Shorooq Partners

Penny Software is a cloud-based procurement and spend management software company that digitizes and manages the full procurement cycle from request to payment. The platform supports RFQ management, vendor quotations, purchase orders and payments, and offers an action-driven dashboard, budget tracking, timeline views, product comparison, and customizable reporting. It provides modular, highly customizable procurement products for mid-size enterprises and also offers a B2B marketplace-as-a-service for private or public marketplaces, distributors, GPOs, and procurement as a shared service. Based in Riyadh, Saudi Arabia, Penny Software was founded in 2020.

At Allub Home, we believe finding your dream property should be an exciting and seamless experience, whether you’re a developer, an agent, or a homebuyer. We’re a dynamic real estate marketplace designed to bridge the gap between developers, agencies, agents, and consumers, creating a unified platform where the search for property is simple, transparent, and efficient. For developers and agencies, Allub Home provides a powerful tool to showcase new projects and existing properties to a broad audience. We offer advanced features to help you present your listings in the best light, connecting you with potential buyers in a competitive market. For real estate agents, our platform serves as a comprehensive marketplace, helping you expand your reach and engage with more clients. With our intuitive interface, you can easily manage listings, connect with leads, and close deals faster. For homebuyers and renters, Allub Home makes the search for your perfect property easier than ever. With detailed listings, virtual tours, and real-time availability updates, you can explore a wide variety of homes, from new developments to resale properties, all from the comfort of your device. At Allub Home, we’re committed to simplifying the real estate journey for everyone involved. Whether you’re looking to sell, buy, or rent, our platform is here to make the process smarter, faster, and more convenient. Welcome to Allub Home — your trusted partner in the world of real estate.

Lendo is an alternative lending marketplace that helps digitally finance small and medium-sized enterprises (SMEs) in Saudi Arabia. Lendo was granted the first Crowdlending (debt financing) licensed in Saudi Arabia, and received the Excellence in Finance Leaders Award from FiNext Awards. Lendo’s products and solutions make everyday business activities easier, more secure, and more efficient for both investors and borrowers alike.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Triple-A facilitates seamless business payments in both traditional and digital currencies. Licensed by the Monetary Authority of Singapore (MAS) and other regulatory bodies, Triple-A offers secure, compliant payment solutions via API or no-code integration, serving over 20,000 businesses worldwide.

Virtualness is a mobile-first platform designed to help brands and creators successfully navigate the complexities of the Web3 environment. The company focuses on empowering artists by providing a comprehensive playbook that emphasizes accessible design, efficient sharing, and seamless digital commerce. Its platform facilitates interaction across multiple social media channels, enabling users to create, showcase, and monetize their branded digital collectibles. By prioritizing user experience, Virtualness aims to simplify the transition into the digital economy for creators and brands alike.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Agroshift is an agriculture-focused platform that connects farmers and traders with businesses and consumers, bypassing traditional middlemen to provide direct access to high-quality, safe, and affordable food. The company operates a digital ordering system accessible by web and mobile apps and uses a micro-fulfillment model to source daily needs such as vegetables, fruits, grains, and meat, often serving factory workers and their surrounding micro-retailers with fresh produce. By coordinating sourcing and delivery across farms and trader networks, Agroshift aims to improve yields for farmers and fair prices for buyers while expanding access to fresh food for workers and local communities.

OneLoad is a fintech product developed by EP Systems, a subsidiary of Systems Limited. It offers an innovative digital wallet and payment platform designed to promote financial inclusion and accessibility to digital payments in Pakistan.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Khazenly offers on-demand digital warehousing and omnichannel fulfillment management that helps merchants digitize and streamline their operations across online stores, physical retail, marketplaces, and cross-border channels. Leveraging artificial intelligence and big data, the platform supports storage, order processing, delivery, and cash collection, enabling e-commerce entrepreneurs and social commerce retailers to optimize logistics and fulfill orders efficiently.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Penny Software is a cloud-based procurement and spend management software company that digitizes and manages the full procurement cycle from request to payment. The platform supports RFQ management, vendor quotations, purchase orders and payments, and offers an action-driven dashboard, budget tracking, timeline views, product comparison, and customizable reporting. It provides modular, highly customizable procurement products for mid-size enterprises and also offers a B2B marketplace-as-a-service for private or public marketplaces, distributors, GPOs, and procurement as a shared service. Based in Riyadh, Saudi Arabia, Penny Software was founded in 2020.

Lendo is an alternative lending marketplace that helps digitally finance small and medium-sized enterprises (SMEs) in Saudi Arabia. Lendo was granted the first Crowdlending (debt financing) licensed in Saudi Arabia, and received the Excellence in Finance Leaders Award from FiNext Awards. Lendo’s products and solutions make everyday business activities easier, more secure, and more efficient for both investors and borrowers alike.

