SoftBank Group

Dealtale provides a no-code data exploration platform designed to assist marketing, sales, and customer success teams in analyzing customer journeys efficiently. By collecting and centralizing data from various customer touchpoints, Dealtale enables organizations to monitor, optimize, and derive actionable insights without the complexities of traditional data analytics. The platform addresses the challenges of siloed data in organizations that utilize multiple SaaS tools, offering comprehensive analytics that reveal performance issues and opportunities for improvement. With a focus on democratizing access to data insights, Dealtale allows users to base their strategies on data-driven decisions, ultimately enhancing revenue potential and operational efficiency.

Xmov is a company that specializes in developing artificial reality animation solutions, focusing on virtual human and content creation tailored for enterprise users across various Metaverse applications. The company employs advanced motion capture, animation, and artificial intelligence technologies to deliver customized interactive solutions for diverse business scenarios. Additionally, Xmov creates a comprehensive infrastructure for 3D virtual content production, providing full-stack technology and product services aimed at facilitating education, employment, and the development of virtual world platforms. Their innovative approach spans multiple sectors, including entertainment, cultural tourism, e-commerce, finance, education, healthcare, and communications, establishing a multifaceted ecological development model.

CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Zhichi Technologies is a prominent intelligent customer experience provider based in Southeast Asia, specializing in a diverse range of solutions including AI chatbots, live chat, call center services, and ticketing systems. Since its inception in 2014, the company has supported over 5,000 brands and enterprises, facilitating millions of interactions across various channels such as online chat, social media, business messaging, and voice calls. Zhichi Technologies is dedicated to delivering a reliable and user-friendly platform that enhances communication between global enterprises and their customers. Additionally, the company has been designated as a Meta authorized business service provider, allowing it to assist enterprises in managing business accounts and executing marketing campaigns, notifications, and other communications efficiently.

Shoplazza is a shopping cart commerce technology company established in 2017, focused on providing an all-in-one eCommerce platform for businesses of all sizes. The platform enables merchants to easily start, market, and manage their online stores through a single integrated back-end system. It emphasizes reliability, security, and adaptability, allowing merchants to create a headless commerce experience. Shoplazza also has a North America-based Direct-to-Customer branding incubation team that supports merchants in building memorable and distinctive brands while fostering direct relationships with buyers. The company's advanced data analytical capabilities enhance its offerings, ensuring that merchants can effectively grow their businesses independently. With its global strategy department located in Toronto, Shoplazza aims to empower merchants worldwide.

6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.

Pixis is a technology company specializing in AI-powered marketing solutions. It offers a platform that enables brands to monitor and manage their marketing campaigns without writing any code. Pixis' proprietary AI models are integrated into various products and plugins, facilitating data-driven marketing strategies for businesses aiming to optimize performance and scale growth.

Zaihui is a Chinese company founded in 2015 that specializes in providing a SaaS-based data-driven marketing automation solution tailored for local businesses. The company offers a comprehensive platform that includes member management, customer relationship management, and customized marketing strategies supported by big data. Zaihui's services enable local merchants, particularly in the restaurant sector, to enhance operational efficiency through features such as QR code ordering, online payment, and loyalty programs. The platform facilitates intelligent precision marketing, brand packaging, and various promotional activities, empowering small and medium-sized enterprises to establish their unique branding and improve customer engagement.

LTK is an influencer marketing platform that facilitates the creation and management of marketing campaigns for brands of various sizes. The company offers a range of services, from self-service tools to comprehensive campaign management, focusing on measuring return on investment and overall brand performance throughout the customer journey. LTK's platform enables style influencers and brands to effectively monetize their content across multiple channels, including owned, social, and mobile platforms. Additionally, LTK provides consulting services for brand partnerships, shopper distribution, and performance measurement, ensuring that both influencers and brands can maximize their economic success in the digital landscape.

ZenBusiness Inc. is a company that specializes in providing corporate entity creation and management services tailored for small business owners. Founded in 2015 and based in Austin, Texas, ZenBusiness offers a comprehensive platform that consolidates business formation, compliance, banking, bookkeeping, and marketing tools into an intuitive dashboard. This platform allows users to manage their business needs efficiently, including checking their company's status and filing necessary documents, all from a single login. What distinguishes ZenBusiness is its blend of innovative technology and live human support, offering customers access to expert guidance through various communication channels. The company is also dedicated to social impact, functioning as a Public Benefit Corporation and promoting employee volunteer work. ZenBusiness actively engages with diverse entrepreneurs and provides grant opportunities to support small business growth, further solidifying its role as a trusted partner in the business community.

Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.

