The Seed Lab

The Seed Lab is a venture capital firm established in 2019 and located in New York City. Focused on the consumer sector, it specializes in investing in early-stage companies. The firm distinguishes itself through a meticulous approach to curating and incubating each venture it supports, ensuring that entrepreneurs receive the guidance and resources necessary for growth. By concentrating on consumer-facing businesses, The Seed Lab aims to foster innovation and facilitate the development of promising startups within the industry.

Stephen Ippolito

Founding Partner

9 past transactions

Ready Set Jet

Seed Round in 2021
Ready Set Jet is a mission-driven global luxury beauty and lifestyle brand that caters to the on-the-go generation, emphasizing a future that prioritizes women's empowerment. The company focuses on creating cruelty-free, recyclable beauty products that are designed to be universally appealing to all skin tones. Their product line includes cleansers, glowing scrubs, hydrating balms, and primers, aimed at simplifying beauty routines for users. By integrating beauty and travel, Ready Set Jet seeks to foster global change while addressing the needs of modern consumers.

Terra Kaffe

Seed Round in 2020
Terra Kaffe Inc. is a New York-based company that specializes in manufacturing and selling automatic espresso machines. Founded in 2018, Terra Kaffe focuses on enhancing the home coffee experience by providing a fully-automatic bean-to-cup espresso machine that allows users to brew barista-quality beverages effortlessly. The company's direct-to-consumer approach emphasizes a unique design and customer experience while maintaining affordability. In addition to its machines, Terra Kaffe also offers a coffee bean subscription service, ensuring customers have access to high-quality coffee for their brewing needs. Overall, Terra Kaffe aims to deliver a socially conscious and convenient coffee-making solution for home users.

Salesbeat

Pre Seed Round in 2020
Salesbeat is a London-based company founded in 2019 that provides services to fast-moving consumer goods (FMCG) businesses by connecting them with sales freelancers. The company has developed an AI-driven platform that analyzes micro and macro factors to model consumer buying behavior. This technology offers predictive recommendations on optimal stock levels for sales personnel working with supermarkets, distributors, and wholesalers. By utilizing these insights, Salesbeat aims to reduce lost sales caused by out-of-stock situations, thereby helping FMCG clients enhance their distribution capabilities and improve overall sales productivity.

Vantage Point

Seed Round in 2020
Vantage Point develops and provides employee training programs utilizing virtual reality (VR) technology to enhance enterprise training in areas such as diversity, equity, inclusion, and workplace anti-sexual harassment. Founded in 2017 and based in Denver, Colorado, the company aims to transform traditional training methods by creating immersive experiences that foster empathy and personal growth. Vantage Point serves a diverse range of sectors, including technology, consumer goods, consulting, education, and recruiting. The company's innovative platform focuses on developing emotional intelligence and essential soft skills, ultimately helping individuals unlock their potential. Vantage Point is recognized for its commitment to advancing workforce learning and is led by a female and Black founder.

StoryFile

Seed Round in 2020
StoryFile is a content-driven technology company that transforms storytelling through its conversational video interactive platform. Utilizing advanced artificial intelligence and voice-activated technology, StoryFile allows individuals to create and share personal narratives in an authentic and engaging manner. Users can film themselves answering questions about their lives, which are then processed to enable interactive conversations through the StoryFile platform. This innovative approach not only preserves memories and experiences but also fosters deeper connections across generations, allowing future descendants to engage with their ancestors. StoryFile provides a unique and intimate studio experience, where individuals are encouraged to share their life lessons, values, and stories, ensuring that their legacies are passed on meaningfully. By empowering storytellers to communicate their experiences directly, StoryFile enhances the way people connect, learn, and understand one another, making it possible for anyone to engage with the past or present in an unprecedented way.

Sanguina

Seed Round in 2020
Sanguina is a medical device and wellness tool company that specializes in point-of-care diagnostics, particularly for hemoglobin determination. The company is focused on launching its first product, AnemoCheck Mobile, which is a non-invasive smartphone application designed for tracking hemoglobin levels without the need for painful blood draws. This innovative approach emphasizes anemia screening through color-based testing, allowing users to conveniently monitor their hemoglobin levels.

Terra Kaffe

Seed Round in 2019
Terra Kaffe Inc. is a New York-based company that specializes in manufacturing and selling automatic espresso machines. Founded in 2018, Terra Kaffe focuses on enhancing the home coffee experience by providing a fully-automatic bean-to-cup espresso machine that allows users to brew barista-quality beverages effortlessly. The company's direct-to-consumer approach emphasizes a unique design and customer experience while maintaining affordability. In addition to its machines, Terra Kaffe also offers a coffee bean subscription service, ensuring customers have access to high-quality coffee for their brewing needs. Overall, Terra Kaffe aims to deliver a socially conscious and convenient coffee-making solution for home users.

SIMULATE

Series A in 2019
SIMULATE, INC. is a biotechnology company based in New York, founded in 2016, that specializes in producing and distributing plant-based chicken nuggets. Utilizing advanced texturized pea protein technology, SIMULATE aims to create nuggets that are tender, juicy, and healthier than their animal-based counterparts. The products are designed to be cholesterol-free, high in protein, and low in calories, catering to consumers seeking tasty and nutritious alternatives. The company also offers home delivery services for its vegan chicken nuggets, aligning with its mission to promote sustainable nutrition and contribute to a shift towards more environmentally friendly food options. Formerly known as Nuggs Labs, SIMULATE rebranded in June 2020 to reflect its broader focus on innovation in the food industry.

Stojo

Seed Round in 2014
Stojo is a lifestyle brand that specializes in collapsible and portable products designed to promote reuse and reduce environmental impact. The company focuses on manufacturing collapsible coffee cups and bottles that are compact, leak-proof, and safe for both hot and cold liquids. Made from food-grade silicone, Stojo's products aim to help consumers minimize their reliance on disposable items, thereby decreasing the creation of non-biodegradable waste. By providing practical and environmentally friendly alternatives, Stojo encourages positive reusability habits among its customers.
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