Strax Group

Strax AB is a company that specializes in mobile accessories designed to enhance mobile lifestyles. It offers a diverse portfolio that spans essential categories such as Protection, Power, Connectivity, and Personal Audio, as well as Health & Wellness products that include Personal Protection items. Strax has a significant distribution network, reaching a wide customer base through approximately 70,000 brick-and-mortar stores worldwide, alongside online marketplaces and direct-to-consumer channels. The company develops and markets several wholly-owned brands, including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, Dottir, and grell. Additionally, Strax collaborates with well-known licensed brands like adidas, Bugatti, Diesel, Superdry, and WeSC, further expanding its product offerings and market presence.