Silas Capital
Silas Capital is a growth equity firm investing in the NEXT GENERATION OF CONSUMER BRANDS. Silas Capital differentiates itself by being one of the few experienced firms specializing in "early" growth-stage consumer businesses between $5 million and $20 million in revenue. Additionally, we allocate 10% of our capital for venture stage digital brands. This dual strategy reflects the convergence of both traditional and online consumer channels. Our target check size is $3 - $8 million for early growth-stage companies (and $200 - $500k for venture-stage companies).
AS ENTREPRENEURS OURSELVES, WE’VE BEEN THERE TOO — the firm was formed by operators and investors with a long record of success across consumer, retail and Internet sectors. Our investments range from brands like Boll & Branch, Lifefactory, Pasta Chips and Proenza Schouler in our growth equity portfolio to startups like Casper, CircleUp and Tracksmith in our venture portfolio. For more info, please visit: www.silascapital.com
32 past transactions
CircleUp
Seed Round in 2012
CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights & Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success.
Hey Rowan
Series B in 2021
Rowan was founded on the premise that adolescence isn't a phase to be rushed through, but a journey to enjoy. They are here to be your adventure guide, starting with great accessories and sparkling conversations.
ILIA Inc.
Venture Round in 2018
ILIA Inc. manufactures and sells cosmetics. It offers foundations, moisturizers, translucent powders, finishing powders, concealers, water sticks, lipsticks, lip conditioners, lip glosses, lip care products, lipstick crayons, mascaras, eyeliners, shadows, eye primers, and make up tools and brushes. The company sells its products through retailers in the United States and internationally, as well as online. ILIA Inc. was founded in 2011 and is headquartered in Laguna Beach, California.
Tiny Organics Inc.
Series A in 2021
Tiny Organics Inc. is a technology-powered baby wellness company focused on babies and toddlers' personalized nutrition. Tiny Organics Inc. hosts a website that enables customers to take a quiz and select their meals and then provides shipping services for the meals. The company offers hundred flavors of organic, nutrient-rich, palate-expanding finger food designed by neonatal nutritionists and chefs. Tiny Organics Inc. was founded in 2018 and is headquartered in New York, New York.
Vacation
Series A in 2023
Ceremonia
Series A in 2023
Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen.
Ceremonia brand will be launched this fall.
Accrue Savings
Seed Round in 2021
Ringly, Inc.
Series A in 2015
Ringly designs and develops wearable technology solutions that are compact in size, but powerful in functionality. It is our belief that technology can blend more seamlessly into our lives and provide frictionless interactions with our environment, our devices and our selves. We get excited about pushing boundaries and solving big problems that will make our world a more enjoyable place to live.
In 2015, we began shipping our first product and became an industry leader in fashionable wearable technology. We’ve built a specialized and integrated team that controls every aspect of the business including design, brand, software, hardware and manufacturing.
Nacelle
Series A in 2021
Nacelle, Inc. develops headless e-commerce software that connects with e-commerce store's product catalog. It offers Nacelle, a software that enables merchants to connect with their platform; developers to create e-commerce storefronts without coding; and agencies to add apps. The company software also pairs with existing Shopify store for headless progressive web app implementation. Nacelle, Inc. was founded in 2019 and is based in Santa Monica, California.
Sakara Life
Series B in 2021
Sakara Life is an organic meal delivery and healthy living company. Its meals are nutritionally-designed and based on whole food and plant-rich diet that includes fresh, superfood-rich, and delicious ingredients. It also offers organic snacks and specialty wellness products in our Clean Boutique.
Sakara Life was founded in 2012 and is based in New York, United States.
kencko foods, inc.
Series A in 2022
kencko foods, inc. produces and sells organic fruit and vegetable products in the United States, the United Kingdom, and Canada. The company offers sachet-based drink, including ten pack, thirty pack, and sixty pack. kencko foods, inc. was founded in 2017 and is based in New York, New York with a processing facility in Lisbon, Portugal.
ILIA Inc.
Series B in 2020
ILIA Inc. manufactures and sells cosmetics. It offers foundations, moisturizers, translucent powders, finishing powders, concealers, water sticks, lipsticks, lip conditioners, lip glosses, lip care products, lipstick crayons, mascaras, eyeliners, shadows, eye primers, and make up tools and brushes. The company sells its products through retailers in the United States and internationally, as well as online. ILIA Inc. was founded in 2011 and is headquartered in Laguna Beach, California.
Accrue Savings
Series A in 2022
Cake for Men
Seed Round in 2021
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play.
Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.
Cake for Men
Series A in 2022
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play.
Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.
Ceremonia
Seed Round in 2021
Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen.
Ceremonia brand will be launched this fall.
Casper Sleep Inc.
Series A in 2014
Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission driven, inflated prices. Casper's mattresses are developed in-house by a team of product engineers with experience from IDEO. The company developed a line of core sleep products, including the Casper pillow, sheets, foundation, bed frame, duvet, and a dog mattress.
The startup was founded in 2014 and is based in New York, United States.
Lifefactory, Inc.
Series C in 2015
Lifefactory, Inc. designs, develops, and manufactures infant products and playthings. It offers silicone, two hole, and y-cut nipple products; and glass baby bottles with silicone sleeves. The company provides its products through an online store, retailers in the United States, and wholesale stores. Lifefactory, Inc. was formerly known as BabyLife. The company was founded in 2007 and is based in Sausalito, California. As of July 27, 2017, Lifefactory, Inc. operates as a subsidiary of Thermos L.L.C.
Chief
Seed Round in 2018
Chief is a private network built to drive more women into positions of power and keep them there. It is the only organization specifically designed for senior women leaders — rising VP level through CEO — to strengthen their journey into the C-suite, cross-pollinate power across industries, and effect change from the top-down.
