Trifecta Capital Advisors

Trifecta Capital Advisors, established in 2014, is an Indian investment firm specializing in venture debt. It provides financing to startups and growth-stage companies, primarily in the financial services, consumer goods, healthcare, and technology sectors. Unlike traditional lenders, Trifecta offers a unique combination of loans and limited equity investment rights, catering to the funding needs of new economy businesses that may not qualify for conventional debt financing.

Aakash Goel

Partner

Abhishek Gupta

Partner

Nilesh Kothari

Co-Founder and Managing Partner

Ankit Sharma

Director

Past deals in E-commerce

WayCool

Venture Round in 2025
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Shadowfax

Series E in 2024
Shadowfax is an on-demand logistics network that specializes in providing tech-enabled delivery solutions across various sectors, including e-commerce, food, pharmacy, and consumer goods. By leveraging its unique app, the company offers a reliable last-mile delivery service, allowing businesses to concentrate on their core operations while outsourcing their delivery needs. Shadowfax aims to enhance the customer experience through efficient, fast, and dependable delivery options. Its platform serves both online and offline retailers, catering to the diverse logistics demands of merchants and ensuring timely service. The company envisions establishing itself as a trustworthy and desirable delivery platform, emphasizing the use of advanced technology to streamline logistics and improve customer satisfaction.

Wishlink

Series A in 2024
Wishlink is a digital product discovery platform designed to facilitate brand collaboration and influencer marketing. By enabling social media content providers to promote products through a personalized storefront, Wishlink allows influencers to tag items in their posts and curate collections of favored products. This functionality not only enhances the shopping experience for followers but also provides influencers with opportunities for paid collaborations, thereby monetizing their influence. The platform aims to streamline the connection between brands and creators, fostering a community where products can be showcased effectively.

MyMuse India

Seed Round in 2024
MyMuse India is an adult e-commerce platform that specializes in sexual wellness products. The company offers a variety of items such as mood setter kits, lubricants, massagers, and playing cards, all designed to enhance intimacy and create a comfortable environment for customers. MyMuse focuses on providing high-quality, well-designed products that cater to individual needs while also delivering informative content related to sexual wellness. By positioning itself as a one-stop shop for intimate bedroom essentials, MyMuse aims to foster open discussions about intimacy and promote a healthy approach to sexual well-being.

Ace Turtle Omni Pvt

Debt Financing in 2023
Ace Turtle Omni Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce, multichannel, and marketing solutions for brands and retailers. Established in 2013, the company provides a comprehensive enterprise solution designed to facilitate engagement and transactions with omni-channel consumers. Its offerings include an advanced e-commerce platform, omni-channel order management systems, and a suite of services encompassing technology, mobile support, marketing, analytics, and fulfillment. Ace Turtle is recognized for its proprietary technology, which leverages data science to optimize various retail processes from design to fulfillment. The company is also the exclusive licensee of notable global brands, including Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers, catering to the Indian and South Asian markets. Additionally, Ace Turtle focuses on innovative marketing solutions, utilizing proximity, augmented, and performance marketing strategies to enhance brand visibility and consumer engagement.

Ace Turtle Omni Pvt

Series B in 2023
Ace Turtle Omni Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce, multichannel, and marketing solutions for brands and retailers. Established in 2013, the company provides a comprehensive enterprise solution designed to facilitate engagement and transactions with omni-channel consumers. Its offerings include an advanced e-commerce platform, omni-channel order management systems, and a suite of services encompassing technology, mobile support, marketing, analytics, and fulfillment. Ace Turtle is recognized for its proprietary technology, which leverages data science to optimize various retail processes from design to fulfillment. The company is also the exclusive licensee of notable global brands, including Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers, catering to the Indian and South Asian markets. Additionally, Ace Turtle focuses on innovative marketing solutions, utilizing proximity, augmented, and performance marketing strategies to enhance brand visibility and consumer engagement.

Rebel Foods

Debt Financing in 2022
Rebel Foods operates cloud kitchens that deliver food on demand through various in-house brands. It combines culinary expertise with advanced technology to enhance food quality and delivery efficiency, focusing on different consumer dining occasions.

Rebel Foods

Debt Financing in 2022
Rebel Foods operates cloud kitchens that deliver food on demand through various in-house brands. It combines culinary expertise with advanced technology to enhance food quality and delivery efficiency, focusing on different consumer dining occasions.

