SoftBank Group

SoftBank Group is a multinational telecommunications and internet corporation based in Japan. It operates through four segments: mobile communications, Sprint, fixed-line telecommunications, and internet. The company provides a wide range of services, including mobile and fixed-line voice and data transmission services, broadband services, internet advertising, e-commerce, and digital television. SoftBank Group also invests in various technologies through its venture capital arms, such as SoftBank Investment Advisers and SoftBank Vision Fund, focusing on areas like artificial intelligence, robotics, and the Internet of Things. One of its notable subsidiaries, SoftBank Robotics, designs and manufactures humanoid robots for various applications, including education, healthcare, and business.

Karim Abouzahr

Director, SoftBank Europe Ventures

Praveen Akkiraju

Managing Partner, Americas, Asia

Kristin Bannon

Investment Director, SoftBank Investment Advisers

Jonathan Bullock

COO and Managing Director

John Cassidy

Investment Director, Life Sciences and HealthTech

Tom Cheung

Partner, Americas

Rodrigo Costa

Partner

Serena Dayal

Partner, Americas

Angela Du

Partner, Americas

Colin Fan

Managing Partner, SoftBank Investment Advisers

Ted Fike

Director, Americas

Ronald Fisher

Vice Chairman

Navneet Govil

Managing Partner, CFO

Ayush Jain

Investment Vice President

Lydia Jett

Partner

Sumer Juneja

Managing Partner and Head of EMEA and India Investing

Robert Kaplan

Investment Director

Chris Lee

Partner, Asia

Anna Lo

Director, Americas

Amit Lubovsky

Investor

Jimi Macdonald

Director

Kentaro Matsui

Managing Partner, Asia

Ken Miyauchi

Representative Director and Senior Executive Vice President

Greg Moon

Executive Managing Partner

Akshay Naheta

Partner, EMEA

Gowri Narayanan

Partner, FinTech

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Partner, EMEA

Vikas Parekh

Managing Partner, Americas

Ben Parton

Director of Deals and Transactions

Yanni Pipilis

Managing Partner

Narendra Rathi

Director, Asia

Brett Rochkind

Managing Partner

Masayoshi Son

Founder

Ram Trichur

Partner

Ervin Tu

Partner, Americas

Aaron Wong

Vice President

Kenichi Yoshida

Chief Business Officer and Executive Vice President

Linda Yu

Vice President, Vision Fund

Andrew Zloto

Investment Director

Tim Yap

Director, EMEA

Past deals in Advertising

Spotter

Series D in 2022
Spotter, Inc., established in 2019 and headquartered in Beverly Hills, California, specializes in empowering independent content creators across digital platforms. The company offers financial liquidity solutions, providing upfront cash to creators focused on specific sub-topic categories. This enables them to expand their content, invest in their business, and maintain independence. Spotter has deployed over $940 million to YouTube creators, with plans to reach $1 billion by 2024. Additionally, Spotter's platform generates over 88 billion monthly watch-time minutes, offering a scalable, brand-safe media solution to advertisers.

Zaihui

Series D in 2022
Zaihui is a Chinese company founded in 2015 that specializes in providing a SaaS-based data-driven marketing automation solution tailored for local businesses. The company offers a comprehensive platform that includes member management, customer relationship management, and customized marketing strategies supported by big data. Zaihui's services enable local merchants, particularly in the restaurant sector, to enhance operational efficiency through features such as QR code ordering, online payment, and loyalty programs. The platform facilitates intelligent precision marketing, brand packaging, and various promotional activities, empowering small and medium-sized enterprises to establish their unique branding and improve customer engagement.

LTK

Venture Round in 2021
LTK is an influencer marketing platform that facilitates the creation and management of marketing campaigns for brands of various sizes. The company offers a range of services, from self-service tools to comprehensive campaign management, focusing on measuring return on investment and overall brand performance throughout the customer journey. LTK's platform enables style influencers and brands to effectively monetize their content across multiple channels, including owned, social, and mobile platforms. Additionally, LTK provides consulting services for brand partnerships, shopper distribution, and performance measurement, ensuring that both influencers and brands can maximize their economic success in the digital landscape.

Treasure Data

Venture Round in 2021
Treasure Data, Inc. is a company that specializes in cloud-based data analytics and management services. Founded in 2011 and headquartered in Mountain View, California, with additional offices in Tokyo, Japan, Treasure Data provides a platform that allows businesses to collect, store, and analyze data from diverse sources, including web, application, mobile, and sensor data. The platform is designed to enhance data accessibility and understanding, enabling organizations to break down data silos and gain insights into customer behavior across various channels. Additionally, the company offers the Enterprise Fluentd Manager, which enhances its data analytics capabilities with features such as data pipeline monitoring and anomaly detection. Treasure Data serves clients across multiple industries, including digital gaming, advertising technology, media, mobile, retail, and telecommunications, in regions such as Asia, North America, and Europe. As of August 2018, it operates as a subsidiary of ARM Holdings plc.

