SoftBank Investment Advisers

SoftBank Investment Advisers is a venture capital firm based in London, United Kingdom, that specializes in growth equity and late-stage investments. It is a subsidiary of SoftBank Group Corp. The firm focuses primarily on the technology sector, targeting areas such as artificial intelligence, robotics, internet-of-things, telecommunications, computational biology, cloud technologies, fintech, consumer internet, and healthcare. SoftBank Investment Advisers typically invests a minimum of $100 million in both minority and majority stakes in private or public companies, with a strong emphasis on opportunities in the United States and globally. Established in 2017, the firm aims to leverage its operational expertise and extensive global network to foster innovation and drive growth in its portfolio companies.

Eric Chen

Managing Partner

Serena Dayal

Investment Director

Angela Du

Partner, Americas

Colin Fan

Managing Partner, Americas, Asia

Ted Fike

Director, Americas

Vishal Gupta

Director

Lydia Jett

Partner

Sumer Juneja

Partner and Head of India

Robert Kaplan

Partner, Americas

Greg Moon

Managing Partner, Asia

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Director

Vikas Parekh

Partner

Yanni Pipilis

Managing Partner

Kirthiga Reddy

Executive Partner

Brett Rochkind

Managing Partner

Ram Trichur

Partner

Bryant Wang

Investor

Aaron Wong

Vice President

Andrew Zloto

Partner, Americas

Past deals in FMCG

Frubana

Series C in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Misfits Market

Series C in 2021
Misfits Market, Inc. is an online grocery store based in Pennsauken, New Jersey, that specializes in providing subscription box services aimed at reducing food waste. Established in 2018, the company offers a variety of fresh and organic produce, including fruits and vegetables that are often rejected by farms and retailers due to aesthetic imperfections. By delivering these items directly to consumers' homes, Misfits Market enables customers to access healthy food options at a lower cost while promoting sustainability. The product range includes apples, potatoes, squash, broccoli, and many other fruits and vegetables.

GlobalBees

Series A in 2021
GlobalBees is a company dedicated to finding and scaling great products.

Flipkart

Private Equity Round in 2021
Flipkart Internet Private Limited is an e-commerce marketplace based in Bengaluru, India, founded in 2007. The platform offers over 30 million products across more than 70 categories, including electronics, apparel, home furnishings, beauty and personal care, books, and baby products. It caters to a diverse customer base, serving women, men, and children. Flipkart has built a significant user base, with 75 million registered users and over 10 million daily visits. The company efficiently manages logistics, delivering approximately 8 million shipments per month. Initially known as Flipkart Marketplace Private Limited, it rebranded in 2012 and operates as a subsidiary of Flipkart Private Limited. Flipkart was acquired by Walmart in 2018, further enhancing its market presence in the Indian e-commerce sector.

Frubana

Series B in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Dingdong Maicai

Series D in 2021
Dingdong Maicai is a rapidly growing online retail platform based in Shanghai, China, specializing in the sale of fresh produce and daily necessities. Founded in 2014, the company leverages a big data-driven approach to optimize its operations and improve customer experience. By utilizing self-developed data models and historical sales data, Dingdong Maicai predicts future orders, which helps reduce waste and ensure product availability. The platform offers a wide range of products, including fresh vegetables, seafood, meat, fruits, and organic items. Customers can conveniently shop through the Dingdong Fresh app and mini-programs, which facilitate direct delivery to households. The company generates revenue primarily through the sale of these fresh groceries and membership services, establishing itself as a key player in the community-based e-commerce sector in China.

THG

Post in 2021
THG Holdings plc is an online retailer and technology company headquartered in Manchester, United Kingdom, operating across Europe and internationally. The company specializes in providing a comprehensive direct-to-consumer e-commerce solution for consumer brand owners, utilizing Software as a Service licenses. THG is actively involved in the manufacture and online retail of nutrition, skincare, haircare, and cosmetics products. Additionally, it operates various websites that feature luxury fashion brands and offers services such as website development, online advertising, marketing, and consultancy. Beyond e-commerce, THG manages hairdressing salons, hotels, and a health club and spa. Established in 2004 and originally known as The Hut Group Limited, the company rebranded to THG Holdings plc in September 2020. With a focus on fast-moving consumer goods, particularly in the health and beauty sectors, THG leverages advanced technology and a skilled workforce to drive its growth in the global market.

blinkit

Venture Round in 2020
Grofers India Private Limited, operating under the brand name Blinkit, is a mobile e-commerce platform that specializes in the online shopping and delivery of a wide range of products, including groceries, fresh produce, household items, and personal care products. Incorporated in 2015 and based in Gurugram, India, the company offers over 3,000 products at competitive prices that are often lower than traditional supermarkets. Blinkit serves customers in 26 cities across India, including major urban centers such as Delhi NCR, Mumbai, and Bengaluru. As a subsidiary of Grofers International, Blinkit aims to provide convenient and cost-effective shopping solutions for daily needs, ensuring prompt delivery to customers' doorsteps.

