Soma Capital

Soma Capital, established in 2015, is a San Francisco-based venture capital firm founded by entrepreneurs for entrepreneurs. It specializes in seed investments, primarily in software-focused startups across various sectors such as B2B SaaS, AI, fintech, and health tech. With a global perspective, Soma Capital has backed numerous successful companies, including unicorns like Cruise, Rappi, and Ironclad, with a combined valuation exceeding $60 billion.

Willem van den Bosch

Investor

Douglas Carney

Investor

Fouad Farhat

Investor

Juliet Fern

Investor and Head of Operations

Adrien Hardy

Investor

Nikhita Jaaswal

Investment Partner

Aneel Ranadive

Managing Partner and Founder

Vishnu Srinivasan

Investor

Past deals in Rental

Tenderd

Series A in 2024
Tenderd LLC operates an on-demand marketplace for renting heavy equipment, including bulldozers and cranes, primarily serving construction and engineering companies in the Middle East and North Africa. Based in Dubai, the company connects equipment owners with contractors to facilitate rentals. Additionally, Tenderd offers an AI-driven platform that enhances fleet operations by transforming equipment data into actionable insights. This platform enables clients to monitor operations, optimize equipment use, manage fuel consumption, plan routes, and schedule maintenance, all while measuring carbon emissions. By integrating AI and analytics, Tenderd aims to improve decision-making, reduce operational costs, enhance safety, and promote environmentally sustainable practices within the industry.

Standard Fleet

Seed Round in 2023
Standard Fleet develops software specifically for electric fleet businesses, focusing on delivery, rental, carshare, lease, and taxi operations. The company's platform offers online and mobile tools that help clients track charging, supercharging, and trip expenses, while also generating activity and mileage reports. Additionally, it provides alerts on battery health, tire maintenance, and wear reduction, enabling users to manage their electric vehicle fleets more efficiently and profitably. Founded by a former CEO of a transportation startup acquired by Apple, Standard Fleet is backed by prominent Silicon Valley investors and comprises a team of experienced engineers and professionals from leading tech companies. The company's mission is to automate workflows, secure vehicles, and facilitate the scaling of operations for its users, with a particular emphasis on Tesla and internet-connected electric vehicles.

Frenter

Seed Round in 2023
Frenter is a comprehensive platform designed for the rental industry, offering a robust technical infrastructure that enables businesses to make informed decisions and minimize risks. The company provides a suite of tools for fleet management, incorporating telematics, usage data, and equipment health insights. Frenter's software facilitates real-time monitoring of equipment, utilizing cellular and satellite GPS to track assets even in remote locations. With features such as asset management, GPS tracking, fleet analytics, maintenance scheduling, and logistics tracking, Frenter equips rental businesses with the necessary insights to optimize operations and reduce downtime.

Truv

Series A in 2022
Truv is a technology company that provides a streamlined solution for employment and income verifications through its innovative javascript widget. This tool enables users to easily connect their payroll accounts, allowing for instant access to crucial information needed for various verification processes. By simplifying the verification of employment and income, Truv enhances the efficiency of rental applications and loan processes. The platform facilitates actions such as switching direct deposits and managing loan payoffs directly from payroll data. Truv's approach aims to deliver a faster and more cost-effective alternative to traditional manual verification methods.

Aptuno

Seed Round in 2021
Aptuno operates an online property listing platform designed to streamline the rental process for residential renters in Latin America while enhancing liquidity for landlords. The platform offers a comprehensive database of available rental properties, complete with essential details such as location, images, pricing, and area specifications. By optimizing the leasing experience, Aptuno aims to minimize vacancy rates and facilitate affordable rental options for clients.

RendaloMaq

Seed Round in 2021
RendaloMaq is a prominent technology-driven equipment rental company in Latin America, focused on enhancing the construction industry. The company operates a digital broker platform that streamlines the lending process for construction equipment. Its platform allows equipment owners to manage their inventory effectively, track the location and availability of their machines, and provides critical data to assist contractors in acquiring necessary equipment. This service enables contractors to efficiently rent, buy, or sell construction equipment, thus promoting efficiency and accessibility within the sector.

Truv

Seed Round in 2021
Truv is a technology company that provides a streamlined solution for employment and income verifications through its innovative javascript widget. This tool enables users to easily connect their payroll accounts, allowing for instant access to crucial information needed for various verification processes. By simplifying the verification of employment and income, Truv enhances the efficiency of rental applications and loan processes. The platform facilitates actions such as switching direct deposits and managing loan payoffs directly from payroll data. Truv's approach aims to deliver a faster and more cost-effective alternative to traditional manual verification methods.