Wishlink

Debt Financing in 2022
Wishlink is a digital product discovery platform designed to facilitate brand collaboration and influencer marketing. By enabling social media content providers to promote products through a personalized storefront, Wishlink allows influencers to tag items in their posts and curate collections of favored products. This functionality not only enhances the shopping experience for followers but also provides influencers with opportunities for paid collaborations, thereby monetizing their influence. The platform aims to streamline the connection between brands and creators, fostering a community where products can be showcased effectively.

WayCool

Venture Round in 2022
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

WayCool

Debt Financing in 2022
WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Shadowfax

Series D in 2022
Shadowfax is an on-demand logistics network that specializes in providing tech-enabled delivery solutions across various sectors, including e-commerce, food, pharmacy, and consumer goods. By leveraging its unique app, the company offers a reliable last-mile delivery service, allowing businesses to concentrate on their core operations while outsourcing their delivery needs. Shadowfax aims to enhance the customer experience through efficient, fast, and dependable delivery options. Its platform serves both online and offline retailers, catering to the diverse logistics demands of merchants and ensuring timely service. The company envisions establishing itself as a trustworthy and desirable delivery platform, emphasizing the use of advanced technology to streamline logistics and improve customer satisfaction.

Arzooo.com

Series B in 2022
Arzooo is a Retail Tech company founded by former Flipkart employees and IIT Kharagpur alumni. It focuses on empowering brick-and-mortar retailers through its innovative "Go Store" platform, which integrates over 300,000 retail stores across India. The company has already equipped more than 200 stores with its technology, facilitating a competitive retail environment. Arzooo's platform allows partner stores to offer a wide selection of electronic goods, including televisions, refrigerators, and kitchen appliances, without the need for significant inventory investment. By utilizing a reverse auction-based e-commerce model, retailers can provide attractive pricing and payment solutions, enhancing sales conversion and expanding their product categories. As it continues to grow, Arzooo aims to strengthen the retail ecosystem by connecting traditional stores with modern technology.

Country Delight

Series D in 2022
Country Delight specializes in producing and distributing high-quality, unadulterated milk. Its online platform enables customers to order milk products directly from farmers for doorstep delivery, also offering cottage cheese, ghee, bread, eggs, and other dairy items.

ShopKirana

Series C in 2022
ShopKirana is a B2B-commerce company founded in 2015 and headquartered in Indore, India. It focuses on enhancing the competitiveness of retailers by providing them with technology, operational expertise, and a scale advantage. The company's platform equips retailers with the necessary tools to optimize inventory management, enhance store aesthetics, and improve overall productivity. By collaborating directly with brands, ShopKirana aims to increase demand and reach a broader audience while ensuring transparency and leveraging deep market intelligence. This approach enables clients to improve their profit margins and sales, ultimately fostering a more competitive retail landscape.

GlobalBees

Debt Financing in 2021
GlobalBees is a company that identifies and scales exceptional consumer products. It operates a data-driven retail platform, acquiring and partnering with direct-to-consumer (D2C) and e-commerce brands across diverse segments. The company offers brand-building expertise, operational support, and growth strategies to enhance digital footprint, drive operations expansion, and foster sustainable growth for businesses.

PharmEasy

Debt Financing in 2021
PharmEasy is a health tech startup founded in 2015 by Dharmil Sheth, Mikhil Innani, and Dhaval Shah as a subsidiary of Ascent Health. The company operates an online platform that offers a range of healthcare services, including teleconsultation, medicine deliveries, and diagnostic test sample collections. By digitizing the pharmaceutical supply chain, PharmEasy connects patients with local pharmacies and diagnostic centers, facilitating access to essential medicines and healthcare products. This approach aims to make healthcare services more available, affordable, and accessible to patients.

Meesho

Debt Financing in 2021
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

MyGlamm

Debt Financing in 2021
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

Meesho

Series F in 2021
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

The Good Glamm Group

Series C in 2021
The Good Glamm Group is a Pune-based beauty and personal care company that aggregates and markets a portfolio of brands and runs an online marketplace for beauty and grooming products, including spa and salon offerings from international brands. It emphasizes sustainable and cruelty-free products and leverages its digital platforms to promote its brand ecosystem.