Framen

Series A in 2020
FRAMEN GmbH is an advertising services provider based in Frankfurt am Main, Germany, founded in 2018. The company specializes in streaming advertisements, news, and stories on public screens, targeting specific audiences in various locations such as fitness studios, hotels, and shopping centers. FRAMEN operates an internet-based platform that allows users to find information, ratings, and reviews related to advertising spaces, screens, and billboards. Additionally, it offers browser-based software for tracking screen time and displayed content. By connecting advertisers, publishers, and indoor screen providers, FRAMEN bridges online marketing with the physical world, utilizing cloud-based streaming technology and computer vision for enhanced performance and analytics. The company caters to a diverse clientele, including cultural organizations, artists, and public institutions, helping brands effectively engage with their target groups in unique environments.

FirstCry

Series E in 2020
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

Frubana

Series A in 2020
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

blinkit

Series F in 2019
Grofers India Private Limited, operating under the brand name Blinkit, is a mobile e-commerce platform that specializes in the online shopping and delivery of a wide range of products, including groceries, fresh produce, household items, and personal care products. Incorporated in 2015 and based in Gurugram, India, the company offers over 3,000 products at competitive prices that are often lower than traditional supermarkets. Blinkit serves customers in 26 cities across India, including major urban centers such as Delhi NCR, Mumbai, and Bengaluru. As a subsidiary of Grofers International, Blinkit aims to provide convenient and cost-effective shopping solutions for daily needs, ensuring prompt delivery to customers' doorsteps.

blinkit

Series F in 2019
Grofers India Private Limited, operating under the brand name Blinkit, is a mobile e-commerce platform that specializes in the online shopping and delivery of a wide range of products, including groceries, fresh produce, household items, and personal care products. Incorporated in 2015 and based in Gurugram, India, the company offers over 3,000 products at competitive prices that are often lower than traditional supermarkets. Blinkit serves customers in 26 cities across India, including major urban centers such as Delhi NCR, Mumbai, and Bengaluru. As a subsidiary of Grofers International, Blinkit aims to provide convenient and cost-effective shopping solutions for daily needs, ensuring prompt delivery to customers' doorsteps.

blinkit

Series F in 2019
Grofers India Private Limited, operating under the brand name Blinkit, is a mobile e-commerce platform that specializes in the online shopping and delivery of a wide range of products, including groceries, fresh produce, household items, and personal care products. Incorporated in 2015 and based in Gurugram, India, the company offers over 3,000 products at competitive prices that are often lower than traditional supermarkets. Blinkit serves customers in 26 cities across India, including major urban centers such as Delhi NCR, Mumbai, and Bengaluru. As a subsidiary of Grofers International, Blinkit aims to provide convenient and cost-effective shopping solutions for daily needs, ensuring prompt delivery to customers' doorsteps.

FirstCry

Series E in 2019
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

Brandless

Series C in 2018
Brandless, Inc. operates an online consumer commerce platform that offers a diverse range of products designed to enhance everyday living. The company specializes in food items, home essentials, beauty and personal care products, health and wellness solutions, baby care, and pet supplies. Founded in 2015 and based in San Francisco, Brandless emphasizes quality, transparency, and community-driven values, aiming to provide consumers with better products at affordable prices. The platform promotes a collaborative approach to commerce, focusing on customer needs and preferences to drive innovation and improve product offerings. By prioritizing essential items and fostering a sense of community, Brandless seeks to empower consumers to make informed choices for themselves and their families.

blinkit

Series E in 2018
Grofers India Private Limited, operating under the brand name Blinkit, is a mobile e-commerce platform that specializes in the online shopping and delivery of a wide range of products, including groceries, fresh produce, household items, and personal care products. Incorporated in 2015 and based in Gurugram, India, the company offers over 3,000 products at competitive prices that are often lower than traditional supermarkets. Blinkit serves customers in 26 cities across India, including major urban centers such as Delhi NCR, Mumbai, and Bengaluru. As a subsidiary of Grofers International, Blinkit aims to provide convenient and cost-effective shopping solutions for daily needs, ensuring prompt delivery to customers' doorsteps.

