Service Provider Capital

RevenueBase replaces data nightmares for B2B companies with a complete and accurate Revenue Database as a Service that’s completely aligned with their go-to-market strategy.

SparkPlug, formerly known as Best in Grow, Inc., specializes in providing dispensary management software tailored for the cannabis industry. Founded in 2017 and based in Boulder, Colorado, SparkPlug's platform addresses the challenges faced by dispensaries and cannabis brands by enabling them to incentivize sales and cultivate brand loyalty. The software facilitates the engagement of frontline retail workers, allowing retailers to reward performance directly and enhance employee satisfaction. By streamlining operations at the point of sale, SparkPlug aims to improve the overall efficiency and effectiveness of cannabis retail operations.

Canopy is a platform intended to connect the dots and identifies key opportunities for managers to be proactive. The platform helps to spot pipeline risk, improve forecast accuracy and drive strategic change, enabling their clients to make a consistent and lasting impact on their sales team.

Klearly Analytics, Inc. is a developer of a SaaS-based prescriptive intelligence platform tailored for B2B companies. Founded in 2017 and based in Durham, North Carolina, Klearly provides a solution that leverages data science and machine learning to enable sales and marketing teams to better understand their impact on revenue. The platform offers actionable insights by analyzing consumer behavior, tracking product sales, and assessing the effectiveness of marketing campaigns. It empowers teams to prioritize accounts, focus on strategic activities, and anticipate business outcomes, thereby enhancing their ability to innovate marketing strategies and increase return on investment. Klearly is designed to replace traditional metrics with predictive capabilities, positioning itself as a vital tool for revenue-oriented marketing efforts.

Bellwethr Inc. is a technology company that specializes in customer decision optimization through its innovative platform, which leverages artificial intelligence and machine learning. Founded in 2017 and headquartered in Wamego, Kansas, Bellwethr aims to enhance customer retention and lifetime value by automating personalized, next-best actions during critical events in the customer journey. The platform is designed to be accessible to users regardless of their technical expertise, promoting the idea that AI and machine learning should be available to everyone. By focusing on data utilization, Bellwethr assists businesses in attracting new leads and retaining existing customers, ultimately optimizing processes throughout the customer lifecycle.

Map My Customers, Inc. is a software company that specializes in providing a geospatial sales platform tailored for sales representatives. Founded in 2015 and headquartered in New York, with an additional office in Raleigh, North Carolina, the company offers a range of tools designed to enhance sales efficiency and productivity. Its platform includes features such as route optimization, email automation, sales funnel management, and visual territory management. Users can categorize customers, automate reminders, sync check-ins with calendars, and utilize data filtering and reporting tools, all aimed at increasing sales effectiveness. Map My Customers serves various industries, including sales, service, and supply, helping businesses streamline their operations and drive revenue growth.

BacklotCars is an online marketplace that simplifies wholesale automotive transactions for auto dealers, finance companies, and rental car businesses. Founded in 2014 and headquartered in Kansas City, Missouri, the platform eliminates the need for physical auctions by offering a seamless, end-to-end solution that includes vehicle inspections, transportation, and inventory finance services. It operates a 24/7 bid-ask marketplace, allowing users to engage in transactions in real time. By addressing common challenges associated with online vehicle sales, such as the need for certified inspections, BacklotCars enhances the selling and buying experience. The service is utilized by dealers across 46 states, promoting transparency and efficiency in the wholesale automotive market.

SpringBig, Inc. develops loyalty marketing and customer relationship management (CRM) software tailored for cannabis dispensaries and brands. Founded in 2012 and headquartered in Boca Raton, Florida, the company offers a platform designed to enhance customer retention, boost revenue, and cultivate brand loyalty through targeted marketing campaigns. This platform enables merchants to implement loyalty programs and rewards, manage referral initiatives, and conduct brand advertising, all accessible via an online portal and mobile applications. SpringBig's technology solutions are specifically crafted to meet the unique needs of retailers in the cannabis sector.

