SoftBank Investment Advisers

SoftBank Investment Advisers is a venture capital firm established in 2017 and headquartered in London, United Kingdom. It operates as a subsidiary of SoftBank Group Corp. and specializes in growth capital and late-stage investments predominantly within the technology sector. The firm focuses on a diverse array of industries, including internet-of-things, artificial intelligence, robotics, telecommunications, computational biology, fintech, and digital financial services. With a preference for global investments, particularly in the United States, SoftBank Investment Advisers typically commits a minimum of $100 million to both minority and majority stakes in private and public companies. The firm is known for offering operational expertise and leveraging a vast global network, aiming to support innovative companies that have the potential to revolutionize their respective fields. It maintains additional offices in key locations such as Tokyo, San Francisco, and Singapore.

Lee Bocker

COO

Rodrigo Costa

Partner

Serena Dayal

Investment Director

Angela Du

Investor

Fan, Colin

Managing Partner, Americas, Asia

Fike, Ted

Director, Americas

Ronald Fisher

Executive Vice Chairman

Jett, Lydia Bly

Partner

Sumer Juneja

Partner and Head of India

Robert Kaplan

Investment Director

Greg Moon

Managing Partner, Asia

Niewiadomski, Karol

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Partner, EMEA

Vikas Parekh

Partner

Yanni Pipilis

Managing Partner

Thevenon, David

Partner

Ram Trichur

Partner

Aaron Wong

Vice President

Andrew Zloto

Investment Director

Past deals in FMCG

Frubana

Series C in 2021
Frubana is a one-stop shop for restaurants that connect the countryside and different suppliers with the city through a digital platform. The company was founded in 2018 and is headquartered in Bogotá, Distrito Especial, Colombia.

Misfits Market

Series C in 2021
Misfits Market is a provider of subscription box service used to reduce the waste of food. The box contains fresh and organic fruits and veggies which the farms and stores can't sell which provides customers with healthy food at a reduced cost. It delivers fresh organic produce, sustainably sourced pantry staples, and other grocery items straight to its customers' door at up to 40 percent off grocery store prices. Driven by its mission to bring affordable, quality food to more people, the company leverages direct relationships with growers and producers to reduce food waste at scale and eliminate inefficiencies in the food system. The Pennsauken, New Jersey-based company was established in2018 by Abhi Ramesh.

GlobalBees

Series A in 2021
GlobalBees is an e-commerce company focused on acquiring and scaling innovative consumer brands. It seeks to identify promising products and enhance their market presence by leveraging a robust network that improves their digital footprint. The company partners with various brands across multiple consumer segments, offering comprehensive services designed to optimize business operations and backend processes. Through its strategic approach, GlobalBees aims to grow these brands and solidify their positions in the competitive e-commerce landscape.

Flipkart

Private Equity Round in 2021
Flipkart is an e-commerce marketplace that offers over 30 million products across 70+ categories. It provides books, movies, music, games, consoles, gaming accessories, mobiles, mobile accessories, cameras, camera accessories, computers, computer accessories, network components, software, peripherals, home and kitchen appliances, TV, and video products, and personal and health care products. Flipkart, currently 33,000 people strong, has 75 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number is only growing. Binny and Sachin Bansal founded Flipkart in 2007, with headquarters in Bengaluru in India. In 2018, the company was acquired by the giant retail corporation, [Walmart](/organization/Walmart).

Frubana

Series B in 2021
Frubana is a one-stop shop for restaurants that connect the countryside and different suppliers with the city through a digital platform. The company was founded in 2018 and is headquartered in Bogotá, Distrito Especial, Colombia.

Dingdong Maicai

Series D in 2021
Dingdong Maicai is a fresh vegetable e-commerce platform that is dedicated to accelerating production through technology. Its platform provides a service model that includes direct procurement at the point of origin, pre-warehouse distribution, and home delivery in 29 minutes or less. It was upgraded to give users a fresh food consumption experience with a specific quality, time, and category. Dingdong Maicai was established in May 2017 and provides services in Shanghai, Beijing, Shenzhen, Hangzhou, Suzhou, and other cities.

