HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Amit Jain

Managing Director

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Harshjit Sethi

Managing Director

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in CRM

Willing

Series A in 2022
CRM system developer

UrbanPiper

Series B in 2022
UrbanPiper is a technology company that provides a comprehensive restaurant management platform designed to streamline order management and enhance customer service. The platform allows restaurants to onboard easily and automate their online operations across food aggregator apps while also facilitating the creation of a direct ordering experience. UrbanPiper's suite of tools includes centralized menu control, inventory tracking, and operational dashboards that provide valuable insights into sales data. Additionally, the platform integrates with existing point-of-sale systems, enabling restaurants to improve operational efficiency, reduce errors, and elevate customer satisfaction. By offering end-to-end solutions, UrbanPiper aims to help restaurants focus on their core objective of delivering quality food while effectively managing both online and in-store operations.

Rattle

Series A in 2022
Rattle is a company that specializes in developing integration technology for Salesforce, facilitating seamless interaction between systems and users within platforms such as Slack and Teams. This revenue orchestration platform caters to all customer-facing departments, allowing sales representatives to log calls, track key metrics, and update opportunities with ease. Additionally, it enables account executives and sales development representatives to maintain customer relationship management systems while providing real-time visibility into pipeline reports. This functionality empowers marketing professionals to focus on engaging with customers rather than managing internal processes. Rattle was co-founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh.

Insider

Series D in 2022
Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Treelab

Series A in 2021
Treelab is a Shanghai-based company founded in 2019 that offers a productivity tool designed to enable non-technical users to create custom business systems. Its platform allows organizations to develop personalized software solutions for various functions, including project management, sales CRM, human resource management, and form collection. Treelab's SaaS-based platform simplifies the management of products, suppliers, orders, and invoices while providing real-time progress tracking and collaboration features. By streamlining the sourcing process and facilitating the design of unique workflows, Treelab empowers clients to efficiently manage their business operations without the need for programming expertise.

Otoklix

Series A in 2021
Otoklix is a company based in Jakarta Selatan, Indonesia, that specializes in the automotive aftermarket sector. Founded in 2019, it operates a platform designed to connect vehicle owners with independent car workshops, addressing the fragmented nature of the auto repair industry in Indonesia. Otoklix enables users to conveniently book services online at nearby recommended workshops, ensuring standardized pricing and service levels. The platform also offers features such as warranty coverage for transactions and a system for tracking repair and maintenance history. Additionally, Otoklix provides customer relationship management and supply chain management solutions to enhance the visibility and efficiency of independent workshops, ultimately aiming to improve the overall vehicle maintenance experience for consumers.

huoban.com

Series B in 2021
huoban.com is a zero-code data collaboration platform for a new generation of managers. They combines lightweight tools and customized systems into one. The application scenarios cover sales, production research, marketing, operations, finance, and other departments, as well as retail, trade, transportation, education, manufacturing, the internet, and other industries.

Tungee

Series B in 2021
Tungee, established in 2016, is a provider of intelligent sales solutions for business-to-business enterprises. By utilizing big data and artificial intelligence technologies, including natural language processing and machine learning, Tungee offers a comprehensive platform that facilitates lead mining, business opportunity engagement, customer relationship management, and order analysis. This platform is designed to help enterprises efficiently identify, contact, and manage customers, thereby reducing customer acquisition costs and enhancing overall sales performance. Tungee has positioned itself as a leader in the Chinese intelligent sales sector, serving over 3,000 enterprise clients, including notable companies such as Alibaba and China Mobile. Through its innovative approach, Tungee addresses the challenges faced by businesses in sales forecasting and customer management.

BIK

Series A in 2021
BIK is the most intelligent e-commerce marketing platform. Helping Brands to increase their ROI. Our platform enables brands to do personalized marketing delivering higher conversions. Using our data driven broadcasting, chatbots, CRM & growth tools, we have enabled brands driving up to 66x ROI.

Rattle

Seed Round in 2021
Rattle is a company that specializes in developing integration technology for Salesforce, facilitating seamless interaction between systems and users within platforms such as Slack and Teams. This revenue orchestration platform caters to all customer-facing departments, allowing sales representatives to log calls, track key metrics, and update opportunities with ease. Additionally, it enables account executives and sales development representatives to maintain customer relationship management systems while providing real-time visibility into pipeline reports. This functionality empowers marketing professionals to focus on engaging with customers rather than managing internal processes. Rattle was co-founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh.

