SMYK

SMYK is a toy and apparel retailer based in Warsaw, Poland, operating a network of 125 stores across various formats, including megastores in retail parks, city stores, smaller outlets in mid-sized cities, and local malls. The company specializes in a diverse range of products for children from birth to fifteen years old, including toys, school supplies, books, multimedia, baby accessories, as well as clothing and footwear. Recently, SMYK has introduced an apparel-only 'shop-in-shop' format for its international markets. Currently, 12% of its sales are conducted online, and the company projects revenues of PLN 1,449 million for 2015.