Flipkart

Secondary Market in 2017
Flipkart Internet Private Limited is an e-commerce marketplace based in Bengaluru, India, founded in 2007. The platform offers over 30 million products across more than 70 categories, including electronics, apparel, home furnishings, beauty and personal care, books, and baby products. It caters to a diverse customer base, serving women, men, and children. Flipkart has built a significant user base, with 75 million registered users and over 10 million daily visits. The company efficiently manages logistics, delivering approximately 8 million shipments per month. Initially known as Flipkart Marketplace Private Limited, it rebranded in 2012 and operates as a subsidiary of Flipkart Private Limited. Flipkart was acquired by Walmart in 2018, further enhancing its market presence in the Indian e-commerce sector.

Flipkart

Private Equity Round in 2017
Flipkart Internet Private Limited is an e-commerce marketplace based in Bengaluru, India, founded in 2007. The platform offers over 30 million products across more than 70 categories, including electronics, apparel, home furnishings, beauty and personal care, books, and baby products. It caters to a diverse customer base, serving women, men, and children. Flipkart has built a significant user base, with 75 million registered users and over 10 million daily visits. The company efficiently manages logistics, delivering approximately 8 million shipments per month. Initially known as Flipkart Marketplace Private Limited, it rebranded in 2012 and operates as a subsidiary of Flipkart Private Limited. Flipkart was acquired by Walmart in 2018, further enhancing its market presence in the Indian e-commerce sector.

GTExpress

Series A in 2016
Provider of express delivery services. The company's services range from fresh drinking water delivery, flower delivery and community group delivery services, enabling buyers to quickly and affordably obtain their orders.

blinkit

Series C in 2015
Grofers India Private Limited, operating under the brand name Blinkit, is a mobile e-commerce platform that specializes in the online shopping and delivery of a wide range of products, including groceries, fresh produce, household items, and personal care products. Incorporated in 2015 and based in Gurugram, India, the company offers over 3,000 products at competitive prices that are often lower than traditional supermarkets. Blinkit serves customers in 26 cities across India, including major urban centers such as Delhi NCR, Mumbai, and Bengaluru. As a subsidiary of Grofers International, Blinkit aims to provide convenient and cost-effective shopping solutions for daily needs, ensuring prompt delivery to customers' doorsteps.

Snapdeal

Private Equity Round in 2015
Jasper Infotech Private Limited owns and operates an online shopping site for Internet users in India. It provides an assortment of products across various categories, including mobiles and tablets; computers, and office and gaming products; televisions, audio and video equipment, appliances, grooming products, and cameras; men's and women's fashion products; kids' toys and fashion products; home and kitchen furnishings/appliances; beauty and personal care products, and food and household essentials; sports, fitness, and outdoor equipment; books, musical instruments, and gift cards; motors and accessories; and real estate and financial services. The company was founded in 2007 and is based in New Delhi, India with regional offices including Bangalore, Mumbai, Calcutta, and Hyderabad.

GTExpress

Seed Round in 2015
Provider of express delivery services. The company's services range from fresh drinking water delivery, flower delivery and community group delivery services, enabling buyers to quickly and affordably obtain their orders.

Snapdeal

Private Equity Round in 2014
Jasper Infotech Private Limited owns and operates an online shopping site for Internet users in India. It provides an assortment of products across various categories, including mobiles and tablets; computers, and office and gaming products; televisions, audio and video equipment, appliances, grooming products, and cameras; men's and women's fashion products; kids' toys and fashion products; home and kitchen furnishings/appliances; beauty and personal care products, and food and household essentials; sports, fitness, and outdoor equipment; books, musical instruments, and gift cards; motors and accessories; and real estate and financial services. The company was founded in 2007 and is based in New Delhi, India with regional offices including Bangalore, Mumbai, Calcutta, and Hyderabad.

Alibaba Group

Venture Round in 2000
Alibaba Group is a leading global online and mobile commerce company based in Hangzhou, China, founded in 1999. The company operates a diverse range of platforms, including Taobao, a consumer-to-consumer marketplace, and Tmall, a business-to-consumer platform. Alibaba also manages Alibaba.com and 1688.com for wholesale transactions, along with AliExpress for international retail. Its services extend beyond e-commerce to cloud computing, digital media and entertainment, and local consumer services. Key assets include Cainiao, a logistics network, and Ele.me, a local delivery service. Additionally, Alibaba offers various marketing services, payment solutions, and operates content platforms such as Youku and Alibaba Pictures. As the world's largest online commerce entity by gross merchandise volume, Alibaba plays a crucial role in connecting consumers and businesses, facilitating transactions, and enhancing operational efficiencies through cutting-edge technology.
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