HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Mohit Bhatnagar

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Clothes

SHEIN

Venture Round in 2023
SHEIN is an online marketplace that specializes in women's apparel, offering a wide range of fashion items including clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, SHEIN operates as an international B2C fast fashion e-commerce platform, serving customers in over 220 countries and regions. The company utilizes on-demand manufacturing technologies to link suppliers with an agile supply chain, effectively reducing inventory waste and allowing for the delivery of a diverse array of affordable products. By focusing on accessibility and affordability, SHEIN aims to make fashion accessible to a global audience.

Holzweiler

Acquisition in 2022
Holzweiler is a fashion apparel brand known for its inspiration drawn from art, architecture, nature, and contemporary culture. The company offers a diverse range of clothing and accessories for men, women, and children, including dresses, footwear, headwear, jewelry, and bags. Holzweiler emphasizes seamless design combined with effortless functionality, aiming to provide quality products at affordable prices for its customers.

SHEIN

Series F in 2022
SHEIN is an online marketplace that specializes in women's apparel, offering a wide range of fashion items including clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, SHEIN operates as an international B2C fast fashion e-commerce platform, serving customers in over 220 countries and regions. The company utilizes on-demand manufacturing technologies to link suppliers with an agile supply chain, effectively reducing inventory waste and allowing for the delivery of a diverse array of affordable products. By focusing on accessibility and affordability, SHEIN aims to make fashion accessible to a global audience.

Miracle Miles tech

Series A in 2022
Miracle Miles tech is a footwear and clothing enterprise that owns five independent brands.

HelloMida

Pre Seed Round in 2022
HelloMida is a direct-to-consumer fashion commerce platform that focuses on providing an exceptional shopping experience for its customers. The company offers a diverse range of products that blend various fashion styles, including classic, elegant, modern, and trendy options. This variety allows consumers to find practical and suitable attire for everyday occasions, catering to diverse tastes and preferences in the fashion market.

Dangsheng New Materials

Series A in 2021
Dangsheng New Material is a high-performance fiber material developer and a high-tech enterprise dedicated to the development, production and sales of high-performance fiber materials. It has realized the production of China's only high-performance anti-virus and biochemical barrier protective clothing made of a single material. . Dangsheng New Materials provides a series of medical disposable protective products, including protective clothing, isolation clothing, protective shoe covers and other supplies.

Heads Up For Tails

Series A in 2021
Heads Up For Tails is an online marketplace based in New Delhi, India, specializing in a wide range of products for pets, primarily dogs and cats. The company offers an extensive selection of items including clothes, collars, leashes, grooming products, bowls, feeders, bedding, medicine, food, toys, and accessories for dogs. Additionally, it provides products for cats such as litter, collars, food, toys, beds, crates, furniture, scratchers, bowls, and shampoos. Heads Up For Tails also features personalized products and training aids, aiming to make it convenient for pet owners to find all necessary items for their pets in one place.

AMI Paris

Private Equity Round in 2021
AMI Paris is a manufacturer and distributor of upscale apparel and accessories based in Paris, France. The brand offers a diverse range of products, including blazers, suits, swimwear, jackets, shoes, and leather goods. Known for its relaxed and authentic aesthetic, AMI Paris caters to a clientele seeking stylish yet comfortable fashion choices. The company operates as a boutique fashion site, providing a curated selection of clothing and accessories that reflect contemporary trends while maintaining a classic appeal.

Ubras

Series B in 2020
Ubras is a women's lingerie brand that specializes in the manufacturing of size-free, comfortable, and seamless underwear. The company emphasizes research and development to create innovative products that cater to various use cases, combining advanced fabrics and technologies to enhance the selection process for intimate apparel. Ubras aims to provide women with versatile and comfortable options in their lingerie choices.

SHEIN

Series D in 2019
SHEIN is an online marketplace that specializes in women's apparel, offering a wide range of fashion items including clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, SHEIN operates as an international B2C fast fashion e-commerce platform, serving customers in over 220 countries and regions. The company utilizes on-demand manufacturing technologies to link suppliers with an agile supply chain, effectively reducing inventory waste and allowing for the delivery of a diverse array of affordable products. By focusing on accessibility and affordability, SHEIN aims to make fashion accessible to a global audience.

Abox Yihe

Series A in 2018
Abox Yihe is a women's clothing subscription platform.

Flyrobe

Series B in 2018
Flyrobe is India's largest fashion rental platform, specializing in occasion wear for both men and women. Operating in ten major cities across India, it offers a wide range of branded and designer clothing through an on-demand rental service. Customers can access a luxury fashion rental store that provides options for renting labels and accessories at a fraction of the retail price. Flyrobe also maintains offline stores in Mumbai and Delhi, enhancing its accessibility for customers seeking stylish attire for various events.

