HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Mohit Bhatnagar

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Saksham Mittal

Analyst

Ishaan Mittal

Managing Director

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Catering

Sweet Karam Coffee

Series A in 2025
Sweet Karam Coffee is a producer of food products that operates an online store dedicated to offering authentic and traditional homemade delights. Inspired by the cherished recipes of grandmothers, the company features a range of vegetarian items including Avakkai, Elai Vadam, Badusha, Kai Murukku, and Paruppu Podi, all prepared with care by a network of home chefs. Sweet Karam Coffee aims to evoke nostalgia and emotional connections through its offerings while promoting clean and genuine food options. By focusing on traditional recipes, the company provides customers with a taste of heritage and homemade quality in each product.

PuduTech

Series C in 2021
PuduTech takes catering industry as an entry point, and helps this traditional industry catch the first tide of Artificial Intelligence Era. They powers catering clients with robots to restructure their work flow, such as facilitating intelligent management, effective operation and standardized servicing. To liberate the attendants from laborious work, and let the robots do the job, is the mission of PuduTech.

PuduTech

Series C in 2021
PuduTech takes catering industry as an entry point, and helps this traditional industry catch the first tide of Artificial Intelligence Era. They powers catering clients with robots to restructure their work flow, such as facilitating intelligent management, effective operation and standardized servicing. To liberate the attendants from laborious work, and let the robots do the job, is the mission of PuduTech.

Yonghui Fresh Food

Series B in 2020
Yonghui Fresh Food is a prominent provider of fresh food and agricultural product supply chain services, designed to efficiently meet the diverse purchasing needs of various customers. As a central food management and supply chain integration platform, the company focuses on delivering products promptly to buyers while supporting enterprises within the food industry. By streamlining operations and enhancing logistics, Yonghui Fresh Food plays a crucial role in ensuring that fresh food products are readily available to meet market demands.

PuduTech

Series B in 2020
PuduTech takes catering industry as an entry point, and helps this traditional industry catch the first tide of Artificial Intelligence Era. They powers catering clients with robots to restructure their work flow, such as facilitating intelligent management, effective operation and standardized servicing. To liberate the attendants from laborious work, and let the robots do the job, is the mission of PuduTech.

Hitomorrow

Series B in 2020
Hitomorrow is a Beijing-based company founded in 2012 that specializes in the import and distribution of ready-to-cook food products. The company offers a diverse range of fresh ingredients, including imported chilled beef, pork, chicken, and various flavored meats. Additionally, Hitomorrow sources seafood and other ingredients from around the world, including beef and mutton from Australia and New Zealand, Canadian Arctic shellfish, sweet shrimp, Alaska king crab, squid, and Argentine red shrimp. The company's focus on providing high-quality, fresh products aims to cater to the growing demand for convenient meal solutions globally.

Shuhai Supply Chain

Series B in 2019
Shuhai Supply Chain Logistics is a leading supply chain service provider based in Beijing, China, established in June 2011. The company specializes in offering comprehensive supply chain solutions tailored for the food industry, particularly catering businesses. Its services encompass sales, procurement, production, quality assurance, warehousing, and transportation, ensuring that restaurant owners receive fresh and high-quality ingredients. Shuhai operates a nationwide modern cold chain logistics network and food processing plants, which positions it as a benchmark enterprise in the supply chain sector, recognized by both industry authorities and customers for its commitment to quality and reliability.

Yonghui Fresh Food

Series A in 2018
Yonghui Fresh Food is a prominent provider of fresh food and agricultural product supply chain services, designed to efficiently meet the diverse purchasing needs of various customers. As a central food management and supply chain integration platform, the company focuses on delivering products promptly to buyers while supporting enterprises within the food industry. By streamlining operations and enhancing logistics, Yonghui Fresh Food plays a crucial role in ensuring that fresh food products are readily available to meet market demands.

Shiheng

Series B in 2018
Shiheng Inc. is a prominent provider of online catering management solutions based in Shanghai, China. The company employs over 500 people and serves a diverse clientele, including more than 300 well-known restaurant chains and numerous single-store brands across over 100 cities. Shiheng's comprehensive system offers a range of services from food design to digital marketing and enterprise resource planning, facilitating efficient management for users with large networks of stores. Its innovative approach enables the catering industry to enhance operational efficiency in a rapidly evolving digital landscape.

Acewill

Series C in 2018
Acewill is a Software-as-a-Service (SaaS) provider focused on the catering industry. The company develops a comprehensive platform that offers various solutions, including cashier systems, digital marketing services, finance management, chain logistics systems, and supply chain management. By leveraging its technology, Acewill aims to help restaurants enhance their operational efficiency and profitability.

Shiheng

Series A in 2018
Shiheng Inc. is a prominent provider of online catering management solutions based in Shanghai, China. The company employs over 500 people and serves a diverse clientele, including more than 300 well-known restaurant chains and numerous single-store brands across over 100 cities. Shiheng's comprehensive system offers a range of services from food design to digital marketing and enterprise resource planning, facilitating efficient management for users with large networks of stores. Its innovative approach enables the catering industry to enhance operational efficiency in a rapidly evolving digital landscape.

Acewill

Series B in 2015
Acewill is a Software-as-a-Service (SaaS) provider focused on the catering industry. The company develops a comprehensive platform that offers various solutions, including cashier systems, digital marketing services, finance management, chain logistics systems, and supply chain management. By leveraging its technology, Acewill aims to help restaurants enhance their operational efficiency and profitability.

Acewill

Series A in 2014
Acewill is a Software-as-a-Service (SaaS) provider focused on the catering industry. The company develops a comprehensive platform that offers various solutions, including cashier systems, digital marketing services, finance management, chain logistics systems, and supply chain management. By leveraging its technology, Acewill aims to help restaurants enhance their operational efficiency and profitability.

Line0

Series A in 2014
Line0 is a Nanjing-based food delivery company specializing in on-demand services for affordable franchise restaurants. The company operates a delivery platform that connects consumers with local food providers, ensuring quick delivery of meals, such as noodles or Burger King Whoppers, within an hour. Line0 manages its own fleet of delivery drivers to facilitate these services. Currently, the company serves five cities in China: Nanjing, Shanghai, Shenzhen, Suzhou, and Wuhan.
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