Startup Wise Guys

Startup Wise Guys, established in 2012 and headquartered in Tallinn, Estonia, is a leading early-stage investor and accelerator in the Central and Eastern European (CEE) region and the Nordics. It offers a world-class, up to five-month accelerator program focused on validating, developing, and selling products to business customers, with a particular interest in Sustainability, B2B SaaS, Fintech, Cybersecurity, and XR sectors. The program, supported by over 200 international and local mentors, has accelerated more than 300 startups, with an 80% success and survival rate, and 11 major exits. Post-program, startups join an alumni community of over 300 startups across 40 countries, gaining access to invite-only events for business development and fundraising support.

Alexandra Balkova

Partner

Attila Hudecz

Managing Director, Sustainability

Franziska Kolk

General Partner Africa

Andrea Orlando

Partner

Peter Sandberg

Venture Partner

Past deals in Shopping

Monkee

Seed Round in 2025
Monkee is a financial application that merges personal finance management with loyalty programs to help users save money for their priorities while shopping. Founded in Austria, Monkee's app encourages users to save by consciously purchasing the items they need, offering a more rewarding experience than traditional cashback programs. The application leverages behavioral design, gamification, and machine learning to promote financial wellness, allowing users to balance saving and spending sustainably. Additionally, Monkee aids retail partners in engaging consumers meaningfully based on their saving and purchasing habits, significantly enhancing sales conversion and customer retention. The company promotes the concept of "Save now Buy Later" as a responsible alternative to "Buy now Pay Later," aiming to redefine consumer spending habits in its initial markets of Germany and Austria.

Monkee

Seed Round in 2024
Monkee is a financial application that merges personal finance management with loyalty programs to help users save money for their priorities while shopping. Founded in Austria, Monkee's app encourages users to save by consciously purchasing the items they need, offering a more rewarding experience than traditional cashback programs. The application leverages behavioral design, gamification, and machine learning to promote financial wellness, allowing users to balance saving and spending sustainably. Additionally, Monkee aids retail partners in engaging consumers meaningfully based on their saving and purchasing habits, significantly enhancing sales conversion and customer retention. The company promotes the concept of "Save now Buy Later" as a responsible alternative to "Buy now Pay Later," aiming to redefine consumer spending habits in its initial markets of Germany and Austria.

Monkee

Seed Round in 2023
Monkee is a financial application that merges personal finance management with loyalty programs to help users save money for their priorities while shopping. Founded in Austria, Monkee's app encourages users to save by consciously purchasing the items they need, offering a more rewarding experience than traditional cashback programs. The application leverages behavioral design, gamification, and machine learning to promote financial wellness, allowing users to balance saving and spending sustainably. Additionally, Monkee aids retail partners in engaging consumers meaningfully based on their saving and purchasing habits, significantly enhancing sales conversion and customer retention. The company promotes the concept of "Save now Buy Later" as a responsible alternative to "Buy now Pay Later," aiming to redefine consumer spending habits in its initial markets of Germany and Austria.

Conversence

Pre Seed Round in 2023
Conversence is a developer of a retail experience platform that aims to enhance the shopping experience for retailers and their customers. By integrating elements of the physical world with digital interactions, the platform analyzes customers' in-store behavior and purchase history. This allows retailers to gain deeper insights into customer preferences and interests, enabling them to create hyper-personalized experiences. Through this innovative approach, Conversence helps retailers engage more effectively with their customers, ultimately enhancing customer satisfaction and driving sales.

Sentric

Seed Round in 2022
Sentric is a developer of an online platform designed to assist small businesses in managing their e-commerce operations. The company provides tools that enable users to quickly obtain quality images and descriptions of their products by scanning barcodes. This functionality simplifies the process of gathering and sharing essential product information, facilitating efficient online distribution and enhancing the overall experience of uploading product offerings. By focusing on ease of use and speed, Sentric aims to support small shops in effectively showcasing their products in the digital marketplace.

Drip

Pre Seed Round in 2022
Drip is a retail company that operates an online platform focused on streetwear clothing and accessories. Its mission is to transform the fashion industry by fostering a continuous dialogue between luxury brands and young fashion enthusiasts. Drip offers a subscription service that allows users to access an unlimited wardrobe of stylish garments each month, enabling them to wear different styles without the financial burden of purchasing items outright. This innovative model promotes a flexible approach to fashion consumption, appealing to those who wish to explore various styles without long-term commitments.

