Silas Capital

Silas Capital, established in 2012 and based in New York, is a private equity firm specializing in growth equity investments in consumer businesses. It focuses on early growth-stage companies with revenues between $5 million and $25 million, primarily in the consumer products and services sector. The firm differentiates itself by allocating a portion of its capital to venture stage digital brands and has a registered investment adviser status.

Mary Murtagh

Vice President

Greg Stupore

Vice President, Finance

Brian Thorne

Partner

Past deals in Beauty

Violette_FR

Series B in 2024
VIOLETTE_FR is a beauty brand that offers a diverse range of products, including skincare, haircare, and makeup, all crafted with safe, effective, vegan, and cruelty-free ingredients. The brand emphasizes the celebration of individuality and embraces the French philosophy of appreciating imperfection. VIOLETTE_FR caters to beauty professionals and consumers alike, providing a variety of cosmetics such as lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. With a commitment to being natural and environmentally conscious, the brand seeks to empower users to express their personalities and aspirations through its products.

Oak Essentials

Series A in 2024
Oak Essentials is a premium skincare brand that focuses on delivering effective, hydrating products to promote daily skincare routines and achieve youthful, glowing skin. Their range, suitable for all ages, emphasizes natural ingredients and simplicity, encouraging a holistic approach to beauty and wellness.

RŌZ

Seed Round in 2024
RŌZ specializes in the manufacture of personalized personal care products aimed at enhancing skin and hair beauty. The company offers a range of vegan, organic, sustainably sourced, and cruelty-free items, including styling oils, treatment oils, and repair kits. By focusing on restoring natural beauty and well-being, RŌZ provides women with a curated selection of products tailored to their individual needs for both facial and hair care.

Ceremonia

Series A in 2023
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Vacation

Series A in 2023
Vacation is a company that specializes in the production of sunscreen products designed to protect the skin. The company emphasizes the use of natural moisturizers and strives to create products free from harmful ingredients. Its formulations have received approval from skin cancer specialists, ensuring that customers can confidently use its products for effective skincare protection. By focusing on clean ingredients, Vacation aims to enhance the leisure experience for its customers while promoting skin health.

Makeup by Mario

Venture Round in 2023
Makeup by Mario is a cosmetics brand founded by Mario Dedivanovic, a prominent makeup artist with over two decades of experience. The brand focuses on creating high-quality makeup products and tools designed for both professional artists and everyday users. Its offerings include lipsticks, eyeshadow palettes, bronzers, makeup brushes, lip glosses, and shaping sticks, all formulated to enhance natural beauty and suit a wide range of skin tones. Mario is known for his expertise in subtle makeup transformations, emphasizing the importance of showcasing a person's natural complexion and features. Through his innovative techniques and viral trends, he has garnered a substantial global following, significantly influencing the beauty industry.

Cay Skin

Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones. The company focuses on creating sustainable, skin-friendly products that are silicone-free, vegan, cruelty-free, and reef-friendly. Their offerings include a unique blend of gentle island-based ingredients combined with high-performance skincare actives. Cay Skin aims to empower consumers to feel confident in their skin every day. Customers can purchase products directly through the company's online platform.

Veracity

Seed Round in 2021
Veracity is a metabolic health platform that focuses on providing clinically-backed, drug-free solutions for energy and weight management. The company has experienced significant growth, achieving $11 million in annual recurring revenue within 14 months, with a substantial portion of its income coming from subscription services. Veracity aims to modernize the weight management market by offering a holistic approach that helps individuals avoid reliance on medications like GLP-1s. In addition to its weight management solutions, Veracity manufactures personal care and wellness products that include test kits for assessing hormonal balance. This allows customers to receive personalized recommendations based on scientific data, addressing the root causes of their health concerns.

