SignalFire

SignalFire is a San Francisco-based venture capital firm that backs seed to early-growth technology companies across North America, investing across sectors including artificial intelligence, machine learning, SaaS, health tech, fintech, cybersecurity, and consumer platforms; it emphasizes data-driven insights and tailored advisory programs to support founders, complementing financing with strategic guidance; SignalFire operates a distributed network of investors and engineers and provides infrastructure to help with recruiting, business development, and customer acquisition, enabling portfolio companies to scale more effectively; the firm partners with entrepreneurs to address core challenges such as talent, market access, and product development, focusing on helping companies accelerate growth and navigate scale.

Rikhil Bajaj

Principal

Taylor Barada

Venture Partner

Heston Berkman

Principal, Venture

Josh Constine

Principal

Adele English

Senior Associate

Past deals in Analytics

Tofu

Series A in 2025
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Prophecy.io

Series B in 2025
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

Qualified Health

Seed Round in 2025
Qualified Health is a technology company specializing in generative artificial intelligence (AI) for the healthcare industry. It offers an infrastructure solution that ensures the safe and effective use of AI in medicine. This includes continuous algorithm performance monitoring, active AI governance, and the development of AI agents tailored to healthcare needs. The company partners with leading health systems to revolutionize healthcare in the United States.

Zeotap

Venture Round in 2024
Founded in 2014, Zeotap operates a customer intelligence platform that helps brands understand their customers and predict behaviors. Its platform connects various data assets across the global advertising ecosystem for end-to-end monetization, collects real-time data to maximize campaign impact, and generates strategic insights. Zeotap serves data owners and advertisers worldwide, with offices in Berlin, New York, Bengaluru, Madrid, and Milan.

Centaur Labs

Series B in 2024
Centaur Labs provides a platform for expert data annotation services, specializing in medical, scientific, and other complex datasets. It leverages a global network of tens of thousands of students and professionals to deliver accurate and scalable solutions.

Freshpaint

Series B in 2024
Freshpaint is a data platform that specializes in collecting and analyzing customer data to enhance marketing efforts. The company’s software allows for seamless integration of customer data from websites and applications into various marketing and analytics tools, enabling teams to automate the collection of behavioral data, such as clicks and page views. This automation reduces the workload on engineering teams, allowing them to concentrate on product development. Freshpaint's platform aids product, data, and growth teams in accessing the insights needed to improve user engagement and retention. Co-founded by Michael Malis and Steven Fitzsimmons, Freshpaint aims to streamline the management of customer data for more effective marketing strategies.

CodaMetrix

Series B in 2024
CodaMetrix develops an AI-powered platform for healthcare revenue cycle management. Its platform uses machine learning, deep learning, and natural language processing to autonomously translate clinical notes into billing and diagnostic codes, reducing human workload while maintaining coding accuracy.

Argyle

Series C in 2024
Argyle develops a payroll connectivity platform that enables businesses to automate income and employment verifications securely. This platform allows service providers in industries like mortgage, personal lending, tenant screening, and gig economy to streamline verification processes, reduce risks, and lower costs.

Tofu

Seed Round in 2023
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Prophecy.io

Series B in 2023
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

SigNoz

Seed Round in 2023
SigNoz is an open-source observability platform that provides an alternative to SaaS products like DataDog. It enables companies to keep critical data within their boundaries, addressing security and privacy concerns.

Kolena

Series A in 2023
Kolena is a machine learning testing platform that enables ML teams to rigorously assess their model behavior. It helps identify and track failure modes, enhancing understanding of model performance and identifying gaps for engineering, sales, and customers.

Motion

Series B in 2023
Motion, Inc., based in Mountain View, California, develops a Chrome extension application designed to enhance online productivity. The company offers real-time interventions, reminders, and analytics to help users avoid distractions while browsing the web. By marking certain sites as distracting, Motion enables individuals to limit their time spent on these platforms, thereby fostering a more focused online experience.

