SoftBank Investment Advisers

SoftBank Investment Advisers is a venture capital firm based in London, United Kingdom, that specializes in growth equity and late-stage investments. It is a subsidiary of SoftBank Group Corp. The firm focuses primarily on the technology sector, targeting areas such as artificial intelligence, robotics, internet-of-things, telecommunications, computational biology, cloud technologies, fintech, consumer internet, and healthcare. SoftBank Investment Advisers typically invests a minimum of $100 million in both minority and majority stakes in private or public companies, with a strong emphasis on opportunities in the United States and globally. Established in 2017, the firm aims to leverage its operational expertise and extensive global network to foster innovation and drive growth in its portfolio companies.

Eric Chen

Managing Partner

Serena Dayal

Investment Director

Angela Du

Partner, Americas

Colin Fan

Managing Partner, Americas, Asia

Ted Fike

Director, Americas

Vishal Gupta

Director

Lydia Jett

Partner

Sumer Juneja

Partner and Head of India

Robert Kaplan

Partner, Americas

Greg Moon

Managing Partner, Asia

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Director

Vikas Parekh

Partner

Yanni Pipilis

Managing Partner

Kirthiga Reddy

Executive Partner

Brett Rochkind

Managing Partner

Ram Trichur

Partner

Bryant Wang

Investor

Aaron Wong

Vice President

Andrew Zloto

Partner, Americas

Past deals in Colombia

Kushki

Series B in 2022
Kushki is a payment platform specifically designed for the Latin American market, enabling seamless integration and local pricing strategies. Founded in New York City in 2016 by entrepreneurs Aron Schwarzkopf and Sebastian Castro, Kushki connects various payment methods across the region, including credit and debit cards, bank transfers, and cash networks, utilizing over 300,000 physical payment points. The platform offers a comprehensive suite of solutions for e-commerce, mobile commerce, and physical retail, featuring services such as a payment box, recurring payments, smart links, and tokenization. By standardizing the fragmented payment landscape, Kushki enhances operational efficiency, reduces costs, and provides businesses with greater control and transparency in managing their digital payment processes. The company operates in multiple countries, including Brazil, Chile, Colombia, Ecuador, Mexico, Peru, the USA, and Canada.

Neivor

Seed Round in 2022
Operator of a property management platform intended to digitalize the administration of condominiums. The company's platform streamlines collection management by generating collection notices on a single platform; providing control of the common areas, managing agendas, and keeping reservations updated from the app, enabling administrators to gather, automate, and optimize the entire operation of their condominiums in a flexible and comprehensive tool.

Laika

Series B in 2022
LAIKA is like a dog with two tails right now. Its platform for pet products and services has been growing in recent months and it’s drawn the necessary investment to keep up its momentum. LAIKA built a digital platform where users don’t have to go anywhere else to meet said needs. With two main sections; products and services. In the products section, we have more than 4,000 references (among which you can find most of the brands of food, snacks, medicines, accessories and others). In the services section, we have more than 17 services, all the healthcare, beauty and entertainment services. All of the above delivered straight to your home and with the flexibility of choosing the date and time on and at which you wish to receive the order, including same-day deliveries for the main cities and accepting all payment methods, both online and cash on delivery.

Addi

Series C in 2021
Addi is a technology company that provides credit and banking solutions. Addi is headquartered in Bogota, Colombia.

Job&talent

Series E in 2021
Job&Talent operates as an on-demand staffing marketplace designed to enhance the flexibility and transparency of the labor market. The platform addresses the growing demand from companies for adaptable hiring solutions while simultaneously working to reduce global unemployment. As the labor market shifts towards greater flexibility, workers often find themselves in precarious employment situations. Job&Talent offers a Workforce as a Service (WaaS) model that aims to create a mutually beneficial environment for both employers and employees. The company has established a presence in several countries, including the UK, Spain, Germany, Sweden, Mexico, and Colombia, with plans for expansion into France and Italy.

Frubana

Series C in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Rappi

Series F in 2021
Rappi S.A.S. is an online delivery platform that offers a variety of services, including food, grocery, and clothing delivery. Founded in 2015 and headquartered in Bogotá, Colombia, the company operates in several Latin American countries, including Argentina, Brazil, Chile, Mexico, Peru, and Uruguay. Rappi connects consumers with independent contractors who fulfill their orders, making it a versatile choice for those seeking convenience in their shopping needs. The platform has gained popularity for its ability to deliver a wide range of products quickly and efficiently.