THG

Post in 2021
THG Holdings plc is an online retailer and technology company headquartered in Manchester, United Kingdom, operating across Europe and internationally. The company specializes in providing a comprehensive direct-to-consumer e-commerce solution for consumer brand owners, utilizing Software as a Service licenses. THG is actively involved in the manufacture and online retail of nutrition, skincare, haircare, and cosmetics products. Additionally, it operates various websites that feature luxury fashion brands and offers services such as website development, online advertising, marketing, and consultancy. Beyond e-commerce, THG manages hairdressing salons, hotels, and a health club and spa. Established in 2004 and originally known as The Hut Group Limited, the company rebranded to THG Holdings plc in September 2020. With a focus on fast-moving consumer goods, particularly in the health and beauty sectors, THG leverages advanced technology and a skilled workforce to drive its growth in the global market.

blinkit

Venture Round in 2020
Blinkit is a quick-commerce platform specializing in the rapid delivery of groceries, household essentials, and other daily necessities. It provides instant access to a wide range of products, including fresh produce, dairy, snacks, beverages, and home goods. Operating on a dark store model, Blinkit utilizes micro-warehouses located in high-demand urban areas to ensure swift order fulfillment. Following its acquisition by Zomato, the company has expanded its services into additional cities, integrating its offerings with Zomato's food delivery platform to enhance both reach and operational efficiency. Through its online platform, Blinkit connects users with local stores, facilitating the purchase of various items, including groceries, cosmetics, electronics, and more, all delivered directly to consumers' homes.

FRAMEN

Series A in 2020
FRAMEN is the leading platform for short video clips on public screen. Our mission is to inspire creativity and bring joy creating the "Internet of Screens".

FirstCry

Series E in 2020
FirstCry is an online portal for baby products and toys. They have over 20000+ items from 250+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak, Mee Mee, and so on. The company provides best of the products and brands at the best prices with quality online shopping experience, fast and reliable delivery service, and a prompt customer care. FirstCry was founded in 2010 and is based in Pune, India.

Frubana

Series A in 2020
Frubana is a one-stop shop for restaurants that connect the countryside and different suppliers with the city through a digital platform. The company was founded in 2018 and is headquartered in Bogotá, Distrito Especial, Colombia.

blinkit

Series F in 2019
Blinkit is a quick-commerce platform specializing in the rapid delivery of groceries, household essentials, and other daily necessities. It provides instant access to a wide range of products, including fresh produce, dairy, snacks, beverages, and home goods. Operating on a dark store model, Blinkit utilizes micro-warehouses located in high-demand urban areas to ensure swift order fulfillment. Following its acquisition by Zomato, the company has expanded its services into additional cities, integrating its offerings with Zomato's food delivery platform to enhance both reach and operational efficiency. Through its online platform, Blinkit connects users with local stores, facilitating the purchase of various items, including groceries, cosmetics, electronics, and more, all delivered directly to consumers' homes.

blinkit

Series F in 2019
Blinkit is a quick-commerce platform specializing in the rapid delivery of groceries, household essentials, and other daily necessities. It provides instant access to a wide range of products, including fresh produce, dairy, snacks, beverages, and home goods. Operating on a dark store model, Blinkit utilizes micro-warehouses located in high-demand urban areas to ensure swift order fulfillment. Following its acquisition by Zomato, the company has expanded its services into additional cities, integrating its offerings with Zomato's food delivery platform to enhance both reach and operational efficiency. Through its online platform, Blinkit connects users with local stores, facilitating the purchase of various items, including groceries, cosmetics, electronics, and more, all delivered directly to consumers' homes.

blinkit

Series F in 2019
Blinkit is a quick-commerce platform specializing in the rapid delivery of groceries, household essentials, and other daily necessities. It provides instant access to a wide range of products, including fresh produce, dairy, snacks, beverages, and home goods. Operating on a dark store model, Blinkit utilizes micro-warehouses located in high-demand urban areas to ensure swift order fulfillment. Following its acquisition by Zomato, the company has expanded its services into additional cities, integrating its offerings with Zomato's food delivery platform to enhance both reach and operational efficiency. Through its online platform, Blinkit connects users with local stores, facilitating the purchase of various items, including groceries, cosmetics, electronics, and more, all delivered directly to consumers' homes.

FirstCry

Series E in 2019
FirstCry is an online portal for baby products and toys. They have over 20000+ items from 250+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak, Mee Mee, and so on. The company provides best of the products and brands at the best prices with quality online shopping experience, fast and reliable delivery service, and a prompt customer care. FirstCry was founded in 2010 and is based in Pune, India.