Strivacity

Series A in 2023
Strivacity is a company that provides customer identity solutions for brands. Its low-code CIAM platform enables secure login and identity management for customer-facing applications, without extensive development effort. The product suite covers adaptive access control, global privacy and consent management, insights and market segmentation, and customer lifecycle management, and integrates with existing customer management and marketing systems. Founded in 2019 and based in Herndon, Virginia, Strivacity helps brands deliver strong data security and privacy while delivering seamless customer experiences.

CodaMetrix

Series A in 2023
CodaMetrix develops an AI-powered platform for healthcare revenue cycle management. Its platform uses machine learning, deep learning, and natural language processing to autonomously translate clinical notes into billing and diagnostic codes, reducing human workload while maintaining coding accuracy.

Motion

Series A in 2022
Motion, Inc., based in Mountain View, California, develops a Chrome extension application designed to enhance online productivity. The company offers real-time interventions, reminders, and analytics to help users avoid distractions while browsing the web. By marking certain sites as distracting, Motion enables individuals to limit their time spent on these platforms, thereby fostering a more focused online experience.

OneSignal

Series C in 2022
OneSignal is a customer messaging platform that enables businesses to deliver personalized push notifications across multiple channels, including mobile apps and websites. Utilizing machine learning algorithms, OneSignal optimizes message delivery times and targets the right audiences, facilitating meaningful customer connections.

Included

Seed Round in 2022
Included operates a people analytics platform focused on enhancing employee engagement and improving diversity, equity, and inclusion efforts within organizations. The platform consolidates employee data, encompassing demographics, performance, and engagement metrics, to provide a comprehensive overview. Utilizing advanced AI techniques, including decision tree analysis, Included's unique AI Analyst Agent efficiently analyzes complex data sets, identifies hidden trends, and reduces manual data processing. This capability empowers organizations to make informed decisions swiftly, ultimately enhancing their people strategies and facilitating the scaling of diversity initiatives. Through its insights and recommendations, Included aims to help organizations effectively connect with and retain their workforce.

Argyle

Series B in 2022
Argyle develops a payroll connectivity platform that enables businesses to automate income and employment verifications securely. This platform allows service providers in industries like mortgage, personal lending, tenant screening, and gig economy to streamline verification processes, reduce risks, and lower costs.

Superdao

Seed Round in 2022
Superdao is a platform designed for the management and operation of decentralized autonomous organizations (DAOs). It provides tools for creating and customizing intelligent contracts, managing contributors, and accessing a member directory and treasury dashboard. Additionally, Superdao offers a wallet analytics feature that delivers insights into dapp users, NFT and token holders, DAO voters, and quest participants, allowing organizations to analyze their audiences and gather competitive insights. The platform is tailored for Web3 growth teams, facilitating improved decision-making and governance structures for decentralized ventures. With preloaded data from numerous top Web3 projects, Superdao enhances the ability of businesses to build target lists and leverage third-party applications, ultimately supporting the collaborative management of innovative and economically viable decentralized applications.

Prophecy.io

Series A in 2022
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

PlanetScale

Series C in 2021
PlanetScale designs and develops an online database platform that enables businesses to operationalize Vitess for protecting, accessing, and deriving insights from their data. It offers a Database-as-a-service platform, cluster manager software licenses, open-source Vitess support, training solutions, and PlanetScaleDB for vendor lock prevention, data locality, disaster recovery, MySQL compatibility, scaling, and control plane deployment.

Included

Pre Seed Round in 2021
Included operates a people analytics platform focused on enhancing employee engagement and improving diversity, equity, and inclusion efforts within organizations. The platform consolidates employee data, encompassing demographics, performance, and engagement metrics, to provide a comprehensive overview. Utilizing advanced AI techniques, including decision tree analysis, Included's unique AI Analyst Agent efficiently analyzes complex data sets, identifies hidden trends, and reduces manual data processing. This capability empowers organizations to make informed decisions swiftly, ultimately enhancing their people strategies and facilitating the scaling of diversity initiatives. Through its insights and recommendations, Included aims to help organizations effectively connect with and retain their workforce.