MyGlamm

Series C in 2021
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

MyGlamm

Series C in 2021
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

G.O.A.T Brand Labs

Series A in 2021
G.O.A.T Brand Labs specializes in acquiring and scaling distinctive direct-to-consumer brands within the lifestyle sector, encompassing categories such as fashion, home, nutrition, beauty, and personal care. The company enhances brand performance by offering data-driven insights and streamlined operational support. G.O.A.T Brand Labs leverages its extensive expertise in brand development, digital marketing, and product innovation to strengthen the market presence of the brands it partners with. By focusing on improving product design, user experience, and content strategy, the company aims to grow the consumer base and enhance overall brand loyalty.

Bizongo

Debt Financing in 2021
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.

MyGlamm

Series C in 2021
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

Arzooo.com

Debt Financing in 2021
Arzooo is a Retail Tech company founded by former Flipkart employees and IIT Kharagpur alumni. It focuses on empowering brick-and-mortar retailers through its innovative "Go Store" platform, which integrates over 300,000 retail stores across India. The company has already equipped more than 200 stores with its technology, facilitating a competitive retail environment. Arzooo's platform allows partner stores to offer a wide selection of electronic goods, including televisions, refrigerators, and kitchen appliances, without the need for significant inventory investment. By utilizing a reverse auction-based e-commerce model, retailers can provide attractive pricing and payment solutions, enhancing sales conversion and expanding their product categories. As it continues to grow, Arzooo aims to strengthen the retail ecosystem by connecting traditional stores with modern technology.

Livspace

Debt Financing in 2020
Founded in 2014 by Anuj Srivastava and Ramakant Sharma, Livspace is an interior design startup that offers a comprehensive platform connecting users with designers, services, and products. It specializes in end-to-end home interior services, including kitchen upgrades and room renovations.

KrazyBee

Debt Financing in 2020
KrazyBee is India's largest student credit platform, allowing college students to buy anything online and repay it later with flexible monthly installments. KrazyBee offers a wide range of services, including financial aid for e-commerce purchases (through partnerships with all leading e-commerce platforms such as Amazon, Flipkart, Paytm, Myntra, and others), two-wheeler loans (both first- and second-hand), semester loans (college tuition fees), and even cash loans (Paytm recharges and top-ups on KrazyBee Student PayCard - India's First Student Credit Card).

MyGlamm

Series B in 2020
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

Blowhorn

Debt Financing in 2020
Blowhorn is a prominent intracity logistics provider in India, specializing in efficient and reliable same-day delivery services. The company operates across multiple cities, offering comprehensive logistics solutions that include forward and reverse logistics for first, middle, and last mile deliveries. Catering to a diverse clientele that ranges from large e-commerce companies to small convenience stores and individual customers, Blowhorn is dedicated to facilitating seamless logistics operations. Its innovative approach ensures that businesses can access timely delivery services, enhancing overall operational efficiency.

Chai Point

Debt Financing in 2020
Chai Point is an omni-channel beverage brand in India focused on chai, using fresh, natural ingredients. It sells a range of hot and iced chai, shakes, and assorted tea snacks, and is expanding its coffee options. Operating in eight cities, it offers varieties of tea made from good-quality leaves with no artificial colors or flavors. The portfolio includes snacks such as multigrain biscuits, cake rusk, and quinoa puffs, and customers can order tea online for delivery, integrating store-based and digital channels.

MyGlamm

Venture Round in 2020
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

MyGlamm

Debt Financing in 2020
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

BigBasket

Debt Financing in 2020
BigBasket is an online food and grocery store that specializes in delivering personal and household necessities directly to customers' doorsteps. The company offers a user-friendly platform where customers can browse an extensive range of products, select their desired items, and schedule deliveries at their convenience. BigBasket prioritizes product quality by handpicking each item and ensuring it goes through a thorough safety packaging process before reaching the customer. By focusing on efficiency and convenience, BigBasket aims to simplify the grocery shopping experience, allowing users to shop from the comfort of their homes or offices.

Paper Boat

Debt Financing in 2020
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in producing and selling non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors and offering them in contemporary forms. Its product range includes a variety of beverages such as jaljeera, aamras, and tulsi tea, as well as a selection of snack foods. By combining scientific observation with a deep appreciation for cultural heritage, Paper Boat aims to provide consumers with authentic tastes reminiscent of their childhood, thereby promoting both health and nostalgia.

