SignalFire

SignalFire is a San Francisco-based venture capital firm that backs seed to early-growth technology companies across North America, investing across sectors including artificial intelligence, machine learning, SaaS, health tech, fintech, cybersecurity, and consumer platforms; it emphasizes data-driven insights and tailored advisory programs to support founders, complementing financing with strategic guidance; SignalFire operates a distributed network of investors and engineers and provides infrastructure to help with recruiting, business development, and customer acquisition, enabling portfolio companies to scale more effectively; the firm partners with entrepreneurs to address core challenges such as talent, market access, and product development, focusing on helping companies accelerate growth and navigate scale.

Rikhil Bajaj

Principal

Taylor Barada

Venture Partner

Sooah Cho

Partner, in Venture

Josh Constine

Principal

Adele English

Senior Associate

Past deals in Data Visualization

Prophecy.io

Series B in 2025
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

Freshpaint

Series B in 2024
Freshpaint is a data platform that specializes in collecting and analyzing customer data to enhance marketing efforts. The company’s software allows for seamless integration of customer data from websites and applications into various marketing and analytics tools, enabling teams to automate the collection of behavioral data, such as clicks and page views. This automation reduces the workload on engineering teams, allowing them to concentrate on product development. Freshpaint's platform aids product, data, and growth teams in accessing the insights needed to improve user engagement and retention. Co-founded by Michael Malis and Steven Fitzsimmons, Freshpaint aims to streamline the management of customer data for more effective marketing strategies.

Spec

Series A in 2023
Spec is a fraud detection and defense platform that analyzes traffic to websites and APIs to identify visitors' identity and intent and detect fraudulent users and abusive bots, including those using AI-powered tools or stolen data. The platform orchestrates integrations and workflows to deliver live routing decisions that optimize outcomes for each user visit, helping businesses protect against online fraud and abuse. It provides comprehensive insights across the customer journey and can be deployed with minimal effort via a no-code setup to prevent fraud losses and reduce friction.

Prophecy.io

Series B in 2023
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

SigNoz

Seed Round in 2023
SigNoz is an open-source observability platform that provides an alternative to SaaS products like DataDog. It enables companies to keep critical data within their boundaries, addressing security and privacy concerns.

Faros AI

Series A in 2023
Faros AI connects the dots between your engineering data sources – ticketing, source control, CI/CD, and more – giving unprecedented visibility and insight into your engineering processes.

Spec

Seed Round in 2022
Spec is a fraud detection and defense platform that analyzes traffic to websites and APIs to identify visitors' identity and intent and detect fraudulent users and abusive bots, including those using AI-powered tools or stolen data. The platform orchestrates integrations and workflows to deliver live routing decisions that optimize outcomes for each user visit, helping businesses protect against online fraud and abuse. It provides comprehensive insights across the customer journey and can be deployed with minimal effort via a no-code setup to prevent fraud losses and reduce friction.

Join

Series A in 2022
Join is a platform for collaborative project delivery in the built environment, focusing on preconstruction decision making. The platform provides real-time cost data, visual budgets, and insight into risks and opportunities to help contractors, designers, owners, and suppliers make timely decisions across a project’s lifecycle. By combining cost visibility with a visual interface, Join facilitates collaboration among stakeholders and supports fast, iterative planning and execution.

Included

Seed Round in 2022
Included operates a people analytics platform focused on enhancing employee engagement and improving diversity, equity, and inclusion efforts within organizations. The platform consolidates employee data, encompassing demographics, performance, and engagement metrics, to provide a comprehensive overview. Utilizing advanced AI techniques, including decision tree analysis, Included's unique AI Analyst Agent efficiently analyzes complex data sets, identifies hidden trends, and reduces manual data processing. This capability empowers organizations to make informed decisions swiftly, ultimately enhancing their people strategies and facilitating the scaling of diversity initiatives. Through its insights and recommendations, Included aims to help organizations effectively connect with and retain their workforce.

Faros AI

Seed Round in 2022
Faros AI connects the dots between your engineering data sources – ticketing, source control, CI/CD, and more – giving unprecedented visibility and insight into your engineering processes.

Superdao

Seed Round in 2022
Superdao is a platform designed for the management and operation of decentralized autonomous organizations (DAOs). It provides tools for creating and customizing intelligent contracts, managing contributors, and accessing a member directory and treasury dashboard. Additionally, Superdao offers a wallet analytics feature that delivers insights into dapp users, NFT and token holders, DAO voters, and quest participants, allowing organizations to analyze their audiences and gather competitive insights. The platform is tailored for Web3 growth teams, facilitating improved decision-making and governance structures for decentralized ventures. With preloaded data from numerous top Web3 projects, Superdao enhances the ability of businesses to build target lists and leverage third-party applications, ultimately supporting the collaborative management of innovative and economically viable decentralized applications.