Jellysmack is a global creator company founded in 2016 by Swann Maizil, Robin Sabban, and Michael Philippe. It specializes in supporting content creators by leveraging technology and data to enhance their growth across multiple social media platforms. The company employs advanced artificial intelligence to identify promising creators and assists them in expanding their audience through multi-platform distribution and data-driven content strategies. By providing comprehensive solutions, Jellysmack enables creators to optimize their time, take calculated risks, and maximize their overall value in the competitive landscape of social media content creation.

ADA is end-to-end commerce excellence, from marketing and content optimization to store operations offers comprehensive messaging solutions and extensive integration knowledge.

FRAMEN GmbH is an advertising service provider based in Frankfurt am Main, Germany, specializing in the streaming of advertisements, news, and stories on public screens. Founded in 2018, the company operates an internet-based platform that enables users to find information, ratings, and reviews related to advertising spaces, screens, and billboards. FRAMEN also offers browser-based software for tracking screen time and displayed content, catering to a diverse clientele that includes cultural institutions, artists, and public organizations. The company focuses on contextual advertising in various indoor environments, such as fitness studios, hotels, and shopping centers, effectively connecting advertisers with their target audiences in unique locations across Germany and France.

C Channel is an online video media provider that focuses on delivering high-quality content tailored to women aged 20 to 34. The company offers a diverse range of lifestyle-related information, including topics such as hairstyling, food, fashion, and travel tips. By leveraging video as its primary medium, C Channel aims to engage its audience with relevant and inspiring content. Additionally, the company operates as a marketing and advertising agency, specializing in the production and management of impactful influencers to enhance its outreach and effectiveness in connecting with its target demographic.

C Channel is an online video media provider that focuses on delivering high-quality content tailored to women aged 20 to 34. The company offers a diverse range of lifestyle-related information, including topics such as hairstyling, food, fashion, and travel tips. By leveraging video as its primary medium, C Channel aims to engage its audience with relevant and inspiring content. Additionally, the company operates as a marketing and advertising agency, specializing in the production and management of impactful influencers to enhance its outreach and effectiveness in connecting with its target demographic.

Yieldify Ltd. is a London-based company that operates a multi-channel abandonment analytics platform aimed at converting website visitors into customers. Founded in 2013, Yieldify provides an eCommerce solution that enables online brands to enhance user experiences across various devices. The platform allows users to implement on-site targeting and deploy data-driven email campaigns to recover abandoned visitors. Key features include detailed dashboards for user and campaign analysis, segmentation based on abandonment indicators, and various on-site solutions such as conversion overlays and product recommendations. Yieldify's technology is utilized by over 500 brands across more than 1,000 websites globally, serving diverse sectors including finance, retail, and travel. With additional offices in Berlin and New York, the company has grown rapidly, employing over 170 staff members and securing significant funding from notable investors.

Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the Lucktastic app. As of 2019, Jump Ramp operates as a subsidiary of MobilityWare, Inc.

Beabloo is a company that specializes in marketing software designed to enhance customer engagement through digital communications. Its platform integrates digital signage, analytics, and automation, allowing businesses to create, manage, and optimize marketing strategies across various channels, including digital signage screens, websites, mobile devices, and social media. The software facilitates content creation, upload, scheduling, and centralized control while providing campaign analytics to measure effectiveness. In addition to its software capabilities, Beabloo offers support services such as hardware certification, live assistance, training, and content management. This comprehensive approach enables organizations to understand customer behavior better and deliver personalized purchasing experiences that enhance marketing impact in commercial environments.

Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

RebelMouse, Inc. is a social media aggregator and digital publishing platform founded in 2012 and based in New York City. It enables brands, media companies, and individuals to create and manage dynamic content experiences that foster community engagement and audience growth across various social channels. Unlike traditional content management systems, RebelMouse emphasizes a distributed approach, allowing content to be shared across multiple platforms, including websites, social media, and applications. The platform features tools for social sharing, post creation, and analytics, which help users understand how their content is consumed and shared. RebelMouse has gained recognition for its innovative strategies that have driven significant online traffic for various publishers and brands, including prominent projects with media entities and initiatives to enhance brand engagement, such as transforming United Airlines Hub into a leading airline blog.

Taykey is a provider of a trends-based advertising platform that enables Fortune 500 brands to leverage real-time data to enhance their marketing strategies. By mining information from numerous online sources, Taykey identifies trending topics relevant to specific audiences and automates the media buying process. This approach allows brands such as American Express, BestBuy, General Electric, Paramount, and Volkswagen to transform insights into actionable advertising, aligning their campaigns with current consumer interests and sentiments. The platform not only streamlines the media purchasing process but also supports broader applications, including social media content and market analytics, ensuring that businesses remain relevant in a rapidly changing landscape.