FabAlley

Debt Financing in 2020
FabAlley is an online-to-offline high-end fashion platform that provides and sells women’s western apparel and lounge wear. The company sells its products and accessories through its website, online marketplaces, offline retail stores, and large format chains including Lifestyle and Shoppers Stop, among others. FabAlley was co-founded by Shivani Poddar and Tanvi Malik in 2012 and is headquartered in Noida, Uttar Pradesh, India.

Rivigo

Debt Financing in 2020
Rivigo is a technology-enabled logistics platform founded in 2014 by Deepak Garg and Gazal Kalra in Gurgaon, Haryana. The company specializes in providing transport services across various sectors, including e-commerce, automotive, and food. Rivigo's full-stack logistics solutions encompass relay-led trucking and a digital freight marketplace, allowing clients to optimize their operations with reduced turnaround times and enhanced reliability. The platform connects shippers with carriers, utilizing advanced technology such as artificial intelligence to streamline communication and logistics management. Rivigo Labs, the company's dedicated technology division, comprises skilled data scientists and engineers who develop innovative applications to transform the logistics industry. Their initiatives include predictive modeling for consignment tracking and dynamic pricing engines, all aimed at creating a fully digital and transparent freight ecosystem. Through its services, Rivigo not only enhances operational efficiency for businesses but also aims to improve the quality of life for truck drivers.

EatClub Brands

Debt Financing in 2019
Box8 is a rapidly growing on-demand food delivery company in India, founded by IIT graduates Anshul Gupta and Amit Raj. The company manages every aspect of its supply chain, from procurement to product development, and has dedicated teams for food delivery and customer support. Box8 offers a diverse menu featuring chef-crafted options with a distinct Indian flair, including fusion boxes, all-in-one meals, wraps, sandwiches, curries, biryanis, and desserts. Their innovative All-in-One meal box provides a convenient, fulfilling dining experience suitable for any occasion. By combining technology with a strong emphasis on logistics, Box8 ensures a seamless ordering process through mobile apps, supported by an integrated delivery management system that consistently delivers hot meals.

Box8

Debt Financing in 2019
Box8 controls all aspects of the supply chain, from procurement to product development, and they have their own teams for food delivery and customer support. They have hand-picked, chef-crafted options with a desi mix in any category they choose—fusion boxes, all-in-1 meals, steak meals, salads, paratha wraps, sandwiches, curries, biryanis, & desserts.

Peel-Works

Debt Financing in 2019
Peel-Works is a technology and data analytics company focused on eCommerce solutions for corner stores. It operates Taikee, an ISO-certified B2B grocery platform that empowers traditional retailers by providing direct access to leading FMCG brands, streamlining inventory management, and ensuring next-day delivery. This enables retailers to enhance their customers' shopping experience while improving store sales and profitability.

Ninjacart

Debt Financing in 2019
Ninjacart operates an online business-to-business platform in India that connects farmers, manufacturers, and brands with retailers and restaurants to streamline the fresh produce supply chain. The platform enables direct sourcing of fruits and vegetables from farmers to merchants, leveraging data-driven infrastructure and networks to meet store-specific needs through local managers, resulting in faster, more cost-effective procurement. Founded in 2015 and headquartered in Bengaluru, the company focuses on creating a lean, connected distribution model that improves efficiency for retailers and reduces intermediaries in the supply chain.

BigBasket

Debt Financing in 2019
BigBasket is an online food and grocery store that specializes in delivering personal and household necessities directly to customers' doorsteps. The company offers a user-friendly platform where customers can browse an extensive range of products, select their desired items, and schedule deliveries at their convenience. BigBasket prioritizes product quality by handpicking each item and ensuring it goes through a thorough safety packaging process before reaching the customer. By focusing on efficiency and convenience, BigBasket aims to simplify the grocery shopping experience, allowing users to shop from the comfort of their homes or offices.

Ninjacart

Series C in 2019
Ninjacart operates an online business-to-business platform in India that connects farmers, manufacturers, and brands with retailers and restaurants to streamline the fresh produce supply chain. The platform enables direct sourcing of fruits and vegetables from farmers to merchants, leveraging data-driven infrastructure and networks to meet store-specific needs through local managers, resulting in faster, more cost-effective procurement. Founded in 2015 and headquartered in Bengaluru, the company focuses on creating a lean, connected distribution model that improves efficiency for retailers and reduces intermediaries in the supply chain.

