Shorooq Partners
Founded in 2017 and based in Abu Dhabi, Shorooq Partners is a prominent investment firm specializing in venture capital and private credit across the Middle East and North Africa regions. With additional offices in Riyadh, Manama, Cairo, and Dubai, the firm focuses on investing in innovative technology companies, particularly in sectors such as fintech, gaming, climate, cleantech, and Web 3.0. Shorooq Partners emphasizes building partnerships with founders, supporting company development, and acting as value investors. The firm has established a strong portfolio, backing several market-leading disruptors including Pure Harvest Smart Farms and Tamara. Operating under a cohesive business name, Shorooq Partners comprises a group of affiliated companies, with its principal entity regulated by the Abu Dhabi Global Market Financial Services Regulatory Authority.
Pemo is a comprehensive spend management solution designed to streamline financial processes for small and medium enterprises in the MENAP region. The platform integrates smart corporate cards, invoice payment systems, and expense tracking features to provide businesses with complete visibility and control over their expenditures. With tools for accounting automation and real-time reporting, Pemo enables efficient management of employee expenses, allowing organizations to save time and reduce administrative burdens. By centralizing invoicing, approvals, and spending decisions, Pemo empowers businesses to focus on growth while maintaining financial oversight.
Penny Software
Seed Round in 2024
Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.
Pemo is a comprehensive spend management solution designed to streamline financial processes for small and medium enterprises in the MENAP region. The platform integrates smart corporate cards, invoice payment systems, and expense tracking features to provide businesses with complete visibility and control over their expenditures. With tools for accounting automation and real-time reporting, Pemo enables efficient management of employee expenses, allowing organizations to save time and reduce administrative burdens. By centralizing invoicing, approvals, and spending decisions, Pemo empowers businesses to focus on growth while maintaining financial oversight.
Penny Software
Seed Round in 2022
Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.
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