Prophecy.io

Series A in 2022
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

Included

Pre Seed Round in 2021
Included operates a people analytics platform focused on enhancing employee engagement and improving diversity, equity, and inclusion efforts within organizations. The platform consolidates employee data, encompassing demographics, performance, and engagement metrics, to provide a comprehensive overview. Utilizing advanced AI techniques, including decision tree analysis, Included's unique AI Analyst Agent efficiently analyzes complex data sets, identifies hidden trends, and reduces manual data processing. This capability empowers organizations to make informed decisions swiftly, ultimately enhancing their people strategies and facilitating the scaling of diversity initiatives. Through its insights and recommendations, Included aims to help organizations effectively connect with and retain their workforce.

Praisidio

Seed Round in 2021
Praisidio is a provider of augmented intelligence tools that help enterprises manage talent risk. Based in San Francisco and founded in 2019, the company develops AI-driven software to monitor workforce dynamics and support talent management. It integrates with HR and business platforms to answer people-related questions with ChatGPT-like responses and to generate insights through pre-built and customizable reports. The tools are designed to deliver rapid answers and visualizations, enabling organizations to understand retention drivers, identify at-risk roles, and take data-backed actions. Praisidio aims to protect revenue by reducing talent drain through data-driven augmentation of human decision-making, helping enterprise teams care for employees and reduce the cost of turnover.

Spec

Seed Round in 2021
Spec is a fraud detection and defense platform that analyzes traffic to websites and APIs to identify visitors' identity and intent and detect fraudulent users and abusive bots, including those using AI-powered tools or stolen data. The platform orchestrates integrations and workflows to deliver live routing decisions that optimize outcomes for each user visit, helping businesses protect against online fraud and abuse. It provides comprehensive insights across the customer journey and can be deployed with minimal effort via a no-code setup to prevent fraud losses and reduce friction.

Prophecy.io

Venture Round in 2021
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

Incremental

Series A in 2021
Incremental specializes in providing a retail media measurement platform designed to optimize advertising spend and drive incremental sales growth. The company's platform offers neutral, retail-aware analytics and consistent reporting across various media networks, enabling businesses to make data-driven decisions that maximize profitability and campaign effectiveness.

Ovation

Series B in 2020
Ovation provides data and operations solutions for researchers, scientists, and laboratories in the life sciences, enabling users to describe and visualize relationships among their data. The company also develops a cloud-based laboratory information management system to support clinical diagnostics for molecular diagnostic labs. The information system includes lab workflows, sample tracking, document management, personnel training, revenue cycle management, and business analytics, helping researchers and clinicians collect and organize lab data and make informed decisions.

Jitsu

Seed Round in 2020
Jitsu is a company that specializes in open-source data integration and event collection software, designed for modern data teams. Established in 2019 and based in Berkeley, California, Jitsu provides a platform that facilitates event capture and integrates seamlessly with existing tools, allowing for data collection from web and mobile applications, physical devices, and software as a service platforms. The platform features capabilities such as automatic user geo-location resolution based on IP addresses and the ability to filter out bots by analyzing user agents. With support for over 140 external services, Jitsu aims to create comprehensive user profiles and consolidate business data into a single database, making it readily available for analytics. Originally named kSense, Inc., the company rebranded to Jitsu in October 2020.

Incremental

Seed Round in 2020
Incremental specializes in providing a retail media measurement platform designed to optimize advertising spend and drive incremental sales growth. The company's platform offers neutral, retail-aware analytics and consistent reporting across various media networks, enabling businesses to make data-driven decisions that maximize profitability and campaign effectiveness.

Prophecy.io

Seed Round in 2019
Prophecy.io offers a data transformation copilot that assists users in developing, deploying, and monitoring data pipelines across cloud platforms. The platform integrates AI and a visual interface to enhance productivity for various data users, enabling them to manage complex data workflows with ease.

Join

Seed Round in 2019
Join is a platform for collaborative project delivery in the built environment, focusing on preconstruction decision making. The platform provides real-time cost data, visual budgets, and insight into risks and opportunities to help contractors, designers, owners, and suppliers make timely decisions across a project’s lifecycle. By combining cost visibility with a visual interface, Join facilitates collaboration among stakeholders and supports fast, iterative planning and execution.
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