Silas Capital

Silas Capital is a private equity investment firm based in New York, founded in 2012. The firm specializes in growth equity investments in early-stage consumer brands, focusing on those with revenues between $5 million and $20 million. Silas Capital adopts a dual investment strategy, allocating a portion of its capital to venture-stage digital brands. Its target investments range from $3 million to $8 million for growth-stage companies and $200,000 to $500,000 for venture-stage startups. The firm invests across various consumer sectors, including specialty products, consumables, and online services. Notable investments include brands such as Boll & Branch and Lifefactory, as well as startups like Casper and Tracksmith. Silas Capital is distinguished by its team of experienced operators and investors, who bring extensive knowledge from the consumer, retail, and Internet sectors.

Mary Murtagh

Vice President

Greg Stupore

Vice President, Finance

34 past transactions

Ceremonia

Series A in 2023
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Vacation

Series A in 2023
Producer of sunscreen products intended to provide skincare protection. The company's products are free from harmful ingredients, prepared with natural moisturizers, and approved by skin cancer doctors, enabling customers to use a clean skin product and enhance their leisure.

Cake

Series A in 2022
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

Drink Barcode

Seed Round in 2022
Drink Barcode is a plant-based and adaptogen-powered beverage that works with the body to keep the entire self at full potential. The company was founded in 2021 and is headquartered in Burlington, Vermont.

kencko

Series A in 2022
Kencko Foods, Inc. specializes in producing and selling organic fruit and vegetable products across the United States, the United Kingdom, and Canada. Founded in 2017 and headquartered in New York, the company operates a processing facility in Lisbon, Portugal. Kencko focuses on reinventing fresh organic produce into convenient, hassle-free products, including sachet-based instant smoothies that come in various pack sizes. These smoothies contain no added sugar, chemicals, or colorants, preserving the nutritional content of the ingredients. Kencko aims to make it easy for consumers to incorporate healthy and tasty organic fruits and vegetables into their daily routines.

Accrue Savings

Series A in 2022
Accrue Savings is an online savings platform designed to assist customers in planning and saving for future purchases. The platform offers merchant-embedded savings accounts that allow users to set aside money for specific items while earning cash rewards. This approach not only encourages responsible saving but also enhances the shopping experience by providing incentives directly linked to customer savings goals. By collaborating with various brands, Accrue Savings enables shoppers to receive cash rewards as they work towards their desired purchases, promoting a more strategic approach to managing everyday expenses.

Accrue Savings

Seed Round in 2021
Accrue Savings is an online savings platform designed to assist customers in planning and saving for future purchases. The platform offers merchant-embedded savings accounts that allow users to set aside money for specific items while earning cash rewards. This approach not only encourages responsible saving but also enhances the shopping experience by providing incentives directly linked to customer savings goals. By collaborating with various brands, Accrue Savings enables shoppers to receive cash rewards as they work towards their desired purchases, promoting a more strategic approach to managing everyday expenses.

Hey Rowan

Series B in 2021
Rowan was founded on the premise that adolescence isn't a phase to be rushed through, but a journey to enjoy. They are here to be your adventure guide, starting with great accessories and sparkling conversations.

Cake

Seed Round in 2021
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

Tiny Organics

Series A in 2021
Tiny Organics Inc. is a baby wellness company that specializes in personalized nutrition for infants and toddlers. Founded in 2018 and based in New York, Tiny Organics offers a variety of organic, nutrient-rich finger foods that are designed by neonatal nutritionists and chefs to expand children's palates. The company provides a user-friendly online platform where customers can take a quiz to select meals tailored to their children's needs, with shipping services for convenience. By emphasizing a whole food foundation, Tiny Organics aims to foster healthier eating habits from a young age, promoting the development of preferences for vegetables and reducing the risk of chronic diseases and obesity in adulthood. The company has gained recognition in prominent publications and has attracted investments from notable figures in the industry.

Ceremonia

Seed Round in 2021
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Sakara

Series B in 2021
Sakara Life, Inc. is an organic meal delivery service based in New York, providing nutritionally designed meals and wellness products to customers across several U.S. states, including New York, New Jersey, Massachusetts, and Southern California. The company focuses on a whole food and plant-rich diet, incorporating fresh and superfood-rich ingredients into its meal offerings. In addition to meal delivery, Sakara Life offers a range of products, such as beauty items, snacks, supplements, salad dressings, and other lifestyle products through its online store. Furthermore, the company conducts wellness programs in workplaces and provides specialized meal programs, including detoxification and bridal diets. Founded in 2011, Sakara Life aims to promote healthy living through its diverse offerings.

