Ulu Ventures

Ulu Ventures, established in 2008, is a Palo Alto-based venture capital firm specializing in seed-stage and early-stage investments. The firm primarily focuses on technology-enabled services, educational technology, and legal informatics within the internet industry, targeting internet-enabled consumer and business services. Ulu Ventures also considers investments in digital media, mobile, IoT, EdTech, FinTech, and other emerging tech sectors. The firm typically invests in the San Francisco Bay Area, co-investing with others to cumulatively invest between $500,000 and $1 million. Ulu Ventures aims to invest where there is a viable exit strategy, with a track record of over 30 investments in the last three years.

Andrea Bogarin

Senior Associate

Kevin Hoffberg

Venture Partner

Clint Korver

Co-Founder and Managing Director

Stephen Malinak

Venture Partner

Steve Reale

Venture Partner

Miriam Rivera

Co-Founder, CEO and Managing Director

Nancy Torres

Partner

David White

Venture Partner

Past deals in Midwestern US

IrriGreen

Series A in 2025
Irrigreen, Inc. is a company based in Edina, Minnesota, that designs, manufactures, and distributes innovative lawn irrigation systems. Founded in 2010, the firm specializes in an IoT digital sprinkler system that significantly reduces water usage by up to 50% compared to traditional methods. Utilizing advanced technology inspired by inkjet printing, Irrigreen's system features a patent-pending nozzle design that ensures even water distribution tailored to the specific shape of any landscape. The company targets homes, landscape contractors, municipalities, and water districts, distributing its products through a network of distributors across the United States. By integrating digital technology into irrigation, Irrigreen aims to lower water bills for its customers while minimizing waste.

Novel Capital

Seed Round in 2024
Novel Capital, founded in 2018 and based in Mission, Kansas, is a fintech company that offers innovative funding solutions tailored for early-stage B2B software companies. By leveraging a tech-first approach, Novel Capital enables its customers to access non-dilutive capital based on future recurring revenue, effectively breaking down traditional growth barriers. The platform also provides online data-driven insights and curated learning resources, empowering entrepreneurs to capitalize on their momentum and scale their businesses without relinquishing equity. Through its flexible revenue-based financing and operational sales expertise, Novel Capital aims to foster a thriving startup ecosystem and support the growth of emerging businesses.

Novel Capital

Venture Round in 2024
Novel Capital, founded in 2018 and based in Mission, Kansas, is a fintech company that offers innovative funding solutions tailored for early-stage B2B software companies. By leveraging a tech-first approach, Novel Capital enables its customers to access non-dilutive capital based on future recurring revenue, effectively breaking down traditional growth barriers. The platform also provides online data-driven insights and curated learning resources, empowering entrepreneurs to capitalize on their momentum and scale their businesses without relinquishing equity. Through its flexible revenue-based financing and operational sales expertise, Novel Capital aims to foster a thriving startup ecosystem and support the growth of emerging businesses.

IrriGreen

Seed Round in 2023
Irrigreen, Inc. is a company based in Edina, Minnesota, that designs, manufactures, and distributes innovative lawn irrigation systems. Founded in 2010, the firm specializes in an IoT digital sprinkler system that significantly reduces water usage by up to 50% compared to traditional methods. Utilizing advanced technology inspired by inkjet printing, Irrigreen's system features a patent-pending nozzle design that ensures even water distribution tailored to the specific shape of any landscape. The company targets homes, landscape contractors, municipalities, and water districts, distributing its products through a network of distributors across the United States. By integrating digital technology into irrigation, Irrigreen aims to lower water bills for its customers while minimizing waste.

IrriGreen

Seed Round in 2022
Irrigreen, Inc. is a company based in Edina, Minnesota, that designs, manufactures, and distributes innovative lawn irrigation systems. Founded in 2010, the firm specializes in an IoT digital sprinkler system that significantly reduces water usage by up to 50% compared to traditional methods. Utilizing advanced technology inspired by inkjet printing, Irrigreen's system features a patent-pending nozzle design that ensures even water distribution tailored to the specific shape of any landscape. The company targets homes, landscape contractors, municipalities, and water districts, distributing its products through a network of distributors across the United States. By integrating digital technology into irrigation, Irrigreen aims to lower water bills for its customers while minimizing waste.

Bridge Money

Seed Round in 2022
Bridge Money, Inc. is a financial technology company founded in 2018 and based in Chicago, Illinois. It has developed a mobile banking platform that offers a variety of services including account activation, mobile check deposits, and free access to Automated Teller Machines (ATMs). The platform also features a secure debit card with no associated fees, and users benefit from the absence of overdraft charges. Bridge Money focuses on empowering users to enhance their financial well-being on a daily basis.