MoQuality Inc., founded in 2014 and headquartered in Atlanta, Georgia, specializes in artificial intelligence-driven mobile testing solutions. The company aims to enhance app quality and improve user experiences by providing tools that simplify and accelerate the testing process. MoQuality's flagship product, Barista, offers a scriptless test-automation experience, leveraging AI to generate user-centric test scenarios that automate testing across various mobile platforms and real devices. This platform allows developers to identify and address issues before releasing their applications, ensuring high-quality performance for both Android and iOS apps. MoQuality is supported by investors including Amity Ventures, Cox Enterprises, and Techstars.

CaliberMind is a B2B Customer Data Platform that powers Revenue Marketers at mParticle, Fidelis Cybersecurity, Datavail and other mid-market enterprises, with the data, business intelligence, and automation they need to grow revenue faster, together with sales. The platform lets marketing and ops teams answer simple business questions and automate manual workflows with 1-click: Which marketing programs generate the most revenue? How is my marketing campaign performing? How fast are we driving revenue through the pipeline? How's our close rate trending over time? Unlike CRM reporting and expensive, general BI tools that take months to implement, run on bad/ partial data and require data analytics skills, CaliberMind can be implemented in one hour by marketing and ops managers. The platform has 10x faster time-to-insights at 10% of the cost of traditional IT/ BI solutions.

SaaSOptics, LLC is a cloud-based subscription management solution provider for B2B software-as-a-service and subscription-based businesses. Established in 2009 and based in Peachtree Corners, Georgia, the company offers a comprehensive platform that facilitates subscription invoicing, payment processing, revenue recognition, and financial reporting. SaaSOptics enables clients to efficiently manage their financial operations and generate critical insights and analytics throughout various growth stages, eliminating the reliance on spreadsheets. The solution serves a diverse clientele across the United States, Canada, and Europe, catering to both early-stage and enterprise-level subscription businesses.

Costello is a sales co-pilot software designed to enhance the efficiency of sales teams by keeping deals and conversations organized. The platform consolidates essential information about each deal in a user-friendly interface, allowing sales representatives to prioritize their efforts effectively. By highlighting gaps in the sales process, Costello helps identify at-risk deals and those that may not be a good fit. The intelligent assistant offers insights and actionable suggestions, enabling reps to prepare for calls with key questions and share relevant customer stories. This approach not only streamlines follow-up but also equips sales teams to navigate critical moments during sales calls, thereby increasing the likelihood of closing more deals.

Bonsai offers an AI platform that empowers enterprises to build and deploy intelligent systems. By completely automating the management of complex machine learning libraries and algorithms, Bonsai enables enterprises to program AI models that improve system control and enhance real-time decision support. Businesses use these models today to increase automation and improve operational efficiency of industrial systems including robotics, manufacturing, supply chain, logistics, energy and utilities. Based in Berkeley, CA, Bonsai is backed by leading investors including NEA, Microsoft Ventures, ABB, Samsung NEXT and Siemens.

Groundspeed Analytics, Inc. is a company that specializes in insurance data automation and analytics software tailored for commercial insurance brokers and carriers. Founded in 2015 and based in Ann Arbor, Michigan, Groundspeed offers a platform that utilizes machine learning and artificial intelligence to streamline the processing of various insurance documents, including loss runs and policy submissions. This technology enables users to automatically request, receive, and analyze crucial claim data without manual data entry. Brokers can access vital metrics related to their clients and policies, while carriers benefit from automated analysis of competitive claim data, helping them identify trends in premium sufficiency and loss development. Groundspeed's solutions ultimately aim to enhance financial performance and improve the understanding of risk placement in the insurance industry.

AscentCRM is a computer software company that provides cloud-based software that enables multi-channel communications direct to prospects and customers. Turn big data into business by analyzing the customer's to understand who they are, what they purchase, and how to reach them. It was founded in 2013 and headquartered in Golden, Colorado.

