Service Provider Capital

Service Provider Capital is a venture capital firm founded in 2014 and based in Golden, Colorado. The firm focuses on co-investing in series A deals led by institutional venture funds, primarily targeting seed-stage companies across various sectors, including artificial intelligence, machine learning, blockchain, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and healthcare. In addition to its general investment strategy, Service Provider Capital manages the Midwest Fund I and Fund II, which concentrate on software and healthcare technology systems in the Midwest region of the United States. The firm typically prefers to take minority stakes in its investments and engages in syndication to diversify its portfolio.

Patrick Cerone

Managing Director

Edward B. Hill

Managing Director

Ned Hill

Managing Director

Lori Pickle

Managing Director

Jody Shepherd

Co-Founder and Managing Director

Past deals in Collaborative Consumption

GoodBuy Gear

Seed Round in 2019
Good Buy Gear is a developer of an online marketplace used to extend the life of the baby and kids' gear and make the lives of parents a little easier. Its platform uses product photos, descriptions, recommends pricing, and promotes kids' items in order to sell products quickly, enabling customers to enjoy a safe and easy shopping experience with curated product collections. Good Buy Gear was co-founded by Kristin Langenfeld and Jessica Crothers in 2016 and is headquartered in Arvada, Colorado.

AVVAY

Seed Round in 2018
AVVAY, Inc. operates a marketplace for short-term rentals of creative spaces in cities such as Nashville, Dallas, Portland, Chicago, and Houston. Founded in 2015 and based in Franklin, Tennessee, the company offers a web-based platform that allows users to discover and book various commercial venues, including recording studios, photography locations, and event spaces. AVVAY's platform facilitates direct bookings and provides access to location scouting teams, helping users efficiently find suitable locations for their creative projects and events. By focusing on affordability and convenience, AVVAY aims to support artists and enrich the creative community.

Backbone PLM

Seed Round in 2017
Backbone PLM, Inc. provides a comprehensive product lifecycle management solution tailored for consumer goods companies. Established in 2014 in Greeley, Colorado, the company develops a cloud-based platform designed to streamline product development and enhance collaboration among teams and suppliers. Backbone's offerings include a file management system, a tech pack editor for centralizing product data, and tools for managing design comments, bill of materials, and project file storage. By improving visibility and communication throughout the product development process, Backbone PLM aims to reduce errors, increase productivity, and accelerate time-to-market for consumer goods. Founded by industry veterans, the company focuses on delivering a user-friendly solution that empowers management teams to make informed strategic decisions.

Kidizen

Series A in 2017
Kidizen, Inc. operates a resale marketplace tailored for parents to buy and sell pre-loved clothing, gear, toys, and accessories for children in the United States. The platform fosters a community where parents can create storefronts, connect with each other, and share experiences related to parenting and style. Users can access an iOS and Android application that allows them to engage, buy, and sell a variety of children's brands while expressing their individual tastes. Kidizen offers products for girls, boys, toddlers, and babies, ensuring a curated selection in an environmentally friendly setting. Founded in 2010 and based in Minneapolis, Minnesota, the company was previously known as Itizen, LLC before rebranding in 2014.

Borrowed & Blue

Series A in 2016
Borrowed & Blue, Inc. is an online platform designed to assist couples in imagining, planning, and booking their weddings, particularly destination weddings. Founded in 2011 and based in Charlottesville, Virginia, the platform allows users to explore a collection of real weddings, plan their own events, and connect with various vendors, including photographers, florists, caterers, and bridal shops. Popular wedding locations featured on the site include Hawaii, Tampa Bay, the Florida Keys, Phoenix, Miami, and New Orleans, with a variety of wedding styles such as outdoor, black-tie, and traditional. In addition to its website, Borrowed & Blue offers an iOS mobile application for more efficient wedding planning. The company was acquired by Zola, Inc. in January 2018.

Luxury Garage Sale

Series A in 2016
Luxury Garage Sale, Inc. is a consignment boutique and e-commerce platform based in Chicago, Illinois, specializing in the sale of luxury designer clothing, shoes, handbags, and jewelry. Established in 2010, the company offers a curated selection of high-end fashion items, including bags, dresses, jackets, accessories, and costume jewelry, ensuring a unique shopping experience for consumers. Luxury Garage Sale operates physical stores in Chicago, Highland Park, and Dallas, while also providing an online platform for customers to access standout items from renowned luxury brands. The company focuses on offering luxury fashion at accessible prices through its consignment model, allowing customers to enjoy premium products while promoting sustainability in fashion.

Closetbox

Series A in 2016
Closetbox is a full-service storage solution. We come to your home and pick up everything--for free. We store everything securely and provide a digital inventory of your items. Whenever you want something or everything back, we return it on-demand. We do this all for about the same cost as traditional self-storage, except we do all the work for you. All you have to pick up is your feet. Closetbox is able to keep costs down and offer a free pickup by contracting with local movers to fill unused capacity in their warehouses and on their trucks. Our business model is so unique and efficient that we have been able to grow like wildfire. We are now the only nationwide full-service storage company with over 100 agent locations in 65 cites.

ClearVoice

Venture Round in 2016
ClearVoice, Inc. is a content marketing platform that facilitates connections between brands, agencies, and freelance content creators. Founded in 2014 and based in Phoenix, Arizona, ClearVoice enables companies to generate engaging content for various applications, including blogs, SEO, social media, and marketing automation. The platform provides access to content strategists, expert writers, and editors, ensuring the production of scalable, high-quality content tailored to the needs of enterprises. ClearVoice also features a search engine that allows users to find and connect with writers across diverse categories, helping businesses enhance their content marketing efforts. In February 2019, ClearVoice became a subsidiary of Fiverr International Limited.
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