Star Farm Ventures

Star Farm Ventures is a venture capital firm established in 2012 and based in New York, New York. The firm focuses on investing in young Israeli startups, aiming to demonstrate the profitability of such investments while showcasing the innovation and creativity of Israeli entrepreneurs. By bringing these emerging companies to New York, Star Farm Ventures provides a supportive and stimulating environment that fosters growth and development. The firm leverages its extensive network of business associates and friends to aid in promoting the success of these startups.

Joey Low

Co-Founder

11 past transactions

EverC

Corporate Round in 2018
EverC is a provider of cloud-based cyber risk intelligence and merchant fraud detection solutions for the online seller ecosystem. The company offers MerchantView, a monitoring platform for acquiring banks and payment service providers to manage merchant-based fraud and cyber risk, and MarketView, which tracks illicit marketplace listings. Its services include detection of violating merchants, transaction laundering verification, card compliance consulting, and web analyst verification. Founded in 2015, EverC combines risk intelligence, data science, fintech, and payments expertise to power cross-channel risk management. The platform rapidly detects high-risk merchants, online money laundering, and fake or illegal products, while ongoing monitoring mitigates evolving risk. EverC aims to help marketplaces, global payment providers, and online sellers grow safely by transforming the internet into a transparent, trusted environment.

Infarm

Series A in 2018
Infarm is a Berlin-based company that specializes in building and distributing efficient vertical farms within urban environments. Founded in 2013, Infarm employs IoT technologies and machine learning to create a modular farming system designed to enhance food production. Its innovative approach allows cities to grow fresh produce locally, promoting self-sufficiency while improving the safety, quality, and environmental impact of food. By integrating advanced technology with compact growing kits, Infarm aims to provide a resilient and transparent alternative food system that meets the needs of urban populations.

Datarails

Series A in 2017
DataRails is a financial planning and analysis platform that automates financial reporting and planning while preserving the familiarity of spreadsheets and Excel for finance teams. By automating manual processes, the platform frees time for analysis and enables users to answer strategic questions about revenue growth and expense optimization. The solution uses artificial intelligence to gather, prepare, analyze, and convert data into actionable insights, allowing finance professionals to access and leverage data independently, regardless of technical skill. DataRails helps organizations turn data into clear, informed decisions for budgeting, forecasting, and performance management.

Flytrex

Series A in 2017
Flytrex is the largest drone-based food delivery service in the United States, specializing in ultrafast delivery within suburban areas. Operating in North Carolina and Texas, the company delivers food seven days a week and has successfully completed over 120,000 orders for partners including Little Caesars, Papa John's, and El Pollo Loco. Flytrex's innovative drone technology utilizes automated drones controlled via a cloud-based dashboard, optimizing delivery efficiency and significantly reducing costs. This service has lowered suburban delivery expenses from $10 to $1 per package and cut delivery times from 20 minutes to under five. With a 45% monthly retention rate after two years and a high household penetration of 70% within range, Flytrex has garnered strong customer loyalty, reflected in a Net Promoter Score of 75.

EverC

Series A in 2016
EverC is a provider of cloud-based cyber risk intelligence and merchant fraud detection solutions for the online seller ecosystem. The company offers MerchantView, a monitoring platform for acquiring banks and payment service providers to manage merchant-based fraud and cyber risk, and MarketView, which tracks illicit marketplace listings. Its services include detection of violating merchants, transaction laundering verification, card compliance consulting, and web analyst verification. Founded in 2015, EverC combines risk intelligence, data science, fintech, and payments expertise to power cross-channel risk management. The platform rapidly detects high-risk merchants, online money laundering, and fake or illegal products, while ongoing monitoring mitigates evolving risk. EverC aims to help marketplaces, global payment providers, and online sellers grow safely by transforming the internet into a transparent, trusted environment.

HYPR

Seed Round in 2015
HYPR operates as a subsidiary of JuliusWorks, Inc. and is transforming influencer marketing through advanced audience demographic analytics of social influencers. By offering detailed insights into influencer audiences, HYPR enables marketers to effectively target specific demographics while leveraging the influential power of social media personalities. This innovative approach reduces costs and introduces a systematic framework to influencer marketing. The company's capabilities allow for the creation of a Programmatic Influencer Network tailored to niche influencers, enabling marketers to engage their target audiences efficiently. Clients can easily hire multiple influencers, ranging from one to thousands, with streamlined processes that enhance campaign effectiveness.

Rollout.io

Series A in 2015
Rollout.io, Inc. is a company that specializes in feature management systems designed for enterprises, enabling engineering and product teams to control and manage features after deployment. Founded in 2013 and headquartered in San Francisco, California, Rollout.io focuses on minimizing the risks associated with new code deployments. The company's solutions allow businesses to introduce new features effectively to targeted audiences while safeguarding customers from potential failures and enhancing key performance indicators. As of May 2019, Rollout.io operates as a subsidiary of CloudBees, Inc.

Ubimo

Series A in 2015
Ubimo Ltd. is a technology company specializing in location intelligence through its SaaS platform, Polaris. Founded in 2012 and based in Tel Aviv with an office in New York, Ubimo enables businesses to leverage location-based data for targeted advertising and marketing. The platform offers various solutions, including out-of-home advertising to enhance monetization, shopper marketing insights for supermarkets, and programmatic advertising that integrates real-world data with location intelligence. Polaris provides a self-service interface that allows users to explore and utilize location data, facilitating a better understanding of customer journeys and optimizing mobile marketing campaigns. Through its capabilities in analyzing consumer behavior and foot traffic, Ubimo empowers enterprises to make data-driven decisions in real-time.

AppMyDay

Seed Round in 2014
AppMyDay is a New York-based company that operates an online social platform designed for event and photo-sharing. Founded in 2012, AppMyDay enables event hosts to create private, unique social networks where guests can interact through photo sharing and other features. The platform enhances brand awareness, guest engagement, sponsor promotion, and event monitoring. As of March 8, 2016, AppMyDay operates as a subsidiary of HoneyBook, Inc.

Feature.fm

Seed Round in 2013
Feature.fm is a prominent marketing and analytics technology company focused on the music industry. It offers a comprehensive platform designed to assist artists and music marketers in promoting their music across streaming services and music websites. Utilizing advanced recommendation algorithms, the platform ensures that the right songs reach the right audiences at optimal times. Additionally, Feature.fm provides valuable data analytics that deliver deep insights, helping artists and marketers enhance their visibility and discoverability in an increasingly competitive music landscape.
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