Novel Capital

Seed Round in 2022
Novel Capital, founded in 2018 and based in Mission, Kansas, is a fintech company that offers innovative funding solutions tailored for early-stage B2B software companies. By leveraging a tech-first approach, Novel Capital enables its customers to access non-dilutive capital based on future recurring revenue, effectively breaking down traditional growth barriers. The platform also provides online data-driven insights and curated learning resources, empowering entrepreneurs to capitalize on their momentum and scale their businesses without relinquishing equity. Through its flexible revenue-based financing and operational sales expertise, Novel Capital aims to foster a thriving startup ecosystem and support the growth of emerging businesses.

Mile Auto

Seed Round in 2021
Mile Auto, Inc. specializes in pay-per-mile auto insurance tailored for lower-mileage drivers in Georgia, Illinois, and Oregon. Founded in 2017 and headquartered in Atlanta, the company offers full coverage auto insurance, which protects customers from financial liabilities related to accidents, theft, or vehicle damage. In addition to comprehensive and collision coverage, optional services such as rental vehicle reimbursement and roadside assistance are available. Customers report their mileage monthly via smartphone, allowing for transparent billing based on actual miles driven. The company utilizes patented computer vision technologies to enhance its offerings and has partnered with Porsche Financial Services to provide specialized insurance solutions for Porsche owners. Mile Auto serves a diverse clientele, including college students, retirees, and remote workers, aiming to help them save money while staying informed about their insurance needs.

Bridge Money

Seed Round in 2020
Bridge Money, Inc. is a financial technology company founded in 2018 and based in Chicago, Illinois. It has developed a mobile banking platform that offers a variety of services including account activation, mobile check deposits, and free access to Automated Teller Machines (ATMs). The platform also features a secure debit card with no associated fees, and users benefit from the absence of overdraft charges. Bridge Money focuses on empowering users to enhance their financial well-being on a daily basis.

Mile Auto

Seed Round in 2019
Mile Auto, Inc. specializes in pay-per-mile auto insurance tailored for lower-mileage drivers in Georgia, Illinois, and Oregon. Founded in 2017 and headquartered in Atlanta, the company offers full coverage auto insurance, which protects customers from financial liabilities related to accidents, theft, or vehicle damage. In addition to comprehensive and collision coverage, optional services such as rental vehicle reimbursement and roadside assistance are available. Customers report their mileage monthly via smartphone, allowing for transparent billing based on actual miles driven. The company utilizes patented computer vision technologies to enhance its offerings and has partnered with Porsche Financial Services to provide specialized insurance solutions for Porsche owners. Mile Auto serves a diverse clientele, including college students, retirees, and remote workers, aiming to help them save money while staying informed about their insurance needs.

Coding Dojo

Venture Round in 2018
Coding Dojo, Inc. is an education technology company that specializes in programming training services through both online and onsite coding bootcamps. Founded in 2012 and headquartered in San Jose, California, the company has expanded its presence with additional locations across several states, including Washington, Illinois, Texas, Virginia, and Oklahoma. Coding Dojo offers a diverse curriculum that includes courses in various programming languages and technologies such as Python, C#/.NET, MEAN Stack, Ruby, iOS/Swift, and Java, as well as programs in Data Science and Cybersecurity. Its comprehensive 14-week bootcamp is designed to equip students with the skills needed to become self-sufficient developers, regardless of their prior technical experience. The curriculum emphasizes practical learning through mentored guidance and feedback, enabling students to gain proficiency in essential coding practices.

Mile Auto

Seed Round in 2017
Mile Auto, Inc. specializes in pay-per-mile auto insurance tailored for lower-mileage drivers in Georgia, Illinois, and Oregon. Founded in 2017 and headquartered in Atlanta, the company offers full coverage auto insurance, which protects customers from financial liabilities related to accidents, theft, or vehicle damage. In addition to comprehensive and collision coverage, optional services such as rental vehicle reimbursement and roadside assistance are available. Customers report their mileage monthly via smartphone, allowing for transparent billing based on actual miles driven. The company utilizes patented computer vision technologies to enhance its offerings and has partnered with Porsche Financial Services to provide specialized insurance solutions for Porsche owners. Mile Auto serves a diverse clientele, including college students, retirees, and remote workers, aiming to help them save money while staying informed about their insurance needs.

GCommerce

Series E in 2008
GCommerce, Inc. is a company that specializes in providing cloud-based automation solutions specifically tailored for the durable goods distribution industry. Founded in 2000 and based in Des Moines, Iowa, GCommerce offers a range of software-as-a-service products designed to streamline supply chain operations. Its offerings include AutoSoEZ, an e-commerce platform, and PBEPRO, which connects manufacturers with a targeted audience of jobbers and warehouse distributors in the United States and Canada. The company also provides the Internet Data Exchange for real-time electronic data interchange, Virtual Inventory Cloud for supply chain issues, Match3 for automating purchase order reconciliations, Web Gateway for electronic document exchange, and Super Spec for standardizing data definitions among trading partners. Through these solutions, GCommerce aims to enhance communication and efficiency within the distribution supply chain, ultimately reducing costs and improving sales outcomes for its clients.
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