Paper Boat

Series C in 2019
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in producing and selling non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors and offering them in contemporary forms. Its product range includes a variety of beverages such as jaljeera, aamras, and tulsi tea, as well as a selection of snack foods. By combining scientific observation with a deep appreciation for cultural heritage, Paper Boat aims to provide consumers with authentic tastes reminiscent of their childhood, thereby promoting both health and nostalgia.

Quikr

Debt Financing in 2019
Quikr is an Indian online marketplace facilitating buying, selling, renting, and discovering a wide range of products and services. It connects users directly, enabling transactions across various categories such as real estate, vehicles, electronics, furniture, jobs, and more. Quikr aims to empower individuals and small businesses by providing a secure and accessible platform for online trading.

Zivame

Debt Financing in 2019
Zivame is an Indian online retailer of lingerie and related innerwear. Since its online launch in 2011, it offers lingerie, loungewear, swimwear and nightwear for women, focusing on a convenient home shopping experience with detailed product information and a customer-friendly return policy to mirror the in-store experience.

EatClub Brands

Series C in 2019
Box8 is a rapidly growing on-demand food delivery company in India, founded by IIT graduates Anshul Gupta and Amit Raj. The company manages every aspect of its supply chain, from procurement to product development, and has dedicated teams for food delivery and customer support. Box8 offers a diverse menu featuring chef-crafted options with a distinct Indian flair, including fusion boxes, all-in-one meals, wraps, sandwiches, curries, biryanis, and desserts. Their innovative All-in-One meal box provides a convenient, fulfilling dining experience suitable for any occasion. By combining technology with a strong emphasis on logistics, Box8 ensures a seamless ordering process through mobile apps, supported by an integrated delivery management system that consistently delivers hot meals.

Truebil

Debt Financing in 2018
Truebil is a used car trading marketplace that facilitates the buying and selling of pre-owned vehicles online. The company was founded to address the challenges faced by busy professionals in navigating the complex process of purchasing used cars, which often involves multiple steps such as inspection, test drives, and legal formalities. Truebil offers a comprehensive platform that provides end-to-end services for its users, including affordable car loans, assistance with paperwork transfer, warranty servicing, emergency roadside support, and insurance renewal. By streamlining these processes, Truebil aims to make the experience of trading used cars more accessible and efficient for both buyers and sellers.

Urban Ladder

Debt Financing in 2018
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

BigBasket

Series E in 2018
BigBasket is an online food and grocery store that specializes in delivering personal and household necessities directly to customers' doorsteps. The company offers a user-friendly platform where customers can browse an extensive range of products, select their desired items, and schedule deliveries at their convenience. BigBasket prioritizes product quality by handpicking each item and ensuring it goes through a thorough safety packaging process before reaching the customer. By focusing on efficiency and convenience, BigBasket aims to simplify the grocery shopping experience, allowing users to shop from the comfort of their homes or offices.

Wooplr

Debt Financing in 2018
Wooplr is a social commerce platform that enables individuals to launch their own online retail stores with minimal effort. It offers a catalog of over 50,000 products which can be added to the store and sold via social media platforms. The company handles tasks such as product sourcing, technology, payments, delivery, and customer care, allowing store owners to focus on sales. As of now, Wooplr supports over 80,000 stores, with average monthly earnings of Rs. 30,000 per store owner. Backed by investors including Helion Ventures, InMobi co-founders, and other industry veterans, Wooplr has raised $5 million in Series-A funding.

Ninjacart

Debt Financing in 2018
Ninjacart operates an online business-to-business platform in India that connects farmers, manufacturers, and brands with retailers and restaurants to streamline the fresh produce supply chain. The platform enables direct sourcing of fruits and vegetables from farmers to merchants, leveraging data-driven infrastructure and networks to meet store-specific needs through local managers, resulting in faster, more cost-effective procurement. Founded in 2015 and headquartered in Bengaluru, the company focuses on creating a lean, connected distribution model that improves efficiency for retailers and reduces intermediaries in the supply chain.