SHEIN

Series C in 2018
SHEIN is an online marketplace that specializes in women's apparel, offering a wide range of fashion items including clothing, shoes, jewelry, and accessories. Founded in 2008 and headquartered in Jiangsu, China, SHEIN operates as an international B2C fast fashion e-commerce platform, serving customers in over 220 countries and regions. The company utilizes on-demand manufacturing technologies to link suppliers with an agile supply chain, effectively reducing inventory waste and allowing for the delivery of a diverse array of affordable products. By focusing on accessibility and affordability, SHEIN aims to make fashion accessible to a global audience.

YCloset

Series C in 2017
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Genesis Colors

Venture Round in 2017
Genesis Colors Limited, established in 1998 and based in Gurugram, India, is a prominent player in the fashion industry, specializing in the design, manufacture, and distribution of a diverse range of apparel and lifestyle products. The company is known for its well-established brands, including Satya Paul, renowned for its innovative sarees and vibrant prints, and Bwitch, which focuses on premium lingerie. Genesis Colors also holds the marketing and distribution rights for several international luxury labels, including Paul Smith, Bottega Veneta, Jimmy Choo, Armani, Furla, Tumi, Crabtree & Evelyn, and Michael Kors. Products are distributed through boutiques, multi-brand stores, and shop-in-shops across major cities in India, catering to various consumer preferences. The company prides itself on its modern design studio, where experienced in-house designers create a compelling array of garments and accessories that blend traditional and contemporary styles.

Voonik

Series C in 2017
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Flyrobe

Series A in 2016
Flyrobe is India's largest fashion rental platform, specializing in occasion wear for both men and women. Operating in ten major cities across India, it offers a wide range of branded and designer clothing through an on-demand rental service. Customers can access a luxury fashion rental store that provides options for renting labels and accessories at a fraction of the retail price. Flyrobe also maintains offline stores in Mumbai and Delhi, enhancing its accessibility for customers seeking stylish attire for various events.

Flyrobe

Seed Round in 2016
Flyrobe is India's largest fashion rental platform, specializing in occasion wear for both men and women. Operating in ten major cities across India, it offers a wide range of branded and designer clothing through an on-demand rental service. Customers can access a luxury fashion rental store that provides options for renting labels and accessories at a fraction of the retail price. Flyrobe also maintains offline stores in Mumbai and Delhi, enhancing its accessibility for customers seeking stylish attire for various events.

Voonik

Series B in 2016
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Craftsvilla

Series C in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, that specializes in unique Indian products, including handmade, vintage, ethnic, and organic items. Founded in 2011, the company offers a diverse range of products such as sarees, bridal lehengas, salwar suits, jewelry, bags, accessories, and footwear, alongside home décor, bath and beauty products, and health items. It aims to empower local designers and artisans by showcasing their creations to a global audience, thereby fostering connections between small businesses and customers. Craftsvilla prioritizes the use of quality raw materials, minimizes the application of chemicals, and employs natural dyes, ensuring that each product undergoes rigorous quality checks. This commitment to craftsmanship and cultural representation positions Craftsvilla as a vibrant platform for celebrating Indian artistry and enhancing everyday life.

Voonik

Series A in 2015
Voonik is an online personal shopping platform based in Bangalore, India, that aims to assist customers in dressing well within their budget by providing tailored style advice and curated recommendations. The platform utilizes a combination of machine learning and expert curation to address the common query of "What should I wear today?" By leveraging advanced technology and stylist recommendations, Voonik enables users to discover fashion that aligns with their personal preferences and body types. The company operates a multi-brand marketplace that focuses on delivering quality and affordable fashion products, making it easier for individuals to find outfits that suit their unique personalities. Founded by a team with backgrounds from leading tech companies and prestigious academic institutions, Voonik is focused on reshaping the future of shopping.

Craftsvilla

Series B in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, that specializes in unique Indian products, including handmade, vintage, ethnic, and organic items. Founded in 2011, the company offers a diverse range of products such as sarees, bridal lehengas, salwar suits, jewelry, bags, accessories, and footwear, alongside home décor, bath and beauty products, and health items. It aims to empower local designers and artisans by showcasing their creations to a global audience, thereby fostering connections between small businesses and customers. Craftsvilla prioritizes the use of quality raw materials, minimizes the application of chemicals, and employs natural dyes, ensuring that each product undergoes rigorous quality checks. This commitment to craftsmanship and cultural representation positions Craftsvilla as a vibrant platform for celebrating Indian artistry and enhancing everyday life.