Ceremonia

Seed Round in 2021
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Sakara

Series B in 2021
Sakara Life, Inc., established in 2012, is a New York-based company specializing in organic meal delivery services. It offers nutritionally-designed meals, snacks, and specialty wellness products, all made from fresh, whole food, and plant-rich ingredients. Sakara Life serves customers in multiple states across the U.S., delivering meals to homes and offices, and also provides wellness programs for workplaces. Its product range includes detoxification and bridal diet programs, as well as organic salad dressings and supplements. Customers can purchase these products through the company's online store.

ILIA Beauty

Series B in 2020
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed for a full face application. Combining certified organic ingredients with non-toxic synthetics, ILIA aims to exceed expectations in the natural makeup category. The brand is committed to ethical and sustainable manufacturing practices, utilizing recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to its makeup offerings, ILIA also provides a range of skincare products and accessories, including blending brushes and travel bags, all formulated to be gluten and dairy-free while incorporating active skincare ingredients to protect the skin from environmental stressors.

ZitSticka

Series A in 2019
ZitSticka, Inc. is a New York-based skincare brand established in 2017 that specializes in acne treatments. The company focuses on innovative products designed to address various stages of acne development. Its flagship product, the KILLA patch, features a unique design with self-dissolving microdarts and dermatologically backed ingredients, aimed at disrupting the early progression of zits. ZitSticka ensures compliance with FDA cosmetic regulatory standards, reflecting a commitment to safety and efficacy. The KILLA kit, which includes eight patches and eight priming CLEANA swabs, is available for purchase online for $29. ZitSticka's distribution strategy encompasses both direct online sales and partnerships with wholesalers, allowing for broader accessibility to its skincare solutions.

Herbivore Botanicals

Series A in 2019
Herbivore Botanicals, LLC is a Seattle-based company established in 2011 that specializes in manufacturing organic skincare products. The brand focuses on clean beauty, offering a range of items including face creams, face mists, facial oils, night creams, bathing soaps, face masks, body polish, body oils, beard tonics, and after shaves. Herbivore Botanicals emphasizes the use of non-toxic, high-quality, food-grade ingredients, ensuring that almost every component in their formulations serves an active purpose without fillers. Their products are designed to restore skin health and vitality, combining essential vitamins, minerals, and botanicals. The company distributes its offerings through local retailers and its online platform, catering to consumers seeking safe and effective skincare solutions.

Hatch Collection

Series A in 2019
Hatch Collection LLC is a New York-based company that specializes in manufacturing and marketing maternity wear. Founded in 2011, it offers a diverse range of products including tops, dresses, bottoms, jumpsuits, knitwear, denim, activewear, outerwear, intimate and sleepwear, and swimwear. In addition to clothing, Hatch Collection provides beauty products such as belly masks, belly oils, nipple and lip creams, hair oils, leg and foot relief sprays, and ginger anti-nausea remedies. The brand focuses on creating chic and comfortable wardrobe essentials designed for women to wear before, during, and after pregnancy, emphasizing beauty and style throughout all stages of life.

ILIA Beauty

Venture Round in 2018
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed for a full face application. Combining certified organic ingredients with non-toxic synthetics, ILIA aims to exceed expectations in the natural makeup category. The brand is committed to ethical and sustainable manufacturing practices, utilizing recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to its makeup offerings, ILIA also provides a range of skincare products and accessories, including blending brushes and travel bags, all formulated to be gluten and dairy-free while incorporating active skincare ingredients to protect the skin from environmental stressors.

Lifefactory

Series C in 2015
Lifefactory, Inc. is a company based in Sausalito, California, specializing in the design and manufacture of eco-friendly infant products and housewares. Founded in 2007, it offers a range of items including glass baby bottles with silicone sleeves, silicone nipples, adult water bottles, wine glasses, and oven-friendly food storage solutions. The products are designed for the health-conscious consumer, being free from harmful chemicals such as bisphenol A, phthalates, and polyvinyl chloride. Lifefactory markets its products through an online store, various retailers across the United States, and wholesale channels. The company emphasizes the use of high-quality materials sourced from North America and Europe, and its focus is on creating safe, sustainable solutions for modern families. Lifefactory operates as a subsidiary of Thermos L.L.C.
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