PharmEasy

Series C in 2018
PharmEasy is a health tech startup founded in 2015 by Dharmil Sheth, Mikhil Innani, and Dhaval Shah as a subsidiary of Ascent Health. The company operates an online platform that offers a range of healthcare services, including teleconsultation, medicine deliveries, and diagnostic test sample collections. By digitizing the pharmaceutical supply chain, PharmEasy connects patients with local pharmacies and diagnostic centers, facilitating access to essential medicines and healthcare products. This approach aims to make healthcare services more available, affordable, and accessible to patients.

FabAlley

Debt Financing in 2018
FabAlley is an online-to-offline high-end fashion platform that provides and sells women’s western apparel and lounge wear. The company sells its products and accessories through its website, online marketplaces, offline retail stores, and large format chains including Lifestyle and Shoppers Stop, among others. FabAlley was co-founded by Shivani Poddar and Tanvi Malik in 2012 and is headquartered in Noida, Uttar Pradesh, India.

Paper Boat

Series C in 2017
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in producing and selling non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors and offering them in contemporary forms. Its product range includes a variety of beverages such as jaljeera, aamras, and tulsi tea, as well as a selection of snack foods. By combining scientific observation with a deep appreciation for cultural heritage, Paper Boat aims to provide consumers with authentic tastes reminiscent of their childhood, thereby promoting both health and nostalgia.

BigBasket

Venture Round in 2017
BigBasket is an online food and grocery store that specializes in delivering personal and household necessities directly to customers' doorsteps. The company offers a user-friendly platform where customers can browse an extensive range of products, select their desired items, and schedule deliveries at their convenience. BigBasket prioritizes product quality by handpicking each item and ensuring it goes through a thorough safety packaging process before reaching the customer. By focusing on efficiency and convenience, BigBasket aims to simplify the grocery shopping experience, allowing users to shop from the comfort of their homes or offices.

BigBasket

Debt Financing in 2017
BigBasket is an online food and grocery store that specializes in delivering personal and household necessities directly to customers' doorsteps. The company offers a user-friendly platform where customers can browse an extensive range of products, select their desired items, and schedule deliveries at their convenience. BigBasket prioritizes product quality by handpicking each item and ensuring it goes through a thorough safety packaging process before reaching the customer. By focusing on efficiency and convenience, BigBasket aims to simplify the grocery shopping experience, allowing users to shop from the comfort of their homes or offices.

Blinkit

Debt Financing in 2017
Blinkit is a quick-commerce online grocery platform that connects customers to local stores and offers a broad range of items including groceries, fresh produce, dairy, snacks, beverages, cosmetics, electronics, bakery items, and flowers. It operates a dark-store network of micro-warehouses in high-demand urban areas to enable instant, minute-level delivery of groceries and daily essentials. Following its acquisition, Blinkit was integrated with Zomato's delivery platform to extend reach across more cities and streamline fulfillment.

EatClub Brands

Debt Financing in 2017
Box8 is a rapidly growing on-demand food delivery company in India, founded by IIT graduates Anshul Gupta and Amit Raj. The company manages every aspect of its supply chain, from procurement to product development, and has dedicated teams for food delivery and customer support. Box8 offers a diverse menu featuring chef-crafted options with a distinct Indian flair, including fusion boxes, all-in-one meals, wraps, sandwiches, curries, biryanis, and desserts. Their innovative All-in-One meal box provides a convenient, fulfilling dining experience suitable for any occasion. By combining technology with a strong emphasis on logistics, Box8 ensures a seamless ordering process through mobile apps, supported by an integrated delivery management system that consistently delivers hot meals.

StalkBuyLove

Debt Financing in 2017
StalkBuyLove is an online marketplace specializing in women's fashion apparel and accessories. The company is dedicated to providing a curated selection of trendy styles inspired by celebrities and European fashion trends, with new designs made available online within ten days of conceptualization. StalkBuyLove emphasizes unique offerings, often producing limited stock to create a sense of urgency for consumers. Each product is meticulously crafted with attention to detail, ensuring quality in aspects such as fitting, color, and comfort. By prioritizing rapid design and distribution, StalkBuyLove aims to make the latest fashion trends accessible and appealing to a diverse customer base.

BigBasket

Debt Financing in 2017
BigBasket is an online food and grocery store that specializes in delivering personal and household necessities directly to customers' doorsteps. The company offers a user-friendly platform where customers can browse an extensive range of products, select their desired items, and schedule deliveries at their convenience. BigBasket prioritizes product quality by handpicking each item and ensuring it goes through a thorough safety packaging process before reaching the customer. By focusing on efficiency and convenience, BigBasket aims to simplify the grocery shopping experience, allowing users to shop from the comfort of their homes or offices.