Permutive

Series C in 2021
Permutive, Inc. is a London-based company that specializes in programmatic advertising and data management. Founded in 2015, it has developed a unique ad-server and a privacy-preserving Audience Platform that utilizes patented on-device technology. This innovative approach allows premium advertisers and publishers to plan, build, and activate targetable advertising cohorts while ensuring data privacy. The company’s SaaS-based platform leverages behavioral data to enhance content recommendations and user experiences in real-time across multiple devices and channels. With an additional office in New York, Permutive aims to empower publishers, marketers, and digital product managers to effectively increase conversions and optimize their advertising activities.

Appier

Venture Round in 2021
Appier Inc., established in 2012 and headquartered in Taipei, Taiwan, specializes in providing AI-powered platforms for enterprises worldwide. Its suite of products includes Aideal for driving purchase decisions, AIQUA for proactive customer engagement, AIXON for unified data science, and CrossX for AI-driven advertising solutions. Appier serves approximately 1,000 global brands and agencies across Asia from its offices in 14 markets, helping businesses make data-driven decisions to increase customer engagement and predict user behavior without the need for specialized AI engineers.

Framen

Series A in 2020
FRAMEN GmbH is an advertising service provider based in Frankfurt am Main, Germany, specializing in the streaming of advertisements, news, and stories on public screens. Founded in 2018, the company operates an internet-based platform that enables users to find information, ratings, and reviews related to advertising spaces, screens, and billboards. FRAMEN also offers browser-based software for tracking screen time and displayed content, catering to a diverse clientele that includes cultural institutions, artists, and public organizations. The company focuses on contextual advertising in various indoor environments, such as fitness studios, hotels, and shopping centers, effectively connecting advertisers with their target audiences in unique locations across Germany and France.

C Channel

Venture Round in 2020
C Channel is an online video media provider that focuses on delivering high-quality content tailored to women aged 20 to 34. The company offers a diverse range of lifestyle-related information, including topics such as hairstyling, food, fashion, and travel tips. By leveraging video as its primary medium, C Channel aims to engage its audience with relevant and inspiring content. Additionally, the company operates as a marketing and advertising agency, specializing in the production and management of impactful influencers to enhance its outreach and effectiveness in connecting with its target demographic.

Cinarra Systems

Acquisition in 2020
Cinarra Systems Pte. Ltd., incorporated in 2012 and based in Singapore, specializes in developing analytics software that processes extensive operator data to generate real-time insights. The company's platform utilizes deterministic carrier data to offer advanced targeting and analytics, which help brands and carriers enhance revenue and results. Cinarra's technology unlocks the value of data within mobile operator infrastructure and facilitates monetization through a mediation platform that supports cross-industry integration. By collaborating with mobile network operators, Cinarra enables clients to tap into new revenue streams, addressing the evolving demands of an increasingly mobile society.

Overtime

Series B in 2019
Overtime is a sports network aimed at the next generation of sports fans, based in New York City. The company is known for producing original, digital-first content that spans platforms such as YouTube, Snapchat, Instagram, and TikTok, focusing on short-form, highly engaging media. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, designed to connect athletes with fans globally. The company’s business model leverages various revenue streams, including sponsorships, brand partnerships, e-commerce, licensing, and media rights. With a community of over 90 million fans and followers, Overtime is positioned as a significant player in the evolving landscape of sports entertainment.

Coupang

Private Equity Round in 2018
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

Mobile Posse

Venture Round in 2018
Mobile Posse, Inc. specializes in mobile content discovery solutions designed to enhance the user experience for wireless carriers and device manufacturers. Founded in 2005 and headquartered in Arlington, Virginia, with an additional office in New York, the company offers the Firstly Mobile™ platform, which delivers engaging curated content directly to users' smartphones without the need for traditional search methods. This frictionless approach not only improves consumer engagement but also helps carriers and original equipment manufacturers (OEMs) increase advertising revenues. Mobile Posse's offerings include a customer relationship management solution for direct outreach and a web portal that transforms default home pages into profit-generating assets. As of early 2020, the company operates as a subsidiary of Digital Turbine Media, Inc., further solidifying its position in the mobile advertising economy.