RedCircle

Series A in 2021
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.

Hawthorne Effect

Series A in 2021
Hawthorne Effect facilitates accessible clinical trials worldwide. It employs a Visit Management System that respects sponsor-investigator relationships, promotes shared technology for protocol compliance, and deploys trained healthcare providers ('HEROs') for patient visits anytime, anywhere, minimizing 'lost to follow-up' cases.

PlanetScale

Series B in 2021
PlanetScale designs and develops an online database platform that enables businesses to operationalize Vitess for protecting, accessing, and deriving insights from their data. It offers a Database-as-a-service platform, cluster manager software licenses, open-source Vitess support, training solutions, and PlanetScaleDB for vendor lock prevention, data locality, disaster recovery, MySQL compatibility, scaling, and control plane deployment.

Kolena

Seed Round in 2021
Kolena is a machine learning testing platform that enables ML teams to rigorously assess their model behavior. It helps identify and track failure modes, enhancing understanding of model performance and identifying gaps for engineering, sales, and customers.

Syncari

Series A in 2021
Syncari, Inc. is a data automation platform that addresses data inconsistencies and integration challenges for revenue teams. Founded in 2019 and based in Newark, California, the company offers a suite of tools designed to manage and enhance data quality. Its core product, Syncari, allows organizations to unify, govern, and synchronize data across various systems, improving data reliability and accessibility. Key features include Sync Studio for connecting and mapping systems, Schema Studio for managing data objects, Data Studio for visualizing and manipulating data, and Merge Studio for deduplication and merging of data. The platform leverages automation, advanced analytics, and intelligent workflows, enabling teams to make informed data-driven decisions while minimizing reliance on IT resources. Syncari's offerings aim to empower enterprises to increase revenue and reduce churn by ensuring accurate and timely data availability across client applications.

Prophecy.io

Venture Round in 2021
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

Incremental

Series A in 2021
Incremental specializes in providing a retail media measurement platform designed to optimize advertising spend and drive incremental sales growth. The company's platform offers neutral, retail-aware analytics and consistent reporting across various media networks, enabling businesses to make data-driven decisions that maximize profitability and campaign effectiveness.

Zeotap

Series C in 2020
Founded in 2014, Zeotap operates a customer intelligence platform that helps brands understand their customers and predict behaviors. Its platform connects various data assets across the global advertising ecosystem for end-to-end monetization, collects real-time data to maximize campaign impact, and generates strategic insights. Zeotap serves data owners and advertisers worldwide, with offices in Berlin, New York, Bengaluru, Madrid, and Milan.

Jitsu

Seed Round in 2020
Jitsu is a company that specializes in open-source data integration and event collection software, designed for modern data teams. Established in 2019 and based in Berkeley, California, Jitsu provides a platform that facilitates event capture and integrates seamlessly with existing tools, allowing for data collection from web and mobile applications, physical devices, and software as a service platforms. The platform features capabilities such as automatic user geo-location resolution based on IP addresses and the ability to filter out bots by analyzing user agents. With support for over 140 external services, Jitsu aims to create comprehensive user profiles and consolidate business data into a single database, making it readily available for analytics. Originally named kSense, Inc., the company rebranded to Jitsu in October 2020.

OrthoFX

Series A in 2020
OrthoFX, LLC is a Fremont, California-based company that specializes in online clear aligner technology for orthodontic treatment. Established in 2018, OrthoFX offers a comprehensive clear aligner solution tailored for orthodontists and general dentists, enhancing the patient experience through innovative technologies. Its platform includes features such as virtual treatment coordinators, wear-time tracking sensors, and AI-driven remote treatment monitoring. Additionally, OrthoFX utilizes proprietary polymers and provides insurance concierge services, all aimed at streamlining the orthodontic process and reducing the need for treatment reboots. Through these advancements, OrthoFX seeks to improve both the efficiency of dental practices and the overall experience for patients seeking teeth straightening solutions.

