The Seed Lab

Ready Set Jet is a mission-driven global luxury beauty and lifestyle brand designed for the on-the-go generation. The company focuses on beauty and travel as means to promote global change, emphasizing empowerment for women. Ready Set Jet manufactures a range of cruelty-free, recyclable beauty products that cater to all skin tones. Their product lineup includes cleansers, glowing scrubs, hydrating balms, and primers, all aimed at simplifying the beauty routine for users. Through its innovative offerings, Ready Set Jet strives to create universally appealing solutions that resonate with a diverse audience.

Founded in 2018, Terra Kaffe specializes in manufacturing and selling premium automatic bean-to-cup espresso machines for the home. They offer a direct-to-consumer model, combining innovative design, exceptional customer experience, affordability, and social consciousness.

Founded in London in 2019, Salesbeat is a technology company that empowers FMCG sales teams with AI-driven insights. Its platform models consumer buying behaviour and provides predictive recommendations for optimal stock levels, helping clients expand their distribution footprint and reduce out-of-stock instances.

Vantage Point is a company based in Denver, Colorado, that specializes in developing immersive employee training programs utilizing virtual reality (VR) technology. Founded in 2017, Vantage Point focuses on enterprise training in critical areas such as diversity, equity, inclusion, and workplace anti-sexual harassment. The company aims to transform traditional learning experiences by fostering empathy and personal growth through its VR platform. Its services cater to a diverse range of sectors, including technology, consumer goods, consulting, education, and recruitment. Vantage Point is led by female and black founders and is committed to enhancing soft skills and emotional intelligence in the workforce, ultimately enabling individuals to reach their full potential in their professional environments.

StoryFile is a technology company specializing in interactive conversational videos. It enables individuals to preserve and share their stories, allowing users to engage in natural conversations with interviewees across time and space. The platform promotes user-led education and curiosity, capturing the essence of an individual's experiences for future generations.

Sanguina is a medical device and wellness company focused on non-invasive hemoglobin monitoring and point-of-care diagnostics. Its AnemoCheck Mobile smartphone application enables users to track hemoglobin levels without painful blood draws, using color-based testing to support rapid anemia screening and provide quick results.

Founded in 2018, Terra Kaffe specializes in manufacturing and selling premium automatic bean-to-cup espresso machines for the home. They offer a direct-to-consumer model, combining innovative design, exceptional customer experience, affordability, and social consciousness.

Founded in 2016, SIMULATE produces and distributes plant-based chicken nuggets using texturized pea protein technology. Its mission is to accelerate the transition to sustainable nutrition by offering healthier, organic alternatives to animal-based products.

Stojo is a lifestyle brand that specializes in collapsible and portable products aimed at promoting reusability and reducing environmental impact. The company manufactures leak-proof coffee cups and bottles made from food-grade silicone, ensuring safety for liquid food items. Stojo's innovative designs allow for compact storage, making it convenient for users to carry their beverages without relying on disposable alternatives. By providing practical and eco-friendly solutions, Stojo encourages positive reusability habits among consumers.