SignalFire

SignalFire is a San Francisco-based venture capital firm that backs seed to early-growth technology companies across North America, investing across sectors including artificial intelligence, machine learning, SaaS, health tech, fintech, cybersecurity, and consumer platforms; it emphasizes data-driven insights and tailored advisory programs to support founders, complementing financing with strategic guidance; SignalFire operates a distributed network of investors and engineers and provides infrastructure to help with recruiting, business development, and customer acquisition, enabling portfolio companies to scale more effectively; the firm partners with entrepreneurs to address core challenges such as talent, market access, and product development, focusing on helping companies accelerate growth and navigate scale.

Rikhil Bajaj

Principal

Taylor Barada

Venture Partner

Sooah Cho

Partner, in Venture

Josh Constine

Principal

Adele English

Senior Associate

Past deals in Digital Marketing

Tofu

Series A in 2025
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Zeotap

Venture Round in 2024
Founded in 2014, Zeotap operates a customer intelligence platform that helps brands understand their customers and predict behaviors. Its platform connects various data assets across the global advertising ecosystem for end-to-end monetization, collects real-time data to maximize campaign impact, and generates strategic insights. Zeotap serves data owners and advertisers worldwide, with offices in Berlin, New York, Bengaluru, Madrid, and Milan.

Moxie

Series B in 2024
Moxie is a consulting service dedicated to empowering individual entrepreneurs in the MedSpa industry. The company provides essential tools and expertise typically available only to larger chains, enabling clients to successfully launch, manage, and expand their independent MedSpas. By focusing on personalized support, Moxie assists thousands of entrepreneurs nationwide in establishing and growing their businesses, particularly targeting nurses looking to enhance their online presence and brand reputation. Founded by experienced entrepreneurs who have previously built and exited two companies, Moxie operates with a remote-first culture, emphasizing a mature and supportive work environment.

Freshpaint

Series B in 2024
Freshpaint is a data platform that specializes in collecting and analyzing customer data to enhance marketing efforts. The company’s software allows for seamless integration of customer data from websites and applications into various marketing and analytics tools, enabling teams to automate the collection of behavioral data, such as clicks and page views. This automation reduces the workload on engineering teams, allowing them to concentrate on product development. Freshpaint's platform aids product, data, and growth teams in accessing the insights needed to improve user engagement and retention. Co-founded by Michael Malis and Steven Fitzsimmons, Freshpaint aims to streamline the management of customer data for more effective marketing strategies.

Tofu

Seed Round in 2023
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Moxie

Series A in 2023
Moxie is a consulting service dedicated to empowering individual entrepreneurs in the MedSpa industry. The company provides essential tools and expertise typically available only to larger chains, enabling clients to successfully launch, manage, and expand their independent MedSpas. By focusing on personalized support, Moxie assists thousands of entrepreneurs nationwide in establishing and growing their businesses, particularly targeting nurses looking to enhance their online presence and brand reputation. Founded by experienced entrepreneurs who have previously built and exited two companies, Moxie operates with a remote-first culture, emphasizing a mature and supportive work environment.

Session AI

Series C in 2022
Session AI, formerly known as ZineOne, is an innovative marketing platform focused on enhancing in-session ecommerce experiences. The company addresses the challenge of anonymous online shopping sessions by utilizing advanced machine learning models to analyze customer micro-behaviors at scale. This technology allows Session AI to deliver personalized, real-time interactions that drive conversions without relying on personal information or historical data. Renowned brands such as KOHL’s, Men’s Wearhouse, KEEN, and Advance Auto Parts have partnered with Session AI, achieving significant improvements in conversion rates and generating millions in attributed revenue. The platform is designed to facilitate real-time brand-to-user interactions across various digital channels, enabling businesses to engage customers contextually while maintaining the integrity of their existing applications.

OneSignal

Series C in 2022
OneSignal is a customer messaging platform that enables businesses to deliver personalized push notifications across multiple channels, including mobile apps and websites. Utilizing machine learning algorithms, OneSignal optimizes message delivery times and targets the right audiences, facilitating meaningful customer connections.

Enso

Seed Round in 2022
Enso is a creative impact agency founded in 2012 and headquartered in Santa Monica, California. The company leverages strategic, creative, and community-building skills to create positive change for the planet and individuals. It focuses on developing innovative ideas that challenge the status quo and have the potential for widespread scalability by fostering collaboration among brands, organizations, and individuals around shared missions. Additionally, Enso offers tools that enable rapid software creation, allowing business leaders, analysts, data scientists, and developers to collaboratively design workflows and enhance communication. Through its multifaceted approach, Enso aims to drive forward-thinking solutions that contribute to a better future.

Enso

Seed Round in 2021
Enso is a creative impact agency founded in 2012 and headquartered in Santa Monica, California. The company leverages strategic, creative, and community-building skills to create positive change for the planet and individuals. It focuses on developing innovative ideas that challenge the status quo and have the potential for widespread scalability by fostering collaboration among brands, organizations, and individuals around shared missions. Additionally, Enso offers tools that enable rapid software creation, allowing business leaders, analysts, data scientists, and developers to collaboratively design workflows and enhance communication. Through its multifaceted approach, Enso aims to drive forward-thinking solutions that contribute to a better future.

Tapcart

Series B in 2021
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Incremental

Series A in 2021
Incremental specializes in providing a retail media measurement platform designed to optimize advertising spend and drive incremental sales growth. The company's platform offers neutral, retail-aware analytics and consistent reporting across various media networks, enabling businesses to make data-driven decisions that maximize profitability and campaign effectiveness.

Zeotap

Series C in 2020
Founded in 2014, Zeotap operates a customer intelligence platform that helps brands understand their customers and predict behaviors. Its platform connects various data assets across the global advertising ecosystem for end-to-end monetization, collects real-time data to maximize campaign impact, and generates strategic insights. Zeotap serves data owners and advertisers worldwide, with offices in Berlin, New York, Bengaluru, Madrid, and Milan.

Incremental

Seed Round in 2020
Incremental specializes in providing a retail media measurement platform designed to optimize advertising spend and drive incremental sales growth. The company's platform offers neutral, retail-aware analytics and consistent reporting across various media networks, enabling businesses to make data-driven decisions that maximize profitability and campaign effectiveness.

Tapcart

Series A in 2020
Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

OneSignal

Series B in 2019
OneSignal is a customer messaging platform that enables businesses to deliver personalized push notifications across multiple channels, including mobile apps and websites. Utilizing machine learning algorithms, OneSignal optimizes message delivery times and targets the right audiences, facilitating meaningful customer connections.

OneSignal

Series A in 2017
OneSignal is a customer messaging platform that enables businesses to deliver personalized push notifications across multiple channels, including mobile apps and websites. Utilizing machine learning algorithms, OneSignal optimizes message delivery times and targets the right audiences, facilitating meaningful customer connections.
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