TalkingData is a Beijing-based company established in 2011, specializing in advanced data analytics for the Chinese mobile internet market. It offers a suite of big data products, including scalable data mining, deep data analytics, industry benchmarking reports, and market insights. With nearly 1.5 billion devices covered, TalkingData serves 80% of China's top app developers, helping them track metrics, analyze user data, and optimize monetization strategies. The company collaborates closely with major distribution channels and ad networks, and is expanding into cross-border cooperation with financial industries.

GroundTruth is a global location technology company that specializes in location-based marketing and advertising. It utilizes its proprietary Blueprints technology to provide valuable consumer insights based on real-world behaviors and interactions. With an extensive first-party database of 95 million active monthly users and 17 million daily users, GroundTruth monitors activities across 100 million places and points of interest. This vast dataset allows the company to deliver in-store visitation insights and competitive analysis for marketers, helping them to enhance brand awareness, increase website and in-store traffic, and ultimately drive sales. GroundTruth operates in 21 countries worldwide, positioning itself as a leader in leveraging location data to inform marketing strategies.

IgnitionOne, established in 2004, specializes in cloud-based digital marketing software. It offers a unified customer intelligence platform that enables enterprise marketers to consolidate customer data, gain insights, and engage audiences across channels. The platform provides solutions for data management, analytics, creative asset management, and search management, along with website personalization and email optimization tools. IgnitionOne empowers marketers to make data-driven decisions, maximizing overall marketing results.

CrowdTwist, Inc. offers omni-channel loyalty marketing and data solutions designed to enhance brand-consumer connections. Founded in 2009 and based in New York, the company provides several key products, including CrowdTwist Complete, a customizable loyalty platform that enables marketers to launch and manage loyalty programs effectively. Additionally, CrowdTwist Enhance allows brands to expand their existing spend-based loyalty programs by incorporating digital, social, and mobile engagement. The company's program management tools, such as CrowdTwist Control Center, empower marketers to oversee various aspects of their loyalty initiatives, while CrowdTwist Connect offers data and analytics capabilities to help identify and activate customer segments. By partnering with major brands like Pepsi, Nestlé Purina, L'Oreal, and Zumiez, CrowdTwist aims to drive customer engagement and foster deeper insights, ultimately leading to more personalized experiences. As of October 2020, CrowdTwist operates as a subsidiary of Oracle Corporation.

Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the Lucktastic app. As of 2019, Jump Ramp operates as a subsidiary of MobilityWare, Inc.

Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

ActionX is a platform that focuses on enhancing mobile customer acquisition and retargeting to foster transactions and increase customer lifetime value. The company specializes in creating highly interactive sporting events globally, providing engaging experiences that aim to connect with audiences in meaningful ways. Through its innovative approach, ActionX effectively bridges the gap between attracting new customers and re-engaging existing ones, ultimately driving business growth and customer satisfaction.

RebelMouse, Inc. is a social media aggregator and digital publishing platform founded in 2012 and based in New York City. It enables brands, media companies, and individuals to create and manage dynamic content experiences that foster community engagement and audience growth across various social channels. Unlike traditional content management systems, RebelMouse emphasizes a distributed approach, allowing content to be shared across multiple platforms, including websites, social media, and applications. The platform features tools for social sharing, post creation, and analytics, which help users understand how their content is consumed and shared. RebelMouse has gained recognition for its innovative strategies that have driven significant online traffic for various publishers and brands, including prominent projects with media entities and initiatives to enhance brand engagement, such as transforming United Airlines Hub into a leading airline blog.

Taykey is a provider of a trends-based advertising platform that enables Fortune 500 brands to leverage real-time data to enhance their marketing strategies. By mining information from numerous online sources, Taykey identifies trending topics relevant to specific audiences and automates the media buying process. This approach allows brands such as American Express, BestBuy, General Electric, Paramount, and Volkswagen to transform insights into actionable advertising, aligning their campaigns with current consumer interests and sentiments. The platform not only streamlines the media purchasing process but also supports broader applications, including social media content and market analytics, ensuring that businesses remain relevant in a rapidly changing landscape.

Celtra Inc. is a creative management platform that offers cloud-based, self-service software for managing the lifecycle of digital advertising. Founded in 2006 and headquartered in Boston, Massachusetts, Celtra serves advertisers, publishers, and businesses globally, with additional offices in New York, San Francisco, London, Ljubljana, and Singapore. The company's flagship product, AdCreator 4, enables agencies and brand leaders to create, distribute, and optimize data-driven display advertising campaigns across various screens, including mobile devices, tablets, and desktops. This platform facilitates large-scale and complex campaigns by streamlining ad creation, performance optimization, and consolidated reporting, ensuring that clients can easily access common metrics across all formats. Celtra operates as a subsidiary of The Unilever Group.