Outreach

Series G in 2021
Outreach Inc. is a Seattle-based company that specializes in sales engagement solutions designed to enhance revenue growth by streamlining customer interactions across various channels, including email, voice, and social media. Founded in 2011, Outreach offers a platform that utilizes machine learning to automate repetitive sales tasks, optimize communication, and provide real-time insights based on buyer sentiment. Its features include account-based sales solutions, task management, and comprehensive tracking of email and activity metrics. Outreach's clientele encompasses major companies such as Zoom, Okta, Adobe, and Microsoft, which depend on its technology to improve sales efficiency and effectiveness. The company also maintains an office in London, United Kingdom.

huoban.com

Series B in 2021
huoban.com is a zero-code data collaboration platform for a new generation of managers. They combines lightweight tools and customized systems into one. The application scenarios cover sales, production research, marketing, operations, finance, and other departments, as well as retail, trade, transportation, education, manufacturing, the internet, and other industries.

Laiye

Series C in 2021
Laiye is a digital workforce platform that specializes in integrating artificial intelligence to enhance organizational productivity and creativity. The company offers a comprehensive automation process platform that includes capabilities such as robotic process automation (RPA) and intelligent document processing (IDP). Laiye's intelligent dialogue robot platform is designed to simulate human tasks, enabling automated processing of emails, documents, and report generation, as well as data entry into customer relationship management systems. By leveraging these technologies, Laiye helps enterprises streamline their operations, improve efficiency, and reduce operational costs.

Insider

Series C in 2020
Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Tungee

Series B in 2020
Tungee, established in 2016, is a provider of intelligent sales solutions for business-to-business enterprises. By utilizing big data and artificial intelligence technologies, including natural language processing and machine learning, Tungee offers a comprehensive platform that facilitates lead mining, business opportunity engagement, customer relationship management, and order analysis. This platform is designed to help enterprises efficiently identify, contact, and manage customers, thereby reducing customer acquisition costs and enhancing overall sales performance. Tungee has positioned itself as a leader in the Chinese intelligent sales sector, serving over 3,000 enterprise clients, including notable companies such as Alibaba and China Mobile. Through its innovative approach, Tungee addresses the challenges faced by businesses in sales forecasting and customer management.

UrbanPiper

Series A in 2019
UrbanPiper is a technology company that provides a comprehensive restaurant management platform designed to streamline order management and enhance customer service. The platform allows restaurants to onboard easily and automate their online operations across food aggregator apps while also facilitating the creation of a direct ordering experience. UrbanPiper's suite of tools includes centralized menu control, inventory tracking, and operational dashboards that provide valuable insights into sales data. Additionally, the platform integrates with existing point-of-sale systems, enabling restaurants to improve operational efficiency, reduce errors, and elevate customer satisfaction. By offering end-to-end solutions, UrbanPiper aims to help restaurants focus on their core objective of delivering quality food while effectively managing both online and in-store operations.

Huzan Social Retail

Series B in 2019
Huzan Social Retail is a mobile marketing management application specializing in Social Customer Relationship Management (SCRM) for the e-commerce sector. Founded in 2017 and based in Shanghai, China, the company offers tools that enable merchants to connect with users across various platforms and channels. Its application facilitates the automatic classification and management of user relationships, while also synchronizing user data with mobile social software. Huzan Social Retail helps merchants build traffic for their WeChat platforms, uncover customer values, manage multiple stores, and create engaging marketing materials. By streamlining traditional services and enhancing operational efficiency, the platform aims to support clients in reducing costs and achieving sustainable business growth.

OneDirect

Seed Round in 2018
OneDirect is a prominent player in the customer experience management (CEM) sector, established to assist Indian brands in enhancing their customer interactions. The company offers an omni-channel platform that integrates service management, social media, feedback collection, and messaging capabilities. By analyzing and responding to customer conversations across various digital touchpoints, OneDirect enables enterprises to streamline their customer support functions and improve overall experience. Its suite of advanced products has been adopted by leading market players, reinforcing OneDirect's reputation as a pioneer in the CEM landscape.

