StandUp Ventures

StandUp Ventures is a Toronto-based venture capital firm founded in 2017, focusing on early-stage investments in women-led companies. The firm targets sectors such as business products and services, information technology, healthcare, and health-tech. StandUp Ventures aims to invest in 30 to 40 companies over a period of three to five years, primarily at the pre-seed, seed, and Series A stages. The firm is supported by a diverse advisory committee of successful founders and venture investors who offer strategic mentorship to entrepreneurs. StandUp Ventures actively seeks to address the funding gap faced by women-led businesses, which remain underfunded compared to their male counterparts. By fostering strong deal flow across Canada and collaborating with angel investors and U.S. venture capitalists, StandUp Ventures is dedicated to increasing access to capital for these businesses.

Michelle McBane

Managing Director

Lucas Perlman

Principal

Jessica Weisz

Venture Partner

31 past transactions

ODAIA

Series B in 2023
ODAIA Intelligence Inc. is a Canadian company that specializes in developing an artificial intelligence-based platform for customer engagement analysis. Founded in 2018 and headquartered in Toronto, ODAIA offers a cloud-based software as a service (SaaS) platform that enables enterprise clients to automate the mapping of customer touchpoints and journeys. Utilizing advanced techniques in big data mining, process journey mapping, and machine learning, the platform provides insights into customer behavior, predicts future actions, and identifies potential churn. ODAIA simplifies data ingestion and normalization from various sources, offering an intuitive dashboard for visualizing insights and predictions. The company was established by a team of academics and industry professionals, including members from the University of Toronto and the University of Lausanne, whose research has been widely recognized in the field.

Jombone

Seed Round in 2022
Operator of staffing and human capital management platform intended to empower businesses to take control of their hiring and staffing processes. The company's platform leverages the combined power of advanced technology and social networking to offer end-to-end automation in hiring workers and managing employment in industrial and temporary staffing, helping businesses eliminate costly inefficiencies and middle-man costs in the temporary work-hiring industry.

Supportbench

Seed Round in 2022
Supportbench is a customer service platform that specializes in enhancing the customer experience for businesses. The software is designed for cloud and web-based customer support, providing a range of features such as calendar management, case tracking, customer surveys, and real-time analytics. These tools enable support teams to efficiently resolve issues and foster positive interactions with customers. By offering a comprehensive solution, Supportbench empowers organizations to implement their unique strategies for customer support, ultimately driving satisfaction and loyalty.

Mercator AI

Pre Seed Round in 2022
Mercator is a competitive and market intelligence platform helping companies in construction quickly and easily find new market opportunities, refine their competitive edge, and grow existing business with a simple search.

ODAIA

Series A in 2022
ODAIA Intelligence Inc. is a Canadian company that specializes in developing an artificial intelligence-based platform for customer engagement analysis. Founded in 2018 and headquartered in Toronto, ODAIA offers a cloud-based software as a service (SaaS) platform that enables enterprise clients to automate the mapping of customer touchpoints and journeys. Utilizing advanced techniques in big data mining, process journey mapping, and machine learning, the platform provides insights into customer behavior, predicts future actions, and identifies potential churn. ODAIA simplifies data ingestion and normalization from various sources, offering an intuitive dashboard for visualizing insights and predictions. The company was established by a team of academics and industry professionals, including members from the University of Toronto and the University of Lausanne, whose research has been widely recognized in the field.

Tealbook

Series B in 2021
Tealbook, Inc. operates an online supplier knowledge management and procurement platform aimed at enhancing buyer-supplier relationships. Headquartered in Toronto, Canada, the company consolidates and centralizes credible supplier information, including company details, product offerings, social media feeds, and diversity certifications. This data-driven platform facilitates procurement teams in identifying qualified suppliers, collaborating with stakeholders, and improving visibility and analytics across the supplier base. Tealbook integrates seamlessly with various enterprise systems, such as ERP and contract management tools, to streamline procurement processes. Since its incorporation in 2012, Tealbook has gained recognition for its innovative approach, earning placements on lists like the CIX Top 20 and the Gartner Cool Vendor list. The platform is designed to empower organizations by providing access to a broader ecosystem of qualified suppliers, thereby enabling agile procurement and fostering meaningful partnerships.

