MY|TRND ApS operates MYTRND that enables fashion buyers, bloggers, journalists, retailers, wholesalers, fashion houses, and designers to look, rate, shop, and compare fashion lookbooks. Its MYTRND enables buyers of fashion for inspiration in order to stay updated on the creations from the fashion designers; bloggers and journalists to compile charts, moodbooks, and trends for their readers; wholesalers and purchasers to use of the charts, statistics, and business intelligence to find and compare the new lookbooks; and fashion houses, designers, and bran downers to use it as a marketing channel for business and private customers to display their newest collections. The company serves luxury, contemporary, young upcoming, and other brand categories in the United States, Canada, South America, Europe, Asia, the Middle East, South East Asia, and Australia. MY|TRND ApS was founded in 2012 and is based in Gentofte, Denmark.