Go Colors

Venture Round in 2015
Go Colors is a prominent brand in women's apparel, focusing specifically on a diverse range of bottom wear. The company offers a variety of products, including churidars, leggings, palazzos, culottes, pants, trousers, and jeggings, catering to different styles such as ethnic, western, fusion, active, and denim wear. With prices starting as low as Rs.199 for girls' legwear and Rs.399 for women's options, Go Colors aims to provide trendy and affordable apparel without compromising on quality. The brand is accessible through retail and departmental stores, as well as online platforms, making it easy for customers to update their wardrobes with the latest fashion at competitive prices.

PurCotton

Venture Round in 2014
PurCotton is an online marketplace for natural cotton products for families, children, women, and men. PurCotton cotton spunlace non-woven fabrics were used as raw materials for the PurCotton cotton series of daily necessities, which included pure cotton soft towels, Nasi Princess sanitary napkins, and Nasi baby cotton diapers, among others. It bridges the gap in the use of cotton materials for a variety of daily necessities.

Fashion and You

Series D in 2014
Fashion and You is an online shopping platform founded in 2010 and based in Gurugram, India, that specializes in offering a curated selection of fashion apparel and accessories for men, women, and children. The company operates as an invitation-only shopping club, granting members access to exclusive collections from top designers at significantly discounted prices, often up to 80% off retail. Its offerings include a wide range of products, such as clothing, ethnic and western wear, footwear, handbags, and various fashion accessories. By providing authentic designer merchandise through limited-time events, Fashion and You aims to enhance the online shopping experience while connecting consumers with sought-after international lifestyle brands.

Lalabobo

Series A in 2013
Lalabobo is a retailer of clothes. The business is a professional clothing enterprise that combines product research and development, design, production, and sales. It also has a primary marketing team that focuses on staying in fashion, setting the pace for consumer consumption, and going the fast fashion route.

Freecultr

Series B in 2012
FREECULTR specializes in designing and manufacturing comfortable and skin-friendly innerwear and casual clothing for men and women. The company focuses on creating sustainable and breathable garments, featuring innovative designs that prioritize both comfort and environmental consciousness. Their product range includes innerwear, loungewear, activewear, and technologically advanced accessories, all aimed at enhancing the user experience while promoting eco-friendly practices. By emphasizing softness and comfort, FREECULTR seeks to meet the needs of customers looking for high-quality apparel.

Fashion and You

Venture Round in 2011
Fashion and You is an online shopping platform founded in 2010 and based in Gurugram, India, that specializes in offering a curated selection of fashion apparel and accessories for men, women, and children. The company operates as an invitation-only shopping club, granting members access to exclusive collections from top designers at significantly discounted prices, often up to 80% off retail. Its offerings include a wide range of products, such as clothing, ethnic and western wear, footwear, handbags, and various fashion accessories. By providing authentic designer merchandise through limited-time events, Fashion and You aims to enhance the online shopping experience while connecting consumers with sought-after international lifestyle brands.

Fashion and You

Venture Round in 2010
Fashion and You is an online shopping platform founded in 2010 and based in Gurugram, India, that specializes in offering a curated selection of fashion apparel and accessories for men, women, and children. The company operates as an invitation-only shopping club, granting members access to exclusive collections from top designers at significantly discounted prices, often up to 80% off retail. Its offerings include a wide range of products, such as clothing, ethnic and western wear, footwear, handbags, and various fashion accessories. By providing authentic designer merchandise through limited-time events, Fashion and You aims to enhance the online shopping experience while connecting consumers with sought-after international lifestyle brands.

OkBuy.com

Series A in 2009
OkBuy.com is a Chinese online retail platform that specializes in certified clothing and footwear. The company offers a diverse range of products, including discount clothing, outdoor gear, sportswear, and lighting products from multiple brands, allowing customers to conveniently shop for various items in one place. OkBuy.com utilizes an innovative business model that merges e-commerce with traditional retailing, supported by advanced capital management and network technologies. The platform emphasizes a direct selling approach and efficient delivery systems, enhancing the shopping experience for its users. By leveraging partnerships both domestically and internationally, OkBuy.com aims to provide a comprehensive and cost-effective shopping solution.

Mecox Lane

Series C in 2008
Mecox Lane Limited is a retailer based in Shanghai, China, specializing in health, beauty, and lifestyle products. Established in 1996, the company offers a diverse range of items, including skincare beauty supplements, functional nutrition, weight management products, and personal care items under brands such as Maxicare, La Celler, and Skin Fairy. In addition to beauty products, Mecox Lane provides lifestyle goods, including mattresses, air purifiers, and home furnishings, as well as apparel and accessories. The company sells its products through its online store, WM18.com, and various e-commerce platforms, including mobile apps, WeChat, and social media networks. Mecox Lane also engages in telephonic sales and offers wholesale and retail services for garments and accessories. As of 2016, it operates as a subsidiary of Cnshangquan E-Commerce Co., Ltd.
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