Brandless

Series C in 2018
Brandless is an omni-channel commerce platform creating a new kind of marketplace that empowers companies and people to be a force for good. We make it easier for people to take better care of themselves, their families, and the planet by creating and curating products and brands that are better-for-you and better-for-all. With the best ingredients, partners and customers, we’re building a mission-driven marketplace that makes it simple and easy for everyone to make better choices.

blinkit

Series E in 2018
Blinkit is a quick-commerce platform specializing in the rapid delivery of groceries, household essentials, and other daily necessities. It provides instant access to a wide range of products, including fresh produce, dairy, snacks, beverages, and home goods. Operating on a dark store model, Blinkit utilizes micro-warehouses located in high-demand urban areas to ensure swift order fulfillment. Following its acquisition by Zomato, the company has expanded its services into additional cities, integrating its offerings with Zomato's food delivery platform to enhance both reach and operational efficiency. Through its online platform, Blinkit connects users with local stores, facilitating the purchase of various items, including groceries, cosmetics, electronics, and more, all delivered directly to consumers' homes.

Flipkart

Private Equity Round in 2017
Flipkart is an e-commerce marketplace that offers over 30 million products across 70+ categories. It provides books, movies, music, games, consoles, gaming accessories, mobiles, mobile accessories, cameras, camera accessories, computers, computer accessories, network components, software, peripherals, home and kitchen appliances, TV, and video products, and personal and health care products. Flipkart, currently 33,000 people strong, has 75 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number is only growing. Binny and Sachin Bansal founded Flipkart in 2007, with headquarters in Bengaluru in India. In 2018, the company was acquired by the giant retail corporation, [Walmart](/organization/Walmart).

Flipkart

Secondary Market in 2017
Flipkart is an e-commerce marketplace that offers over 30 million products across 70+ categories. It provides books, movies, music, games, consoles, gaming accessories, mobiles, mobile accessories, cameras, camera accessories, computers, computer accessories, network components, software, peripherals, home and kitchen appliances, TV, and video products, and personal and health care products. Flipkart, currently 33,000 people strong, has 75 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number is only growing. Binny and Sachin Bansal founded Flipkart in 2007, with headquarters in Bengaluru in India. In 2018, the company was acquired by the giant retail corporation, [Walmart](/organization/Walmart).

gtexpress.cn

Series A in 2016
Fingertip Express is an express delivery industry entry portal enterprise and solution provider. It makes use of cloud computing and big data technology to enable users to send, receive, query, and manage express package services.

blinkit

Series C in 2015
Blinkit is a quick-commerce platform specializing in the rapid delivery of groceries, household essentials, and other daily necessities. It provides instant access to a wide range of products, including fresh produce, dairy, snacks, beverages, and home goods. Operating on a dark store model, Blinkit utilizes micro-warehouses located in high-demand urban areas to ensure swift order fulfillment. Following its acquisition by Zomato, the company has expanded its services into additional cities, integrating its offerings with Zomato's food delivery platform to enhance both reach and operational efficiency. Through its online platform, Blinkit connects users with local stores, facilitating the purchase of various items, including groceries, cosmetics, electronics, and more, all delivered directly to consumers' homes.

Snapdeal

Private Equity Round in 2015
Snapdeal, India's largest online marketplace features best-priced deals on branded products like mobile phones, electronics, computer peripherals, apparels, cosmetics, perfumes, watches, bags, sunglasses, footwear, kitchenware and more. Launched in February 2010, Snapdeal.com is the market leader in the retail services deals space and is the largest e-retailer of watches, sunglasses, jewelry, among other categories. It has been rated as the number 1 e-commerce site in India by Dataquest/Sapient E-commerce Survey 2011. A dynamic and vibrant company, Snapdeal provides a fun working environment for its employees and is currently 1000+ people strong. Investors in the company include Bessemer Venture Partners, IndoUS Ventures, and Nexus Venture Partners.

gtexpress.cn

Seed Round in 2015
Fingertip Express is an express delivery industry entry portal enterprise and solution provider. It makes use of cloud computing and big data technology to enable users to send, receive, query, and manage express package services.

Snapdeal

Private Equity Round in 2014
Snapdeal, India's largest online marketplace features best-priced deals on branded products like mobile phones, electronics, computer peripherals, apparels, cosmetics, perfumes, watches, bags, sunglasses, footwear, kitchenware and more. Launched in February 2010, Snapdeal.com is the market leader in the retail services deals space and is the largest e-retailer of watches, sunglasses, jewelry, among other categories. It has been rated as the number 1 e-commerce site in India by Dataquest/Sapient E-commerce Survey 2011. A dynamic and vibrant company, Snapdeal provides a fun working environment for its employees and is currently 1000+ people strong. Investors in the company include Bessemer Venture Partners, IndoUS Ventures, and Nexus Venture Partners.

Alibaba Group

Venture Round in 2000
Alibaba Group operates as an online marketplace connecting buyers and sellers. It provides various e-commerce activities, including retail and wholesale transactions. It also offers cloud computing and digital media services. Alibaba Group serves industries such as retail, logistics, and technology.
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