SoftBank Group

Kushki is a digital payment platform focused on Latin America, designed to streamline the payments landscape across the region. Founded in 2016 by Aron Schwarzkopf and Sebastian Castro, the company provides an integrated payments solution that caters to e-commerce, mobile commerce, and physical retail. Kushki’s API standardizes various payment methods, including credit and debit cards, bank transfers, and cash networks, facilitating seamless transactions across over 300,000 physical points of payment. Its platform features capabilities such as a payment box, recurring payments, smart links, and tokenization, enabling real-time multi-channel payment processing. With operations in countries including Brazil, Chile, Colombia, Ecuador, Mexico, Peru, the USA, and Canada, Kushki aims to enhance operational efficiencies, reduce costs, and offer businesses comprehensive control and transparency over their payment systems.

Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Tul is a marketplace designed for the buying and selling of hardware and construction materials, founded in 2020 and headquartered in Bogotá, Colombia. The company operates an e-commerce application that connects construction material manufacturers with small businesses. Through its online store, Tul offers a wide range of hardware and construction products, allowing users to purchase everything they need in one location. The platform facilitates delivery to the buyer's chosen destination, helping businesses manage their inventory needs efficiently while providing customers with easy access to the parts required for their projects.

Habi is a technology-driven real estate company based in Bogotá, Colombia, that specializes in simplifying the homeownership process for middle-class customers throughout Latin America. Founded in 2019, Habi utilizes a proprietary pricing algorithm and advanced analytical tools to facilitate quicker and more efficient transactions for buying and selling residential properties. By reducing the time required for sales and minimizing risks associated with traditional real estate processes, Habi eliminates the need for intermediaries and empowers clients with essential information. The company's innovative platform aims to enhance the overall experience of homeownership, making it more accessible and streamlined for its users.

Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

AlphaCredit is a financial platform based in Mexico City that operates as a non-banking financial institution focused on providing accessible credit solutions to individuals and small businesses. The company offers fast and affordable credit lines through a programmed deduction system, resulting in low default rates and competitive interest rates. It has extended more than 514,000 credits to over 310,000 clients, primarily in Mexico and Colombia, and employs more than 1,200 individuals. AlphaCredit's product offerings include consumer credit for public and private sector employees, pensioners, and independent contractors, as well as financial solutions for small and medium-sized enterprises, such as factoring, leasing, and productive credits. The company emphasizes innovation and technological development in its financial services, distributing products through mobile applications to enhance customer access and control over their finances.

Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Ayenda Hotels is a rapidly growing hotel chain based in Medellín, Colombia, and is recognized as the largest hotel chain in the country by the number of properties. Founded in 2015, Ayenda focuses on providing standardized, budget-friendly accommodations for individuals, families, and business travelers. The company operates a network of franchise hotels in major cities such as Barranquilla, Bogotá, Medellín, and Pereira, ensuring that essential needs are met for all types of guests. Utilizing proprietary technology, Ayenda manages its operations through a comprehensive platform that includes hotel management software, pricing algorithms, and user-friendly interfaces, thereby enhancing the overall guest experience. The chain emphasizes quality amenities, including free WiFi and clean accommodations, making it a competitive choice for travelers seeking affordable lodging options.