SMBC Venture Capital

Established in 2005, SMBC Venture Capital is a Tokyo-based corporate venture capital arm of Sumitomo Mitsui Banking Corporation. It invests primarily in early-stage companies operating within the information technology, life sciences, services, and manufacturing sectors.

Furuta Daiji

Managing Director

Keita Kawato

Deputy General Manager

Tetsuji Nakano

Deputy General Manager

Akira Ochiai

President and CEO

Hiroya Ota

Executive Officer

Past deals in Advertising

NEL

Series B in 2024
NEL is a creative agency and platform that connects brands with consumers through purchases and social media posts. It operates by enabling creator-powered marketing, supporting growth and monetization for brands and creators. The company focuses on marketing planning and distribution, leveraging a network of creators on a short-film platform centered on social media to expand the value-added economy.

Good News

Venture Round in 2024
Good News is a staffing agency that specializes in recruitment consulting services, offering comprehensive support to businesses in their hiring processes. The company provides a range of services, including media selection, advertisement production, and effectiveness verification following job postings. Additionally, Good News develops recruitment public relations strategies to enhance employer branding and attract quality candidates. By facilitating the entire recruitment process and focusing on employee training, Good News aims to foster a collaborative work environment where businesses can effectively connect with and hire talent.

Geofla

Pre Seed Round in 2023
Geofla is a business that specializes in creating and planning products and applications designed to encourage physical activity and stimulate foot traffic in various spaces. The company's offerings include advertising and promotional services, incentivizing users to move around businesses through a points-based system.

NEL

Series A in 2023
NEL is a creative agency and platform that connects brands with consumers through purchases and social media posts. It operates by enabling creator-powered marketing, supporting growth and monetization for brands and creators. The company focuses on marketing planning and distribution, leveraging a network of creators on a short-film platform centered on social media to expand the value-added economy.

AIQ

Series B in 2020
AIQ aims to transform the way offline content is being consumed by bridging O2O (offline to online) media properties with its latest cutting-edge Computer Vision AI Technology where multiple platforms and channels can be integrated, allowing seamless interaction between online & offline content. AIQ's Video & Visual Recognition Technology empowers consumers with the ability to interact with their favourite brand’s & products, any where, any time. At AIQ, we redefine the way brands engage with customers because, we can.

MIL

Venture Round in 2019
MIL Inc., founded in 2018 and based in Tokyo, Japan, specializes in interactive video and movie production as well as product development services. The company focuses on a variety of video marketing solutions, including video commerce, online-to-offline (O2O) initiatives, recruitment videos, and landing videos. By integrating innovative video content into marketing strategies, MIL aims to enhance engagement and drive results for its clients.

Quan

Venture Round in 2019
Quan Inc., founded in 2011 and based in Tokyo, Japan, specializes in developing character-driven content for smartphone applications and web platforms. The company offers a diverse portfolio of over 500 characters, including Betakkuma, Sugar Cubs, and Business Fish, which are utilized in various messaging applications and social games, primarily targeting markets in Japan and Southeast Asia. In addition to character development, Quan Inc. provides global content distribution services and creates illustrations and stamps for chat apps. The company also engages in public relations and advertising, offering services such as market research, translation, and game management to enhance user engagement and promote its content effectively.

Pathee

Series A in 2018
Pathee is an innovative search engine designed to provide users with tailored information based on their current location. By utilizing advanced location detection technology, the platform connects individuals with local retail options and relevant services. It offers a suite of digital marketing tools that enhance the interaction between consumers and the retail community. Through its services, Pathee enables users to access pertinent search results and discover shopping locations, while also providing retail chains with platforms for digital promotions and media optimization. This comprehensive approach supports both consumer needs and retail marketing efforts, facilitating a more efficient and targeted shopping experience.

Lisuto AI

Seed Round in 2017
Lisuto AI specializes in enhancing marketplace sellers' visibility through its Marketplace Optimization Platform. This platform employs AI-driven technologies for listing content optimization, competitive analysis, and advertising management across multiple marketplaces. Initially focusing on Japan's leading platforms like Rakuten and Yahoo Shopping, Lisuto AI aims to expand globally.

Logly

Venture Round in 2015
Logly is a Japan-based technology company that specializes in media technology, advertising technology, and data marketing. It operates Logly Lift, an advertising service platform that delivers corporate content to users through media and brand recognition, as well as Loyalfarm, an audience engagement tool, and Zenback, a widget that aggregates article data from across the web. The company primarily serves advertisers and distributors, focusing on helping brands reach audiences and measure engagement through its suite of advertising and data tools.