Monkee

Seed Round in 2022
Monkee is a financial application that merges personal finance management with loyalty programs to help users save money for their priorities while shopping. Founded in Austria, Monkee's app encourages users to save by consciously purchasing the items they need, offering a more rewarding experience than traditional cashback programs. The application leverages behavioral design, gamification, and machine learning to promote financial wellness, allowing users to balance saving and spending sustainably. Additionally, Monkee aids retail partners in engaging consumers meaningfully based on their saving and purchasing habits, significantly enhancing sales conversion and customer retention. The company promotes the concept of "Save now Buy Later" as a responsible alternative to "Buy now Pay Later," aiming to redefine consumer spending habits in its initial markets of Germany and Austria.

Sentric

Pre Seed Round in 2021
Sentric is a developer of an online platform designed to assist small businesses in managing their e-commerce operations. The company provides tools that enable users to quickly obtain quality images and descriptions of their products by scanning barcodes. This functionality simplifies the process of gathering and sharing essential product information, facilitating efficient online distribution and enhancing the overall experience of uploading product offerings. By focusing on ease of use and speed, Sentric aims to support small shops in effectively showcasing their products in the digital marketplace.

Drip

Seed Round in 2021
Drip is a retail company that operates an online platform focused on streetwear clothing and accessories. Its mission is to transform the fashion industry by fostering a continuous dialogue between luxury brands and young fashion enthusiasts. Drip offers a subscription service that allows users to access an unlimited wardrobe of stylish garments each month, enabling them to wear different styles without the financial burden of purchasing items outright. This innovative model promotes a flexible approach to fashion consumption, appealing to those who wish to explore various styles without long-term commitments.

Monkee

Seed Round in 2021
Monkee is a financial application that merges personal finance management with loyalty programs to help users save money for their priorities while shopping. Founded in Austria, Monkee's app encourages users to save by consciously purchasing the items they need, offering a more rewarding experience than traditional cashback programs. The application leverages behavioral design, gamification, and machine learning to promote financial wellness, allowing users to balance saving and spending sustainably. Additionally, Monkee aids retail partners in engaging consumers meaningfully based on their saving and purchasing habits, significantly enhancing sales conversion and customer retention. The company promotes the concept of "Save now Buy Later" as a responsible alternative to "Buy now Pay Later," aiming to redefine consumer spending habits in its initial markets of Germany and Austria.

LookSize

Seed Round in 2020
Looksize operates an online platform designed to assist fashion shoppers in finding the correct clothing sizes with ease. By utilizing the MY SIZE button, customers can filter products to identify items that fit them perfectly with a single click. The platform further enhances the shopping experience by employing a visual avatar, allowing users to visualize how garments will fit them before making a purchase. This innovative solution eliminates the need for trying on clothes, streamlining the online shopping process. Recognized as one of the top 50 Ukrainian startups and a winner of a Ukrainian startup fund, Looksize is committed to improving the way consumers shop for clothing.

LookSize

Seed Round in 2020
Looksize operates an online platform designed to assist fashion shoppers in finding the correct clothing sizes with ease. By utilizing the MY SIZE button, customers can filter products to identify items that fit them perfectly with a single click. The platform further enhances the shopping experience by employing a visual avatar, allowing users to visualize how garments will fit them before making a purchase. This innovative solution eliminates the need for trying on clothes, streamlining the online shopping process. Recognized as one of the top 50 Ukrainian startups and a winner of a Ukrainian startup fund, Looksize is committed to improving the way consumers shop for clothing.

Oktomax

Pre Seed Round in 2019
Oktomax is a developer of a personalized shopping assistant aimed at enhancing the online shopping experience for e-shop owners. Recognizing the significant gap in conversion rates between online and offline retail, Oktomax leverages its expertise in user experience and machine learning to create a solution that addresses this challenge. The company's technology connects with consumers, observes their behavior, and guides them throughout the checkout process, ultimately transforming indecisive visitors into customers. A key feature of Oktomax's approach is an engaging jackpot game designed to make the buying experience enjoyable, thereby encouraging purchases. This innovative solution enables businesses to maximize their sales opportunities while delighting their customers.
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