SWS Venture Capital

SWS Venture Capital is a Los Angeles-based venture capital firm established in 2018. The firm specializes in providing strategic, operational, and financial support to incubate businesses from pre-revenue concepts into profitable enterprises. SWS focuses on partnering with established venture capital firms to facilitate fast-track funding for co-investments, leveraging its domain expertise and extensive network to offer a strategic advantage. The firm's investment interests span various sectors, including fintech, consumer products and platforms, health tech, last-mile logistics, and aviation, among others.

Greg Jones

President and CEO

Steve Streit

Founder and General Partner

21 past transactions

Paloma Health

Series A in 2023
Paloma Health is an online medical practice focused on transforming the care experience for individuals with hypothyroidism, a condition affecting 25 million Americans. The company addresses the common dissatisfaction with existing healthcare options by offering personalized treatment delivered through telemedicine. Patients receive expert care from qualified doctors and nutritionists in the comfort of their homes. Paloma Health's approach integrates evidence-based treatment with at-home lab testing, allowing for continuous remote care and on-demand access to a dedicated team of thyroid specialists. This model aims to enhance the quality and convenience of care for those managing hypothyroidism.

LoopGolf

Pre Seed Round in 2022
LoopGolf is a company that specializes in developing a digital wallet, serving as a connection between fintech, sports, and culture. Founded in 2021 and headquartered in San Francisco, California, LoopGolf provides a centralized platform that facilitates transactions for golfers both on and off the course. Its offerings include recreational and professional golf wagering options, allowing users to engage with peers and professional sportsbooks. Additionally, LoopGolf is working on a credit card tailored for golfers, which rewards users for transactions made through its app and enables shopping for sports accessories.

Scratch

Series C in 2022
Scratch is a financial technology company that specializes in providing payment processing, patient financing, and communication tools tailored for veterinary and medical practices. With its platform utilized by approximately half of all U.S. veterinary clinics, Scratch facilitates seamless interactions and transactions between practices and their clients, both in-person and remotely. The company's patient financing solution offers quick access to guaranteed payment options, allowing patients and pet owners to secure funding for medical care within 60 seconds. Additionally, Scratch's payment processing tools are designed to integrate with leading practice management systems, enhancing the checkout experience for both patients and practices.

Landing

Series C in 2022
Landing is a membership-based network that transforms the apartment rental experience through a subscription model. Operating in over 81 markets nationwide, the company offers access to more than 20,000 fully furnished apartment listings available for stays ranging from 30 days to multiple years. Landing aims to simplify the complexities of apartment living by providing flexible lease options and a range of ancillary services, including cleaning, parking, utility setup, moving assistance, and pet services. Members pay an annual fee to access these offerings and enjoy benefits such as complimentary Landing nights while traveling to any of its markets, fostering a high-quality, tech-enabled living experience.

Embed Financial Technologies

Series A in 2021
Embed provides modern securities execution, clearing, settlement, and custody APIs for fintechs, broker-dealers, RIAs, banks, and trust companies.

Embed Financial Technologies

Seed Round in 2021
Embed provides modern securities execution, clearing, settlement, and custody APIs for fintechs, broker-dealers, RIAs, banks, and trust companies.

Tortoise

Seed Round in 2021
Tortoise, Inc. is an innovative company based in Mountain View, California, founded in 2019 by David Graham and Dmitry Shevelenko. The company specializes in automated delivery solutions tailored for the retail and logistics sectors. Tortoise addresses significant challenges within logistics and shared micromobility through its offerings, which include shared scooters and e-bikes. The founders bring extensive experience from their previous roles at major organizations, with Graham collaborating with companies like Lyft and Microsoft, while Shevelenko has a background in partnership strategy at Uber. Together, they aim to enhance transportation services and streamline delivery processes in urban environments.

Gatsby

Series A in 2021
Gatsby Digital, Inc., established in 2018 and headquartered in New York, operates a commission-free stock and options trading platform. It offers Gatsby, a user-friendly platform enabling users to trade stocks and options in companies and ETFs with as little as $10, without any fees. Gatsby rewards users with points for every trade, redeemable for gift cards. It also fosters a social network, allowing users to react to market news and leverage collective knowledge. Gatsby Digital is a subsidiary of ViewTrade Securities Inc.

Landing

Series B in 2021
Landing is a membership-based network that transforms the apartment rental experience through a subscription model. Operating in over 81 markets nationwide, the company offers access to more than 20,000 fully furnished apartment listings available for stays ranging from 30 days to multiple years. Landing aims to simplify the complexities of apartment living by providing flexible lease options and a range of ancillary services, including cleaning, parking, utility setup, moving assistance, and pet services. Members pay an annual fee to access these offerings and enjoy benefits such as complimentary Landing nights while traveling to any of its markets, fostering a high-quality, tech-enabled living experience.

Paloma Health

Seed Round in 2020
Paloma Health is an online medical practice focused on transforming the care experience for individuals with hypothyroidism, a condition affecting 25 million Americans. The company addresses the common dissatisfaction with existing healthcare options by offering personalized treatment delivered through telemedicine. Patients receive expert care from qualified doctors and nutritionists in the comfort of their homes. Paloma Health's approach integrates evidence-based treatment with at-home lab testing, allowing for continuous remote care and on-demand access to a dedicated team of thyroid specialists. This model aims to enhance the quality and convenience of care for those managing hypothyroidism.

Minnow

Angel Round in 2020
Minnow is a video streaming aggregator and discovery platform that consolidates the libraries of popular streaming services into a single accessible interface. Designed to enhance content accessibility, its platform allows users to easily navigate and browse a wide range of movies and series from various entertainment subscription services with a simple one-click streaming feature. This innovative approach aims to simplify the viewing experience for consumers by improving content discovery and making it more convenient to access diverse entertainment options.

