Shorooq Partners

Abhi is a financial wellness platform based in Pakistan that enables employees to access a portion of their accrued wages as a salary advance. The service allows employees to withdraw funds into any bank account and supports on-demand payroll for employers, helping them pay staff timely and reduce HR and finance workload. The platform also offers features such as access to unpaid wages, invoice factoring and payroll processing, empowering employers with flexible wage payment options. Founded in 2021, Abhi seeks to redefine personal finance by giving workers more control over their earnings.

Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.

Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.

Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Khazna operates a mobile financial platform in Egypt and the Middle East aimed at expanding access to formal financial services. The company offers general purpose credit, buy now, pay later, and bill payment capabilities and seeks to digitize cash transactions across Egypt and beyond. Its platform is described as a workforce banking solution that enables employers to provide cash advances to employees, facilitates peer-to-peer payments, and supports cash deposits and withdrawals with low or no transaction fees. The service bundle includes payments, savings, and insurance features to deliver a convenient, secure smartphone-based financial ecosystem for individuals and workforces in Egypt and Saudi Arabia.