Summersalt, LLC
Seed Round in 2018
Summersalt is a generation-defining apparel brand, providing wardrobe essentials for women who are going places. Summersalt launched in 2017 with swimwear made from recycled materials at a $95 price point — designer quality swimwear without the designer price tag. Since then, we’ve launched additional categories including loungewear, knitwear, sleepwear and activewear. Summersalt pieces are modern, sophisticated and fun, with an impeccable data-backed fit based on millions of measurements from over 10,000 women. In the few short years since our founding, Summersalt has built a loyal following of customers, influencers and celebrities, while garnering praise from leading fashion media including ELLE, Vogue and People.
Tracksmith Corporation
Seed Round in 2014
Tracksmith Corporation designs and manufactures apparel for runners. The company provides tops, bottoms, and accessories for men and women; and publishes a sport magazine. It markets and sells its products through specialty running stores in the United States, as well as online to customers in the United States, Australia, Austria, Canada, Denmark, Finland, France, Germany, the Netherlands, Norway, Sweden, Switzerland, and the United Kingdom. The company was incorporated in 2013 and is based in Wellesley, Massachusetts.
Bare Snacks
Venture Round in 2013
Bare Snacks (Bare Foods Co.), originally know as Bare Fruit, was wounded by Eric Strandberg. Bare has been providing healthy snacks for more then ten years. As the leading apple chip brand Bare takes pride in offering the highest quality products. Since 2013 Bare has been one of the fastest growing healthy snack brands in the U.S.
Modria, Inc.
Seed Round in 2012
Modria is a developer of an online dispute resolution platform used to process and resolve customer disputes related to eCommerce. It serves tangible goods and service marketplaces, payment networks, medium and large online merchants, government agencies, and classified sites.
Chittu Nagarajan and Colin Rule founded Modria in 2011, with its headquarters in San Jose in California with an additional office in Chennai in India. It operates as a subsidiary of Tyler Technologies as of May 30, 2017.
Herbivore Botanicals, LLC
Series A in 2019
Herbivore Botanicals, LLC manufactures organic skincare products. Its products include face creams, face mists, facial oils, night creams, bathing soaps, face masks, body polish, body oils, beard tonics, and after shaves. Herbivore Botanicals, LLC distributes its products through local retailers and its online website. The company was founded in 2011 and is headquartered in Seattle, Washington.
Boll & Branch
Series A in 2016
Boll & Branch LLC, a textile company, manufactures and markets bedding and linens. It offers a range of bedding products, including sheet sets, duvet covers, pillowcases, pillow shams, hand embroidered shams, bed skirts, box spring covers, and fitted sheets. The company also provides towels, blankets, baby blankets and crib sheets, and hats and scarves. It markets its products directly, as well as online. Boll & Branch LLC was founded in 2013 and is based in Summit, New Jersey.
Pasta Chips
Venture Round in 2015
Founded by Jerry Bello, Pasta Chips finished its first full year of business (2014) with significant sales and is on track to double sales in 2015. By the end of this year, Pasta Chips will be in 80% of all grocery stores across the United States.
Pasta Chips are made with the semolina flour, grains, and Italian herbs, are cholesterol-free, and contain 60% less fat than potato chips and 30% less fat than pita chips. They are offered in five flavors inspired by the sauces and tastes of Italy, Marinara, Alfredo, Spicy Tomato Basil, Garlic Olive Oil, Mediterranean Sea Salt, and now Veggie, and available at major retailers across the nation.
ZitSticka
Series A in 2019
ZitSticka is an evidence-based skincare brand focused squarely on acne treatments that target every unique stage of a zit's life cycle. ZitSticka's debut product, the KILLA patch, contains dermatologically backed ingredients, and is layered with self-dissolving microdarts that disrupt the progression of upcoming, early-stage zits. ZitSticka upholds all FDA cosmetic regulatory standards. The company is founded by brothers-in-law and human biology enthusiasts, Robbie Miller and Daniel Kaplan, and launched in February 2019. The KILLA kit is available online for $29.00, which includes eight KILLA patches and eight priming CLEANA swabs.
Boll & Branch
Series B in 2017
Boll & Branch LLC, a textile company, manufactures and markets bedding and linens. It offers a range of bedding products, including sheet sets, duvet covers, pillowcases, pillow shams, hand embroidered shams, bed skirts, box spring covers, and fitted sheets. The company also provides towels, blankets, baby blankets and crib sheets, and hats and scarves. It markets its products directly, as well as online. Boll & Branch LLC was founded in 2013 and is based in Summit, New Jersey.
Pasta Chips
Series A in 2016
Founded by Jerry Bello, Pasta Chips finished its first full year of business (2014) with significant sales and is on track to double sales in 2015. By the end of this year, Pasta Chips will be in 80% of all grocery stores across the United States.
Pasta Chips are made with the semolina flour, grains, and Italian herbs, are cholesterol-free, and contain 60% less fat than potato chips and 30% less fat than pita chips. They are offered in five flavors inspired by the sauces and tastes of Italy, Marinara, Alfredo, Spicy Tomato Basil, Garlic Olive Oil, Mediterranean Sea Salt, and now Veggie, and available at major retailers across the nation.
Hatch Collection
Series A in 2019
Hatch Collection LLC manufactures and markets maternity wear clothes. The company’s products induce tops, dresses, bottoms, jumpsuits, knitwear, denim wear, active wear, out wear, intimate and sleepwear, and swimwear. The company also offers beauty products, which include belly mask, belly oil, nipple and lip cream, hair oil, leg and foot relief spray, and ginger anti-nausea remedy. The company was founded in 2011 and is based in New York, New York.
