SMYK

SMYK is a Warsaw-based retailer specializing in toys and children's apparel. It operates 125 stores across Poland, offering a mix of megastores, city stores, small stores, and outlets, as well as an apparel-only 'shop-in-shop' format for international markets. SMYK's product range includes toys, school accessories, books, multimedia, baby accessories, and clothing and footwear for children aged birth to 15. Approximately 12% of its sales are generated online, with forecasted revenues of PLN 1,449 million for 2015.