Nacelle

Series A in 2021
Nacelle, Inc. develops headless e-commerce software that connects with e-commerce store's product catalog. It offers Nacelle, a software that enables merchants to connect with their platform; developers to create e-commerce storefronts without coding; and agencies to add apps. The company software also pairs with existing Shopify store for headless progressive web app implementation. Nacelle, Inc. was founded in 2019 and is based in Santa Monica, California.

ILIA Inc.

Series B in 2020
ILIA Inc. manufactures and sells cosmetics. It offers foundations, moisturizers, translucent powders, finishing powders, concealers, water sticks, lipsticks, lip conditioners, lip glosses, lip care products, lipstick crayons, mascaras, eyeliners, shadows, eye primers, and make up tools and brushes. The company sells its products through retailers in the United States and internationally, as well as online. ILIA Inc. was founded in 2011 and is headquartered in Laguna Beach, California.

ZitSticka

Series A in 2019
ZitSticka, Inc. is a skincare brand that specializes in acne treatments, providing products designed to address various stages of acne development. Founded in 2017 by Robbie Miller and Daniel Kaplan, the company launched its first product, the KILLA patch, in February 2019. This innovative patch features self-dissolving microdarts infused with dermatologically backed ingredients aimed at disrupting early-stage zits. ZitSticka adheres to FDA cosmetic regulatory standards and offers its products through wholesalers and online retail channels. The KILLA kit, priced at $29.00, includes eight KILLA patches and eight priming CLEANA swabs, catering to consumers seeking effective spot treatments for acne. The company is headquartered in New York, New York.

Herbivore

Series A in 2019
Herbivore Botanicals, LLC is a Seattle-based company that specializes in the manufacture of organic skincare products. Established in 2011, the brand focuses on creating safe, non-toxic, and highly effective items using high-quality, food-grade ingredients. Its product range includes face creams, mists, oils, night creams, bathing soaps, masks, body polishes, oils, beard tonics, and aftershaves. Emphasizing original formulations that incorporate essential vitamins, minerals, and botanicals, Herbivore Botanicals aims to restore skin health while avoiding fillers, ensuring that nearly every ingredient serves an active purpose. The company distributes its products through local retailers and its online platform, promoting a philosophy of personal rejuvenation and indulgence in skincare.

Feals

Pre Seed Round in 2019
Feals, Inc., established in 2018 and located in Denver, Colorado, specializes in the production of hemp-based CBD products. The company focuses on delivering cannabinoid-based health supplements designed to promote wellness and alleviate stress, anxiety, and discomfort. Utilizing Sativa-L Cannabis plants with less than 0.3 percent THC, Feals aims to provide a natural and effective solution for improving sleep quality and overall well-being. The brand emphasizes a customer-centric approach, blending modern digital commerce with a supportive human touch to enhance the user experience.

Hatch Collection

Series A in 2019
Hatch Collection LLC specializes in the manufacture and marketing of maternity wear, offering a diverse range of products including tops, dresses, bottoms, jumpsuits, knitwear, denim, activewear, outerwear, intimate apparel, sleepwear, and swimwear. Founded in 2011 and based in New York, the company aims to provide chic, timeless, and comfortable wardrobe essentials that cater to women before, during, and after pregnancy. In addition to clothing, Hatch Collection also offers a selection of beauty products, such as belly masks, belly oils, nipple and lip creams, hair oils, leg and foot relief sprays, and ginger anti-nausea remedies, ensuring a comprehensive approach to maternity care and comfort.

bellroy

Series A in 2019
Operator of an e-commerce platform designed to provide leather products. The company's platform offers stylish, thin, durable, and secure leather accessories made from all-natural ingredients, enabling customers to have products for all types of extreme weather conditions, reducing the impact on the environment, and making sure products last as long as possible.

ILIA Inc.

