Shasta Ventures

Shasta Ventures, established in 2004, is a California-based venture capital firm specializing in early-stage investments. They focus on software companies, with a particular interest in sectors like information technology, cybersecurity, and data intelligence. The firm provides a flexible, resource-driven program tailored to the unique needs of early-stage startups, aiming to help founders overcome specific challenges. Shasta Ventures typically invests in the seed to Series B stages, with a typical investment size ranging from $0.25 million to $6 million per company.

Avery Cannon

CFO

Tod Francis

Co-Founder and Managing Director

Austin Grose

Venture Partner

Ravi Mohan

Co-Founder and Managing Director

Issac J Roth

Managing Director

Juan Soto

Venture Partner

Past deals in Augmented Reality

Threekit

Series B in 2021
ThreeKit Inc. is a Chicago-based company that specializes in a three-dimensional (3D) product configuration and visualization platform. Founded in 2005, ThreeKit enables brands to create, manage, and scale high-quality visual content that enhances online customer engagement and drives conversions. The platform offers a variety of solutions, including interactive 3D configurations, photorealistic 2D images, augmented and virtual reality experiences, and a visual configuration tool that allows consumers to customize products in real-time. Additionally, ThreeKit provides digital asset management capabilities to streamline control over digital content. Its flagship product, Virtual Photographer, generates realistic-looking product images for e-commerce through computer rendering. By allowing businesses to efficiently produce thousands of interactive visuals, ThreeKit supports companies of all sizes in enhancing their visual commerce strategies across multiple channels.

Camera IQ

Series A in 2020
Camera IQ Inc. is a company based in Santa Monica, California, that specializes in creating a camera experience management platform designed for digital marketers. Founded in 2013, the company offers a suite of tools that integrate operating system platforms, augmented reality toolkits, and native applications, facilitating the creation, deployment, and measurement of augmented reality content. Camera IQ's technology allows brands to design and implement scalable marketing and advertising experiences specifically for smartphone cameras, enabling them to engage audiences effectively across social media and streaming platforms. By combining experience design with spatial analytics, Camera IQ helps clients craft immersive environments that resonate with customers.

Threekit

Series A in 2019
ThreeKit Inc. is a Chicago-based company that specializes in a three-dimensional (3D) product configuration and visualization platform. Founded in 2005, ThreeKit enables brands to create, manage, and scale high-quality visual content that enhances online customer engagement and drives conversions. The platform offers a variety of solutions, including interactive 3D configurations, photorealistic 2D images, augmented and virtual reality experiences, and a visual configuration tool that allows consumers to customize products in real-time. Additionally, ThreeKit provides digital asset management capabilities to streamline control over digital content. Its flagship product, Virtual Photographer, generates realistic-looking product images for e-commerce through computer rendering. By allowing businesses to efficiently produce thousands of interactive visuals, ThreeKit supports companies of all sizes in enhancing their visual commerce strategies across multiple channels.

RosieReality

Seed Round in 2019
RosieReality, founded in 2017 and based in Zurich, Switzerland, develops an educational mobile application named Rosie, aimed at children aged 9 and up. The app utilizes augmented reality to engage kids in learning about science and basic robotics coding through interactive challenges. Users program Rosie the Robot by manipulating magical 3D shapes to solve AR puzzles, making the learning experience both fun and educational. The application is designed to foster curiosity and interest in scientific exploration, providing parents with a valuable tool for enriching their children's early education.

Leaftail Labs

Seed Round in 2018
Leaftail Labs Inc., founded in 2017 and based in Seattle, Washington, is a video game development company focused on creating innovative gaming experiences that integrate augmented reality and social interaction. The company aims to bridge the gap between engaging content and emerging technologies, crafting immersive games that connect players with their physical environments and enhance their daily routines. Leaftail Labs emphasizes the importance of storytelling and creativity, leveraging cutting-edge technology to deliver unique gaming experiences that resonate with users. The founders bring extensive industry experience, having collaborated with some of the most prominent names in entertainment to explore new opportunities in the gaming space.

Octi

Seed Round in 2018
Octi is the world’s first augmented reality social platform where reality merges with the metaverse and empowers anyone to create vibrant content with digital objects and scenes, rewarding creators with virtual and physical goods from leading brands. Octi’s independent Los Angeles-based team builds and combines the latest in machine learning, computer vision, and AR technologies to deliver the killer applications of the future.

Leaftail Labs

Seed Round in 2018
Leaftail Labs Inc., founded in 2017 and based in Seattle, Washington, is a video game development company focused on creating innovative gaming experiences that integrate augmented reality and social interaction. The company aims to bridge the gap between engaging content and emerging technologies, crafting immersive games that connect players with their physical environments and enhance their daily routines. Leaftail Labs emphasizes the importance of storytelling and creativity, leveraging cutting-edge technology to deliver unique gaming experiences that resonate with users. The founders bring extensive industry experience, having collaborated with some of the most prominent names in entertainment to explore new opportunities in the gaming space.

Camera IQ

Seed Round in 2018
Camera IQ Inc. is a company based in Santa Monica, California, that specializes in creating a camera experience management platform designed for digital marketers. Founded in 2013, the company offers a suite of tools that integrate operating system platforms, augmented reality toolkits, and native applications, facilitating the creation, deployment, and measurement of augmented reality content. Camera IQ's technology allows brands to design and implement scalable marketing and advertising experiences specifically for smartphone cameras, enabling them to engage audiences effectively across social media and streaming platforms. By combining experience design with spatial analytics, Camera IQ helps clients craft immersive environments that resonate with customers.

8th Wall

Series A in 2018
8th Wall Inc. is a developer of an augmented reality (AR) platform that enables the creation and deployment of interactive AR experiences directly on mobile websites. Founded in 2016 and based in Palo Alto, California, the company offers several key solutions, including 8th Wall XR, a platform for developing mobile AR applications; XR Remote, which allows users to test AR applications on their devices; and a glTF Viewer for sharing and viewing 3D files in real environments. The company's custom SLAM engine facilitates markerless AR content with advanced features such as 6DoF positional tracking and surface detection, ensuring immersive experiences on any smartphone equipped with a rear-facing camera. 8th Wall's platform serves a variety of industries, including retail, travel, and entertainment, by enabling developers to create and deploy AR applications rapidly and efficiently.

RosieReality

Seed Round in 2018
RosieReality, founded in 2017 and based in Zurich, Switzerland, develops an educational mobile application named Rosie, aimed at children aged 9 and up. The app utilizes augmented reality to engage kids in learning about science and basic robotics coding through interactive challenges. Users program Rosie the Robot by manipulating magical 3D shapes to solve AR puzzles, making the learning experience both fun and educational. The application is designed to foster curiosity and interest in scientific exploration, providing parents with a valuable tool for enriching their children's early education.

Camera IQ

Seed Round in 2017
Camera IQ Inc. is a company based in Santa Monica, California, that specializes in creating a camera experience management platform designed for digital marketers. Founded in 2013, the company offers a suite of tools that integrate operating system platforms, augmented reality toolkits, and native applications, facilitating the creation, deployment, and measurement of augmented reality content. Camera IQ's technology allows brands to design and implement scalable marketing and advertising experiences specifically for smartphone cameras, enabling them to engage audiences effectively across social media and streaming platforms. By combining experience design with spatial analytics, Camera IQ helps clients craft immersive environments that resonate with customers.
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