtack, further expanding its reach in the home services market. Through its application, Setter aims to make home maintenance more accessible and personalized for homeowners.

Modus

Funding Round in 2020
Modus is a home closing technology company that enhances the real estate transaction experience for both clients and agents. With a combined 65 years of experience, Modus utilizes innovative technology to streamline the home closing process. The platform offers personalized task lists and electronic deposits, allowing clients to delegate manual data entry and minimize delays associated with home closings. This approach prioritizes security, clarity, and an improved client experience, ensuring a seamless transition throughout the entire closing process.

Kangaroo

Series A in 2020
Kangaroo is an electronics company specializing in home security systems that are designed to be simple, affordable, and app-enabled. Founded in 2018 and headquartered in New York, the company aims to enhance safety by providing flexible security solutions that alert users to potential theft or external intrusions. Their self-contained alarm devices notify homeowners instantly of unwanted intrusions, ensuring that proper authorities can be informed if necessary. Additionally, Kangaroo prioritizes data security and privacy, taking extra measures to protect user information while striving to create a safer living environment.

HouseCanary

Series C in 2020
HouseCanary, Inc. operates an online platform that specializes in home valuations, forecasts, and market analytics for residential lenders, investors, and real estate professionals. The platform offers various tools, including mortgage leads, valuation reports, and HouseCanary Pro, which provides insights at multiple levels, including market and submarket data. Additionally, the HouseCanary Appraiser enables real estate appraisers to gather evidence and analysis on-site, select relevant comparable properties, and generate necessary reports for lenders and government agencies. The HouseCanary Analytics API allows users to integrate detailed market data into their enterprise systems. The company serves a diverse clientele, including major banks, homebuilders, and appraisers. Founded in 2013, HouseCanary is headquartered in San Francisco, California, with additional offices in San Antonio, Texas, and Boulder, Colorado.

Igloohome

Funding Round in 2019
Igloohome Pte Ltd, founded in 2015 and headquartered in Singapore, specializes in designing and manufacturing smart security locks for both residential and commercial applications. The company utilizes its proprietary algoPIN technology to create products such as the Deadbolt 2S, Mortise, Smart Keybox, and Smart Padlock. These solutions are particularly beneficial for property owners and short-term rental hosts, offering convenient access control and management. The accompanying Igloohome mobile app enables users to manage multiple locks, perform Bluetooth unlocks, generate one-time PIN codes, and monitor lock battery status. Igloohome distributes its products through various resellers and online channels, integrating its security solutions into everyday property management.

Curbio

Series A in 2019
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

Igloohome

Series B in 2019
Igloohome Pte Ltd, founded in 2015 and headquartered in Singapore, specializes in designing and manufacturing smart security locks for both residential and commercial applications. The company utilizes its proprietary algoPIN technology to create products such as the Deadbolt 2S, Mortise, Smart Keybox, and Smart Padlock. These solutions are particularly beneficial for property owners and short-term rental hosts, offering convenient access control and management. The accompanying Igloohome mobile app enables users to manage multiple locks, perform Bluetooth unlocks, generate one-time PIN codes, and monitor lock battery status. Igloohome distributes its products through various resellers and online channels, integrating its security solutions into everyday property management.

The Minte

Convertible Note in 2019
The Minte, based in Chicago, Illinois, provides hotel-style housekeeping services primarily for high-rise apartment residents. Established in 2017, the company employs a building-centric staffing model to ensure consistent and reliable cleaning. Its offerings include a range of cleaning tasks such as sweeping and spot cleaning floors, wiping countertops, loading dishwashers, decluttering rooms, and refreshing bathrooms. Residents can easily book services through a mobile app or by using a convenient button located outside their door, allowing for a seamless experience in maintaining their living spaces.

Amarki

Funding Round in 2019
A seamless, automated marketing platform for real estate professionals that unifies their favorite systems in one place.

Curbio

Funding Round in 2019
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

SmartZip

Convertible Note in 2019
SmartZip Analytics is a leading provider of predictive marketing solutions tailored for the real estate industry. The company utilizes patent-pending predictive analytics, automated marketing campaigns, and advanced CRM tools to transform big data into actionable insights for real estate agents and mortgage lending professionals. Its flagship product, SmartTargeting, empowers agents to identify and engage homeowners most likely to sell within specific neighborhoods across the United States. As a rapidly growing startup supported by Intel Capital, SmartZip has cultivated a skilled team and developed a comprehensive platform designed to enhance marketing effectiveness in the real estate sector.

Home Captain

Series A in 2018
Home Captain Inc. is a real estate platform that offers agency services and connects home buyers and sellers with local realtors. Founded in 2013 and based in New York, the company has developed a network of real estate agents and utilizes a patent-pending system to match clients with pre-screened realtors in their area. Home Captain provides a range of services, including real estate agent screening and management, relocation program management, and property brokerage representation. Additionally, the platform assists mortgage lenders by ensuring that real estate agents remain under contract, facilitating a smoother buying and selling process for clients. Through its Real Estate Concierge, Home Captain aims to enhance the overall experience of navigating significant transactions in real estate.