TUL

Series B in 2021
TUL S.A.S is a Colombian company founded in 2020 that operates an online platform for the trading of various construction materials and hardware products. The company provides an application that allows users to conveniently purchase items such as paints, plumbing, heating equipment, and glass products directly from their mobile devices. This service is designed to simplify the procurement process for small businesses and individual users, enabling them to find competitive prices and receive their orders at a designated location. By connecting manufacturers of construction materials with buyers, TUL facilitates an efficient marketplace that addresses the operational needs of businesses while ensuring customers can easily acquire the necessary supplies for their projects.

Habi

Series B in 2021
Habi operates a proprietary pricing algorithm and platform to simplify the homeownership lifecycle throughout Latin America. The company provides middle-class customers buy and sell their homes more quickly and efficiently, without the uncertainty of traditional real estate transactions. Habi was founded in 2019 and is headquartered in Bogotá, Colombia.

Frubana

Series B in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Job&talent

Series D in 2021
Job&Talent operates as an on-demand staffing marketplace designed to enhance the flexibility and transparency of the labor market. The platform addresses the growing demand from companies for adaptable hiring solutions while simultaneously working to reduce global unemployment. As the labor market shifts towards greater flexibility, workers often find themselves in precarious employment situations. Job&Talent offers a Workforce as a Service (WaaS) model that aims to create a mutually beneficial environment for both employers and employees. The company has established a presence in several countries, including the UK, Spain, Germany, Sweden, Mexico, and Colombia, with plans for expansion into France and Italy.

Rappi

Series F in 2020
Rappi S.A.S. is an online delivery platform that offers a variety of services, including food, grocery, and clothing delivery. Founded in 2015 and headquartered in Bogotá, Colombia, the company operates in several Latin American countries, including Argentina, Brazil, Chile, Mexico, Peru, and Uruguay. Rappi connects consumers with independent contractors who fulfill their orders, making it a versatile choice for those seeking convenience in their shopping needs. The platform has gained popularity for its ability to deliver a wide range of products quickly and efficiently.

AlphaCredit

Series B in 2020
AlphaCredit is a financial platform based in Mexico City that specializes in providing accessible credit solutions to individuals and small to medium-sized enterprises (SMEs) in Mexico and Colombia. The company offers a range of products, including payroll deduction loans for public and private sector employees, as well as financing options such as factoring and leasing for SMEs. With a focus on low default rates, AlphaCredit is able to maintain competitive interest rates, enhancing affordability for its customers. The company has issued over 514,000 credits to more than 310,000 clients, leveraging mobile applications to facilitate access to its services. Founded in 2011, AlphaCredit has become one of the fastest-growing FinTech companies in Latin America, supported by a dedicated team of over 1,200 employees and a strong commitment to innovation in financial services.

Frubana

Series A in 2020
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Rappi

Series E in 2019
Rappi S.A.S. is an online delivery platform that offers a variety of services, including food, grocery, and clothing delivery. Founded in 2015 and headquartered in Bogotá, Colombia, the company operates in several Latin American countries, including Argentina, Brazil, Chile, Mexico, Peru, and Uruguay. Rappi connects consumers with independent contractors who fulfill their orders, making it a versatile choice for those seeking convenience in their shopping needs. The platform has gained popularity for its ability to deliver a wide range of products quickly and efficiently.

Ayenda Rooms

Seed Round in 2019
Ayenda Rooms is a rapidly growing hotel chain based in Medellín, Colombia, and it is recognized as the largest hotel chain in the country by the number of properties. Founded in 2015, Ayenda operates hotels in major Colombian cities including Barranquilla, Bogotá, Medellín, and Pereira. The company focuses on franchising small hotels to meet the essential needs of travelers, catering to individuals, families, and business travelers alike. Ayenda emphasizes quality and consistency in its offerings, supported by proprietary technology that manages various aspects of operations, such as hotel management software and pricing algorithms, enhancing the overall user experience.
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