StandUp Ventures

StandUp Ventures is a Toronto-based venture capital firm investing in female-led B2B software and digital health companies. Founded in 2017, it provides high-touch support to entrepreneurs through its diverse advisory committee comprising successful founders, investors, and mentors.

Michelle McBane

Managing Director

Lucas Perlman

Senior Associate

Past deals in Toronto

Metafold 3D

Seed Round in 2023
Metafold is a Toronto-based B2B SaaS startup focused on advancing industrial 3D printing through its cloud-based Design for Additive Manufacturing software. The company specializes in lattice technology, which enables engineers to significantly reduce material usage—by as much as 85%—for products across various sectors, including aerospace, medical, automotive, and consumer goods. By streamlining the preprocessing required for additive manufacturing, Metafold helps clients expedite the product development process. Additionally, the software offers a geometry kernel accessible via an application programming interface, allowing original equipment manufacturers to integrate these capabilities into their own products. This approach not only facilitates the adoption of additive manufacturing but also enhances production efficiency and resource management for its clients.

Tealbook

Series B in 2021
Tealbook develops a cloud-based platform that connects buyers and suppliers in procurement. Founded in 2014, it centralizes supplier information, facilitates collaboration, and integrates with various ERP systems. Recognized as a Gartner Cool Vendor.

Tealbook

Series A in 2021
Tealbook develops a cloud-based platform that connects buyers and suppliers in procurement. Founded in 2014, it centralizes supplier information, facilitates collaboration, and integrates with various ERP systems. Recognized as a Gartner Cool Vendor.

Aya

Seed Round in 2020
Founded in 2018, Aya Payments is based in Toronto, Canada. It specializes in developing payment tools and programs tailored for employee benefits packages.

Tealbook

Seed Round in 2020
Tealbook develops a cloud-based platform that connects buyers and suppliers in procurement. Founded in 2014, it centralizes supplier information, facilitates collaboration, and integrates with various ERP systems. Recognized as a Gartner Cool Vendor.

Nudge

Series B in 2019
Nudge Rewards is a Toronto-based company that offers a team performance management platform designed for retailers, foodservice, and hospitality sectors. The platform includes a mobile solution that facilitates employee engagement, knowledge assessment, and performance monitoring for frontline workers, enabling brands to effectively motivate and reward their teams. Nudge's clientele features notable global brands such as Mercedes Benz, Rogers Communications, and Samsung, among others. The company, which was established in 2011 and rebranded from Greengage Mobile in 2014, has formed strategic partnerships with organizations like ReThink and BrandXP Ltd to enhance its offerings. Through its innovative app and content management system, Nudge Rewards aims to measurably improve frontline team performance and drive overall company success.

Aya

Seed Round in 2019
Founded in 2018, Aya Payments is based in Toronto, Canada. It specializes in developing payment tools and programs tailored for employee benefits packages.

Nudge

Series A in 2017
Nudge Rewards is a Toronto-based company that offers a team performance management platform designed for retailers, foodservice, and hospitality sectors. The platform includes a mobile solution that facilitates employee engagement, knowledge assessment, and performance monitoring for frontline workers, enabling brands to effectively motivate and reward their teams. Nudge's clientele features notable global brands such as Mercedes Benz, Rogers Communications, and Samsung, among others. The company, which was established in 2011 and rebranded from Greengage Mobile in 2014, has formed strategic partnerships with organizations like ReThink and BrandXP Ltd to enhance its offerings. Through its innovative app and content management system, Nudge Rewards aims to measurably improve frontline team performance and drive overall company success.

Tealbook

Seed Round in 2017
Tealbook develops a cloud-based platform that connects buyers and suppliers in procurement. Founded in 2014, it centralizes supplier information, facilitates collaboration, and integrates with various ERP systems. Recognized as a Gartner Cool Vendor.
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