Slow Ventures

Slow Ventures, established in 2009 and based in San Francisco, is a private equity firm specializing in early-stage venture capital investments. The company focuses on innovative technology startups, particularly those operating at the intersection of science, society, and culture. Slow Ventures supports companies across various sectors, including software, TMT, and non-financial services, providing them with resources, connections, and empathy to foster their growth and sustainability.

Jill Carlson

Venture Partner

Catherine Gildea

Associate

Megan Lightcap

Principal

Corinne Pinjuv

Partner and Operations Manager

Yoni Rechtman

Principal

Past deals in Home Decor

Craftwork

Series A in 2025
Craftwork is a full-service home painting company that leverages technology to enhance the experience for both homeowners and service operators. The company's online platform allows homeowners to obtain quotes by answering specific questions and using their smartphone cameras to measure surface areas. This streamlined process enables clients to make deposits and schedule painting services according to their individual needs, facilitating a more efficient and user-friendly experience in residential painting.

Infinite Objects

Seed Round in 2021
Infinite Objects, Inc. is a company that specializes in creating physical collectibles known as "Video Prints," which allow digital content to be displayed in a tangible format. By integrating web3 technologies and leveraging blockchain assets, Infinite Objects transforms personal moments, art, entertainment, and sports into immersive design objects. The company develops digital frames that showcase moving images, providing a unique way for individuals to experience digital art outside of traditional smart devices. This approach elevates the concept of collecting by offering a permanent and visually appealing way to enjoy video content as part of home decor. Headquartered in the United States, Infinite Objects also operates an online design store that features homeware designs, stickers, and seasonal gifts.

Primer

Pre Seed Round in 2019
Primer is making transformative home-improvement projects accessible to everyone by reimagining the hardware store for the mobile generation. The company uses augmented reality (AR) tools to help people plan inspiring projects from home and order custom kits with everything they’ll need to get it done. Founded in 2018 by Russ Maschmeyer and Adam Debreczeni, Primer is headquartered in San Francisco, California.

eero

Series C in 2016
Eero Inc. develops innovative Wi-Fi systems designed for household use, providing comprehensive coverage throughout homes. Founded in 2014 and based in Sacramento, California, the company offers a range of products, including a tri-band mesh Wi-Fi system that utilizes multiple access points to ensure reliable connectivity. Users can easily manage their network through a mobile app, which allows for seamless integration with existing cable or DSL modems. Eero's solutions are tailored to deliver high-speed, stable internet access in every corner of the home, enhancing the experience for activities such as streaming video and online communication. As of March 2019, Eero operates as a subsidiary of Amazon.com, Inc.

Casper

Series B in 2015
Casper Sleep Inc. is a company that designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture. Founded in 2014 and headquartered in New York, the company aims to provide consumers with high-quality sleep solutions while eliminating inflated prices typically associated with traditional retail models. Casper's products are developed in-house by a team of experienced engineers, ensuring comfort and innovation. The company distributes its offerings through an e-commerce platform, a network of retail stores, and various retail partners across the United States, Canada, and Europe. In addition to its core product line, Casper also provides sleep accessories and technology, catering to the diverse needs of customers seeking better sleep.

Depict

Seed Round in 2015
Depict, Inc. is an online platform that allows users to discover, collect, and display digital art. Founded in 2012 and based in San Francisco, California, Depict offers a curated selection of exclusive digital works created specifically for its platform by various artists. Users can explore this collection on their phones, tablets, or laptops, purchase limited edition digital art, and display their acquisitions on any Chromecast-enabled TV. Additionally, the company manufactures a high-definition 4K frame designed for showcasing digital art, which is available for purchase online. Through its innovative approach, Depict aims to provide unique and immersive art experiences that enhance personal spaces.

The Happy Home Company

Seed Round in 2014
The Happy Home Company provides personal home management services designed to simplify the complexities of home maintenance for homeowners. Through its online platform, the company connects clients with affordable Personal Home Managers who assist in scheduling maintenance and cleaning tasks. Supported by advanced technology and a trusted network of vetted specialists, The Happy Home Company enables homeowners to efficiently manage their properties while ensuring that their homes remain in excellent condition. By streamlining the process of home care, the company addresses the challenges of time, expense, and organization that often accompany home ownership.

Casper

Series A in 2014
Casper Sleep Inc. is a company that designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture. Founded in 2014 and headquartered in New York, the company aims to provide consumers with high-quality sleep solutions while eliminating inflated prices typically associated with traditional retail models. Casper's products are developed in-house by a team of experienced engineers, ensuring comfort and innovation. The company distributes its offerings through an e-commerce platform, a network of retail stores, and various retail partners across the United States, Canada, and Europe. In addition to its core product line, Casper also provides sleep accessories and technology, catering to the diverse needs of customers seeking better sleep.

Minted

Series C in 2013
Minted LLC is a design marketplace based in San Francisco, California, that connects consumers with independent artists from around the world. Established in 2007, the company specializes in a wide range of creative products, including art, home decor, and stationery cards. Minted utilizes crowdsourcing technology to empower consumers to vote on designs they wish to see sold, ensuring a continuously fresh and trend-oriented product lineup. The platform offers various items such as wedding, baby, and seasonal cards, limited edition prints, custom stamps, and textiles like pillows and table linens. By manufacturing winning designs and providing artists with a platform to showcase their work, Minted not only promotes independent design but also collaborates with major retailers and brands through licensing and wholesale partnerships.

Pinterest

Series C in 2012
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
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