Soma Capital

Soma Capital, established in 2015, is a San Francisco-based venture capital firm founded by entrepreneurs for entrepreneurs. It specializes in seed investments, primarily in software-focused startups across various sectors such as B2B SaaS, AI, fintech, and health tech. With a global perspective, Soma Capital has backed numerous successful companies, including unicorns like Cruise, Rappi, and Ironclad, with a combined valuation exceeding $60 billion.

Willem van den Bosch

Investor

Douglas Carney

Investor

Fouad Farhat

Investor

Juliet Fern

Investor and Head of Operations

Adrien Hardy

Investor

Nikhita Jaaswal

Investment Partner

Aneel Ranadive

Managing Partner and Founder

Vishnu Srinivasan

Investor

Past deals in Mexico

Heru

Seed Round in 2022
Heru is a company focused on enhancing the lives of gig-economy workers by offering a comprehensive suite of services tailored to their needs. Founded in 2019 by Mateo Jaramillo and Stiven Rodriguez Sanchez, and based in Mexico City, Heru aims to improve the conditions of independent workers through technology-driven solutions. The company's financial technology platform provides essential tools for managing accounting, including electronic invoicing and tax management. It offers customized insurance policies, working capital, credit options, and financial guidance, as well as facilitating tax declarations and providing cell phone data plans. Heru's mission is to empower freelancers and independent workers by simplifying their financial responsibilities and ensuring they have access to necessary resources and expert assistance.

Contalink

Seed Round in 2022
ContaLink is a SaaS-based accounting automation platform designed to assist accountants in Mexico by streamlining their workflows and enhancing their online service offerings. The platform provides comprehensive financial information and tools tailored for accounting, finance, and administrative tasks, ensuring compliance with taxation requirements. By reducing operational costs and eliminating the need for costly licenses, ContaLink enables accountants to improve efficiency and explore new revenue opportunities. Its focus on automation allows professionals to allocate more time to serving their clients effectively while managing their financial responsibilities.

Konta

Seed Round in 2022
Konta is an online accounting service based in Monterrey, Mexico, focused on assisting micro and small businesses. Founded in September 2019 by José Menéndez and Pablo Icaza, Konta aims to simplify business operations for freelancers and small entrepreneurs through a cost-effective and automated platform. The service enables users to generate invoices, maintain accounting records, and supports electronic tax filing, facilitating efficient financial management. By providing these tools, Konta helps small businesses navigate their accounting needs more easily.

Wibond

Seed Round in 2022
Wibond is a digital payment platform that operates under a "buy now pay later" model, allowing users to make flexible payments in installments without the need for a card. Founded in Argentina in 2020 by Ezequiel Bucai and Alejandro Silvestre, the company aims to enhance financial accessibility for a diverse community by providing tailored payment options. Wibond enables businesses to reach new customer segments and boost sales by offering innovative payment solutions. The platform connects users to a wide array of stores and businesses, facilitating installment payments. With a vision to promote trade in the complex Latin American market, Wibond is planning to expand its operations to Chile and Mexico. Prior to Wibond, the founders developed a platform that connected users to over 2,500 gyms and sports centers across Argentina, Mexico, and Chile, which was later acquired by Classpass.

Orchata

Seed Round in 2021
Orchata is a software platform designed for grocery stores and food suppliers, facilitating online order management and delivery services. Founded in 2020 and based in Monterrey, Mexico, Orchata enables suppliers to receive orders, accept payments, and optimize delivery routes while providing analytics on revenue, orders, and customer behavior. The platform supports a wide range of grocery items, including fresh produce, proteins, snacks, and household essentials, allowing consumers to receive their groceries within 15 minutes at supermarket prices. By offering tools for promotions, referrals, and group buying, Orchata aims to assist independent grocery businesses in enhancing their operations and reaching customers more effectively.

Forager

Series A in 2020
Forager Logistics LLC, established in 2018 and based in Chicago, Illinois, specializes in freight brokerage and logistics services for the automotive and aerospace industries. The company offers a range of truckload services, including standard, expedited, and cross-border transportation, catering to supply chain networks with seamless and modern solutions. Forager's innovative web-based transportation management platform further enhances its service, targeting the complexities of cross-border shipping, particularly to and from Mexico and Canada.

BeGo

Seed Round in 2020
Bego is a marketplace focused on facilitating trade between the United States and Mexico. The company has developed a fleet management application that enhances the logistics process by allowing users to track the status of their merchandise in real-time. This application enables shippers to find, quote, and book transport fleets efficiently while providing automatic notifications regarding the pickup and delivery of goods. By streamlining these processes, Bego aims to improve the overall efficiency and transparency of cross-border trade operations.

99 Minutos

Series A in 2020
99 minutos is a last-mile logistics disruptor for LatAm's burgeoning e-commerce space. The company enables enterprise e-commerce clients to reliably same-day deliver products at low cost - a first for the region. Currently operating in Mexico, Chile, Colombia, and Peru. The company was founded in 2014 by Alexis Patjane and is headquartered in Mexico City, Mexico.

Vitau

Seed Round in 2019
Vitau is an online pharmacy that operates on a subscription model, catering specifically to patients with chronic diseases. Founded in 2019 and headquartered in Mexico, the company provides a monthly delivery service for essential medications, ensuring that patients receive the necessary products directly at their doorstep. Vitau's platform allows users to select medications and manage their orders online through accessible payment methods. Additionally, the service assists patients with insurance procedures, facilitating reimbursement for their purchases. By combining technology with dedicated customer support, Vitau aims to enhance the health and well-being of its users.

Mureni

Seed Round in 2019
Mureni is a healthcare startup based in Mexico City that focuses on enhancing dental practices in Latin America, specifically in Mexico and Brazil. The company provides innovative dental aligners that utilize advanced three-dimensional scanning and printing technologies. This approach allows patients to receive effective orthodontic treatment without the need for traditional metal braces or frequent visits to an orthodontist, ensuring a more comfortable experience. By integrating technology into dental practices, Mureni aims to help dentists increase their revenue and streamline their operations while offering patients a modern, pain-free solution for teeth alignment.

Mudafy

Seed Round in 2019
Mudafy is a real estate broker based in Mexico City, Mexico, specializing in the Latin American market. Founded in 2018, the company utilizes a technology-driven platform to enhance the buying, selling, and renting processes for homeowners. Mudafy offers a comprehensive suite of services, including support from registered professional brokers and a team of marketing and photography experts who help create appealing property portfolios. This approach aims to streamline the real estate experience for users, making it easier to navigate the complexities of property transactions.

Grin Scooter

Seed Round in 2018
Grin Scooters is a software company that manages a network of shared electric scooters and skates, aimed at providing a fun and eco-friendly mode of transportation. Currently operating in Mexico City, Guadalajara, Monterrey, Sao Paulo, and Bogota, Grin focuses on enhancing urban mobility while promoting environmental sustainability. The company is dedicated to connecting people through its electric mobility solutions, offering an alternative to traditional transportation methods and contributing to the reduction of pollution in urban areas. Grin has plans to expand its operations to additional cities across Latin America.

SkydropX

Funding Round in 2018
SkydropX is a logistics management platform based in Mexico that connects businesses with independent local distributors for the delivery of products. It serves the e-commerce and retail sectors in Latin America by centralizing shipment management, which helps reduce delivery times and costs. The platform enables users to ship postage at competitive rates, track shipments in real-time, and integrate these shipments directly into their shopping carts via API. By leveraging a network of independent drivers, SkydropX simplifies the process of sending and receiving parcels, ultimately enhancing customer service for businesses.
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