Venture Round in 2018
ILIA Inc. manufactures and sells cosmetics. It offers foundations, moisturizers, translucent powders, finishing powders, concealers, water sticks, lipsticks, lip conditioners, lip glosses, lip care products, lipstick crayons, mascaras, eyeliners, shadows, eye primers, and make up tools and brushes. The company sells its products through retailers in the United States and internationally, as well as online. ILIA Inc. was founded in 2011 and is headquartered in Laguna Beach, California.

Chief

Seed Round in 2018
Chief is a private membership network dedicated to empowering women leaders, specifically those at the senior level, such as rising vice presidents and CEOs. The organization aims to facilitate the advancement of women into the C-suite and foster connections across various industries. Chief provides a range of resources, including sessions with industry icons, workshops, and personalized coaching, to support its members' professional growth. Through candid discussions and peer group interactions, women leaders can gain valuable insights and build a robust support system, enabling them to effect meaningful change from positions of power.

Summersalt

Seed Round in 2018
Summersalt, LLC is a women's apparel brand established in 2017 and based in Clayton, Missouri. The company specializes in designing, manufacturing, and selling eco-friendly swimwear, activewear, loungewear, travel wear, and sleepwear, all while maintaining an affordable price point. Summersalt's swimwear is crafted from recycled materials and is designed to provide comfort and functionality, including features like chlorine resistance and protection against sand and sweat. The brand is known for its modern and sophisticated styles, backed by extensive data-driven research from millions of measurements collected from thousands of women to ensure an impeccable fit. Summersalt has quickly gained recognition in the fashion industry, attracting a diverse customer base, including influencers and celebrities, and receiving accolades from prominent publications such as ELLE and Vogue. The products are primarily sold online, making them accessible to a wide audience.

Boll & Branch

Series B in 2017
Boll & Branch LLC is a textile company specializing in the manufacture and marketing of home textiles, particularly bedding and linens. Founded in 2013 and based in Summit, New Jersey, the company offers a diverse range of products, including sheet sets, duvet covers, pillowcases, bed skirts, blankets, and infant bedding, all made from GOTS-certified organic cotton sourced from Fair Trade-certified mills. By selling directly to consumers online, Boll & Branch eliminates middlemen and retail markups, allowing for high-quality products at affordable prices. The company's commitment to sustainability is reflected in its focus on using organically grown materials, ensuring that its offerings are both authentic and chemical-free.

Pasta Chips

Series A in 2016
Founded by Jerry Bello, Pasta Chips finished its first full year of business (2014) with significant sales and is on track to double sales in 2015. By the end of this year, Pasta Chips will be in 80% of all grocery stores across the United States. Pasta Chips are made with the semolina flour, grains, and Italian herbs, are cholesterol-free, and contain 60% less fat than potato chips and 30% less fat than pita chips. They are offered in five flavors inspired by the sauces and tastes of Italy, Marinara, Alfredo, Spicy Tomato Basil, Garlic Olive Oil, Mediterranean Sea Salt, and now Veggie, and available at major retailers across the nation.

Boll & Branch

Series A in 2016
Boll & Branch LLC is a textile company specializing in the manufacture and marketing of home textiles, particularly bedding and linens. Founded in 2013 and based in Summit, New Jersey, the company offers a diverse range of products, including sheet sets, duvet covers, pillowcases, bed skirts, blankets, and infant bedding, all made from GOTS-certified organic cotton sourced from Fair Trade-certified mills. By selling directly to consumers online, Boll & Branch eliminates middlemen and retail markups, allowing for high-quality products at affordable prices. The company's commitment to sustainability is reflected in its focus on using organically grown materials, ensuring that its offerings are both authentic and chemical-free.

Lifefactory

Series C in 2015
Lifefactory, Inc. is a company based in Sausalito, California, specializing in the design and manufacture of eco-friendly infant products and housewares. Founded in 2007, it offers a range of items including glass baby bottles with silicone sleeves, silicone nipples, adult water bottles, wine glasses, and oven-friendly food storage solutions. The products are designed for the health-conscious consumer, being free from harmful chemicals such as bisphenol A, phthalates, and polyvinyl chloride. Lifefactory markets its products through an online store, various retailers across the United States, and wholesale channels. The company emphasizes the use of high-quality materials sourced from North America and Europe, and its focus is on creating safe, sustainable solutions for modern families. Lifefactory operates as a subsidiary of Thermos L.L.C.