Syncari

Seed Round in 2020
Syncari, Inc. is a data automation platform that addresses data inconsistencies and integration challenges for revenue teams. Founded in 2019 and based in Newark, California, the company offers a suite of tools designed to manage and enhance data quality. Its core product, Syncari, allows organizations to unify, govern, and synchronize data across various systems, improving data reliability and accessibility. Key features include Sync Studio for connecting and mapping systems, Schema Studio for managing data objects, Data Studio for visualizing and manipulating data, and Merge Studio for deduplication and merging of data. The platform leverages automation, advanced analytics, and intelligent workflows, enabling teams to make informed data-driven decisions while minimizing reliance on IT resources. Syncari's offerings aim to empower enterprises to increase revenue and reduce churn by ensuring accurate and timely data availability across client applications.

Incremental

Seed Round in 2020
Incremental specializes in providing a retail media measurement platform designed to optimize advertising spend and drive incremental sales growth. The company's platform offers neutral, retail-aware analytics and consistent reporting across various media networks, enabling businesses to make data-driven decisions that maximize profitability and campaign effectiveness.

Terrain Analytics

Series A in 2020
Terrain Analytics is an innovative company that specializes in transforming workforce and location strategies through advanced artificial intelligence-based solutions. The company offers a platform that integrates geospatial data and analytics tools, allowing businesses to identify optimal areas for talent acquisition. By providing comprehensive information on skilled worker availability, demographics, and commute times, Terrain Analytics empowers organizations to make informed, data-driven decisions regarding their office location selection. This approach fosters a cohesive relationship between human resources and real estate, enhancing operational efficiency and workforce effectiveness.

RedCircle

Seed Round in 2019
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.

Zendrive

Series B in 2019
Zendrive is a mobility data analytics company that uses smartphone sensor data to monitor driving behavior and traffic dynamics, producing actionable insights to improve road safety for passengers and drivers. The company’s AI-powered platform analyzes signals such as speed, location, direction, acceleration, speeding, hard braking, and phone usage, and can detect collision events. It enables safety improvements through behavioral coaching and incentives and supports timely interventions in moments of truth. Zendrive serves transportation stakeholders including on-demand and commercial fleets, leveraging data to help manage safety as mobility shifts toward shared and on-demand transportation. Headquartered in San Francisco, Zendrive was established to advance safety through data and analytics.

Prophecy.io

Seed Round in 2019
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

OneSignal

Series B in 2019
OneSignal is a customer messaging platform that enables businesses to deliver personalized push notifications across multiple channels, including mobile apps and websites. Utilizing machine learning algorithms, OneSignal optimizes message delivery times and targets the right audiences, facilitating meaningful customer connections.

TESTIM

Series B in 2019
Testim is a developer of a testing automation platform that simplifies the process of application testing within agile development cycles. The platform leverages machine learning to facilitate the authoring, execution, and maintenance of automated tests. By analyzing various attributes in real time, it allows developers to identify and manage test elements effectively. This approach reduces the need for continuous test maintenance following code changes, empowering developers to take ownership of code quality and making quality assurance an organization-wide initiative. With Testim, both developers and testers can enhance their automation skills, leading to improved efficiency in the testing process.

PlanetScale

Series A in 2019
PlanetScale designs and develops an online database platform that enables businesses to operationalize Vitess for protecting, accessing, and deriving insights from their data. It offers a Database-as-a-service platform, cluster manager software licenses, open-source Vitess support, training solutions, and PlanetScaleDB for vendor lock prevention, data locality, disaster recovery, MySQL compatibility, scaling, and control plane deployment.