Livspace

Debt Financing in 2016
Founded in 2014 by Anuj Srivastava and Ramakant Sharma, Livspace is an interior design startup that offers a comprehensive platform connecting users with designers, services, and products. It specializes in end-to-end home interior services, including kitchen upgrades and room renovations.

Paper Boat

Venture Round in 2016
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in producing and selling non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors and offering them in contemporary forms. Its product range includes a variety of beverages such as jaljeera, aamras, and tulsi tea, as well as a selection of snack foods. By combining scientific observation with a deep appreciation for cultural heritage, Paper Boat aims to provide consumers with authentic tastes reminiscent of their childhood, thereby promoting both health and nostalgia.

Urban Ladder

Debt Financing in 2016
Urban Ladder, founded in July 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer focused on providing curated home solutions for Urban Indian consumers. The company offers over 1,000 products across 25 categories, including wardrobes, sofas, beds, and dining tables, with designs developed by an in-house team of experienced designers. Urban Ladder emphasizes high-quality, handcrafted furniture that combines aesthetics with functionality. The company operates its own logistics team to ensure safe and reliable doorstep deliveries. Currently, Urban Ladder serves seven major cities in India—Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad—with plans to expand. The user-friendly website enhances the shopping experience, making it easier for customers to navigate its extensive collection. Urban Ladder has received backing from prominent venture capital firms, including Steadview Capital, SAIF Partners, and Kalaari Capital.

IndustryBuying

Debt Financing in 2016
IndustryBuying is India's largest e-commerce platform dedicated to industrial supplies, offering over 50,000 products and continuously expanding its inventory. The company operates a hybrid model that caters to both large enterprises and smaller businesses. For large customers, IndustryBuying procures supplies directly, while it serves as a pure marketplace for smaller enterprises, enabling them to purchase industrial and engineering equipment from trusted sources at competitive prices. As a pioneer in bringing e-commerce solutions to the industrial sector in India, IndustryBuying facilitates efficient procurement and provides access to a wide range of products at wholesale prices.

Tapzo.

Debt Financing in 2015
Tapzo (formerly Helpchat) is an All in One App for high frequency use cases. This could be anything from finding best offers, deals & coupons, booking cabs/taxis & autos, ordering food, recharging prepaid mobile & DTH, paying postpaid mobile bills, reading news, following & sharing trending, funny & viral stories, checking live cricket scores and daily horoscope! Tapzo is a 500+ people company with offices in Bangalore, New Delhi and Mumbai. You can check out the mobile app here. Android: bit.ly/Tapzo iOS: bit.ly/TapzoApp

Rivigo

Debt Financing in 2015
Rivigo is a technology-enabled logistics platform founded in 2014 by Deepak Garg and Gazal Kalra in Gurgaon, Haryana. The company specializes in providing transport services across various sectors, including e-commerce, automotive, and food. Rivigo's full-stack logistics solutions encompass relay-led trucking and a digital freight marketplace, allowing clients to optimize their operations with reduced turnaround times and enhanced reliability. The platform connects shippers with carriers, utilizing advanced technology such as artificial intelligence to streamline communication and logistics management. Rivigo Labs, the company's dedicated technology division, comprises skilled data scientists and engineers who develop innovative applications to transform the logistics industry. Their initiatives include predictive modeling for consignment tracking and dynamic pricing engines, all aimed at creating a fully digital and transparent freight ecosystem. Through its services, Rivigo not only enhances operational efficiency for businesses but also aims to improve the quality of life for truck drivers.

Paper Boat

Series C in 2015
Paper Boat is an e-commerce platform based in Haryana, India, that specializes in producing and selling non-carbonated beverages and food products. Founded in 2009, the company focuses on reviving traditional Indian flavors and offering them in contemporary forms. Its product range includes a variety of beverages such as jaljeera, aamras, and tulsi tea, as well as a selection of snack foods. By combining scientific observation with a deep appreciation for cultural heritage, Paper Boat aims to provide consumers with authentic tastes reminiscent of their childhood, thereby promoting both health and nostalgia.
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