Doorstead

Seed Round in 2019
Doorstead, Inc. is a property management company based in San Francisco, California, founded in 2019. The company specializes in providing comprehensive property management services for rental property owners, which include property listings, marketing exposure on rental platforms, tenant screening, lease agreements, and maintenance services. Doorstead employs a unique, patent-pending pricing system that analyzes over 11 million rental price points to predict rental success, allowing it to offer an upfront rent guarantee to property owners. This guarantee ensures that owners receive a specified rent amount within a certain timeframe, even if the property remains unoccupied. By simplifying the rental process and ensuring reliable rent payments, Doorstead aims to provide peace of mind to landlords of single-family homes, condos, and townhomes.

Tenderd

Seed Round in 2019
Tenderd LLC operates an on-demand marketplace for renting heavy equipment, including bulldozers and cranes, primarily serving construction and engineering companies in the Middle East and North Africa. Based in Dubai, the company connects equipment owners with contractors to facilitate rentals. Additionally, Tenderd offers an AI-driven platform that enhances fleet operations by transforming equipment data into actionable insights. This platform enables clients to monitor operations, optimize equipment use, manage fuel consumption, plan routes, and schedule maintenance, all while measuring carbon emissions. By integrating AI and analytics, Tenderd aims to improve decision-making, reduce operational costs, enhance safety, and promote environmentally sustainable practices within the industry.

Cityfurnish

Series A in 2019
Cityfurnish is an online furniture rental platform founded in 2015 and headquartered in Gurgaon, Haryana. The company specializes in offering a diverse range of household goods, including modern and contemporary wooden furniture, appliances, and fitness equipment. Through its platform, Cityfurnish provides consumers with access to slightly used and refurbished products on a convenient monthly rental basis, making quality furnishings more affordable and accessible. The service is designed to cater to the needs of individuals seeking flexible and cost-effective solutions for their home and lifestyle requirements.

Mudafy

Seed Round in 2019
Mudafy is a real estate broker based in Mexico City, Mexico, specializing in the Latin American market. Founded in 2018, the company utilizes a technology-driven platform to enhance the buying, selling, and renting processes for homeowners. Mudafy offers a comprehensive suite of services, including support from registered professional brokers and a team of marketing and photography experts who help create appealing property portfolios. This approach aims to streamline the real estate experience for users, making it easier to navigate the complexities of property transactions.

Lugg

Seed Round in 2015
Lugg, Inc., founded in 2014 and headquartered in San Francisco, California, specializes in on-demand delivery and relocation services. The company provides store-to-home delivery of purchased goods, facilitating the transport of items such as furniture and other heavy purchases. In addition to delivery services, Lugg offers relocation assistance for homes, junk removal, and pickup and delivery services for used goods. Through its logistics platform, Lugg connects consumers with local movers and trucks, streamlining the process of moving and delivering items at the push of a button. The company has garnered significant investment from notable firms, emphasizing its commitment to simplifying the moving experience for its customers.

Pillow

Venture Round in 2015
Pillow is a company that specializes in Internet-based management services for short-term rentals in multifamily properties. It provides a platform that enables building owners and property managers to maintain control and transparency over short-term rental operations. The platform simplifies the rental process by generating real-time reports that summarize unit-level details and revenue. Additionally, it features automated guest check-in to ensure secure communication. Through Pillow's services, residents can easily list their units on popular rental sites such as Homeaway, VRBO, and Airbnb, facilitating a hassle-free experience for homeowners looking to rent their apartments and houses for short durations.

Omni

Seed Round in 2014
Omni is a multifaceted company based in San Francisco, California, that specializes in business intelligence, cybersecurity, and cloud engineering services. Its primary offering is a unique business intelligence platform that merges the reliability of a shared data model with the flexibility of SQL, allowing users to easily access, explore, and share curated data metrics. This platform is designed to streamline the data analytics process, enabling clients to focus on deriving meaningful insights without the complications often associated with data management. Additionally, Omni operates a rentals platform that connects local businesses with community members, providing access to a variety of rental items such as bikes, surfboards, and camping equipment. This initiative enhances community engagement by making diverse products readily available for short-term use.

Wander

Wander is a luxury rental company that provides smart home travel services. It provides a platform that allows users to book smart homes for their next workcation, vacation, or anything in between.
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