Mintlist

Seed Round in 2021
MintList operates a vehicle auction platform that facilitates the buying and selling of used vehicles between consumers and car dealerships. By leveraging artificial intelligence, the platform provides a transparent and efficient way for car owners to sell or trade their vehicles. MintList connects consumers with auto buyers, ensuring that all participants in the vehicle transfer process can engage in seamless, transparent, and secure transactions. This approach enhances the overall experience of buying and selling cars, making it easier for individuals and dealerships to navigate the used vehicle market.

My Intelligent Machines

Seed Round in 2021
My Intelligent Machines (MIMs) is a Montreal-based software-as-a-service (SAAS) company founded in June 2016 by Sarah Jenna, Mickaël Camus, and Abdoulaye Baniré Diallo. The company specializes in developing AI-powered systems biology software tailored for biopharma and agtech sectors. MIMs aims to enhance the development of personalized medicine and agriculture through its advanced software solutions, which focus on population stratification, therapeutic target selection, and biomarker discovery. By utilizing open and explainable AI, MIMs enables life-science companies to effectively harness their big data, ultimately maximizing efficiency in food and drug production.

Disco

Seed Round in 2021
Disco is a platform for creators to build and scale their learning empire easily in one place. Our vision for learning leaves the industrial age behind and looks to a world of lifelong learning, that's live, with peers, led by creators we trust and accessible from anywhere.

Arteria AI

Series A in 2021
Arteria AI applies artificial intelligence to the drafting, negotiation, and analysis of contracts.

AmacaThera

Series A in 2021
AmacaThera Inc. is a biotechnology company based in Toronto, Canada, established in 2016. The company specializes in developing and commercializing an innovative injectable hydrogel platform technology aimed at enhancing medical treatments. This technology is designed to localize and sustain drug delivery, thereby improving patient outcomes across various therapeutic areas. AmacaThera's hydrogel consists of a reversible and fast-gelling physical blend of hyaluronan and methylcellulose, which liquefies under force. This unique formulation assists healthcare providers in reducing post-operative pain for patients, showcasing the potential of AmacaThera's approach in addressing significant medical needs.

Tealbook

Series A in 2021
Tealbook, Inc. operates an online supplier knowledge management and procurement platform aimed at enhancing buyer-supplier relationships. Headquartered in Toronto, Canada, the company consolidates and centralizes credible supplier information, including company details, product offerings, social media feeds, and diversity certifications. This data-driven platform facilitates procurement teams in identifying qualified suppliers, collaborating with stakeholders, and improving visibility and analytics across the supplier base. Tealbook integrates seamlessly with various enterprise systems, such as ERP and contract management tools, to streamline procurement processes. Since its incorporation in 2012, Tealbook has gained recognition for its innovative approach, earning placements on lists like the CIX Top 20 and the Gartner Cool Vendor list. The platform is designed to empower organizations by providing access to a broader ecosystem of qualified suppliers, thereby enabling agile procurement and fostering meaningful partnerships.

Aya

Seed Round in 2020
Aya Payments, Inc. is a healthcare fintech company based in Toronto, Canada, founded in 2018. The company specializes in developing innovative healthcare spending solutions designed to administer health benefits and adjudicate claims. Its offerings include novaHSA, a platform that enables users to access, manage, and monitor healthcare costs, and Dynamic Ledgering, which provides a range of financial products including payment, deposit, lending, and investment solutions tailored for fintech companies. Aya Payments primarily serves employees and their dependents, aiming to enhance the efficiency and effectiveness of healthcare financial management.

ODAIA

Seed Round in 2020
ODAIA Intelligence Inc. is a Canadian company that specializes in developing an artificial intelligence-based platform for customer engagement analysis. Founded in 2018 and headquartered in Toronto, ODAIA offers a cloud-based software as a service (SaaS) platform that enables enterprise clients to automate the mapping of customer touchpoints and journeys. Utilizing advanced techniques in big data mining, process journey mapping, and machine learning, the platform provides insights into customer behavior, predicts future actions, and identifies potential churn. ODAIA simplifies data ingestion and normalization from various sources, offering an intuitive dashboard for visualizing insights and predictions. The company was established by a team of academics and industry professionals, including members from the University of Toronto and the University of Lausanne, whose research has been widely recognized in the field.