Appier

Series C in 2017
Appier Inc., established in 2012 and headquartered in Taipei, Taiwan, specializes in providing AI-powered platforms for enterprises worldwide. Its suite of products includes Aideal for driving purchase decisions, AIQUA for proactive customer engagement, AIXON for unified data science, and CrossX for AI-driven advertising solutions. Appier serves approximately 1,000 global brands and agencies across Asia from its offices in 14 markets, helping businesses make data-driven decisions to increase customer engagement and predict user behavior without the need for specialized AI engineers.

Social Native

Seed Round in 2017
Social Native is an online platform designed to facilitate the creation of customized branded content by connecting brands with relevant creators based on shared interests and brand affinity. By operating as an advertising marketplace, it enables brands to source and optimize visual content, thereby enhancing brand awareness and performance. The platform offers a range of services, including on-demand images and videos, personalized content, age-targeting, testimonials, product placements, and brand affinity insights. Additionally, Social Native employs a data-driven engine that provides brands with insights to scale content creation, measure the impact of their efforts, and optimize their content strategy effectively.

C Channel

Venture Round in 2016
C Channel is an online video media provider that focuses on delivering high-quality content tailored to women aged 20 to 34. The company offers a diverse range of lifestyle-related information, including topics such as hairstyling, food, fashion, and travel tips. By leveraging video as its primary medium, C Channel aims to engage its audience with relevant and inspiring content. Additionally, the company operates as a marketing and advertising agency, specializing in the production and management of impactful influencers to enhance its outreach and effectiveness in connecting with its target demographic.

MicroAd

Seed Round in 2016
MicroAd operates in the online advertising sector, focusing on ad platform and ad network services. The company offers two main products: MicroAd BLADE, a demand-side platform (DSP), and MicroAd COMPASS, a supply-side platform (SSP). These advanced technologies facilitate effective display ad serving, which has become prevalent in the United States. MicroAd aims to create beneficial solutions for both advertisers, by optimizing ad delivery, and publishers, by enhancing revenue generation.

SocialFlow

Series C in 2015
SocialFlow, Inc. is a New York-based software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Established in 2009, SocialFlow's platform employs advanced algorithms to optimize post timing, relevance, and audience targeting. It identifies high-performing content for amplification through advertising, integrates these posts into platform-specific ad formats, and continuously analyzes audience responses to enhance engagement. The company's technology is utilized by numerous journalists and media companies, allowing them to effectively distribute compelling social content and generate new revenue streams. With a client roster that includes prominent organizations such as Condé Nast, CNN, and the BBC, SocialFlow leverages the vast reach of social networks to maximize the impact of editorial content.

Super League Enterprise

Series B in 2015
Super League Enterprise hosts recreational video game league events in movie theaters. It aims to give gamers an entirely new way to enjoy the games they love. The Santa Monica-based company cut its teeth producing Minecraft events nationwide, an event series that continues to grow. Never content thinking small, Super League Gaming goes big. Its competitions take place in state-of-the-art movie theaters. All the action is played out on big screens and bolstered with thundering sound systems. In partnership with Riot Games, Super League Gaming is now readying City Champs and City Rec League of Legends events which offer players new ways to compete, learn, socialize and have fun playing their favorite games in a local league.

Cinarra Systems

Series B in 2015
Cinarra Systems Pte. Ltd., incorporated in 2012 and based in Singapore, specializes in developing analytics software that processes extensive operator data to generate real-time insights. The company's platform utilizes deterministic carrier data to offer advanced targeting and analytics, which help brands and carriers enhance revenue and results. Cinarra's technology unlocks the value of data within mobile operator infrastructure and facilitates monetization through a mediation platform that supports cross-industry integration. By collaborating with mobile network operators, Cinarra enables clients to tap into new revenue streams, addressing the evolving demands of an increasingly mobile society.

Coupang

Private Equity Round in 2015
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

Quixey

Series C in 2015
Quixey, Inc. is a mobile technology company based in Mountain View, California, with additional offices in Beijing, Bengaluru, and Tel Aviv. Founded in 2009, Quixey operates a platform that enhances user access and engagement with applications through its innovative Deep View Cards. This solution connects users directly to app functionalities, enabling quick actions such as booking a hotel or ordering a ride without the need for user registration. By employing content acquisition techniques and application mining technology, Quixey effectively delivers relevant app content through various channels, including ads, search, and social messaging platforms. The company's offerings cater to both users and leading mobile brands, streamlining the process of finding and utilizing application features in a visually engaging manner.

