SoftBank

SoftBank Group Corp. is a multinational telecommunications and internet corporation based in Tokyo, Japan. Established in 1981, it provides a wide range of services including mobile and fixed-line communications, broadband, and digital television. The company operates through several segments, including the SoftBank Vision Fund, which focuses on investing in technology sectors such as artificial intelligence, robotics, and fintech. Additionally, SoftBank manufactures and distributes mobile devices and offers services in e-commerce, internet advertising, and IT solutions. The firm also engages in renewable energy by generating and supplying electricity. Beyond telecommunications, SoftBank has interests in various sectors, including media, professional sports, and fashion through platforms like ZOZOTOWN. With a global presence, SoftBank actively invests in growth-stage companies, aiming to foster innovation and technological advancement across diverse industries.

Kentaro Matsui

Managing Partner, Asia

Justin Wilson

Partner, Americas

Past deals in Colombia

Kushki

Series B in 2022
Kushki is a payment platform specifically designed for the Latin American market, enabling seamless integration and local pricing strategies. Founded in New York City in 2016 by entrepreneurs Aron Schwarzkopf and Sebastian Castro, Kushki connects various payment methods across the region, including credit and debit cards, bank transfers, and cash networks, utilizing over 300,000 physical payment points. The platform offers a comprehensive suite of solutions for e-commerce, mobile commerce, and physical retail, featuring services such as a payment box, recurring payments, smart links, and tokenization. By standardizing the fragmented payment landscape, Kushki enhances operational efficiency, reduces costs, and provides businesses with greater control and transparency in managing their digital payment processes. The company operates in multiple countries, including Brazil, Chile, Colombia, Ecuador, Mexico, Peru, the USA, and Canada.

LAIKA

Series B in 2022
LAIKA is like a dog with two tails right now. Its platform for pet products and services has been growing in recent months and it’s drawn the necessary investment to keep up its momentum. LAIKA built a digital platform where users don’t have to go anywhere else to meet said needs. With two main sections; products and services. In the products section, we have more than 4,000 references (among which you can find most of the brands of food, snacks, medicines, accessories and others). In the services section, we have more than 17 services, all the healthcare, beauty and entertainment services. All of the above delivered straight to your home and with the flexibility of choosing the date and time on and at which you wish to receive the order, including same-day deliveries for the main cities and accepting all payment methods, both online and cash on delivery.

Addi

Series C in 2021
Addi is a technology company that provides credit and banking solutions. Addi is headquartered in Bogota, Colombia.

Job&Talent

Series E in 2021
Jobandtalent is an on-demand staffing marketplace that aims to make the labour market much more liquid and transparent, helping companies to hire in a more flexible way and with the mission of being part of the reduction of the unemployment in the world. We at the labour market has evolved from a very structured state into an extremely flexible one. Companies are demanding flexibility which has resulted in the growth of liquidity in the market. However, the flexible state of the labour market is also leaving the workers in a vulnerable and unprotected employment situation. We at Jobandtalent have created a Workforce as a Service (WaaS) platform in order to make this labour flexibility beneficial for both companies and workers alike. Our offices are located in the UK, Spain, Germany, Sweden, Mexico, and Colombia, and we have plans of further expansion to France and Italy by the end of the year.

Frubana

Series C in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Rappi

Series F in 2021
Rappi S.A.S. is an online delivery platform that offers a variety of services, including food, grocery, and clothing delivery. Founded in 2015 and headquartered in Bogotá, Colombia, the company operates in several Latin American countries, including Argentina, Brazil, Chile, Mexico, Peru, and Uruguay. Rappi connects consumers with independent contractors who fulfill their orders, making it a versatile choice for those seeking convenience in their shopping needs. The platform has gained popularity for its ability to deliver a wide range of products quickly and efficiently.

Habi

Series B in 2021
Habi operates a proprietary pricing algorithm and platform to simplify the homeownership lifecycle throughout Latin America. The company provides middle-class customers buy and sell their homes more quickly and efficiently, without the uncertainty of traditional real estate transactions. Habi was founded in 2019 and is headquartered in Bogotá, Colombia.

Frubana

Series B in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Job&Talent

Series D in 2021
Jobandtalent is an on-demand staffing marketplace that aims to make the labour market much more liquid and transparent, helping companies to hire in a more flexible way and with the mission of being part of the reduction of the unemployment in the world. We at the labour market has evolved from a very structured state into an extremely flexible one. Companies are demanding flexibility which has resulted in the growth of liquidity in the market. However, the flexible state of the labour market is also leaving the workers in a vulnerable and unprotected employment situation. We at Jobandtalent have created a Workforce as a Service (WaaS) platform in order to make this labour flexibility beneficial for both companies and workers alike. Our offices are located in the UK, Spain, Germany, Sweden, Mexico, and Colombia, and we have plans of further expansion to France and Italy by the end of the year.

Rappi

Series F in 2020
Rappi S.A.S. is an online delivery platform that offers a variety of services, including food, grocery, and clothing delivery. Founded in 2015 and headquartered in Bogotá, Colombia, the company operates in several Latin American countries, including Argentina, Brazil, Chile, Mexico, Peru, and Uruguay. Rappi connects consumers with independent contractors who fulfill their orders, making it a versatile choice for those seeking convenience in their shopping needs. The platform has gained popularity for its ability to deliver a wide range of products quickly and efficiently.

Frubana

Series A in 2020
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Rappi

Series E in 2019
Rappi S.A.S. is an online delivery platform that offers a variety of services, including food, grocery, and clothing delivery. Founded in 2015 and headquartered in Bogotá, Colombia, the company operates in several Latin American countries, including Argentina, Brazil, Chile, Mexico, Peru, and Uruguay. Rappi connects consumers with independent contractors who fulfill their orders, making it a versatile choice for those seeking convenience in their shopping needs. The platform has gained popularity for its ability to deliver a wide range of products quickly and efficiently.

Ayenda Rooms

Seed Round in 2019
Ayenda Rooms is a rapidly growing hotel chain based in Medellín, Colombia, and it is recognized as the largest hotel chain in the country by the number of properties. Founded in 2015, Ayenda operates hotels in major Colombian cities including Barranquilla, Bogotá, Medellín, and Pereira. The company focuses on franchising small hotels to meet the essential needs of travelers, catering to individuals, families, and business travelers alike. Ayenda emphasizes quality and consistency in its offerings, supported by proprietary technology that manages various aspects of operations, such as hotel management software and pricing algorithms, enhancing the overall user experience.