Acerta

Series A in 2020
Acerta Systems Analytics Inc. specializes in providing machine intelligence solutions that convert raw machine data into actionable insights. The company's primary offering, Acerta CHECK, employs a combination of statistical methods, data mining algorithms, and machine learning techniques to identify critical issues and anomalies in machine behavior. Targeting the automotive sector, Acerta's solutions cater to OEMs, parts suppliers, and vehicle testing equipment providers, enhancing vehicle health monitoring and data acquisition. Additionally, the company's algorithms are utilized in the aerospace industry for airplane health management and engine testing. By detecting anomalies and predicting equipment failures, Acerta supports manufacturers in optimizing their processes and improving product quality. Founded in 2014 and based in Waterloo, Canada, Acerta is committed to transforming quality control in the automotive industry through advanced artificial intelligence applications.

Sampler

Series B in 2020
At Sampler, we help consumer packaged good brands of all sizes and categories deliver physical samples to digitally targeted consumers. Our turnkey solution helps brands gather consumer feedback and demographic insights that will increase successful trial and in-turn conversion rates. Using Sampler, brands no longer need to hand out samples at random, and can get product into the right hands. We call it Direct to Consumer Product Sampling.

Tealbook

Seed Round in 2020
Tealbook, Inc. operates an online supplier knowledge management and procurement platform aimed at enhancing buyer-supplier relationships. Headquartered in Toronto, Canada, the company consolidates and centralizes credible supplier information, including company details, product offerings, social media feeds, and diversity certifications. This data-driven platform facilitates procurement teams in identifying qualified suppliers, collaborating with stakeholders, and improving visibility and analytics across the supplier base. Tealbook integrates seamlessly with various enterprise systems, such as ERP and contract management tools, to streamline procurement processes. Since its incorporation in 2012, Tealbook has gained recognition for its innovative approach, earning placements on lists like the CIX Top 20 and the Gartner Cool Vendor list. The platform is designed to empower organizations by providing access to a broader ecosystem of qualified suppliers, thereby enabling agile procurement and fostering meaningful partnerships.

Coconut Software

Series A in 2019
Coconut Software is a provider of a cloud-based appointment scheduling and visitor management platform tailored for enterprise use. The platform enables businesses to streamline customer appointments and facilitate online bookings, offering features such as text and email reminders, queue management, and performance reporting. It supports self-service booking, curbside pickup, and wait time tracking, enhancing the customer experience while alleviating pressure on staff. Additionally, Coconut Software integrates with contact centers and provides solutions for virtual meetings, making it particularly beneficial for banks and credit unions. By delivering real-time traffic insights, the platform helps organizations reduce customer wait times and improve operational efficiency.

ODAIA

Seed Round in 2019
ODAIA Intelligence Inc. is a Canadian company that specializes in developing an artificial intelligence-based platform for customer engagement analysis. Founded in 2018 and headquartered in Toronto, ODAIA offers a cloud-based software as a service (SaaS) platform that enables enterprise clients to automate the mapping of customer touchpoints and journeys. Utilizing advanced techniques in big data mining, process journey mapping, and machine learning, the platform provides insights into customer behavior, predicts future actions, and identifies potential churn. ODAIA simplifies data ingestion and normalization from various sources, offering an intuitive dashboard for visualizing insights and predictions. The company was established by a team of academics and industry professionals, including members from the University of Toronto and the University of Lausanne, whose research has been widely recognized in the field.

My Intelligent Machines

Seed Round in 2019
My Intelligent Machines (MIMs) is a Montreal-based software-as-a-service (SAAS) company founded in June 2016 by Sarah Jenna, Mickaël Camus, and Abdoulaye Baniré Diallo. The company specializes in developing AI-powered systems biology software tailored for biopharma and agtech sectors. MIMs aims to enhance the development of personalized medicine and agriculture through its advanced software solutions, which focus on population stratification, therapeutic target selection, and biomarker discovery. By utilizing open and explainable AI, MIMs enables life-science companies to effectively harness their big data, ultimately maximizing efficiency in food and drug production.

