Smartzer Ltd, a video technology company, develops interactive video players that allow e-commerce companies to generate sales and capture detailed analytics directly from their videos. It offers interactive and shoppable players; standard video player, an HTML5 player that is automatically responsive across all devices, from desktop and tablet to mobile; and access to personal analytics dashboard that provides data on engagement, product interaction, and user behavior. The company offers its solutions to retailers. Smartzer Ltd was incorporated in 2012 and is based in London, United Kingdom with additional locations in Paris, France; and New York, New York.