M0mentum

Venture Round in 2015
Monitoring and countermeasures for fraudulent online Advertising transactions in Japan for the first time.

Plus-D

Venture Round in 2015
Plus-D is a design agency focused on addressing challenges faced by companies in digital creative and communication design. The company specializes in planning and combining mass media with real media, particularly in digital environments like websites, smartphone applications, and social networking services. Plus-D boasts a diverse creative team that includes designers, engineers, and copywriters, and it leverages external networks of creators to manage projects from initial planning and design through to production. By offering services in advertising, production, and content creation, Plus-D aims to enhance client communication activities and foster stronger connections between brands and users, ultimately creating meaningful experience value.

Plus-D

Venture Round in 2015
Plus-D is a design agency focused on addressing challenges faced by companies in digital creative and communication design. The company specializes in planning and combining mass media with real media, particularly in digital environments like websites, smartphone applications, and social networking services. Plus-D boasts a diverse creative team that includes designers, engineers, and copywriters, and it leverages external networks of creators to manage projects from initial planning and design through to production. By offering services in advertising, production, and content creation, Plus-D aims to enhance client communication activities and foster stronger connections between brands and users, ultimately creating meaningful experience value.

Logly

Venture Round in 2013
Logly is a Japan-based technology company that specializes in media technology, advertising technology, and data marketing. It operates Logly Lift, an advertising service platform that delivers corporate content to users through media and brand recognition, as well as Loyalfarm, an audience engagement tool, and Zenback, a widget that aggregates article data from across the web. The company primarily serves advertisers and distributors, focusing on helping brands reach audiences and measure engagement through its suite of advertising and data tools.

AdInnovation

Venture Round in 2013
AdInnovation Inc. is a mobile advertising solutions provider based in Tokyo, Japan, operating since its founding in 2010. The company focuses on delivering marketing strategies specifically for smartphone applications across various regions, including Europe, America, and Southeast Asia. AdInnovation offers services such as HITRACKING, which enables mobile app and ad tracking through a single SDK, and AdStore, designed to measure advertising effectiveness. Additionally, the company specializes in mobile advertising marketing promotion, implementation, management, tracking, media site monetization, and media consulting. By providing effective promotional methods for applications, AdInnovation aims to help enterprises maximize their advertising potential and achieve significant user engagement and revenue growth.

All Ads

Venture Round in 2008
All Ads is a Tokyo-based company that specializes in digital marketing services aimed at enhancing the cost-effectiveness of advertising for business professionals. The company focuses on lifetime value (LTV) marketing, integrating data, technology, and consulting to optimize advertising strategies. In addition to LTV marketing, All Ads provides in-house media management and licensing services, which encompass affiliate advertising consulting, operational advertising consulting, and roundtable discussions. The company's mission is to support the growth of advertisers by improving their advertising performance and overall business outcomes.

Adways

Venture Round in 2005
Adways, headquartered in Tokyo and founded in 2001, specializes in mobile marketing solutions and advertising services. The company is renowned for its mobile cost-per-install (CPI) ad network, AppDriver, and its app measurement tool, PartyTrack, which are widely utilized by major app developers globally. Since opening its first overseas office in China in 2004, Adways has significantly expanded its reach across Asian markets, operating in 11 countries, including Japan, China, Korea, and India, and employing around 1,000 individuals. The firm supports app developers in enhancing user acquisition and monetization while continuously striving to deliver new value to the market. Adways also engages in the development and management of mobile applications and media content, alongside its internet advertising services. Haruhisa Okamura, the founder and CEO, has transformed Adways from a small startup into an international corporation, gaining recognition for his entrepreneurial achievements.

Adways

Venture Round in 2005
Adways, headquartered in Tokyo and founded in 2001, specializes in mobile marketing solutions and advertising services. The company is renowned for its mobile cost-per-install (CPI) ad network, AppDriver, and its app measurement tool, PartyTrack, which are widely utilized by major app developers globally. Since opening its first overseas office in China in 2004, Adways has significantly expanded its reach across Asian markets, operating in 11 countries, including Japan, China, Korea, and India, and employing around 1,000 individuals. The firm supports app developers in enhancing user acquisition and monetization while continuously striving to deliver new value to the market. Adways also engages in the development and management of mobile applications and media content, alongside its internet advertising services. Haruhisa Okamura, the founder and CEO, has transformed Adways from a small startup into an international corporation, gaining recognition for his entrepreneurial achievements.
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