HouseCanary

Funding Round in 2017
HouseCanary, Inc. operates an online platform that specializes in home valuations, forecasts, and market analytics for residential lenders, investors, and real estate professionals. The platform offers various tools, including mortgage leads, valuation reports, and HouseCanary Pro, which provides insights at multiple levels, including market and submarket data. Additionally, the HouseCanary Appraiser enables real estate appraisers to gather evidence and analysis on-site, select relevant comparable properties, and generate necessary reports for lenders and government agencies. The HouseCanary Analytics API allows users to integrate detailed market data into their enterprise systems. The company serves a diverse clientele, including major banks, homebuilders, and appraisers. Founded in 2013, HouseCanary is headquartered in San Francisco, California, with additional offices in San Antonio, Texas, and Boulder, Colorado.

Homeselfe

Seed Round in 2016
Homeselfe is a patent pending free home energy assessment app for homeowners wanting to save money and improve their energy efficiency.

HomeDiary

Seed Round in 2016
HomeDiary is a digital platform that enables homeowners to visualize and manage their properties through an interactive 3D rendering system. It allows users to log inventory, document maintenance and improvements, and track ideas for their homes. The platform is particularly beneficial for real estate agents, providing them with a means to maintain long-term relationships with clients by offering tools that help homeowners manage their most valuable assets. With features that include virtual tours and 3D floor plans, HomeDiary empowers users to create and update architectural designs and interior decoration plans at their convenience. This innovative approach not only aids in home management but also enhances the overall experience of homeownership.

Homeselfe

Funding Round in 2016
Homeselfe is a patent pending free home energy assessment app for homeowners wanting to save money and improve their energy efficiency.

HomeDiary

Funding Round in 2016
HomeDiary is a digital platform that enables homeowners to visualize and manage their properties through an interactive 3D rendering system. It allows users to log inventory, document maintenance and improvements, and track ideas for their homes. The platform is particularly beneficial for real estate agents, providing them with a means to maintain long-term relationships with clients by offering tools that help homeowners manage their most valuable assets. With features that include virtual tours and 3D floor plans, HomeDiary empowers users to create and update architectural designs and interior decoration plans at their convenience. This innovative approach not only aids in home management but also enhances the overall experience of homeownership.

August Pro

Series B in 2015
August Pro, a division of August Home, specializes in providing smart home access solutions tailored for professional installers. Founded in 2012 and headquartered in San Francisco, California, August Home develops advanced smart home products, including the flagship August Smart Lock, which replaces traditional keys with smartphone-controlled access. This technology allows users to create virtual keys for their homes, granting temporary access to house cleaners, dog walkers, delivery services, and others, all managed through a mobile app. The company's products are designed to enhance home security and convenience, enabling homeowners to monitor and control access from anywhere in the world. August Home operates as a subsidiary of ASSA ABLOY AB, further strengthening its position in the smart home market.

Pro.com

Venture Round in 2015
Pro.com is a full-service remodeling general contractor operating in Seattle, Portland, the San Francisco Bay Area, Denver, and Phoenix. The company aims to enhance the residential construction experience by combining expertise in construction with advanced technology. This includes a smart pricing software that utilizes a comprehensive database and algorithms to deliver accurate, fixed-price quotes, facilitating convenience for homeowners. Pro.com also offers detailed and mobile-friendly estimates, alongside project management tools that provide both staff and homeowners with real-time insights into project progress. By connecting homeowners with service professionals, Pro.com streamlines the process of booking and scheduling home improvement services.

SmartZip

Series B in 2014
SmartZip Analytics is a leading provider of predictive marketing solutions tailored for the real estate industry. The company utilizes patent-pending predictive analytics, automated marketing campaigns, and advanced CRM tools to transform big data into actionable insights for real estate agents and mortgage lending professionals. Its flagship product, SmartTargeting, empowers agents to identify and engage homeowners most likely to sell within specific neighborhoods across the United States. As a rapidly growing startup supported by Intel Capital, SmartZip has cultivated a skilled team and developed a comprehensive platform designed to enhance marketing effectiveness in the real estate sector.

Pro.com

Seed Round in 2014
Pro.com is a full-service remodeling general contractor operating in Seattle, Portland, the San Francisco Bay Area, Denver, and Phoenix. The company aims to enhance the residential construction experience by combining expertise in construction with advanced technology. This includes a smart pricing software that utilizes a comprehensive database and algorithms to deliver accurate, fixed-price quotes, facilitating convenience for homeowners. Pro.com also offers detailed and mobile-friendly estimates, alongside project management tools that provide both staff and homeowners with real-time insights into project progress. By connecting homeowners with service professionals, Pro.com streamlines the process of booking and scheduling home improvement services.

SmartZip

Venture Round in 2014
SmartZip Analytics is a leading provider of predictive marketing solutions tailored for the real estate industry. The company utilizes patent-pending predictive analytics, automated marketing campaigns, and advanced CRM tools to transform big data into actionable insights for real estate agents and mortgage lending professionals. Its flagship product, SmartTargeting, empowers agents to identify and engage homeowners most likely to sell within specific neighborhoods across the United States. As a rapidly growing startup supported by Intel Capital, SmartZip has cultivated a skilled team and developed a comprehensive platform designed to enhance marketing effectiveness in the real estate sector.
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