GroundTruth is a global location technology company that specializes in location-based marketing and advertising. It utilizes its proprietary Blueprints technology to provide valuable consumer insights based on real-world behaviors and interactions. With an extensive first-party database of 95 million active monthly users and 17 million daily users, GroundTruth monitors activities across 100 million places and points of interest. This vast dataset allows the company to deliver in-store visitation insights and competitive analysis for marketers, helping them to enhance brand awareness, increase website and in-store traffic, and ultimately drive sales. GroundTruth operates in 21 countries worldwide, positioning itself as a leader in leveraging location data to inform marketing strategies.

RebelMouse, Inc. is a social media aggregator and digital publishing platform founded in 2012 and based in New York City. It enables brands, media companies, and individuals to create and manage dynamic content experiences that foster community engagement and audience growth across various social channels. Unlike traditional content management systems, RebelMouse emphasizes a distributed approach, allowing content to be shared across multiple platforms, including websites, social media, and applications. The platform features tools for social sharing, post creation, and analytics, which help users understand how their content is consumed and shared. RebelMouse has gained recognition for its innovative strategies that have driven significant online traffic for various publishers and brands, including prominent projects with media entities and initiatives to enhance brand engagement, such as transforming United Airlines Hub into a leading airline blog.

Criteo, headquartered in Paris, is a global leader in commerce marketing. It specializes in performance display and retargeting, enabling retailer advertisers to launch real-time, multichannel, and cross-device marketing campaigns. The company's machine-learning technology and data-driven approach deliver measurable returns on investment, allowing clients to dynamically adjust their marketing strategies. Additionally, Criteo offers solutions for ad inventory management and yield optimization. With over 2,800 employees worldwide, Criteo serves clients globally, demonstrating its ingenuity and spirit.

Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

ActionX is a platform that focuses on enhancing mobile customer acquisition and retargeting to foster transactions and increase customer lifetime value. The company specializes in creating highly interactive sporting events globally, providing engaging experiences that aim to connect with audiences in meaningful ways. Through its innovative approach, ActionX effectively bridges the gap between attracting new customers and re-engaging existing ones, ultimately driving business growth and customer satisfaction.

CrowdTwist, Inc. offers omni-channel loyalty marketing and data solutions designed to enhance brand-consumer connections. Founded in 2009 and based in New York, the company provides several key products, including CrowdTwist Complete, a customizable loyalty platform that enables marketers to launch and manage loyalty programs effectively. Additionally, CrowdTwist Enhance allows brands to expand their existing spend-based loyalty programs by incorporating digital, social, and mobile engagement. The company's program management tools, such as CrowdTwist Control Center, empower marketers to oversee various aspects of their loyalty initiatives, while CrowdTwist Connect offers data and analytics capabilities to help identify and activate customer segments. By partnering with major brands like Pepsi, Nestlé Purina, L'Oreal, and Zumiez, CrowdTwist aims to drive customer engagement and foster deeper insights, ultimately leading to more personalized experiences. As of October 2020, CrowdTwist operates as a subsidiary of Oracle Corporation.

Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the Lucktastic app. As of 2019, Jump Ramp operates as a subsidiary of MobilityWare, Inc.

Taykey is a provider of a trends-based advertising platform that enables Fortune 500 brands to leverage real-time data to enhance their marketing strategies. By mining information from numerous online sources, Taykey identifies trending topics relevant to specific audiences and automates the media buying process. This approach allows brands such as American Express, BestBuy, General Electric, Paramount, and Volkswagen to transform insights into actionable advertising, aligning their campaigns with current consumer interests and sentiments. The platform not only streamlines the media purchasing process but also supports broader applications, including social media content and market analytics, ensuring that businesses remain relevant in a rapidly changing landscape.

KickApps is a provider of on-demand social media applications designed for web publishers and marketers to enhance audience engagement and monetization. Its software-as-a-service platform features a Social Graph Engine that empowers users to create social networks and integrate various social software components, including user-generated content, programmable video players, and customizable widgets. Additionally, KickApps offers tools for member management and media moderation, along with reporting capabilities. The platform gained notable traction in March 2007 when it partnered with YouTube, enabling affiliates to seamlessly incorporate videos from the YouTube library into their KickApps-powered networks and publish content back to YouTube. This comprehensive suite of applications supports users in building and managing robust online communities.

