Soma Capital

Soma Capital, established in 2015, is a San Francisco-based venture capital firm founded by entrepreneurs for entrepreneurs. It specializes in seed investments, primarily in software-focused startups across various sectors such as B2B SaaS, AI, fintech, and health tech. With a global perspective, Soma Capital has backed numerous successful companies, including unicorns like Cruise, Rappi, and Ironclad, with a combined valuation exceeding $60 billion.

Willem van den Bosch

Investor

Douglas Carney

Investor

Fouad Farhat

Investor

Juliet Fern

Investor and Head of Operations

Adrien Hardy

Investor

Nikhita Jaaswal

Investment Partner

Aneel Ranadive

Managing Partner and Founder

Vishnu Srinivasan

Investor

Past deals in CRM

Artisan AI

Series A in 2025
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.

Artisan AI

Seed Round in 2024
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.

Hona

Series A in 2024
Hona is a developer of a comprehensive business application tailored specifically for law firms. The platform offers a 24/7 AI receptionist and automated intake system, which streamlines client interactions and enhances overall communication. Hona's solution includes a client portal that allows law firms to keep their clients informed about project statuses, facilitating direct communication and reducing redundant inquiries. Additionally, the platform enables clients to upload documents, provide feedback, and leave reviews, thereby improving the client experience and fostering better relationships between firms and their clients.

Artisan AI

Seed Round in 2024
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.

PropelAuth

Seed Round in 2022
PropelAuth offers a comprehensive authentication solution tailored for B2B companies, enabling them to efficiently onboard and manage users while conserving developer resources. The platform addresses specific challenges faced by B2B organizations by incorporating features such as organization management, test environments, and hierarchical roles, all accessible through user-friendly self-service interfaces. PropelAuth's tool also allows for easy integration of various authentication methods, including social logins and magic links, simplifying the user experience. Clients can create organizations and invite team members, providing an alternative sign-in method that enhances user engagement and streamlines the management process.

Village Labs

Pre Seed Round in 2022
Village Labs is a technology company focused on enhancing workplace efficiency through artificial intelligence. It develops a CRM platform that automates various aspects of customer relationship management, including segmentation, incentives, and communications. By integrating with existing SaaS tools, Village Labs creates no-code AI applications that streamline mundane tasks, allowing teams to concentrate on more critical activities. The platform aims to reduce customer acquisition costs, boost engagement, and improve retention rates by transforming inefficient manual processes into automated workflows. Ultimately, Village Labs seeks to empower businesses to operate more effectively and enhance the productivity of their employees.

Atlas

Venture Round in 2022
Atlas is an all-in-one customer support tool that helps you transform your customer support team from a cost center into an engine of product innovation. We bring together key information from across your customers’ journey into a single location so you can give faster, more effective responses and can analyze and learn from your customers’ holistic needs.

Bolster

Seed Round in 2021
Bolster is a comprehensive platform tailored for contractors in the residential construction sector, aiming to streamline the buying, selling, and management processes. The software features a patented estimation engine that reduces errors and improves the accuracy of project estimates. By integrating tools such as customer relationship management (CRM) and automated invoicing, Bolster helps contractors save time, enhance project oversight, and ultimately increase profitability. The platform is designed to empower contractors to sell more effectively while improving the overall experience for homeowners.

Albiware

Seed Round in 2021
Albi is a cloud-based job management platform that makes technology easy and accessible for home service contractors. Albiware is a solution for CRM, job management, and job documentation, helping restorers complete more jobs and get paid faster. Albiware's data model structure is AI-ready, highlighting critical areas that require attention and providing contractors with immediate recommendations to improve their business.

Alloy Automation

Seed Round in 2021
Alloy Automation is a no-code automation platform that enables businesses to build and manage integrations across various software applications, including ERP, Commerce, and CRM systems. Founded in 2019, the platform allows companies to streamline their processes by automating workflows in sales, marketing, customer support, and messaging applications without the need for coding. This functionality helps organizations save time and resources that would otherwise be spent on manual tasks while enhancing overall efficiency. Alloy's services are utilized by notable clients such as Amazon and Gorgias, and the company has secured $27 million in funding from prominent investors including a16z, Bain Capital Ventures, and Y Combinator.

Omni

Seed Round in 2020
Omni is a provider of knowledge base software designed to enhance the efficiency of customer success, support, and sales teams by enabling them to quickly access accurate and up-to-date information. The platform consolidates various information sources within an organization, presenting them as searchable cards. By utilizing artificial intelligence, Omni automatically suggests relevant answers and ensures document verification, allowing representatives to find precise information during customer interactions. Additionally, features like smart suggestions and instant screen recording further streamline the process, empowering employees to provide timely and informed responses to customer inquiries.

Upcall

Seed Round in 2017
Upcall, Inc. is a company that offers an outbound calling platform designed for business professionals, non-profits, and individuals globally. Founded in 2016 and headquartered in San Francisco, with an additional office in Brussels, Upcall helps organizations acquire, qualify, engage, and retain customers through effective phone outreach. The platform provides 24/7 access to thousands of vetted callers in the U.S. and includes various tools for managing call campaigns, such as script templates, call analytics, and recording features. Additionally, Upcall integrates seamlessly with existing workflows, including popular applications like Slack, Salesforce, Google Calendar, and Outlook. The company has gained recognition for its innovative approach and was a participant in Y Combinator.

ListenLoop

Seed Round in 2015
ListenLoop develops advertising software tailored for account-based marketing (ABM), allowing businesses to efficiently deliver targeted banner ads to specific accounts. The process is streamlined into three steps: selecting key accounts, uploading ads, and launching campaigns. This platform enables users to nurture their target accounts over an extended period through drip campaigns, which help maintain ad freshness and prevent audience fatigue. Additionally, ListenLoop offers account-level reporting that measures the impact of advertising efforts on designated target accounts, integrating with Salesforce to provide valuable insights. The company also provides a B2B marketing platform that tracks website visitors and assigns scores based on their behavior, allowing businesses to gain customer insights and optimize their marketing strategies.
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