Taykey

Series D in 2015
Taykey is a provider of a trends-based advertising platform that enables Fortune 500 brands to leverage real-time data to enhance their marketing strategies. By mining information from numerous online sources, Taykey identifies trending topics relevant to specific audiences and automates the media buying process. This approach allows brands such as American Express, BestBuy, General Electric, Paramount, and Volkswagen to transform insights into actionable advertising, aligning their campaigns with current consumer interests and sentiments. The platform not only streamlines the media purchasing process but also supports broader applications, including social media content and market analytics, ensuring that businesses remain relevant in a rapidly changing landscape.

InMobi

Venture Round in 2014
InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.

Geniee

Series C in 2014
Geniee Inc. is a prominent player in the AdTech and MarTech sectors, founded in 2010 by Tomoaki Kudo. Headquartered in Japan, the company operates internationally with offices in Singapore, Thailand, Indonesia, and Vietnam, while previously having a presence in the USA, China, and India. Geniee specializes in providing software-as-a-service solutions that enhance client success in digital advertising. Its offerings include the Geniee Supply-Side Platform (SSP), which facilitates comparisons of various advertising deals; the Geniee Trading Desk for integrated display ad operations; a Data Management Platform (DMP) that analyzes marketing and user data; and a Data Exchange service for delivering online and email ads using audience data. Through these services, Geniee helps clients optimize their advertising strategies and maximize revenue.

TalkingData

Series B in 2014
TalkingData is a Beijing-based company established in 2011, specializing in advanced data analytics for the Chinese mobile internet market. It offers a suite of big data products, including scalable data mining, deep data analytics, industry benchmarking reports, and market insights. With nearly 1.5 billion devices covered, TalkingData serves 80% of China's top app developers, helping them track metrics, analyze user data, and optimize monetization strategies. The company collaborates closely with major distribution channels and ad networks, and is expanding into cross-border cooperation with financial industries.

GroundTruth

Series D in 2014
GroundTruth is a global location technology company that specializes in location-based marketing and advertising. It utilizes its proprietary Blueprints technology to provide valuable consumer insights based on real-world behaviors and interactions. With an extensive first-party database of 95 million active monthly users and 17 million daily users, GroundTruth monitors activities across 100 million places and points of interest. This vast dataset allows the company to deliver in-store visitation insights and competitive analysis for marketers, helping them to enhance brand awareness, increase website and in-store traffic, and ultimately drive sales. GroundTruth operates in 21 countries worldwide, positioning itself as a leader in leveraging location data to inform marketing strategies.

Coupang

Venture Round in 2014
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

ActionX

Series A in 2013
ActionX is a platform that focuses on enhancing mobile customer acquisition and retargeting to foster transactions and increase customer lifetime value. The company specializes in creating highly interactive sporting events globally, providing engaging experiences that aim to connect with audiences in meaningful ways. Through its innovative approach, ActionX effectively bridges the gap between attracting new customers and re-engaging existing ones, ultimately driving business growth and customer satisfaction.

Taykey

Series C in 2013
Taykey is a provider of a trends-based advertising platform that enables Fortune 500 brands to leverage real-time data to enhance their marketing strategies. By mining information from numerous online sources, Taykey identifies trending topics relevant to specific audiences and automates the media buying process. This approach allows brands such as American Express, BestBuy, General Electric, Paramount, and Volkswagen to transform insights into actionable advertising, aligning their campaigns with current consumer interests and sentiments. The platform not only streamlines the media purchasing process but also supports broader applications, including social media content and market analytics, ensuring that businesses remain relevant in a rapidly changing landscape.

SocialFlow

Series B in 2013
SocialFlow, Inc. is a New York-based software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Established in 2009, SocialFlow's platform employs advanced algorithms to optimize post timing, relevance, and audience targeting. It identifies high-performing content for amplification through advertising, integrates these posts into platform-specific ad formats, and continuously analyzes audience responses to enhance engagement. The company's technology is utilized by numerous journalists and media companies, allowing them to effectively distribute compelling social content and generate new revenue streams. With a client roster that includes prominent organizations such as Condé Nast, CNN, and the BBC, SocialFlow leverages the vast reach of social networks to maximize the impact of editorial content.

Celtra

Series B in 2013
Celtra Inc. is a creative management platform that offers cloud-based, self-service software for managing the lifecycle of digital advertising. Founded in 2006 and headquartered in Boston, Massachusetts, Celtra serves advertisers, publishers, and businesses globally, with additional offices in New York, San Francisco, London, Ljubljana, and Singapore. The company's flagship product, AdCreator 4, enables agencies and brand leaders to create, distribute, and optimize data-driven display advertising campaigns across various screens, including mobile devices, tablets, and desktops. This platform facilitates large-scale and complex campaigns by streamlining ad creation, performance optimization, and consolidated reporting, ensuring that clients can easily access common metrics across all formats. Celtra operates as a subsidiary of The Unilever Group.

