Shorooq Partners

Founded in 2017 and based in Abu Dhabi, Shorooq Partners is a prominent investment firm specializing in venture capital and private credit across the Middle East and North Africa regions. With additional offices in Riyadh, Manama, Cairo, and Dubai, the firm focuses on investing in innovative technology companies, particularly in sectors such as fintech, gaming, climate, cleantech, and Web 3.0. Shorooq Partners emphasizes building partnerships with founders, supporting company development, and acting as value investors. The firm has established a strong portfolio, backing several market-leading disruptors including Pure Harvest Smart Farms and Tamara. Operating under a cohesive business name, Shorooq Partners comprises a group of affiliated companies, with its principal entity regulated by the Abu Dhabi Global Market Financial Services Regulatory Authority.

Tamer Azer

Partner

Omer Zabit

Principal

Tina Daher

Principal

Nathan Kwon

Principal and Korea Lead

Past deals in United Arab Emirates

The Box Self Storage Services

Debt Financing in 2025
The Box Self Storage Services LLC offers comprehensive storage solutions for both domestic and commercial clients, ensuring complete protection for their goods. The company provides 24-hour access to stored items, allowing clients the flexibility to retrieve their belongings at any time. In addition to secure storage, The Box offers insurance coverage for goods against unexpected damage during unforeseen events. The company specializes in moving and relocation services throughout Dubai and the UAE, tailoring customized relocation plans to meet individual needs and budgets. A dedicated relocation expert oversees the loading and unloading process, ensuring that items are handled safely and remain undamaged.

TruKKer

Series B in 2022
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

MUNCH:ON

Series A in 2021
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Pure Harvest Smart Farms

Debt Financing in 2021
Pure Harvest Smart Farms is a Dubai-based company specializing in the production and sale of organic tomatoes and other premium fruits and vegetables. It operates in the challenging climates of the Arab Gulf region by utilizing advanced controlled-environment agriculture technologies. The company focuses on sustainable agricultural practices to ensure year-round availability of fresh produce while maintaining high quality at affordable prices. Pure Harvest employs a proprietary semi-closed climate-controlled growing system that optimizes temperature and moisture, supporting the growth of its crops in modern glasshouses. The firm aims to meet the increasing demand for healthy food options in the region through innovative cultivation methods.

TruKKer

Series B in 2021
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

TruKKer

Secondary Market in 2021
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

TruKKer

Secondary Market in 2020
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

TruKKer

Series A in 2019
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Pure Harvest Smart Farms

Seed Round in 2019
Pure Harvest Smart Farms is a Dubai-based company specializing in the production and sale of organic tomatoes and other premium fruits and vegetables. It operates in the challenging climates of the Arab Gulf region by utilizing advanced controlled-environment agriculture technologies. The company focuses on sustainable agricultural practices to ensure year-round availability of fresh produce while maintaining high quality at affordable prices. Pure Harvest employs a proprietary semi-closed climate-controlled growing system that optimizes temperature and moisture, supporting the growth of its crops in modern glasshouses. The firm aims to meet the increasing demand for healthy food options in the region through innovative cultivation methods.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

TruKKer

Funding Round in 2019
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Yawmi

Seed Round in 2019
Yawmi operates a meal preparation and ordering platform based in Dubai, United Arab Emirates, specializing in online food delivery services. The application allows users to browse, order, and track their food orders seamlessly. Yawmi focuses on providing freshly cooked meals made from seasonal produce, ensuring quality and taste. The company utilizes recyclable containers for packaging, emphasizing sustainability in its operations. Customers can place inquiries through various channels, including phone, email, and the online application, facilitating easy communication and support. Yawmi's commitment to delivering wholesome meals quickly and efficiently makes it a notable player in the food delivery market.

SmartCrowd

Seed Round in 2018
SmartCrowd is a real estate investment platform that facilitates access to the UAE real estate market through a user-friendly online portal, allowing investors to participate with a low minimum investment. By offering the ability to buy and sell fractional shares in properties, SmartCrowd reduces the barriers to entry for individuals looking to build their financial and real estate assets. This innovative approach enables investors to manage their portfolios similarly to stock investments, focusing on asset allocation without the complexities of purchasing and managing individual properties. As a result, investors can create a diversified property portfolio while minimizing risk and leveraging costs. SmartCrowd operates under the regulation of the Dubai Financial Services Authority, ensuring compliance and security for its users.

TruKKer

Seed Round in 2018
TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Joi Gifts

Seed Round in 2018
Joi Gifts is an online retail platform specializing in a diverse range of gift items suitable for various occasions, including Christmas, birthdays, anniversaries, and corporate events. Founded in 2015 and based in the United Arab Emirates, the company offers an extensive selection of products such as flowers, cakes, gourmet gift baskets, balloons, personalized items, and experience gifts like amusement park visits and salon services. Known for its commitment to quality and customer satisfaction, Joi Gifts provides same-day delivery in major metropolitan areas, ensuring a seamless and memorable gift-giving experience.

Pure Harvest Smart Farms

Seed Round in 2017
Pure Harvest Smart Farms is a Dubai-based company specializing in the production and sale of organic tomatoes and other premium fruits and vegetables. It operates in the challenging climates of the Arab Gulf region by utilizing advanced controlled-environment agriculture technologies. The company focuses on sustainable agricultural practices to ensure year-round availability of fresh produce while maintaining high quality at affordable prices. Pure Harvest employs a proprietary semi-closed climate-controlled growing system that optimizes temperature and moisture, supporting the growth of its crops in modern glasshouses. The firm aims to meet the increasing demand for healthy food options in the region through innovative cultivation methods.

Souqalmal

Series B in 2017
Souqalmal.com LLC FZ operates a leading financial comparison website in the Middle East, providing consumers in the UAE and Saudi Arabia with the tools to search and compare various financial products. Founded in 2012 and headquartered in Dubai, the platform offers detailed information on credit cards, personal loans, car loans, bank accounts, mortgages, and various insurance options, including car, home, travel, and SME insurance. Users can obtain real-time quotes for insurance in under 60 seconds and have their policies issued within an hour. Souqalmal.com has also expanded its services to include mobile phone and broadband plans, as well as educational options like schools and nurseries. The company has received multiple awards for its innovative approach and has grown its insurance business significantly. With backing from notable investors and a proven track record, Souqalmal.com continues to empower consumers to make informed financial decisions.

Pure Harvest Smart Farms

Seed Round in 2016
Pure Harvest Smart Farms is a Dubai-based company specializing in the production and sale of organic tomatoes and other premium fruits and vegetables. It operates in the challenging climates of the Arab Gulf region by utilizing advanced controlled-environment agriculture technologies. The company focuses on sustainable agricultural practices to ensure year-round availability of fresh produce while maintaining high quality at affordable prices. Pure Harvest employs a proprietary semi-closed climate-controlled growing system that optimizes temperature and moisture, supporting the growth of its crops in modern glasshouses. The firm aims to meet the increasing demand for healthy food options in the region through innovative cultivation methods.
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