Lyric

Series B in 2019
Lyric Hospitality, Inc. is a technology-driven company that specializes in short-term rentals and hospitality services tailored for business travelers. Founded in 2014 and headquartered in San Francisco, California, Lyric operates a booking platform designed to provide a professional and enjoyable experience that exceeds traditional vacation rentals. The company offers locally inspired rental properties that combine the comforts of home with the reliability of a hotel. Utilizing an application called Tidy, Lyric effectively manages room cleanings and ensures high standards of service. Additionally, the platform incorporates data analytics to optimize pricing strategies and enhance overall performance, catering to the evolving needs of modern travelers.

Lyric

Debt Financing in 2019
Lyric Hospitality, Inc. is a technology-driven company that specializes in short-term rentals and hospitality services tailored for business travelers. Founded in 2014 and headquartered in San Francisco, California, Lyric operates a booking platform designed to provide a professional and enjoyable experience that exceeds traditional vacation rentals. The company offers locally inspired rental properties that combine the comforts of home with the reliability of a hotel. Utilizing an application called Tidy, Lyric effectively manages room cleanings and ensures high standards of service. Additionally, the platform incorporates data analytics to optimize pricing strategies and enhance overall performance, catering to the evolving needs of modern travelers.

PlanetScale

Seed Round in 2018
PlanetScale designs and develops an online database platform that enables businesses to operationalize Vitess for protecting, accessing, and deriving insights from their data. It offers a Database-as-a-service platform, cluster manager software licenses, open-source Vitess support, training solutions, and PlanetScaleDB for vendor lock prevention, data locality, disaster recovery, MySQL compatibility, scaling, and control plane deployment.

OneSignal

Series A in 2017
OneSignal is a customer messaging platform that enables businesses to deliver personalized push notifications across multiple channels, including mobile apps and websites. Utilizing machine learning algorithms, OneSignal optimizes message delivery times and targets the right audiences, facilitating meaningful customer connections.

Hawthorne Effect

Seed Round in 2017
Hawthorne Effect facilitates accessible clinical trials worldwide. It employs a Visit Management System that respects sponsor-investigator relationships, promotes shared technology for protocol compliance, and deploys trained healthcare providers ('HEROs') for patient visits anytime, anywhere, minimizing 'lost to follow-up' cases.

SmartHive

Seed Round in 2016
SmartHive, founded in 2016, offers a cyber-security platform that facilitates real-time, relevant, and actionable intelligence sharing among organizations. The platform is designed to empower clients to build proactive cyber-security programs by providing them with essential information at their fingertips. SmartHive's services include peer, vendor, and supply-chain benchmarking, all while ensuring privacy and remaining vendor agnostic. This approach enables organizations to detect and mitigate cyberattacks independently. The company is led by former security executives who recognize the longstanding challenges in effective information sharing, aiming to transform how organizations manage their cyber-security efforts.

Yodas.com

Seed Round in 2016
Yodas, Inc. is an online platform based in Herzliya, Israel, that connects engineers with career opportunities and facilitates collaboration within the engineering community. The company provides a professional graph that showcases projects and teams, allowing software developers, product managers, designers, and other product creators to explore their professional landscape. This graph not only highlights individual contributions but also analyzes startups based on team expertise, growth, and business success. By offering insights into various projects, Yodas enables users to discover new hiring prospects, form teams, and engage in consulting and recruiting activities, thereby fostering connections that enhance career growth and innovation in the engineering field.

MileZero

Debt Financing in 2015
MileZero is a technology company that develops a cloud-based logistics automation platform aimed at optimizing large-scale logistics networks and delivery fleets. The platform facilitates the tracking of shipments throughout their journey, from sortation and dispatch through middle mile routing to the final delivery to customers. It also synchronizes parcel movements in response to planning changes and real-time conditions, enhancing the efficiency of logistics operations. By offering this advanced Logistics Cloud, MileZero helps both traditional retailers and digital enterprises adapt to the rapid changes in consumer preferences and the rise of mobile and on-demand services, enabling them to compete effectively in a dynamic market.
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