Cleo Labs, Inc. is a San Francisco-based company that offers pregnancy consultancy and parenthood guidance services, assisting families from fertility through to parenting children up to age five. The company provides a range of consultation services, including lactation support, birth preparation, child wellness, immediate post-birth assistance, career coaching, safety gear advice, sleep consulting, and emotional support for parents. Cleo delivers its services via a mobile application, making it accessible to both employers and families. Many organizations partner with Cleo to enhance their family support systems, aiming to improve employee retention, foster diverse and inclusive workplaces, and reduce health-related claims. Cleo operates in over 50 countries and collaborates with notable companies such as eBay, LinkedIn, and Uber. The company was founded in 2016 and underwent a name change from Instacare Group, Inc. in July 2018.