Freshworks

Series G in 2018
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.

Jiatui

Series A in 2018
Jiatui Technology specializes in developing mobile sales management systems aimed at enhancing sales processes for users. The company has introduced the B2S2C (boss to sales to customer) concept, focusing on integrating sales management tools with WeChat and AI technology to improve data flow and communication between enterprises and customers. Their product offerings include innovative solutions such as WeChat AI business cards and WeChat AI radar, which facilitate client networking, customer data analysis, and transaction management. By streamlining these functions, Jiatui's applications assist sales personnel and managers in efficiently accessing client information and managing sales activities, thereby simplifying the overall sales management experience.

Insider

Series B in 2018
Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Jiatui

Angel Round in 2017
Jiatui Technology specializes in developing mobile sales management systems aimed at enhancing sales processes for users. The company has introduced the B2S2C (boss to sales to customer) concept, focusing on integrating sales management tools with WeChat and AI technology to improve data flow and communication between enterprises and customers. Their product offerings include innovative solutions such as WeChat AI business cards and WeChat AI radar, which facilitate client networking, customer data analysis, and transaction management. By streamlining these functions, Jiatui's applications assist sales personnel and managers in efficiently accessing client information and managing sales activities, thereby simplifying the overall sales management experience.

Laiye

Series B in 2017
Laiye is a digital workforce platform that specializes in integrating artificial intelligence to enhance organizational productivity and creativity. The company offers a comprehensive automation process platform that includes capabilities such as robotic process automation (RPA) and intelligent document processing (IDP). Laiye's intelligent dialogue robot platform is designed to simulate human tasks, enabling automated processing of emails, documents, and report generation, as well as data entry into customer relationship management systems. By leveraging these technologies, Laiye helps enterprises streamline their operations, improve efficiency, and reduce operational costs.

Laiye

Series A in 2016
Laiye is a digital workforce platform that specializes in integrating artificial intelligence to enhance organizational productivity and creativity. The company offers a comprehensive automation process platform that includes capabilities such as robotic process automation (RPA) and intelligent document processing (IDP). Laiye's intelligent dialogue robot platform is designed to simulate human tasks, enabling automated processing of emails, documents, and report generation, as well as data entry into customer relationship management systems. By leveraging these technologies, Laiye helps enterprises streamline their operations, improve efficiency, and reduce operational costs.

Freshworks

Series F in 2016
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.

Laiye

Seed Round in 2015
Laiye is a digital workforce platform that specializes in integrating artificial intelligence to enhance organizational productivity and creativity. The company offers a comprehensive automation process platform that includes capabilities such as robotic process automation (RPA) and intelligent document processing (IDP). Laiye's intelligent dialogue robot platform is designed to simulate human tasks, enabling automated processing of emails, documents, and report generation, as well as data entry into customer relationship management systems. By leveraging these technologies, Laiye helps enterprises streamline their operations, improve efficiency, and reduce operational costs.

MikeCRM

Venture Round in 2015
MikeCRM is business service software that helps users collect clients’ information and data more conveniently, and use it more effectively. In this age of Big Data, Mikecrm provides large-scale contact management, as well as new perspectives for marketing.

CB4

Venture Round in 2014
CB4 is a provider of artificial intelligence solutions designed to assist retail teams in capturing lost sales and enhancing customer experiences. The company's software utilizes patented machine learning algorithms to analyze existing point-of-sale data, enabling the identification of physical issues that hinder sales and impact customer satisfaction. By generating customized lists of SKUs tailored to each store's unique selling patterns and operational conditions, CB4 highlights specific products that can significantly increase revenue. These recommendations address various operational inefficiencies, such as improper product placement, labeling errors, or inventory discrepancies. Retailers can implement quick fixes, like adjusting stock levels or repositioning products, to boost sales and meet customer demands. Over time, the system learns from the adjustments made by stores, allowing for increasingly valuable and actionable insights.

huoban.com

Series A in 2014
huoban.com is a zero-code data collaboration platform for a new generation of managers. They combines lightweight tools and customized systems into one. The application scenarios cover sales, production research, marketing, operations, finance, and other departments, as well as retail, trade, transportation, education, manufacturing, the internet, and other industries.
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