GroundTruth

Series C in 2012
GroundTruth is a global location technology company that specializes in location-based marketing and advertising. It utilizes its proprietary Blueprints technology to provide valuable consumer insights based on real-world behaviors and interactions. With an extensive first-party database of 95 million active monthly users and 17 million daily users, GroundTruth monitors activities across 100 million places and points of interest. This vast dataset allows the company to deliver in-store visitation insights and competitive analysis for marketers, helping them to enhance brand awareness, increase website and in-store traffic, and ultimately drive sales. GroundTruth operates in 21 countries worldwide, positioning itself as a leader in leveraging location data to inform marketing strategies.

Criteo

Series D in 2012
Criteo, headquartered in Paris, is a global leader in commerce marketing. It specializes in performance display and retargeting, enabling retailer advertisers to launch real-time, multichannel, and cross-device marketing campaigns. The company's machine-learning technology and data-driven approach deliver measurable returns on investment, allowing clients to dynamically adjust their marketing strategies. Additionally, Criteo offers solutions for ad inventory management and yield optimization. With over 2,800 employees worldwide, Criteo serves clients globally, demonstrating its ingenuity and spirit.

Mobile Posse

Series C in 2012
Mobile Posse, Inc. specializes in mobile content discovery solutions designed to enhance the user experience for wireless carriers and device manufacturers. Founded in 2005 and headquartered in Arlington, Virginia, with an additional office in New York, the company offers the Firstly Mobile™ platform, which delivers engaging curated content directly to users' smartphones without the need for traditional search methods. This frictionless approach not only improves consumer engagement but also helps carriers and original equipment manufacturers (OEMs) increase advertising revenues. Mobile Posse's offerings include a customer relationship management solution for direct outreach and a web portal that transforms default home pages into profit-generating assets. As of early 2020, the company operates as a subsidiary of Digital Turbine Media, Inc., further solidifying its position in the mobile advertising economy.

Moat

Series B in 2012
Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

ActionX

Seed Round in 2012
ActionX is a platform that focuses on enhancing mobile customer acquisition and retargeting to foster transactions and increase customer lifetime value. The company specializes in creating highly interactive sporting events globally, providing engaging experiences that aim to connect with audiences in meaningful ways. Through its innovative approach, ActionX effectively bridges the gap between attracting new customers and re-engaging existing ones, ultimately driving business growth and customer satisfaction.

Bluefin Labs

Series B in 2012
Bluefin Labs is a social TV analytics company that specializes in connecting social media commentary to television shows and commercials. Founded in 2008 and based in Cambridge, MA, with an additional office in New York, NY, the company leverages technology and professional services to provide brand advertisers, advertising agencies, and TV networks with insights drawn from extensive data analysis. This approach allows clients to understand audience engagement and sentiment related to their broadcasts. Grounded in 15 years of cognitive science and machine learning research from the MIT Media Lab, Bluefin Labs was acquired by Twitter in 2013.

Burstly

Venture Round in 2011
Burstly is a company that provides a comprehensive suite of tools designed to support the entire lifecycle of mobile applications. Its offerings include TestFlight, a leading platform for beta testing apps; FlightPath, an intuitive analytics solution for mobile developers; and SkyRocket, a monetization tool that facilitates collaboration with various advertising partners. By equipping developers with essential resources, Burstly aims to simplify the complexities of navigating the crowded app ecosystem, enhancing both app performance and revenue generation. Additionally, Burstly features an Application Marketplace that allows applications to purchase placements on a Pay Per Install basis, further streamlining the mobile advertising process.

InMobi

Series C in 2011
InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.

Taykey

Series B in 2011
Taykey is a provider of a trends-based advertising platform that enables Fortune 500 brands to leverage real-time data to enhance their marketing strategies. By mining information from numerous online sources, Taykey identifies trending topics relevant to specific audiences and automates the media buying process. This approach allows brands such as American Express, BestBuy, General Electric, Paramount, and Volkswagen to transform insights into actionable advertising, aligning their campaigns with current consumer interests and sentiments. The platform not only streamlines the media purchasing process but also supports broader applications, including social media content and market analytics, ensuring that businesses remain relevant in a rapidly changing landscape.

