Service Provider Capital

Service Provider Capital is a venture capital firm established in 2014 and based in Colorado. The firm focuses on early-stage investments, notably seed-stage opportunities, and participates as a co-investor in Series A rounds led by institutional venture funds. Its portfolio interests span a broad range of technology sectors, including artificial intelligence, machine learning, blockchain, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, health, and cannabis.

Patrick Cerone

Managing Director

Brian Gordon JD

Managing Director

Edward Hill

Managing Director

Galen Mason JD

Managing Director - Midwest Fund I

Jody Shepherd

Founder / Managing Director

Past deals in Sales Automation

RevenueBase

Seed Round in 2022
RevenueBase is a provider of a revenue database as a service, focused on delivering comprehensive and accurate data to help B2B companies effectively engage with prospects. Founded in May 2021 in Waltham, Massachusetts by Mark J. Feldman and Milenko Beslic, the company specializes in analyzing clients' go-to-market opportunities and supplying essential account and contact information through a user-friendly and continuously updated database. This enables business executives to access high-quality data that can be efficiently transformed into revenue growth.

Canopy

Seed Round in 2020
Canopy is a technology company that develops and operates an online platform designed for frontline sales managers. The platform provides insights into user data, facilitating a deep understanding of sales performance at the individual seller level. By utilizing data snapshotting, Canopy identifies key opportunities and potential risks, allowing managers to proactively address issues before they affect deals. The platform enhances decision-making, aids in tracking team performance, and supports effective coaching by providing managers with the necessary context to guide their sales representatives. Canopy's innovative approach aims to improve forecast accuracy and drive strategic changes, ultimately enabling clients to achieve consistent success within their sales teams. Founded in 2019 and based in Indianapolis, Indiana, the company was previously known as Loupe Software, Inc.

Map My Customers

Series A in 2019
Founded in 2015, Map My Customers develops a geospatial sales platform that enables businesses to optimize sales routes, automate emails, track customer locations, and gain insights into product sales trends. Its features include route optimization, email automation, sales funnel tracking, charts, and CRM tools.

CaliberMind

Seed Round in 2018
CaliberMind provides a B2B customer data platform for revenue marketers that integrates data, enables marketing attribution, engagement scoring, funnel insights, and churn analysis to optimize sales and marketing outcomes. Positioned as a buyer intelligence solution, the platform helps organizations leverage their sales, marketing, and customer data to improve productivity, engagement, and revenue through features such as account engagement, chain-based attribution, and marketing workflow automation, and by linking data across touchpoints to inform pipeline decisions and identify churn risk.

Costello

Seed Round in 2017
Costello is a sales co-pilot software designed to enhance the efficiency of sales teams by keeping deals and conversations organized. The platform consolidates essential information about each deal in a user-friendly interface, allowing sales representatives to prioritize their efforts effectively. By highlighting gaps in the sales process, Costello helps identify at-risk deals and those that may not be a good fit. The intelligent assistant offers insights and actionable suggestions, enabling reps to prepare for calls with key questions and share relevant customer stories. This approach not only streamlines follow-up but also equips sales teams to navigate critical moments during sales calls, thereby increasing the likelihood of closing more deals.

Nutshell

Series A in 2015
Nutshell, Inc. is a customer relationship management (CRM) company founded in 2009 and headquartered in Ann Arbor, Michigan. The company offers a modern CRM platform that simplifies customer and sales management for small businesses. Nutshell's application features integration with Google apps, mobile support through native iPhone and Android applications, and robust sales reporting capabilities. Its platform includes tools for sales automation, email marketing, performance tracking, pipeline management, and contact management, all designed to enhance the sales process and improve customer experiences.

Apto

Series B in 2015
Apto, Inc., headquartered in Denver, Colorado, develops cloud-based software specifically for commercial real estate brokers. Founded in 2011, Apto provides a web-based platform that facilitates the management of contacts, properties, listings, and deals, streamlining the entire deal lifecycle from prospecting to closing. The software enhances operational efficiency by consolidating, organizing, and securely storing critical data, enabling brokers to execute transactions more effectively. By utilizing Apto's tools, clients can ensure that essential details are managed systematically, allowing them to focus on finding and winning deals.

Consensus

Seed Round in 2015
Consensus is a software company that specializes in automating custom product demonstrations to enhance sales efficiency. Its demo automation platform offers interactive video demos that are tailored to individual prospects, ensuring that each potential buyer receives information relevant to their needs. By personalizing the demonstration experience, Consensus enables sales teams to engage the entire buying group more effectively and facilitates early consensus among decision-makers. The platform also gathers analytics and tracking data, which aids in improving close rates and shortening sales cycles. Ultimately, Consensus provides a streamlined approach to presales, helping businesses to scale their operations and increase sales performance.
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