Nudge

Series B in 2019
Nudge Rewards is a Toronto-based company that offers a team performance management platform designed for retailers, foodservice, and hospitality sectors. The platform includes a mobile solution that facilitates employee engagement, knowledge assessment, and performance monitoring for frontline workers, enabling brands to effectively motivate and reward their teams. Nudge's clientele features notable global brands such as Mercedes Benz, Rogers Communications, and Samsung, among others. The company, which was established in 2011 and rebranded from Greengage Mobile in 2014, has formed strategic partnerships with organizations like ReThink and BrandXP Ltd to enhance its offerings. Through its innovative app and content management system, Nudge Rewards aims to measurably improve frontline team performance and drive overall company success.

Emovi

Series C in 2019
Emovi is dedicated to providing the highest quality, most technologically advanced products for knee joint assessment to restore patient quality of life. they are a company of knowledgeable, dedicated team members committed to innovation in healthcare.

Sampler

Series A in 2019
At Sampler, we help consumer packaged good brands of all sizes and categories deliver physical samples to digitally targeted consumers. Our turnkey solution helps brands gather consumer feedback and demographic insights that will increase successful trial and in-turn conversion rates. Using Sampler, brands no longer need to hand out samples at random, and can get product into the right hands. We call it Direct to Consumer Product Sampling.

Aya

Seed Round in 2019
Aya Payments, Inc. is a healthcare fintech company based in Toronto, Canada, founded in 2018. The company specializes in developing innovative healthcare spending solutions designed to administer health benefits and adjudicate claims. Its offerings include novaHSA, a platform that enables users to access, manage, and monitor healthcare costs, and Dynamic Ledgering, which provides a range of financial products including payment, deposit, lending, and investment solutions tailored for fintech companies. Aya Payments primarily serves employees and their dependents, aiming to enhance the efficiency and effectiveness of healthcare financial management.

Nudge

Series A in 2017
Nudge Rewards is a Toronto-based company that offers a team performance management platform designed for retailers, foodservice, and hospitality sectors. The platform includes a mobile solution that facilitates employee engagement, knowledge assessment, and performance monitoring for frontline workers, enabling brands to effectively motivate and reward their teams. Nudge's clientele features notable global brands such as Mercedes Benz, Rogers Communications, and Samsung, among others. The company, which was established in 2011 and rebranded from Greengage Mobile in 2014, has formed strategic partnerships with organizations like ReThink and BrandXP Ltd to enhance its offerings. Through its innovative app and content management system, Nudge Rewards aims to measurably improve frontline team performance and drive overall company success.

Coconut Software

Series A in 2017
Coconut Software is a provider of a cloud-based appointment scheduling and visitor management platform tailored for enterprise use. The platform enables businesses to streamline customer appointments and facilitate online bookings, offering features such as text and email reminders, queue management, and performance reporting. It supports self-service booking, curbside pickup, and wait time tracking, enhancing the customer experience while alleviating pressure on staff. Additionally, Coconut Software integrates with contact centers and provides solutions for virtual meetings, making it particularly beneficial for banks and credit unions. By delivering real-time traffic insights, the platform helps organizations reduce customer wait times and improve operational efficiency.

Tealbook

Seed Round in 2017
Tealbook, Inc. operates an online supplier knowledge management and procurement platform aimed at enhancing buyer-supplier relationships. Headquartered in Toronto, Canada, the company consolidates and centralizes credible supplier information, including company details, product offerings, social media feeds, and diversity certifications. This data-driven platform facilitates procurement teams in identifying qualified suppliers, collaborating with stakeholders, and improving visibility and analytics across the supplier base. Tealbook integrates seamlessly with various enterprise systems, such as ERP and contract management tools, to streamline procurement processes. Since its incorporation in 2012, Tealbook has gained recognition for its innovative approach, earning placements on lists like the CIX Top 20 and the Gartner Cool Vendor list. The platform is designed to empower organizations by providing access to a broader ecosystem of qualified suppliers, thereby enabling agile procurement and fostering meaningful partnerships.
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