SocialFlow

Series A in 2011
SocialFlow, Inc. is a New York-based software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Established in 2009, SocialFlow's platform employs advanced algorithms to optimize post timing, relevance, and audience targeting. It identifies high-performing content for amplification through advertising, integrates these posts into platform-specific ad formats, and continuously analyzes audience responses to enhance engagement. The company's technology is utilized by numerous journalists and media companies, allowing them to effectively distribute compelling social content and generate new revenue streams. With a client roster that includes prominent organizations such as Condé Nast, CNN, and the BBC, SocialFlow leverages the vast reach of social networks to maximize the impact of editorial content.

Zynga

Series B in 2010
Zynga Inc., established in 2007, is a leading global developer, publisher, and operator of social games. The company's portfolio spans over 6 billion downloads across 175 countries, featuring popular franchises like FarmVille, Words With Friends, and Zynga Poker. Zynga's games are played on mobile platforms (iOS, Android) and social networking sites, with revenue generated through game downloads, in-game purchases, and advertising services. The company's headquarters are in San Francisco, California, with additional locations in North America, Europe, and Asia.

RockYou Media

Venture Round in 2010
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

RockYou Media

Series D in 2009
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

Grab Media

Private Equity Round in 2009
Grab Media is a prominent video distribution company that specializes in connecting premium video content with a diverse array of professional sources and well-known advertisers. The company offers digital advertising and video syndication solutions, enabling marketers to effectively reach large, engaged audiences. By hosting, distributing, and monetizing streaming media, Grab Media allows brands to concentrate on promoting their messages while ensuring that their content reaches the right viewers.

RockYou Media

Series C in 2008
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

GroundTruth

Series A in 2008
GroundTruth is a global location technology company that specializes in location-based marketing and advertising. It utilizes its proprietary Blueprints technology to provide valuable consumer insights based on real-world behaviors and interactions. With an extensive first-party database of 95 million active monthly users and 17 million daily users, GroundTruth monitors activities across 100 million places and points of interest. This vast dataset allows the company to deliver in-store visitation insights and competitive analysis for marketers, helping them to enhance brand awareness, increase website and in-store traffic, and ultimately drive sales. GroundTruth operates in 21 countries worldwide, positioning itself as a leader in leveraging location data to inform marketing strategies.

JellyCloud

Series A in 2008
[JellyCloud](http://www.jellycloud.com/) is a behavioral advertising network which leverages patented behavioral targeting technology on behalf of Advertisers, Publishers, Software providers and ISPs. The company aims to drive high consumer engagement rates for their advertising and publisher platforms.

Giant Realm

Series A in 2008
Giant Realm is a New York-based media company that operates an online publishing platform aimed at the young male demographic, specifically targeting males aged 18 to 34. The company manages a network of websites that attract this audience through engaging content and vertical advertising. By focusing on the interests and preferences of young men, Giant Realm creates a tailored advertising environment that enhances engagement and drives revenue. Its business model is comparable to that of Glam Media, emphasizing the importance of niche content and targeted advertising in the digital media landscape.

Ad Infuse

Series B in 2008
Ad Infuse specializes in mobile advertising solutions, providing a platform that enables organizations to manage advertisements effectively. The company focuses on dynamically inserting targeted ads during content delivery, ensuring that advertisements reach the audience at the most opportune moments. In addition to its advertising services, Ad Infuse offers a content publishing tool, further enhancing the capabilities for organizations looking to optimize their mobile advertising strategies.

Mobile Posse

Series B in 2007
Mobile Posse, Inc. specializes in mobile content discovery solutions designed to enhance the user experience for wireless carriers and device manufacturers. Founded in 2005 and headquartered in Arlington, Virginia, with an additional office in New York, the company offers the Firstly Mobile™ platform, which delivers engaging curated content directly to users' smartphones without the need for traditional search methods. This frictionless approach not only improves consumer engagement but also helps carriers and original equipment manufacturers (OEMs) increase advertising revenues. Mobile Posse's offerings include a customer relationship management solution for direct outreach and a web portal that transforms default home pages into profit-generating assets. As of early 2020, the company operates as a subsidiary of Digital Turbine Media, Inc., further solidifying its position in the mobile advertising economy.

UpSnap

Series D in 2007
UpSnap, Inc. specializes in mobile advertising and direct mail solutions, offering services both in the United States and internationally. The company employs geo-fencing technology to target consumers based on zip codes, behaviors, and demographics within specific areas. Its advertising solutions cater to various sectors, including targeted campaigns for colleges and universities aimed at career changers, transfer students, and budget-conscious individuals, as well as location-based services for small businesses. By leveraging first-party proprietary data and real-time analytics, UpSnap creates highly-targeted, results-driven campaigns designed to engage and attract the ideal audience for brands of all sizes. Founded in 2000 and headquartered in Toronto, Canada, the company was previously known as VoodooVox Inc., adopting the name UpSnap, Inc. in July 2014.

