Financial Insight Technology, Inc., doing business as SmartAsset, operates as a financial technology company that provides personal finance advisory services. It offers an automated financial modeling (AFM) technology that provides interactive answers to personal finance questions. The company also provides calculators and other tools to empower the users to make smart personal finance decisions around home buying, retirement, taxes, and more. It offers its solutions in the areas of home buying, banking, retirement, credit cards, taxes, investment, life insurance, refinance, personal loans, and student loans. The company was incorporated in 2010 and is based in New York, New York.