Gatsby

Venture Round in 2020
Gatsby Digital, Inc., established in 2018 and headquartered in New York, operates a commission-free stock and options trading platform. It offers Gatsby, a user-friendly platform enabling users to trade stocks and options in companies and ETFs with as little as $10, without any fees. Gatsby rewards users with points for every trade, redeemable for gift cards. It also fosters a social network, allowing users to react to market news and leverage collective knowledge. Gatsby Digital is a subsidiary of ViewTrade Securities Inc.

Landing

Series A in 2020
Landing is a membership-based network that transforms the apartment rental experience through a subscription model. Operating in over 81 markets nationwide, the company offers access to more than 20,000 fully furnished apartment listings available for stays ranging from 30 days to multiple years. Landing aims to simplify the complexities of apartment living by providing flexible lease options and a range of ancillary services, including cleaning, parking, utility setup, moving assistance, and pet services. Members pay an annual fee to access these offerings and enjoy benefits such as complimentary Landing nights while traveling to any of its markets, fostering a high-quality, tech-enabled living experience.

Scratch

Series B in 2019
Scratch is a financial technology company that specializes in providing payment processing, patient financing, and communication tools tailored for veterinary and medical practices. With its platform utilized by approximately half of all U.S. veterinary clinics, Scratch facilitates seamless interactions and transactions between practices and their clients, both in-person and remotely. The company's patient financing solution offers quick access to guaranteed payment options, allowing patients and pet owners to secure funding for medical care within 60 seconds. Additionally, Scratch's payment processing tools are designed to integrate with leading practice management systems, enhancing the checkout experience for both patients and practices.

Gatsby

Seed Round in 2019
Gatsby Digital, Inc., established in 2018 and headquartered in New York, operates a commission-free stock and options trading platform. It offers Gatsby, a user-friendly platform enabling users to trade stocks and options in companies and ETFs with as little as $10, without any fees. Gatsby rewards users with points for every trade, redeemable for gift cards. It also fosters a social network, allowing users to react to market news and leverage collective knowledge. Gatsby Digital is a subsidiary of ViewTrade Securities Inc.

Gatsby

Pre Seed Round in 2018
Gatsby Digital, Inc., established in 2018 and headquartered in New York, operates a commission-free stock and options trading platform. It offers Gatsby, a user-friendly platform enabling users to trade stocks and options in companies and ETFs with as little as $10, without any fees. Gatsby rewards users with points for every trade, redeemable for gift cards. It also fosters a social network, allowing users to react to market news and leverage collective knowledge. Gatsby Digital is a subsidiary of ViewTrade Securities Inc.

Gusto

Series C in 2018
Gusto is a software-as-a-service company specializing in Human Capital Management (HCM). It offers a comprehensive platform that simplifies payroll processing, benefits administration, and employee management for small businesses. Gusto’s services include payroll management, time and attendance tracking, and employee onboarding, all designed to meet the various HR needs of its clients. By providing an integrated system for managing employee benefits, including health, dental, and vision insurance, Gusto enables businesses to effectively support their workforce. This platform is aimed at streamlining administrative tasks, allowing small business owners to focus on their core operations while ensuring compliance with employment regulations.

Braavo

Series A in 2018
Braavo Capital, Inc. is a financial solutions company established in 2015 and headquartered in New York, specializing in providing capital-as-a-service financing solutions to mobile app and game developers. The company offers non-dilutive funding options, allowing developers to obtain the necessary capital for marketing and user acquisition without relinquishing ownership stakes. In addition to funding, Braavo provides analytics tools that assist app businesses in tracking performance and making informed, data-driven decisions. This combination of financial support and performance insights empowers founders to build scalable and sustainable businesses in the competitive mobile app market.

Scratch

Series A in 2018
Scratch is a financial technology company that specializes in providing payment processing, patient financing, and communication tools tailored for veterinary and medical practices. With its platform utilized by approximately half of all U.S. veterinary clinics, Scratch facilitates seamless interactions and transactions between practices and their clients, both in-person and remotely. The company's patient financing solution offers quick access to guaranteed payment options, allowing patients and pet owners to secure funding for medical care within 60 seconds. Additionally, Scratch's payment processing tools are designed to integrate with leading practice management systems, enhancing the checkout experience for both patients and practices.

Scratch

Seed Round in 2017
Scratch is a financial technology company that specializes in providing payment processing, patient financing, and communication tools tailored for veterinary and medical practices. With its platform utilized by approximately half of all U.S. veterinary clinics, Scratch facilitates seamless interactions and transactions between practices and their clients, both in-person and remotely. The company's patient financing solution offers quick access to guaranteed payment options, allowing patients and pet owners to secure funding for medical care within 60 seconds. Additionally, Scratch's payment processing tools are designed to integrate with leading practice management systems, enhancing the checkout experience for both patients and practices.

Gusto

Series A in 2014
Gusto is a software-as-a-service company specializing in Human Capital Management (HCM). It offers a comprehensive platform that simplifies payroll processing, benefits administration, and employee management for small businesses. Gusto’s services include payroll management, time and attendance tracking, and employee onboarding, all designed to meet the various HR needs of its clients. By providing an integrated system for managing employee benefits, including health, dental, and vision insurance, Gusto enables businesses to effectively support their workforce. This platform is aimed at streamlining administrative tasks, allowing small business owners to focus on their core operations while ensuring compliance with employment regulations.
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