Intent Media Works

Series B in 2007
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

Anystream

Series C in 2007
Grab Networks, Inc. provides digital media production and workflow solutions. Its on-demand platform extracts, produces, manages, indexes, publishes, and syndicates video content for content holders, publishers, and advertisers. Grab Networks, Inc. was formerly known as AnyStream, Inc. and changed its name to Grab Networks, Inc. in September 2008. The company was founded in 2000 and is headquartered in Dulles, Virginia.

Quova

Series D in 2005
Quova, now part of Neustar, specializes in providing Internet Protocol (IP) geolocation data and services that enable businesses to determine the geographical location of their website visitors. Its offerings include the Internet Location Intelligence Platform, which assists online businesses in identifying visitor locations, and the GeoDirectory Server, which allows users to manage and deploy location data effectively. Additionally, Quova provides an On-Demand Web service for seamless integration of geolocation data into web applications, along with the GeoPoint database that contains detailed information about physical locations and network characteristics. The company emphasizes data accuracy and offers various tools for geolocation audits, historical research analysis, and comprehensive IP address profiling. Through its high-quality geolocation data, Quova empowers advertising agencies, publishers, and web design firms to create localized content and applications tailored to specific audiences.

Anystream

Venture Round in 2005
Grab Networks, Inc. provides digital media production and workflow solutions. Its on-demand platform extracts, produces, manages, indexes, publishes, and syndicates video content for content holders, publishers, and advertisers. Grab Networks, Inc. was formerly known as AnyStream, Inc. and changed its name to Grab Networks, Inc. in September 2008. The company was founded in 2000 and is headquartered in Dulles, Virginia.

Quova

Series C in 2004
Quova, now part of Neustar, specializes in providing Internet Protocol (IP) geolocation data and services that enable businesses to determine the geographical location of their website visitors. Its offerings include the Internet Location Intelligence Platform, which assists online businesses in identifying visitor locations, and the GeoDirectory Server, which allows users to manage and deploy location data effectively. Additionally, Quova provides an On-Demand Web service for seamless integration of geolocation data into web applications, along with the GeoPoint database that contains detailed information about physical locations and network characteristics. The company emphasizes data accuracy and offers various tools for geolocation audits, historical research analysis, and comprehensive IP address profiling. Through its high-quality geolocation data, Quova empowers advertising agencies, publishers, and web design firms to create localized content and applications tailored to specific audiences.

Focus Media

Series A in 2003
Focus Media Holding Limited is a prominent digital media company based in Central, Hong Kong, specializing in out-of-home advertising through a diverse array of platforms. The company operates an extensive network of liquid crystal display (LCD) screens and other advertising formats strategically located in high-traffic areas, including malls, hotels, and residential buildings. Its offerings encompass video media in commercial buildings, digital displays in stores, advertising in elevators, and large outdoor LED screens, as well as traditional billboards and cinema advertising. With a significant presence across approximately 112 cities in China, Focus Media has established a vast network that includes over 172,000 digital displays, more than 505,000 traditional poster frames, and extensive cinema partnerships. The company is known for its innovative business models and targeted audience segmentation, making it a key player in the media advertising industry.

Kefta (Acquired by Acxiom)

Series C in 2003
Kefta was a prominent provider of dynamic marketing solutions, established in San Francisco in 2000 and acquired by Acxiom in 2007. The company developed a comprehensive personalization and targeting platform that allowed large retailers, banks, and telecommunications companies to enhance online customer experiences and significantly increase sales. Kefta's core technology integrated user profiling, a business rules engine, self-learning algorithms, and multi-channel delivery, offering solutions such as web personalization, landing page optimization, segmented multivariate tools, banner ad retargeting, and re-engagement of abandoned shopping carts through email campaigns. Delivered as a Software as a Service (SaaS), Kefta’s offerings included campaign management and strategic online marketing consulting. As one of the early players in online personalization and behavioral targeting, Kefta successfully helped numerous Fortune 1000 companies improve online conversion rates by 10-30% and achieve returns on investment ranging from 4 to 15 times. The company became profitable within a few years, leading to its acquisition by Acxiom, a global leader in data-driven marketing solutions.