Tazah Technologies is an agricultural marketplace focused on enhancing the food and agriculture supply chain in Pakistan. The company aims to improve the lives of producers, businesses, and consumers by developing a technology-enabled operating system that connects farmers directly to businesses. Through its platform, Tazah offers transparent pricing, standardized quality, and the convenience of mobile application orders. This approach seeks to make the global food and agricultural value chain more efficient, transparent, and reliable, ultimately benefiting all stakeholders involved.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Pioneering NFT's in the Saudi Arabia with Nuqtah's NFT creative marketplace, with a goal to value the creative economy at the pedestal it should be at.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Lendo is an alternative lending marketplace that helps digitally finance small and medium-sized enterprises (SMEs) in Saudi Arabia. Lendo was granted the first Crowdlending (debt financing) licensed in Saudi Arabia, and received the Excellence in Finance Leaders Award from FiNext Awards. Lendo’s products and solutions make everyday business activities easier, more secure, and more efficient for both investors and borrowers alike.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Capiter is a B2B e-commerce marketplace based in Cairo, Egypt, that connects small businesses, vendors, wholesalers, and FMCGs on a single platform. Founded in 2019, the company streamlines the supply chain by allowing merchants to order products online and access on-demand credit facilities. Capiter facilitates immediate payment to suppliers for goods sold to buyers, thereby mitigating collection and credit risks. By leveraging advanced technology and machine learning, it enhances operational efficiency and data accuracy across the supply chain. This approach not only supports small businesses in increasing sales and expanding their customer base but also improves cash flow management.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.

Wajeez is a subscription-based mobile application offering summaries of nonfiction books in Arabic. With over 3,500 summaries, it caters to approximately 800,000 users within seven months.

Hafla operates an event planning platform that connects organizers with venues, equipment rental, caterers, artists, and other service providers. The platform is a tech-enabled marketplace that allows users to discover, book, and pay for all event needs in one place. By aggregating supply from a broad network and using artificial intelligence to understand the event context, Hafla creates personalized ideas and streamlines supplier selection, resulting in a faster, easier, and more trusted planning experience in a fragmented market. Hafla aims to reduce planning stress and enable celebrations by saving time and effort and offering an experience similar to eCommerce, with tailored event outcomes.

RentSher Middle East is an online rental platform that facilitates the rental of a diverse range of products, including costumes, toys, office equipment, event furniture, and electronics. Established in 2016, the platform allows users to rent various items for personal and professional use, such as costumes for children and adults, kids' toys, party supplies, projectors, laptops, and even medical equipment. RentSher promotes a collaborative consumption model, enabling individuals to list items for rent and manage bookings, payments, and deliveries through the platform. By focusing on convenience and cost-effectiveness, RentSher serves customers seeking quality rental solutions for homes, offices, and events. The company operates primarily in Bengaluru, Delhi, Gurugram, and Noida, with a commitment to enhancing the rental experience through its comprehensive service offerings.

Melltoo is a mobile marketplace designed for buying and selling secondhand goods without the need for in-person meetups. Available on both iPhones and Android devices, as well as through a mobile-responsive web application, Melltoo offers a platform that connects local buyers and sellers. The marketplace features a diverse range of products, including electronics, fashion items, home appliances, and children's goods. To enhance user confidence, Melltoo provides a money-back guarantee on every transaction, ensuring a secure and reliable trading experience for its users.

RentSher is an online rental marketplace that operates on a collaborative consumption model, facilitating the rental of various products by enabling individuals to upload items for others to rent. The platform caters to diverse rental needs, including homes, offices, and events, ensuring a focus on quality and customer satisfaction. RentSher manages all aspects of the rental process, including payment processing and delivery logistics, making it a convenient and cost-effective solution for users seeking to rent items rather than purchase them outright.

RentSher Middle East is an online rental platform that facilitates the rental of a diverse range of products, including costumes, toys, office equipment, event furniture, and electronics. Established in 2016, the platform allows users to rent various items for personal and professional use, such as costumes for children and adults, kids' toys, party supplies, projectors, laptops, and even medical equipment. RentSher promotes a collaborative consumption model, enabling individuals to list items for rent and manage bookings, payments, and deliveries through the platform. By focusing on convenience and cost-effectiveness, RentSher serves customers seeking quality rental solutions for homes, offices, and events. The company operates primarily in Bengaluru, Delhi, Gurugram, and Noida, with a commitment to enhancing the rental experience through its comprehensive service offerings.

Souqalmal.com LLC FZ operates a leading financial comparison website in the Middle East, providing consumers in the UAE and Saudi Arabia with the tools to search and compare various financial products. Founded in 2012 and headquartered in Dubai, the platform offers detailed information on credit cards, personal loans, car loans, bank accounts, mortgages, and various insurance options, including car, home, travel, and SME insurance. Users can obtain real-time quotes for insurance in under 60 seconds and have their policies issued within an hour. Souqalmal.com has also expanded its services to include mobile phone and broadband plans, as well as educational options like schools and nurseries. The company has received multiple awards for its innovative approach and has grown its insurance business significantly. With backing from notable investors and a proven track record, Souqalmal.com continues to empower consumers to make informed financial decisions.

Nawy is a real estate platform that facilitates property transactions by connecting users with hundreds of listings in gated communities. It digitizes the buying and selling process, providing agents with technology resources to enhance search experiences and empower customers with essential information for informed decisions.