GroundTruth is a global location technology company that specializes in location-based marketing and advertising. It utilizes its proprietary Blueprints technology to provide valuable consumer insights based on real-world behaviors and interactions. With an extensive first-party database of 95 million active monthly users and 17 million daily users, GroundTruth monitors activities across 100 million places and points of interest. This vast dataset allows the company to deliver in-store visitation insights and competitive analysis for marketers, helping them to enhance brand awareness, increase website and in-store traffic, and ultimately drive sales. GroundTruth operates in 21 countries worldwide, positioning itself as a leader in leveraging location data to inform marketing strategies.

UpSnap, Inc. specializes in mobile advertising and direct mail solutions, offering services both in the United States and internationally. The company employs geo-fencing technology to target consumers based on zip codes, behaviors, and demographics within specific areas. Its advertising solutions cater to various sectors, including targeted campaigns for colleges and universities aimed at career changers, transfer students, and budget-conscious individuals, as well as location-based services for small businesses. By leveraging first-party proprietary data and real-time analytics, UpSnap creates highly-targeted, results-driven campaigns designed to engage and attract the ideal audience for brands of all sizes. Founded in 2000 and headquartered in Toronto, Canada, the company was previously known as VoodooVox Inc., adopting the name UpSnap, Inc. in July 2014.

KickApps is a provider of on-demand social media applications designed for web publishers and marketers to enhance audience engagement and monetization. Its software-as-a-service platform features a Social Graph Engine that empowers users to create social networks and integrate various social software components, including user-generated content, programmable video players, and customizable widgets. Additionally, KickApps offers tools for member management and media moderation, along with reporting capabilities. The platform gained notable traction in March 2007 when it partnered with YouTube, enabling affiliates to seamlessly incorporate videos from the YouTube library into their KickApps-powered networks and publish content back to YouTube. This comprehensive suite of applications supports users in building and managing robust online communities.

Kefta was a prominent provider of dynamic marketing solutions, established in San Francisco in 2000 and acquired by Acxiom in 2007. The company developed a comprehensive personalization and targeting platform that allowed large retailers, banks, and telecommunications companies to enhance online customer experiences and significantly increase sales. Kefta's core technology integrated user profiling, a business rules engine, self-learning algorithms, and multi-channel delivery, offering solutions such as web personalization, landing page optimization, segmented multivariate tools, banner ad retargeting, and re-engagement of abandoned shopping carts through email campaigns. Delivered as a Software as a Service (SaaS), Kefta’s offerings included campaign management and strategic online marketing consulting. As one of the early players in online personalization and behavioral targeting, Kefta successfully helped numerous Fortune 1000 companies improve online conversion rates by 10-30% and achieve returns on investment ranging from 4 to 15 times. The company became profitable within a few years, leading to its acquisition by Acxiom, a global leader in data-driven marketing solutions.

eBay Enterprise is a leading provider of commerce technologies, omnichannel operations and marketing solutions. Our comprehensive and modular solution suite enables the world’s premier brands and retailers to deliver connected consumer experiences across all touchpoints of the entire purchase lifecycle to win with today’s digitally connected consumer.

As of January 2001, AllAdvantage Inc. went out of business. AllAdvantage.com, Inc. operates as an Internet advertising company. It pays its users/members a portion of the advertising revenue generated by their online viewing habits. The company also allows members to receive membership benefits that include sponsor discounts and rebates for surfing the Web. In addition, it provides incentives for advertisers to build one-on-one relationships with its members. The company was founded in 1999 and is based in Hayward, California with additional offices in Atlanta, Boston, Chicago, Dallas, Detroit, Hayward, London, Los Angeles, New York, Paris, Seattle, Sydney, and Washington DC.

Spin Media LLC is a rock music magazine based in New York, founded in 1985. Known for its publication, the company also manages SPIN.com, a website that integrates the magazine's content with original articles, photos, audio clips, downloads, and news related to music and music culture. Originally named Spin Magazine, the company rebranded in February 2006. As of January 2020, Spin Media LLC operates as a subsidiary of Next Management Partners.

Yahoo is a media technology company that connects individuals with their interests across various sectors such as finance, sports, shopping, gaming, and news. It operates as a web portal, offering services that include Yahoo Search, Yahoo Mail, and Yahoo News. Additionally, Yahoo provides a comprehensive platform for businesses that encompasses advertising, search, and media, facilitating connections with consumers. The company also manages Yahoo Sports Radio, which distributes sports programming. With a focus on innovation, Yahoo continues to develop tools and technologies to enhance user engagement in the digital landscape.