Quova

Series B in 2002
Quova, now part of Neustar, specializes in providing Internet Protocol (IP) geolocation data and services that enable businesses to determine the geographical location of their website visitors. Its offerings include the Internet Location Intelligence Platform, which assists online businesses in identifying visitor locations, and the GeoDirectory Server, which allows users to manage and deploy location data effectively. Additionally, Quova provides an On-Demand Web service for seamless integration of geolocation data into web applications, along with the GeoPoint database that contains detailed information about physical locations and network characteristics. The company emphasizes data accuracy and offers various tools for geolocation audits, historical research analysis, and comprehensive IP address profiling. Through its high-quality geolocation data, Quova empowers advertising agencies, publishers, and web design firms to create localized content and applications tailored to specific audiences.

Quova

Series A in 2001
Quova, now part of Neustar, specializes in providing Internet Protocol (IP) geolocation data and services that enable businesses to determine the geographical location of their website visitors. Its offerings include the Internet Location Intelligence Platform, which assists online businesses in identifying visitor locations, and the GeoDirectory Server, which allows users to manage and deploy location data effectively. Additionally, Quova provides an On-Demand Web service for seamless integration of geolocation data into web applications, along with the GeoPoint database that contains detailed information about physical locations and network characteristics. The company emphasizes data accuracy and offers various tools for geolocation audits, historical research analysis, and comprehensive IP address profiling. Through its high-quality geolocation data, Quova empowers advertising agencies, publishers, and web design firms to create localized content and applications tailored to specific audiences.

eBay Enterprise

Venture Round in 2000
eBay Enterprise is a leading provider of commerce technologies, omnichannel operations and marketing solutions. Our comprehensive and modular solution suite enables the world’s premier brands and retailers to deliver connected consumer experiences across all touchpoints of the entire purchase lifecycle to win with today’s digitally connected consumer.

AllAdvantage

Venture Round in 2000
As of January 2001, AllAdvantage Inc. went out of business. AllAdvantage.com, Inc. operates as an Internet advertising company. It pays its users/members a portion of the advertising revenue generated by their online viewing habits. The company also allows members to receive membership benefits that include sponsor discounts and rebates for surfing the Web. In addition, it provides incentives for advertisers to build one-on-one relationships with its members. The company was founded in 1999 and is based in Hayward, California with additional offices in Atlanta, Boston, Chicago, Dallas, Detroit, Hayward, London, Los Angeles, New York, Paris, Seattle, Sydney, and Washington DC.

Spin Media Network

Venture Round in 1999
Spin Media LLC is a rock music magazine based in New York, founded in 1985. Known for its publication, the company also manages SPIN.com, a website that integrates the magazine's content with original articles, photos, audio clips, downloads, and news related to music and music culture. Originally named Spin Magazine, the company rebranded in February 2006. As of January 2020, Spin Media LLC operates as a subsidiary of Next Management Partners.

SINA Corporation

Series C in 1999
SINA is an online media company based in the People's Republic of China, serving both domestic and global Chinese communities. It operates a network of localized websites, with its primary platforms being SINA.com for news and content, Weibo.com for microblogging, and SINA Mobile for mobile value-added services. The company offers a diverse range of services, including online portals, microblogging, video and music streaming, photo sharing, online gaming, email, search, classified listings, and e-commerce. SINA primarily generates revenue through online advertising and mobile services, supplemented by fee-based offerings. It aims to be a leading media platform for information retrieval, opinion sharing, and social networking, while also assisting businesses in marketing their products. The company's targeted content across its various websites is designed to enhance user engagement and expand its audience within the Chinese online community.

Zip2

Series C in 1997
Zip2 was a mobile media company that developed applications designed to facilitate engagement between business partners and their target audiences through mobile devices. The company operated the Zumobi Network, which comprised a suite of interconnected mobile media applications. This network enabled users to discover applications and content while promoting cross-network interactions and fostering viral distribution. Additionally, Zip2 provided valuable reporting metrics on user behavior and application usage, enhancing the effectiveness of mobile advertising strategies for its partners. By leveraging these capabilities, Zip2 aimed to optimize audience engagement and improve interaction rates within the mobile media landscape.

Yahoo

Series B in 1995
Yahoo is a media technology company that connects individuals with their interests across various sectors such as finance, sports, shopping, gaming, and news. It operates as a web portal, offering services that include Yahoo Search, Yahoo Mail, and Yahoo News. Additionally, Yahoo provides a comprehensive platform for businesses that encompasses advertising, search, and media, facilitating connections with consumers. The company also manages Yahoo Sports Radio, which distributes sports programming. With a focus on innovation, Yahoo continues to develop tools and technologies to enhance user engagement in the digital landscape.
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