Pasta Chips

Venture Round in 2015
Founded by Jerry Bello, Pasta Chips finished its first full year of business (2014) with significant sales and is on track to double sales in 2015. By the end of this year, Pasta Chips will be in 80% of all grocery stores across the United States. Pasta Chips are made with the semolina flour, grains, and Italian herbs, are cholesterol-free, and contain 60% less fat than potato chips and 30% less fat than pita chips. They are offered in five flavors inspired by the sauces and tastes of Italy, Marinara, Alfredo, Spicy Tomato Basil, Garlic Olive Oil, Mediterranean Sea Salt, and now Veggie, and available at major retailers across the nation.

Ringly

Series A in 2015
Ringly, Inc. is a New York-based company that specializes in designing and crafting smart jewelry and accessories that connect to mobile devices. Founded in 2013, Ringly integrates wearable technology into fashionable products, allowing users to receive notifications and stay connected while maintaining a stylish appearance. The company emphasizes the seamless blending of technology into daily life, promoting mindfulness and connectivity. Its smart jewelry, made with precious and semi-precious stones, is designed to keep users engaged with their environment and their devices. Since shipping its first product in 2015, Ringly has established itself as a leader in the fashionable wearable technology market, controlling all aspects of its business, including design, software, hardware, and manufacturing.

Casper

Series A in 2014
Casper Sleep Inc. designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture, targeting consumers in the United States, Canada, and Europe. The company's offerings include both core sleep products and sleep accessories, developed by a team of product engineers. Casper operates through its e-commerce platform, a network of retail stores, and partnerships with various retailers. Founded in 2014 and headquartered in New York, Casper initially emerged as a startup focused on providing comfortable mattresses directly to consumers, removing the need for commission-driven pricing models. The company emphasizes the importance of sleep and aims to enhance customers' sleeping experiences with its innovative products.

Tracksmith

Seed Round in 2014
Tracksmith is an American sports apparel brand that specializes in designing and manufacturing clothing for runners. Founded in 2013 by Luke Scheybeler and Matt Taylor, the company offers a range of products including tops, bottoms, and accessories for both men and women. In addition to its apparel line, Tracksmith publishes a sports magazine. The company markets its products through specialty running stores across the United States and also sells directly to consumers online, reaching customers in various countries including Australia, Canada, and several European nations. Tracksmith is headquartered in Wellesley, Massachusetts.

Bare Snacks

Venture Round in 2013
Bare Snacks, originally known as Bare Fruit, was founded by Eric Strandberg and has been delivering healthy snack options for over a decade. The company specializes in baked crunchy fruit and vegetable chips, focusing on simple ingredients that are gluten-free, non-GMO, and free from preservatives or artificial additives. As the leading brand of apple chips in the United States, Bare Snacks has experienced significant growth since 2013, positioning itself as one of the fastest-growing healthy snack brands in the country. By prioritizing quality and healthfulness, Bare Snacks aims to provide consumers with nutritious snacking alternatives.

Modria

Seed Round in 2012
Modria, Inc. is a developer of a cloud-based online dispute resolution platform that automates the resolution of customer disputes in eCommerce. Founded in 2011 and headquartered in San Jose, California, with an additional office in Chennai, India, Modria serves a diverse clientele, including tangible goods and service marketplaces, payment networks, medium and large online merchants, government agencies, and classified sites. The platform seamlessly integrates with the back-end architecture and front-end user experience of eCommerce sites, allowing businesses to quickly resolve customer issues without human intervention. As of May 30, 2017, Modria operates as a subsidiary of Tyler Technologies, Inc.

CircleUp

Seed Round in 2012
CircleUp Network, Inc. operates an equity crowdfunding platform that connects accredited investors with early-stage consumer and retail brand entrepreneurs. Founded in 2011 and based in San Francisco, the company provides a modern approach to private markets by facilitating access to capital and resources for innovative consumer goods companies. Utilizing Helio, its proprietary machine learning platform, CircleUp analyzes vast amounts of data to evaluate potential investments and predict business success. The platform emphasizes sectors such as food, personal care, pet products, apparel, retail, and restaurants, allowing investors to discover and research promising brands. CircleUp’s investor base includes industry experts, venture capitalists, private equity professionals, and angel investors, all focused on identifying and supporting the growth of emerging consumer brands.
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