Service Provider Capital

Service Provider Capital is a venture capital firm founded in 2014 and based in Golden, Colorado. The firm focuses on co-investing in series A deals led by institutional venture funds, primarily targeting seed-stage companies across various sectors, including artificial intelligence, machine learning, blockchain, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and healthcare. In addition to its general investment strategy, Service Provider Capital manages the Midwest Fund I and Fund II, which concentrate on software and healthcare technology systems in the Midwest region of the United States. The firm typically prefers to take minority stakes in its investments and engages in syndication to diversify its portfolio.

Patrick Cerone

Managing Director

Edward B. Hill

Managing Director

Ned Hill

Managing Director

Lori Pickle

Managing Director

Jody Shepherd

Co-Founder and Managing Director

Past deals in Home Decor

Pura

Seed Round in 2020
Pura Scents, Inc. specializes in the development and marketing of smart fragrance dispensers designed for home use. Founded in 2015 and based in Orem, Utah, the company offers a plug-in device that accommodates two fragrances simultaneously and allows users to control scent intensity, as well as the color and brightness of the unit, via a mobile app. This innovative approach enables homeowners to create scheduled fragrance releases and conserve scent when not at home, as the device operates only when it detects presence. Users can also activate scents remotely through their mobile devices, ensuring their spaces are inviting upon arrival. Pura sells its products through wholesalers and online channels, combining modern technology with home fragrance solutions.

Havenly

Series A in 2015
Havenly, Inc. specializes in providing online interior design services that cater to a diverse range of budgets. Founded in 2013 and headquartered in Denver, Colorado, with an additional location in Boston, Massachusetts, Havenly connects users with professional interior designers who create personalized designs based on individual style and space. Clients complete online style surveys and can upload photos of their spaces for consultation. Following the design process, users can purchase furniture and decorative items directly through Havenly's platform, which features a wide selection from numerous retailers at competitive prices. The company is recognized as a leading player in the online interior design market, working with a large network of vetted designers across the United States.
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