SaltStack is a developer of an event-driven automation platform that assists enterprise IT operations, SecOps, and DevOps teams in managing and securing software-defined environments. Founded in 2012 to support the Salt open source project, SaltStack offers solutions for configuration management, security compliance, and intelligent orchestration across hybrid cloud, network, IoT, and application environments. The platform enables organizations to automate complex cloud management tasks with speed and flexibility, catering to cloud builders, data center operators, and enterprise IT organizations seeking scalable control and threat-aware security compliance.

ClientSuccess is a customer success platform that empowers B2B SaaS companies to proactively manage post-sales customer relationships, measure customer health, maximize customer retention and growth, and drive a culture of customer success. It provides a holistic approach to managing success throughout the customer lifecycle as well as provides insights, customer analytics, and best practices that enhance the client’s company. The company also provides SuccessScore, a solution that represents the holistic health of customers; and SuccessCycle, an application that provides the framework to define, manage, and measure success throughout the entire customer lifecycle. In addition, it offers renewal management application that allows users to track customer subscriptions; customer engagement solutions; and application to helps users mitigate risk or identify opportunities for expansion and growth; an application that helps clients in tracking key contacts, users, and executive sponsors within the organization; Support View application that integrates with customer support tools to CRM, support, social, and communication platforms; and customized scorecard to track the progress of each customer. ClientSuccess was founded in 2014 and is based in Lehi, Utah.

DirectScale, Inc. is a software as a service (SaaS) provider that specializes in solutions for direct sales organizations, enabling them to effectively manage various corporate functions. Founded in 2013 and located in Lindon, Utah, DirectScale offers a customizable platform that facilitates sales and commission tracking, data analysis, downline management, messaging, training, and e-commerce management. The platform is designed to empower users by allowing them to configure and administer their software without relying on external development, which can be costly. Its intuitive interface supports both mobile and desktop use, enhancing communication among teams and providing tools to promote sales and drive business growth. DirectScale primarily targets larger direct sales companies, helping them scale their operations efficiently.

Nutshell, Inc. is a company that specializes in developing a customer relationship management (CRM) platform aimed primarily at small businesses. Founded in 2009 and based in Ann Arbor, Michigan, Nutshell's application features integration with Google apps, mobile media logging, and robust reporting capabilities. The platform offers tools for sales automation, email marketing, performance tracking, and pipeline management, designed to help businesses enhance their sales processes and improve customer experiences. With native applications for both iPhone and Android, Nutshell combines functionality with an elegant design to support businesses in managing their customer relationships effectively.

Apto is a web-based broker software for managing contacts, properties, listings, and deals for the commercial real estate industry. Its platform streamlines the full lifecycle of deals from prospect to close with sales tools that put their data to work and make sure no details fall through the cracks to consolidate, organize and securely store contact and property data in the cloud, that enables clients to find, win, and execute deals more efficiently and effectively. Apto was established in 2012 and is headquartered in Denver, Colorado.

Simplus is a Platinum Salesforce partner specializing in quote-to-cash implementations. It provides enterprise-wide digital transformation through advisory, implementation, change management, custom configuration, and managed services.

Consensus, Inc. offers a Software-as-a-Service application that streamlines B2B sales by facilitating agreement among stakeholders within the buying group. Its interactive demo automation platform personalizes video and document presentations, allowing each stakeholder to engage with the solution in a relevant manner. This approach effectively reduces sales cycles and enhances close rates. The company's Demolytics dashboard provides valuable analytics, enabling clients to identify and engage the entire buying committee by tracking their interests and interactions with the demo content. By using this platform, organizations across various sectors, including financial services, medical device manufacturing, and technology in the amusement park industry, can achieve faster purchase decisions compared to traditional sales methods. Founded in 2013 and headquartered in American Fork, Utah, Consensus was previously known as DemoChimp Inc. and rebranded in April 2016.